box office record, morphing!

On the first day of its release in North America, "Transformers" broke the box office record, reaching $35.4 million on Tuesday, setting a new box office record for Tuesday in North America. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

By Wednesday, the film's box office had risen instead of falling, and although it was only up 5 percent, $37.17 million also set a new North American box office record for Wednesday.

But it's a weekday after all, and after draining the enthusiasm of a large number of Transformers fans in the previous two days, the film fell by 11 percent on Thursday to $33.08 million.

In just three days of non-holiday time, the North American box office of "Transformers" exceeded the $100 million mark.

Among them, the fans that Transformers have accumulated over the years and Duke's strong personal appeal have played an extremely key role.

Beginning on Friday, "Transformers" ushered in its first weekend in North America, and thanks to the previous three days of screenings, the film's word-of-mouth has spread, and audiences have flocked to it despite the mixed reception.

Because in the word of mouth of ordinary audiences, "Transformers" is an incomparably wonderful sci-fi action blockbuster, and such a film is the most popular genre among summer audiences.

"In those good days, our eyes were full of vivid colors, dazzling deformations; The ears are full of the sound of mechanical friction, rhythmic rock music; Magical science fiction concepts, endless scientific and technological terms make the little brain in front of the TV run at full capacity; In those times, we all became small spectators next to the big stage of the universe, and we gained all kinds of joys, sorrows, and sorrows from the battles between good and evil, beauty and ugliness, good and evil. ”

"Magnificent imagination, vivid storytelling, and excellent production make "Transformers" perfectly integrated into our childhood life and become an indelible classic in our memories."

Repeated viewing by Transformers fans. is the most basic guarantee for the box office of this film.

And the support of the vast majority of passers-by and audiences is the key to the rapid box office growth of "Transformers".

Since the release of "Transformers", some reviews have criticized it, believing that its commercial flavor is too strong, but the reaction of the mainstream media and fans in North America has been quite positive. The shocking action scenes and magnificent background music are enough to make the audience excited, and many passers-by and fans said that the visual impact of this film is no less than the feeling of watching "Jurassic Park" in 1993, "It's just being stunned in the theater, and you won't go to the toilet when you die!" ”

Although the film is biased towards teenagers, there are not a few viewers in their thirties and forties.

"I'm in my thirties, and the moment I heard Optimus Prime say 'Autobot transformation' in the movie theater. I burst into tears. This is the statement of a fan at the forum, and the deep affection for "Transformers" of the generation he represents is the basis for this live-action animated film to achieve such a high box office.

Publisher Warner Bros. spokesman Mike ? Wollman also stepped up to cheer for the film, "'Transformers' has the best three-weekday box office ever, and the appeal of this film is very wide. It's the kind of summer blockbuster that can entice the whole family to watch, and we'll be excited to see it continue to soar over the weekend. ”

It is true that "Transformers" has received mixed reviews in North America, but the criticism has basically come from the seriously declining professional film critics.

Something like' Duke? Rosenberg doesn't show the humanity and depth of the characters at all', and 'a director who once made such a good work as 'The Dark Knight' made such a bad movie' is endless.

Even the Los Angeles Times columnist Kenneth, who is more friendly to Duke? Turan. They all think that he has gone too far in special effects.

"The ultimate battle between robots crashing into each other, crashing into the street when the building falls, fighter jets hovering overhead, Megatron and the decent hero Optimus Prime...... Amid the deafening sounds of battle, there is also a strong heavy metal musical accompaniment. There are so many endless GI production scenes. It's too much to stand and it doesn't feel like there's any need for it, and the crew should re-evaluate their strategy, rather than simply messing around with these morphing and sparring games on screen. I mean. The gi is a crucial element of the film, but our pizza can't be made up entirely of gi. ”

However, not many fans buy their accounts, and "Transformers" was filmed and produced, not for people who like tepid movies.

The box office is undoubtedly the best proof of the film's popularity in North America.

The box office figures that can be obtained over the weekend are undoubtedly quite important for a summer commercial blockbuster, and on the Friday at the beginning of the first weekend, "Transformers" delivered an extremely good answer.

Even though it had been screened in North America for three days, the film still fetched $37.26 million on Friday.

After the world premiere in China, the crew split into two parts, Duke and a small group of people stayed in China to cooperate with the promotion of the film throughout the Western Pacific. Fei led the main cast and crew back to North America, focusing on the promotion of the North American market.

On an announcement, Tina, as a producer? Fei was also asked by reporters about professional film critics slamming the film.

She was influenced by Duke, and her dislike for film critics was deep-rooted.

"All the crew worked as hard as we could, and I'm glad to see that the audience loved the film except for the critics, so let's ignore the critics, can they represent the audience? No! Therefore, the first thing about movies is to make the audience like them. ”

In the face of many media reporters, Tina? Fei's words were not polite at all, "In North America, the idea of the free market is deeply rooted in the hearts of the people, and if the audience doesn't like a film, they won't invest a penny in it, but the current situation is that most audiences obviously like "Transformers" very much, so why care about the opinion of a group of more than 300 people? ”

Compared to Duke who sometimes has to pay attention to his public image, Tina? Philip's words were more direct, "The fact that most audiences still flock to the cinema to watch the Transformers live-action movie despite the fierce criticism from film critics is the main reason why critics are angry and lash out at the film, because their reviews are always ignored by the public." ”

"They're people who lived in the past, times have changed, but they haven't changed, and they still think they're the center of the film industry. A film review can decide the life or death of a movie, and it is always taken for granted that according to one's own ideas, the film is selected for all audiences in the United States, and what kind of film should be watched and what kind of film should not be watched by them. ”

"But now there is a lot more freedom of information, a new generation that has grown up. When it comes to choosing films, they don't trust any professionals, they buy tickets according to their preferences, and to put it bluntly, film critics are a rapidly declining industry. ”

It is this situation that has led to the dissatisfaction of many film critics, who have begun to change their previous relatively fair position and always want to point fingers at young audiences. They are supposed to be objective commentaries on the film itself, but in the end, they are in conflict with mainstream audiences. It's just because they have abandoned the angle of the movie, taking themselves as the correct standard, and attacking the audience's preferences from above. ”

"Actually, these critics are no longer worthy of our attention. They are barely 'commenting on the movie', they are just 'shouting hard', trying to regain their status as film critics ten or even twenty years ago. ”

When asked by a reporter what she thinks of Duke's work, Tina? Fei's mouth was full of praise. "Our friends call his way of working a 'Du operating system,' and it feels like dealing with war. It's a mess. There are explosions everywhere, cameras are set up everywhere you can think of around the venue, and you stand there and you feel like a fool. I don't know what to do. But Duke was edited, oh my god, it was amazing, he was doing a beautiful ballet with a camera, he knew exactly what pieces to put together, he was very smart. ”

The data released by a certain investigative agency, maybe Tina? Fei's best commentary on the critics' opinions.

Inemasore conducted a four-day survey of four of the nation's most famous theaters, and the results of the survey, which was directly titled 'Would you choose a film based on the reviews of well-known film critics?' were announced, putting well-known film critics in an awkward position.

According to the results of the survey published in many mainstream media, 84 percent of the audience of the four theaters completely ignored the critics' film reviews, 79 percent, 81 percent and 82 percent respectively.

The audience that said they really chose films based on the reviews of well-known film critics was 2.3 percent, 1.9 percent, 2.2 percent and 1.3 percent, respectively, and almost all of them were over 35 years old.

Of course, the box office of "Transformers" on Saturday and Sunday is also evidence that the market influence of professional film critics is completely negligible.

Although the box office in these two days showed a downward trend, the decline was limited, and "Transformers" was completely healthy and in line with the laws of the market.

Saturday's single-day box office was only four percent lower than Friday's, earning $35.77 million; On Sunday, it fell slightly higher, but it was only 11 percent, closing at $31.83 million.

In its first weekend in North America, "Transformers" easily topped the box office with $104.86 million.

The film's North American box office has also reached $210.51 million.

"Transformers" has not only achieved great success in the North American market, but has also been very popular in hundreds of countries and countries released overseas, such as South Korea, which is not only the best online pre-sale movie in South Korean film history, but also attracted 4.31 million viewers in the first week of release, setting a new box office record in South Korea.

Also in this week, "Transformers" grossed $232.11 million overseas.

In just seven days of release, the global box office reached a terrifying figure of $442.62 million.

Although it can't compare to the global box office of more than $450 million in the first week of "Pirates of the Caribbean 3", it is already a remarkable achievement for a non-sequel movie.

In addition, "Transformers" also created a very peculiar event in China. (To be continued~^~)

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