On Saturday, "The Avengers" remained strong, with the film maintaining a high attendance rate as word of mouth spread. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Although 4,480 theaters in North America have been rehearsed at full capacity, the surging crowds of moviegoers still caused the ticketing system of Emperor Entertainment Group, the largest theater chain in the United States, to respond slowly and almost crash due to too many guests buying tickets at the same time; The self-service POS machines in some theaters are damaged by the overload of customers swiping too many cards, and tickets can only be sold in cash.

The situation is good, but Duke and Warner Bros. are not taking it lightly.

Although it is not a fan movie like "Twilight" and friendly enough to passers-by and audiences, "The Avengers" still carries some fan aspirations, and such fans tend to go high and low.

"The Avengers" was a stellar first-day box office and set a new North American box office record, but Duke and Warner Bros. and Marvel Studios never let up their promotional efforts.

It is impossible for the film to continue to maintain a state of $100 million a day, but Duke is trying to stabilize the trend and avoid a diving decline.

On today's increasingly influential social networks, movie viewing reports have been released one after another, and "The Avengers" is not afraid of spoilers, and its selling point has never been the plot.

"The hot scene is throughout, and the 3D effect is extraordinary!"

"In the film, the Avengers of Iron Man, Captain America, Thor, Hulk, Hawkeye and Black Widow on one side, and the villain camp of Loki and the powerful alien army Zetari on the other, such a scale and magnitude of competition is bound to subvert the pattern of previous superhero movies."

In fact, the film has succeeded in doing just that, from the devastating contact between Loki and S.H.I.E.L.D. in the opening scene, to the skirmish between the superheroes who constantly wear C in the middle and with Loki, to the ultimate fight between the two sides in New York at the end of the film, director Duke? Rosenberg has a good grasp of the heat and proportion of each action scene, different from "Transformers 3" Michael? In the last hour after Bay's brewing of the whole film, the "decisive battle in Chicago", the explosion point of "The Avengers" runs throughout, wave after wave, and gradually brings the audience to the New York Armageddon. It's dizzying and even more addictive. ”

"As a well-made 3D movie, the 3D effect of "The Avengers" can be described as excellent, and some of the rampaging scenes in the film will even make people subconsciously dodge and scream, such an immersive and shocking audio-visual experience fully demonstrates the strong aura of "The Avengers"."

"And S.H.I.E.L.D. Zhongkun spray machine and Helicarrier are two eye-catching equipment. As well as the fake Stuttgart, Germany and New York City, the United States, also came to people's eyes for the first time through 3D pictures, in addition, for those who are worried about the 3D effect of the film, I will tell you with personal experience, in the nearly two and a half hours of watching the movie. There is no discomfort such as dizziness. ”

"Suggestion: It's best for fans to solve 'personal problems' in advance, otherwise even if you are glad that you seem to have found the right n points, then you will find that you have missed the more exciting scenes later."

"Superheroes take turns to compete, and their personalities echo the previous work."

"How do you combine six superheroes in one film? Duke? Rosenberg has once again made a meritorious service! The role imbalance that many people had feared did not appear, and Iron Man, Captain America, Thor, Hulk, Black Widow, and Hawkeye first took turns fighting in the nest, and then each had a hand-to-hand fight with Loki. ”

"In the initial heads-up in the group, the fierce fighting between Iron Man, Captain America, and Thor is exciting to fight each other, and this hostility not only stays on the R body, but also becomes an effective way for them to ridicule each other."

"In addition to the well-known 'eyebrows' of Black Widow and Captain America, Thor from God's Domain and Hulk, who was originally indistinguishable from each other, also presented another weird 1vs1 in the film."

"But it's the Avengers. When the safety of the earth is seriously threatened, the superheroes who once fought separately will still abandon their previous hatred and fight to the death with Loki, and in the unprecedented cooperation, they also realize the indispensability of each other and the invincibility of the team. ”

"Each hero in the film not only has a relationship with other characters, but also has their own unique scenes, especially for Black Widow and Hawkeye, who have not been filmed separately before, this time we have more time to understand their past, and Marvel has wisely linked "The Avengers" to the previous five films. Pepper from the "Iron Man" series made a surprise appearance in the film; And Jane in Thor? Although Foster did not appear on camera, he also learned of her whereabouts from Agent Collinson......"

"Suggestion: In order to figure out the relationship between the characters, you can take the time to review Marvel's previous five films that paved the way for "The Avengers", otherwise others will turn the sky upside down. You're also overwhelmed by the superheroes' on-screen smash brawls. ”

"Laughter and complaints are everywhere, and traditional easter eggs continue to be staged."

"Of course, the most exciting thing is to put it at the end, in addition to the explosive action scenes that need not be repeated, the biggest surprise of "The Avengers" to me is the funny dialogues full of cynicism between the characters in the film, spitting and being complained about and other powerful laughs. After taking off and removing the coats and masks of righteous words, the superheroes who reveal their true temperaments add a lot of lighthearted spice to this intense action drama. ”

"Whether it's the sharp-toothed Iron Man, the out-of-touch Captain America, or the self-consciously superior Thor and the Hulk who likes to use his hands and mouth. Several super bosses who didn't like each other at first always had a posture of ignoring and never forgiving, and the witty words and thunder sentences came and went, causing people to laugh again and again. ”

Among them, the new Hulk is the most eye-catching, in addition to the roar exposed in the trailer, Mark? Ruffalo's version of the Hulk is even more rare and cute, and he and the two brothers Thor and Loki have a hilarious show. In addition, the ambiguous dialogue between the two god brothers also made many female viewers scream. ”

In addition to the endless laughs, "The Avengers" also continues the Easter egg tradition of Marvel's works. Lee's cameo is quite obvious compared to the past, and a long line also makes his appearance last for a few seconds. ”

Of course, the most shocking easter egg is the routine at the end of the film, where a tough character who was once rumored to be one of the film's villains unexpectedly appears, and its rather deceptive lines are chilling at the same time, but also make people wonder what daunting challenges the Avengers will face next with a perfect debut.

"Suggestion: You must pay attention to the timing when eating popcorn and drinking Coke, otherwise it is very likely that you will choke and choke on the sudden funny scene; In addition, since the easter eggs were reserved before the full cast and crew appeared, everyone should be patient and don't rush to go! ”

At the same time, Duke also left Los Angeles to embark on a promotional tour.

Since "The Avengers" was released in nearly 100 countries and regions at the same time, including heavyweight markets such as Europe, Latin America and China, Duke simply divided the crew into pieces, and all the main actors were solely responsible for the image promotion of a region, such as Robert Jr.? Donnie went to Europe, Mark with Latin roots? Ruffalo went to Latin America and so on.

Duke and Scarlett, together with Scarlett, were once again preparing to go to China at the invitation of China Film Group.

In the past 2011, China's box office market increased by more than 30% compared with the previous year, and the annual box office revenue in China also exceeded the 10 billion RMB mark for the first time.

And one of China's leaders has just returned from a visit to the United States and reached a series of agreements with the federal government, and his Chinese exchange is extremely remarkable.

China and the United States will establish a series of exchange and cooperation symposiums, "China-US Cultural Forum", "China-US Museum Forum", "China-US Literature Forum", "China-US Film Summit Forum", "China-US Creative Industry Forum" and other activities to enhance the cultural and ideological foundation of China-US people-to-people exchanges.

All these are conducive to the further expansion of Hollywood films in the Chinese market.

On the plane to China, Duke received the first Saturday box office report forwarded by Warner Bros., and after the super explosion on the first day of release, the attendance rate and single-day box office of "The Avengers" inevitably declined.

Fortunately, the film's audience reputation is strong, the publicity and marketing strategy is extremely targeted, and the decline is not large, only 18 percent, and "The Avengers" reported $82.54 million in the North American market on Saturday.

In just two days, "The Avengers" has earned nearly $200 million at the North American box office, which has surprised many people and strengthened the determination of many companies to promote their famous movie characters to fight together.

For example, Twentieth Century Fox is planning the Cosmic Plan of the X-Men, and Universal Pictures plans to let its Count Dracula and other monsters once again realize the joint operation on the screen.

From the perspective of publicity and marketing, Marvel Studios also announced the second phase of the plan on Sunday, and films such as "Iron Man 3", "Captain America 2", "Thor 2" and "Guardians of the Galaxy" were all put on the agenda.

Shortly after Duke arrived in China, "The Avengers" finally ended its first week of screening in North America.

It was at this time that Nancy? Josephson, representing Duke, got in touch with one of the stars of Fast and Furious 5. (To be continued.) )

PS: Ask for monthly passes and recommended tickets!