Mars Entertainment is preparing to officially announce the news of Dreambox3, which may be the biggest news in the industry that year.

It's a day that has been waiting for a lot since last year, when Jester himself came out for a press conference and announced that their new console would be a year late.

As the well-deserved overlord of the entire industry in the previous two console generations, and also the leader of the revival of the PC game industry, their every move has always been the most noticed and valued by the industry and players.

In fact, there are many players who support 3D games that will definitely replace 2D games, all of them have been influenced by Mars Entertainment, after all, they are the first game company to develop 3D games on PC, and they have been very successful, and they have shown how they will show how 3D games will be in the future, so compared to Sony, which has been giving the 3D game era for most of the year.

In the eyes of N multiplayer.

Mars Entertainment is the one that is most likely to blow the fatal blow of 3D games to 2D games.

Originally, the Cologne exhibition was not very important, and the game companies, whether they were European, American or Japanese, would not put their heavyweight games on this exhibition, and even they would not come to this exhibition, only those European game companies would spare no effort to support the Cologne exhibition.

This time, the news of Mars Entertainment was announced very suddenly.

This makes many game companies very embarrassed and depressed, because with the announcement of Mars Entertainment that its new console Dreambox3 will be announced at the Cologne exhibition, it also means that the Cologne exhibition will definitely attract the attention of the industry at this stage, and even the degree of attention will exceed E3 and surpass the Tokyo exhibition, but now it is less than two weeks away from the start of the Cologne exhibition.

It is certainly unlikely that they will be seriously prepared.

So. Many game companies have taken the initiative to move some of the projects they prepared for the Tokyo exhibition in September directly to the Cologne exhibition, although it may not be thorough, but it can only be like this.

In fact, for some European and American manufacturers, the Tokyo exhibition is also like chicken ribs for them, tasteless, but it is a pity to abandon it, because the style that the Japanese game market likes is still quite different from the style of the North American market, and it is rare to have games that can eat both markets.

And some European and American manufacturers. A game that can sell hundreds of thousands of copies in North America may only sell tens of thousands of copies in the Japanese market.

For European and American game companies, even if some games are moved to Cologne, the impact on them is not great, but for Japanese game companies, it is different, for them, Japanese players are their most important player group, not to mention Cologne, even E3 is not as important as Tokyo to them.

Of course. This is talking about those second- and third-tier Japanese workshop-style game companies.

For those who have big pursuits and want to make a difference in North America, the biggest market for video games, the E3 show will definitely be at the top of the list.

In fact, the status of game shows is also determined according to the size of the market. The reason why E3 is able to stand out from the crowd in major game shows, and it is also an industry show that is very unfriendly to players, is because it is the number one show in the North American market, which is the largest video game market in the world.

It's like the Hereafter. Why is the Tokyo exhibition gradually declining, from the previous exhibition where major European and American manufacturers gathered, to the exhibition where most of the small Japanese factories gathered? The biggest desire is the change in the Japanese market, especially in Jester's era, where the share of the mobile game market even exceeds that of home consoles.

In contrast, the Cologne exhibition is carried out.

With the increasing size of the European market, the strength of European manufacturers is getting stronger and stronger, and they are more valued.

As for the domestic CJ, hehe, it can't be called a game show at all.

Even the organizers of the Cologne exhibition were very surprised by the sudden release of Mars Entertainment, but after the surprise, they were ecstatic, because they all knew what it meant.

Since Mars announced that they will announce the news about Dreambox3 at the Cologne exhibition, all walks of life are also desperately trying to find out the relevant information.

However, insiders within Mars Entertainment are tight-lipped to the letter.

In the face of everyone's inquiries, they only answered simply, we don't know much, all the news, will be announced at the Cologne exhibition.

Sega and Sony, the attention to this news may be above the other parties, because the two of them know that in this generation, their biggest competitors are not each other, but Mars Entertainment, especially Sony, and now they can't come up with any blockbuster first-party games, so in terms of console sales, they are very suppressed by Sega.

I almost feel out of breath.

Kutaragi Ken himself is also under a lot of pressure, although there are several studios under his own, in the development of 3D games, has made great progress, but what he lacks most now is time.

With his studio, it takes time to develop a good enough game.

But with the entry of Mars Entertainment, there will be less and less time left for him, so after Mars Entertainment announced that they would be announcing information about their new console at Cologne, Kutaragi Ken contacted one of Sony's first-party studios five times in one day, each time asking the other party to speed things up.

This studio, which is located in Europe and the United States and was unknown before, also knows the seriousness of the current situation, and has promised that it will definitely work overtime to make this game come out before the end of the year.

It's an action-packed game similar to Mario, but with the setting in three dimensions.

There have been such games before, but these games have made the three-dimensional world or a two-dimensional game, which is really not attractive to players, but this time, this game that has been pinned on by Ken Kutaragi, will definitely not be like this, a game that makes players extremely disappointed.

The scale of the Cologne exhibition is not too big.

Because when I was preparing before, I didn't prepare in too big a direction, and even the organizing committee laughed at the time. Will the game companies they are willing to participate in this session break through a new low?

The reason for this is very simple, because in the previous few events, fewer and fewer game companies came to participate.

However, this time, since Mars Entertainment announced that they will announce the new console at the Cologne exhibition, two weeks before the start of the exhibition, the organizing committee will suddenly receive some game companies that they originally dismissed them no matter how they were invited, and took the initiative to send out the information that they want to exhibit, such as Weizhen, Xuele Mountain, Universal Entertainment, EA. Activision ......

"Jester. Lee went to Germany in person! ”

The next day, a local Cologne newspaper reported an article in which a photo appeared on the front page less than a week before the start of the fair.

The hero of this photo is none other than Jester. Lee, and the location of the photo, is Cologne International Airport.

However, this incident did not cause any uproar~ waves.

In the eyes of many people, this is also a matter of course, a game company's console release to the outside world, as the actual leader of the company. And is the spiritual leader of this company, and will definitely be there to attend.

However, many game forums are still discussing this, this time Cologne. Jester. Will Lee personally preside over it.

The vast majority of people think that Jester will host it himself, but some people say that it probably won't, because the Drembox2 launch event will not be hosted by Jester, who is more likely to be in charge of the game's release. After all, he's a game designer, not a hardware engineer.

Mars Entertainment's press conference was divided into two sessions.

The first one was their hosting launch. The launch took place not during the Cologne exhibition, but the day before the opening of the Cologne exhibition.

The time was seven o'clock in the afternoon, and before that, Mars Entertainment also prepared a buffet buffet for reporters and players who came to attend their press conference.

After a full meal, the launch of the Dreambox3 began in the auditorium of a hotel in Cologne.

At the time of all the attention, everyone was speculating who would host the press conference this time. Li really appeared on the hosting stage as expected, holding a microphone in one hand, with it on his face, and the other hand greeting him, and walked to the center of the hosting platform.

And the people at the scene also kept cheering towards Jester.

Obviously, everybody is very excited about it.

Behind Jester were four sturdy young men, each of whom carried a corner of a table, and on this table, covered with a dark red velvet, under the cover of velvet, raised ~ the shape of a thing, and it could be clearly seen that there was something under this velvet.

Judging from the somewhat flat appearance, it should be the new host of this generation of Mars Entertainment - Dreambox3!

After lifting the table to the center of the podium, beside Jester, the four young men left, leaving Jester alone.

Everyone in the room was watching him, or rather what was on the table next to him.

However, Jester obviously didn't want to leave the idea of unraveling the biggest mystery on the scene, he picked up the microphone and began to say to the audience: "Thank you all for coming here to support us, to be honest, I am very grateful, because we have some different strategies on this generation of consoles, so, so that many people are not optimistic about our performance in this generation of consoles, I don't want to explain anything too much, what I want to do is very simple, that is, let's watch it in a few years." ”

With Jester's speech, the atmosphere of the scene was successfully mobilized.

"Today I want to tell you about our new console, the name is nothing special, or the continuation of our consistent naming principles, Dreambox3, that is, the third generation of the DC series of hosts, we spent a lot of effort in the design of this console, before the development of half, give up the original scheme to re-develop you all know, in fact, not only that, even if not many people will pay attention to the appearance, we have also designed more than a dozen versions, That's when the final decision was made. ”

As she spoke, Jester lifted the piece of velvet.

I saw a small black box with piano lacquer placed in the center of the table, this box was rectangular, but it was not a very regular rectangle, his top and bottom cover were rectangular, and the front was also rectangular, but on both sides, it became a parallelogram, and from a distance, it looked like it was tilted, and it became a parallelogram.

The box is also a little smaller than the previously announced Sega Saturn and Sony's PS2, and it looks even smaller ~ clever ~ delicate ~ long.

"We also use off-disk storage."

Jester said as he pulled his hand on the top cover, and a space appeared to put the disc in, and in the middle of this space was the bald head that read the disc.

"This is Sony's technology, so please rest assured."

While demonstrating, Jester said humorously, this time whether it is Sony, Sega, or Mars Entertainment, it is Sony's bald head, which was originally negotiated when the World Video Game Association was established, and the two sides have already negotiated, Sony did not break the contract, in fact, even if it is a broken contract, it doesn't matter, in addition to Sony, there are still other companies in this world that are willing to provide disc format and bald heads.

Philips, for example, is eyeing it.

For Sony, the entire console manufacturer uses its own bald heads, and why not do it.

Even in the eyes of many people within Sony, promoting their disc standards is more important than the success of their gaming division, so for Sega and Mars Entertainment, the licensing price and the purchase price of the bald head are even lower than the price offered by Philips.

As Jester talked for a long time, with the picture of Dreambox3 on the big screen behind him, the people present also saw it more clearly, and they didn't pay much attention to it at first, but they suddenly found that it seemed that Jester had been talking for a long time and never said a thing, and they also carefully observed the table for a long time, except for the beautiful square box of Dreambox3's beautiful piano paint, they didn't see what they wanted to see.

What about the handle? (To be continued......)