Fang Yang snapped his fingers and glanced at Song Xiaoyun with appreciation. She really didn't look away, Song Xiaoyun is indeed a talent, just now she just gave a little hint, she immediately figured out the mystery, and she guessed her intentions in such a short period of time, it was really not simple.

"It's a bit interesting, Sister Xiaoyun, tell me why taxi drivers are positioned as our main listening group?" Fang Yang was not in a hurry to clarify his point, but used induced questioning.

Song Xiaoyun showed an excited look on his face, and quickly said:

"Mr. Fang, there are three or four thousand taxis in Rongcheng City, and these taxi drivers spend most of their time in the car throughout the day, if we can convert them into our loyal listeners, the brand effect is huge! And there will be different passengers in the taxi, which means that they are also passively listening to our radio, if our program is distinctive, these passengers may also choose to listen to our radio when they are driving, so that the audience is more extensive! And the listening rate will continue to rise! ”

"These taxi drivers generally have their own circle, and if our channel positioning is close to their needs, it is easy to spread the word of mouth and quickly occupy the market!" Song Yi also heard some doorways and added excitedly.

Fang Yang looked at the two of them, and he was also very relieved in his heart. He needs such a subordinate who is good at thinking and analyzing! Fang Yang said with a smile:

"Your analysis is very good, but there is another thing I don't know if you have noticed, that is, the broadcast and transmission equipment of the city station was just updated last year, and the power is currently the largest in the entire Rongcheng City, and the technology is also the most advanced.

I have learned that not only in the main urban area of Rongcheng City, but also in the eight counties and cities in the suburbs and even some areas of Linshi City, the radio signal of the city station can still be clearly heard, which means that the number of three or four thousand taxis mentioned by Sister Xiaoyun will at least double! These drivers and the passengers are the audience we are trying to win over! ”

"That's right! Why didn't we think of this......" Song Xiaoyun listened to Fang Yang's words, and became even more excited, and her face was very cute.

Unexpectedly, the broadcasting market, which seems to be unable to penetrate the water, still has a lot of room for development under Fang Yang's analysis. Song Xiaoyun and Song Yi also admired Fang Yang.

Fang Yang continued to smile and said:

"Sister Xiaoyun, the channel positioning is now clear, so the setting of the specific program will trouble you, I believe that you should be able to do this job well according to the principle we just said!"

"No problem, give me a week...... No, give me four days, and I'll give you a copy of the entire radio channel's programming! Song Xiaoyun was very excited and replied without hesitation.

She vaguely regained the feeling of pride when she just graduated from college, several years of civil servant life have basically smoothed out her edges and corners, and now she has lost her iron job bowl and started a business from scratch with Fang Yang, Song Xiaoyun feels more passionate about life!

"Good! Let's come up with a rough plan first, don't have to be too precise, after all, we haven't started to negotiate with the city station, the specific program time and many other details have not been finalized, you have done it too carefully, and you may have to revise it in the future, which is more troublesome! Fang Yang nodded and said.

After thinking about it, Fang Yang reminded again:

"By the way, Sister Xiaoyun, there is one thing to grasp, while tailoring a few programs for taxi drivers, we must also create a very distinctive iconic program, to quickly gather hardcore listeners to occupy the market, this program is best set up to protect the nature, of course, the service object of this program can not be limited to taxi drivers, the dispute between the owner and the 4S shop, the dispute with the insurance company, and even the dispute with the traffic police, etc., are the content of our rights protection, the name of the program...... It's called "I'm the Boss for You"! ”

"Huh? Mr. Fang, in this way...... But if you offend people very much, will there be trouble then? Song Xiaoyun couldn't help but hesitate a little after listening to Fang Yang's words.

"We must dare to make a voice that other radio stations dare not hear, and dare to fulfill the obligation of drumming and shouting for the legitimate rights and interests of our listeners!" Fang Yang said, "Don't worry about trouble, my Fang Yang has never been afraid of trouble!" ”

Within the scope of Rongcheng, with Fang Yang's connections, he is really not afraid of any trouble. In Fan Changtian's battle, in the circle of insiders, Fang Yang has already played a majestic and domineering role, and ordinary people really won't touch Fang Yang's moldy head. If there were really people who didn't know how to live and die to come looking for trouble, Fang Yang didn't mind giving them a little colourseesee.

What Fang Yang needs now is to hit the popularity of the radio station in the shortest possible time, although there is a relationship with Xie Fangzhi, those real estate developers and even some businesses in the field of home improvement and building materials will definitely put a certain amount of advertisements in friendship, but in the long run, the radio station must not rely on these friendly advertisements to survive.

Only by making the radio station as popular as possible and increasing the listening rate will those merchants who have been friendly and advertise in the early stage willingly take out more Huaxia coins to continue to invest in advertising. etc. 89. 6's listening rate has risen across the board, surpassing that of the provincial and municipal stations, maybe it will become these businesses begging Fang Yang to give them prime-time advertising time!

Moreover, Fang Yang's current funds are limited, and he can't stand it for a long time to operate at a loss. And to quickly accumulate a hardcore audience, of course, you have to work the show. Rights protection programs are the easiest to resonate with listeners, people's psychology is always sympathetic to the weak, if the radio has a special program for those car owners who have no way to defend their rights, it will quickly attract everyone's attention.

"Okay, I got it!" Seeing that Fang Yang had made up his mind, Song Xiaoyun didn't say anything more, and replied simply.

After all, Fang Yang is the boss.

"Xiaoyi, you can't be idle, you have to use this time to sort out the management system of our channel, as well as the needs and structure of personnel, and make a preliminary plan first. If there is anything you don't understand, Sister Duoxiaoyun asks! Fang Yang turned his head to Song Yi again.

Although Song Yi's cultural Cheng is not high, his brain is very smart, and Song Xiaoyun, the program director who has worked in government agencies, can provide advice, so Fang Yang is relieved to leave these things to him.

Although it is still in the preparatory stage, the system must be perfected first. Fang Yang's radio channel is not a charity, it is to make a profit, and it will definitely not support idlers. The phenomenon of people floating in the system and not contributing to work is absolutely not allowed, and rewards and punishments must be clear to ensure the efficient operation of the whole team.

"Okay!" Song Yi also agreed unequivocally.

Brother Yang trusts him so much, he naturally can't live up to Brother Yang, and he must work hard.

"Okay, let's slowly discuss the specific things after we pull up the shelf, and everyone will do their jobs after they go back!" Seeing that the time was almost up, Fang Yang stood up and said with a smile, "The two of you are the first generation of entrepreneurs in our company, and I won't treat you badly in the future!" ”

Song Xiaoyun and Song Yi hurriedly got up and agreed. The three of them left the box, because they were all drunk, the three of them couldn't drive, but fortunately, the club provided a substitute driving service, Fang Yang asked the club to arrange a substitute driver, driving his own Audi off-road vehicle, first sent Song Xiaoyun and Song Yi to their residence, and then returned to the villa in Luhang Community.

In the next few days, Fang Yang was very busy.

The first is the negotiation with the city, Fang Yang went to the city to visit Zhou Wen the next day, and brought the cooperation plan he had made a few days ago. Zhou Wen was also very optimistic about the prospects of this cooperation, and tried his best to promote this matter, and immediately promoted the internal meeting of the city station, and after the team unified their opinions, Zhou Wen took the lead in quickly drafting a report to the Propaganda Department of the Municipal Party Committee.

At the same time, the negotiations between Fang Yang and Shitai are also going on simultaneously, and the two sides agree on the general direction, but they are also fighting for every inch of land on some details. For example, the term of cooperation, the opinion of the city is three years, and the renewal negotiation will be carried out after three years, but Fang Yang proposed that it should be at least five years, and it should be given half a year of growth, and only half of the contract fee should be paid during the growth period, and at the same time, after the expiration of the five-year period, Fang Yang should have the right of first refusal.

Fang Yang didn't want to work hard to make the channel more popular when the time came, and the market station would take the channel back, or ask for a sky-high price, wouldn't that be making a wedding dress for others? Although this possibility was very low, Fang Yang didn't want to make any mistakes.

In the end, at Fang Yang's insistence, the city station agreed to Fang Yang's plan in principle, but the growth period could only be given for three months, and the city station also put forward two requirements, one is that the basic salary of the five city station managers who stayed in the channel should be paid by the city station, but the performance salary should be paid by Fang Yang; Second, the "News Morning Bus" program at 8 a.m. on the city station must be retained and broadcast live in parallel.

Fang Yang felt that these two requests were quite reasonable, but he did not agree lightly, but put forward a request for the reduction and exemption of contracting fees, after all, in this way, a full hour of time is missing every day, which will still have some impact on the channel's income generation.

In the end, the annual contract cost was reduced by 100,000 yuan on the original basis, and the two parties were 89. The market-oriented cooperation of Channel 6 has reached a preliminary intention, with a contract period of five years, and a contract fee of 1.25 million yuan in the first year, and then an annual increase of 10% of the previous year's contract fee. The cooperation period starts from August 1, 2010, and the three months of August, September and October are the growth period agreed by both parties, and the contract fee will be halved during the growth period. After the expiration of the contract, Fang Yang has the right of first refusal.

Now that the negotiation has been basically completed, Fang Yang began to be busy with the registration of the company, if it is in order, the Propaganda Department will soon give an approval, and then the contract will be signed, and it can't be signed in the name of Fang Yang personally!

Therefore, the matter of registering a company is also imminent. Fortunately, Fang Yang has established a good relationship with Lu Mingjun, and it should be more convenient to register a cultural communication company in the Cultural Industry Creative Park, and maybe you can also win some preferential policies