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"Due to the popularity of the recently aired IMAX3D movie "Transformers", the film was too dense, resulting in the burning of the "Transformers" film, and the serious damage caused by the IMAX playback equipment, which is expected to be temporarily irreparable. Pen? Interesting? Pavilion wWw. ｂiquge。 info∮∮, please redeem a regular 3D movie ticket and the corresponding refund, please forgive you for the inconvenience! Thank you! ”

This is a public statement from an IMAX theater in Dongguan on television and in the newspapers.

Some people may wonder why he made a public statement on TV and in the newspapers, and even Duke paid proper attention to it after seeing it, and when he saw the cause, he himself had to sigh that the fans were crazy.

The cinema was unable to show "Transformers," and the theater manager twice knelt down to apologize to the audience.

One afternoon last weekend, during the screening of the feature film "Transformers", the IMAX cinema was out of sync with the sound and picture, and then the broadcast was suspended, and the more than 500 audience members present were emotionally charged and demanded a refund and compensation.

The newspaper Duke saw reported that the IMAX 3D movie "Transformers" at the studio was too popular and the number of screenings was too dense, resulting in the film burning, causing serious damage to the IMAX playback equipment.

Because the movie was parked, the audience in the theater became emotional and loudly reprimanded the staff, and the scene got out of control for a while.

In view of the situation, the theater manager had to come forward to apologize to the audience, and knelt down twice to apologize.

"If you don't kneel at that time, you really can't control it, if you don't kneel, with the fanaticism of the fans of the film, there may be a safety accident!" The manager said this in an interview afterwards.

After half an hour of negotiation, the fans gradually calmed down. The theater promised a full refund, and included 200 yuan per audience and a free movie voucher.

In fact, the Chinese box office of "Transformers" is the best commentary on this situation.

After running at a high level from Monday to Friday, "Transformers" ushered in a big explosion on Saturday and Sunday, earning more than 76 million RMB in China on Saturday alone. It has created a unique single-day box office record in Chinese film history.

Although the box office declined on Sunday, the score of 55 million RMB was enough to embarrass countless imported films.

In seven days after its release, "Transformers" grossed 325.6 million RMB in China, and almost everyone knew that this commercial masterpiece was bound to set a new record for the total box office in Chinese film history.

What is the endpoint of this record? Is it 500 million? Or a billion?

Chinese industry insiders generally believe that "Transformers" will inevitably become the first film to be released in Chinese mainland with a box office of more than 500 million RMB, and it will also become the first film to grossing more than 100 million US dollars - that is, the mainland box office of nearly 700 million yuan - whether it can break the billion mark is the biggest suspense in the future.

I want "Transformers" to break the billion mark at the Chinese box office. What is needed is not only the enthusiasm of fans and audiences, but also a large-scale, high-intensity publicity offensive.

Warner Greater China, together with Wanda, New Film Association and New Century Corporation, has launched a special exhibition of "Transformers Story" for 20 years, with hundreds of new and classic versions of toys for fans to try and sell, including several limited editions provided by Hasbro that have been discontinued, in addition to the special launch of half-price for students, half-price for the first and last screenings and many other preferential screenings and measures to attract more fans to the theater.

Due to the domestic protection month and global synchronization, the release time of "Transformers". It is neither a popular summer file here, nor a unique Chinese New Year file. It seems that it will affect the box office to a certain extent, but Warner Bros. and China Film Group have used targeted publicity to evoke the memories of the group of people in the seventies and eighties, and these people are the main consumer group of the Chinese film market now.

Similarly, there is no rival to compete with "Transformers" in this schedule.

In the mainstream theaters in many first-tier cities, there is a "Transformers" film schedule in ten or twenty minutes. Even in the cinema chain cooperated by Warner and China Film Group, the interval between the films is less than ten minutes.

The film's record-breaking performance immediately sparked a stir in the Chinese media, and the media attention attracted a large number of audiences to the theaters, if the first week of the film was more supported by the Chinese tightropes. Many of the viewers who entered later had little to do with nostalgia.

"'Transformers' will be the overall champion of the Chinese film market this year, and it is rich in all the elements of an imported blockbuster, especially the embodiment of high technology, which has a strong shocking power. It not only satisfies the deformation complex of the post-80s generation, but also attracts the attention of more fashion groups under this strong influence and news attention. ”

This commentary from state media across the Pacific is undoubtedly the best summary of the Transformers craze that has been set off in China.

In order to promote the film, Warner Bros. and China Film Group can be described as painstaking, such as hyping the fighting methods borrowed by Optimus Prime from free fighting during the production of the film as a tribute to Chinese kung fu, such as vigorously hyping on the Internet how Hollywood producers appreciate the two Chinese actors who play soy sauce that Duke doesn't even remember by name, and claim that if a sequel is filmed, the two will have a more important role.

Taking advantage of the popularity of the film, Warner Bros. also cooperated with several websites in China, such as Time.com, to jointly launch the Transformers film image selection activity, which caused many people to respond.

For example, the most handsome shape is given to Optimus Prime - this has to be Optimus Prime's big brother, which combines sex appeal and might, especially the transformation and random combat mode starting style that finally arrived at the scene of the big battle are handsome.

The best furnishings belong to the ambulance-Hummer's body, the nurse's life, but unfortunately such a fierce posture, only in a few cuts there are few opportunities to show his skills, and the worst thing is that he did not show his brilliant medical skills, this medical officer is perfunctory enough.

And the smartest King Kong is none other than the Red Spider, seizing the opportunity to sneak attack, leaving everything behind to escape, the Red Spider has not changed at all from the TV screen to the movie screen, it is still so arrogant and cunning.

As the director of the film, Duke never minds standing in the front of the desk to promote himself when necessary, in order to gain more attention to the film.

When China's largest state media asked for an exclusive interview, Mr. Duke agreed after only a moment's consideration.

Several black Volkswagen cars stopped in front of the Shanghai Hilton Hotel, Chai Jing pushed the car door, walked into the hotel with the director and cameraman and other members of the program team, and then went to the agreed front hall rest, where an assistant was waiting for them.

"You're a little early."

The assistant of China Film Group said politely, "Director Rosenberg is handling the work at hand, and in half an hour, I will take you up." ”

"Thank you!"

Chai Jing exchanged a few polite words with the other party, sat on the sofa in the rest area and waited patiently, she took out an English magazine from her purse, which was the latest issue of the international edition of Time Magazine, and the cover character on it was the person she wanted to interview.

Flipping through the magazine and finding the relevant page, Chai Jing read it carefully, as if she wanted to find something helpful to her from the interviews with her peers on the other side of the Pacific.

The headline of Time magazine is quite striking - Duke? Rosenberg, a master of cinema.

Last month, we found an afternoon to interview him at a Transformers studio.

Duke's slender stature, firm stride, chin and shoulders slightly tilted, could easily imagine him as a proud bullfighter, and Duque himself, like the bullfighting masters in Madrid, considered himself an expert at satisfying the audience.

In his famous directorial career, Duke has long been accustomed to pressure and passion, he has always been known for his big ideas, all kinds of advanced ideas, so many big scenes that you even think that shaking hands with him without hearing the squeak of the lead on fire is simply an accident.

His films include "The Speed of Life and Death", "Brave Island" and "Independence Day", all of which are things that make film critics think that "the skin is better than the inside", and they have never been the object of criticism welcome.

Hollywood's major corporations treat him as a treasure because he can grab the audience and pull them away from the hi-fi home theater sound equipment at home and bring them to the cinema.

Perhaps it would be more appropriate to say that Duke was a master of popular art, not an academic master.

"Our style of doing things is as fast as the wind and we strive for excellence." Duke told us, "I'm not an old-fashioned person, although some people think so. A lot of people hate me, and I know there's a lot of cynicism in the critics, but I don't care, anyway, as long as you're good at film, there's always someone who tries to take you down. ”

Born in Santa Monica, Los Angeles, California, he grew up in a single-parent family to a hugely successful businessman, and one of the obvious consequences of this was that his tastes were inevitably commercialized, very commercial.

Duke knows that the younger generation loves commercial films like "Transformers."

"Once, when I talked to a screenwriter about his target audience, he reacted as if I had seriously insulted him because I used such a commercial word." "But if you're making a movie with tens of millions of dollars in your hand, you'd better know who you're going to make the movie for, because those people are going to pay for it." ”

If anyone is born with an affinity for commercial blockbusters, it's Duke, in Hollywood, no one doubts Duke's ability to control actors and huge costs, his style is very personal, original, beautiful, and he uses unique lenses and actors......

"We can go up."

The assistant's voice suddenly sounded, and Chai Jing closed the magazine, abandoning all distractions, and preparing to start an interview with the heavyweight of his life. (To be continued.) )u