In the spacious hotel suite, Za Shan Diao sat on the sofa, gently rubbing his forehead after a hangover, after the premiere last night, as the distributor of China Film Group specially held a reception, he inevitably drank a few more glasses with his counterparts on the other side of the Pacific, but the years are not forgiving, even if he tested alcohol, he felt uncomfortable when he got up the next day. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

The age is gradually approaching the retirement line, and there may be basically no upward climbing, Zashan Diao knows this very well, in the remaining few years, what he wants to do most is to let China Film Group go out and get out of the embarrassing situation that can only be majestic in the domestic market.

Since he is engaged in this industry, of course he wants to leave his own strong stroke.

He also wanted to give a thumbs up when his name was mentioned in the industry.

Hollywood is undoubtedly the best partner for China Film Group to explore overseas markets, but he knows the terrifying xenophobia of the North American film market, and he has no illusion that Chinese films can easily enter North America and then win hundreds of millions of dollars at the box office.

That's just fantasy and doesn't do the film industry any good in this country.

Therefore, working with a Hollywood company is the wisest choice at the moment, such as this time with Warner Bros. and Duke? Rosenberg's cooperation.

In this cooperation, China Film Group not only let its own funds enter Hollywood, but also successfully allowed two Chinese actors to appear in mainstream commercial masterpieces in Hollywood.

Although he is older and doesn't want to climb up much, he still has some ambitions and wants to see the rise of the Chinese film industry.

"Borrow someone else's chicken to lay your own eggs......"

Tapping his right index finger on his forehead, he said to himself, "This has proven to be effective." ”

Of course, whether China Film Group's international sales can succeed depends on the box office of "Transformers".

As one of the leaders in this industry, Zashan carving is very clear. If the film industry wants to rise, it does not rely on the awards of international film festivals such as Cannes, Berlin and Venice, but then again, have there been few Chinese films that have won international awards in recent years? Are they helpful to the industry as a whole?

Let's take a look at what are the so-called award-winning films? They are all taking advantage of the imperfect side of their own country. Go and make those foreigners happy!

"If you make a movie that exposes your shortcomings and makes foreigners watch them as jokes, is that still a Chinese director?"

Sometimes he really wanted to ask those people in person, so he was one of the people who was very supportive of banning those films.

In his opinion, as long as the competent authorities have a little brain, they will not let such a movie be released publicly.

Such a movie. The development of the Chinese film industry will not bring benefits at all, even if it is released publicly, it will not attract a few audiences, if the industry wants to develop, what is needed is capital and the market, if the film cannot even guarantee the basic box office, how can it attract the attention of capital?

The film industry has been marketized since decades ago, and it has become a commodity, and it is ultimately up to market results to speak.

Sit on the couch. He knew that the domestic market had just started, and the statistics would not be as fast as in North America.

After another half an hour or so, there was an aggressive knock on the door, and the assistant of the mountain carving walked in.

"Boss, the latest stats."

The assistant strode over and handed a document to the mountain carving, who just swept his gaze and his eyes lit up.

"Duke? Rosenberg's film! ”

Even if it is him, in the face of such a number that breaks the box office record in the Chinese market. I couldn't help but laugh.

You must know that he is not without opponents within the group, and many people deliberately sing the praises of China Film's investment in "Transformers" this time, and this box office figure is enough to shut up those idiots.

According to the estimates of the theater chain. The minimum box office of "Transformers" will not be less than 4 million RMB, surpassing the 3.56 million of "The Dark Knight" last year, creating a new domestic box office record for the zero point game.

Another important point is that the overall attendance rate of the zero point field is more than 70%!

This is in the domestic market, not in North America.

The mountain carving is well aware of it as an emerging film market. Domestic audiences have not developed the habit of watching movies at zero, and there will not be many people who actually go to watch zero-point performances, let alone some movies in North America, where the revenue of zero-point theaters accounts for a quarter or even one-third of the box office on the opening day.

Putting down the document, Zashan Diao asked the assistant who was always standing on the side, "How is today's screening?" ”

The assistant lifted his glasses slightly, cheered up, and reported seriously, "According to the latest news, all major theaters in Shanghai will give more than 90% of the screening space to "Transformers" from today. This morning, the 3D versions of "Transformers" in Shanghai, such as Yonghua Cinema, Huanyi Cinema, UME Xintiandi Cinema, Century Shanghai Cinema, Wanyu Cinema, etc., were all announced. With the Shanghai IMAX3D version of the Peace Movie City and the International Cinema, it is even more difficult to find a ticket. ”

Seeing that his boss nodded with satisfaction, the assistant said, "Nationally, although it was just launched at 0:00 last night, the screening of "Transformers" is also quite gratifying. ”

While recalling what he had watched before he came, he said, "According to many northern theaters, the zero o'clock premiere of "Transformers" was full, and even the 3 o'clock show in the morning reached more than 60% attendance. In the southern region, taking Hangzhou Wanda's IMAX Cinema as an example, the pre-sale of the film has reached 1.5 million yuan, which is unprecedented. Many theater leaders said that the movie-watching boom brought by "Transformers" will continue to heat up, and it is expected that this weekend will usher in a peak of movie-watching. ”

Yesterday's June 1st, although it was not a holiday, was a Sunday, originally the mountain carving thought that even if "Transformers" was a hit, it would have to wait until this weekend, but I didn't expect it to show such a hot trend on Monday.

"Let people hurry up......," the mountain eagle advised, "If the film can show a record-breaking performance, I hope it will definitely get the key to the delay." ”

"Yes." The assistant nodded

In fact, what the assistant said is still conservative, and the popularity of the film after its official release is far more than that.

Located in the western part of Beijing, Shijingshan Wanda is the first theater in Asia to have a digital IMAX, so it is one of the top theaters for fans to watch "Transformers", and at around 4 pm yesterday, tickets for all versions of "Transformers" were sold out.

At half past seven this morning, before the cinema opened, some audiences knocked on the door and asked for tickets in advance.

On a popular movie forum, someone raised the price of 200 yuan to buy tickets for the IMAX3D version of "Transformers" that night, but no one responded, and someone increased the price of 20 yuan to sell the 3D version of "Transformers" that night, and they could sell it within five minutes.

Some fans also complained that buying tickets for "Transformers" is almost the same as buying train tickets for the Spring Festival.

In addition, all theaters in the capital canceled the 3D version of "Transformers" Tuesday's preferential policy.

In June, the weather is already very hot in both the south and the north, but the enthusiasm of the audience to watch completely exceeds the heat of the air.

The attendance rate of the Beijing Center store, a joint venture between Warner and China Film, reached 100 percent at the 0:00 premiere, and the attendance rate at 3 a.m. was also 65 percent.

In the Xidan New Capital Cinema, only single-digit reservation tickets for the zero show audience chose to give up watching, and by the morning show, the attendance rate reached 80 percent, and the afternoon show began to be full, and the evening tickets were sold out as early as three days ago.

In terms of Broadway cinemas, the occupancy rate of several theaters under Zero Point Field is only 60%, but since this afternoon, the attendance rate has begun to be close to full.

"Transformers" reached 3.2 million RMB in pre-sales in Dongguan IMAX theater, which is known as the largest theater in Asia.

"With 'Transformers' from Cybertron, there's no need to watch films on Earth at all." There are people in the industry here who are so funny.

In terms of theater scheduling, "Transformers" has an overwhelming advantage, with a total of 66 cinemas and 3,244 screenings of "Transformers" in the Shanghai area, more than the sum of all other films, and the second-ranked film has less than 300 screenings, not even one-tenth of "Transformers".

Crazy audiences, super high film scheduling rates, and enough screen counts all guarantee the first-day box office of "Transformers" in China.

Due to the time difference, "Transformers" was actually released earlier than in North America, and Chinese audiences became among the first people in the world to witness the film.

By Tuesday, the usual Tuesday discounts for 3D and IMAX3D versions of "Transformers" in all theaters had been lifted, and the film's box office and the crowd of audiences that flocked to it yesterday gave theaters plenty of confidence.

After preliminary estimates, the zero o'clock premiere of "Transformers" plus the all-day box office on Monday has exceeded 35 million RMB, and driven by "Transformers", the total box office of domestic films on Monday has also reached the highest peak of more than 37 million yuan in history.

At the same time, due to the promotion of various publicity and the herd effect of people, the audience's "thirst" for the 3D version of "Transformers" is particularly strong, and many fans go out early in the morning to queue up to buy tickets.

In this hot season, there are even crowds like the Spring Festival, just changing from various stations, airports and train stations to the cinema.

In order to welcome the arrival of "Transformers", so that more audiences in China can enjoy the visual feast brought by 3D, many theaters have been actively preparing to increase digital 3D equipment in recent months, as of the eve of the film's release, the national 3D screen has increased to about 700, and IMAX theaters are also close to 20.

But in the face of the surging audience craze, these are simply in short supply. (To be continued.) )

PS: Ask for monthly passes and recommended tickets!