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"Transformers is like a high-speed train, everybody is involved in its operation, everybody has to go see Transformers once, and even those who don't usually go to the cinema will hear about the movie and go into the cinema to see it, and many more people will go to see it many times. Pen ~ Fun ~ Pavilion www.biquge.info"

What the spokesman of China Film Group said to reporters the next day is undoubtedly the best portrayal of this film in the Chinese market.

After all, real Transformers fans are a minority, and the post-80s generation can only guarantee the most basic number of viewers of the film, but there must be many people who have heard of the name of Transformers, coupled with the appeal accumulated by Duke in this land with more than a dozen films, as well as the excellent special effects of the film, it will inevitably attract a considerable number of audiences into the theater.

The content of the film is simple and clear enough, the plot is urgent and exciting, and it has super entertainment, especially the realistic 3D effect, which is simply not possible with previous 3D films.

The herd effect is always an important aspect that cannot be ignored in publicity, and a good word-of-mouth can boost the box office of the film more than any score.

In addition, "Transformers" also has an advantage at the box office due to the use of 3D technology, and the ticket price of 3D movies is generally twice as high as that of regular movies.

Although the film broke the Chinese box office record on the first day, the publicity did not relax in the slightest.

With "Transformers" setting a record on the first day, in addition to adding 100 3D screens, China Film Group also played the slogan "One movie can be watched four times" - "Transformers" is the first film in China to be released in four versions at the same time: ordinary 35mm film, digital 2D, 3D and IMAX giant screens.

Many viewers who have watched the film will want to watch the digital 2D, 3D, and even IMAX, and the resulting overlapping viewing group is a big boost to the box office.

There are currently only a dozen IMAX theaters in China, mainly distributed in a few large cities, and most audiences are also destined to not be able to watch the IMAX version, but theaters without IMAX screens have also taken advantage of this craze to play various banners to attract "Transformers" audiences.

For example, Jinling Cinema has introduced two versions of "Transformers" in 3D and 2D. The original No. 4 cinema hall was deliberately transformed into a professional 3D digital cinema hall, and it also played a promotional banner to attract the audience - the hall uses the world's latest Dolby 3D system, NEC projector, Dolby Labs power amplifier system, NEC projector xenon lamp power reaches 4000W, and high-gain screen is used. The viewing effect is realistic, the picture is vivid and clear, and the effect is even better when wearing glasses with Dolby 3D systems.

In order to see a better version, quite a few viewers don't care about the extra money.

Driven by word-of-mouth fermentation and word of mouth. "Transformers" rose at the box office on Tuesday, once again creating the highest single-day box office in the Chinese market, reaching more than 37 million RMB.

The popularity of the box office has brought strong confidence, and Warner Greater China and China Film Group have spared no effort in the promotion of "Transformers", and some of the most influential media here can see the news and various reviews of the film.

"Is Transformers Duke? Rosenberg's supermasterpiece that has gone to great lengths to create...... It's the first time we've been so close to a magical, new world with Transformers, and it's an extraordinary, absolutely five-star viewing experience. ”

"The final battle lasted more than 30 minutes and was very shocking...... Unstoppable, you're completely brought into the film and integrated with those Transformers and the story. ”

"There were a lot of rumors before...... Some say that this 3D stereoscopic film will be disgusting, and that the more than 110 minutes are like a disaster. Now we can firmly refute the rumors of "Transformers" on these two points. ”

"Duke? Rosenberg is indeed a genius! I can't say enough, wow, but I love this film so much! "Transformers" is amazing, it completely blew me away! ”

Time flies, and the children of the past have long grown up and even started a family, but in the minds of many people, there is still a place for childhood friends 'Transformers'.

Since the 90s of the twentieth century, with the maturity of the fan base and the successive launch of new toy series, the activities of Transformers fans across China have been heating up. As early as 2001, the first annual meeting of Transformers was held in Shanghai, and then evolved into an annual event.

This event is also the event with the largest concentration of die-hard Transformers fans in China.

Their love for the Transformers series can be imagined, so after the release of the live-action movie. These people have become not only the most avid fans of the film, but also the most active group on the Internet.

These people are active on major websites such as Sina Forum, and they have used "unimaginable", "too shocking", "immersed in the world of Transformers and don't want to wake up", "In theaters, after the film is broadcast, it causes screams and thunderous applause...... to describe the mood after watching the movie.

Many people who have watched it 2 or 3 times are countless, and some people write "...... I, a person who loves to sleep when watching movies, watched it seriously. The film shocked me, moved me, and made me unforgettable for a long time, isn't this kind of picture exquisite? ”，

After watching a zero-point scene, a member of a certain film commune couldn't help but exclaim, "That's amazing!" "It's so pretty! It's worth it in the middle of the night! ”

However, hot spots are always accompanied by controversy, and "Transformers" is no exception.

The controversy over the film comes from two main sources, the most important of which is the controversy among Transformers fans.

With near-realistic design and shooting, Duke put the favorite toys and images in the minds of these people on the big screen, and the performance of the two groups of robots in the film has almost reached the limit of existing film technology, and it is no exaggeration to say that "Transformers" embodies the most advanced film special effects technology in Hollywood and even in the world.

But this technology brings a completely different image and picture effect from cartoons, which inevitably ruins some people's beautiful childhood memories.

As a result, the phrase "you did a terrible job, but we still love you" became the most used comment by this part of the population on Duke.

Whether they love more or hate more, I'm afraid most die-hard fans can't tell themselves, there is only one thing they do, buy tickets to enter the theater, and watch their childhood friends transform in the most real way in front of their eyes......

Then, after buying tickets and entering the theater, the tightropes watched the movie over and over again, studying each of them in slow motion to figure out the transformation process, the details of the fight, and so on, and then enjoyed it, enjoyed it, talked about it with relish, and kept telling it to the people around them, pulling their friends and family into the theater together......

This is also one of the biggest reasons why the box office skyrocketed after the release of "Transformers".

The other argument is much quieter, because the parties to the argument are only a small minority.

Since the release of "Transformers", there has been controversy in word-of-mouth, and people who like literature and art criticize the film for "not having a single impressive dialogue, and the characters are pale and powerless, and have no soul".

However, more than 90% of the audience thinks that the action effect and 3D technology of the film bring great visual enjoyment, and shouts "The theater is not a classroom, who cares about the connotation and philosophy"; The film was praised as "a work of genius, Duke uses technology to create a new sci-fi world for fans".

In fact, Hong Kong director Chen Kexin said in an interview that can very well describe Duke's "Transformers" - I don't like this film at all, but I can't deny its popularity, "Transformers" is a real fan movie.

He is not the only one in the industry who has commented on "Transformers".

With the increase in the screening time of the film, many famous filmmakers in this circle have also been affected by the hot wave of movie-watching, and went to the theater to watch "Transformers".

"The deepest feeling after watching "Transformers" is the visual impact, although the story of this film is a bit clichéd, but the technology has been quite perfect, especially CGI technology can only make us sigh."

This is Zhang Ermou's opinion published in a certain newspaper, "Yesterday other reporters asked me what I should learn from "Transformers", I think there seems to be nothing to learn, because the gap between us and Hollywood technology is too big, some people conclude that it is 20 years, for me it is almost 100 years, but we use the same kind of camera to shoot 3D films, so from a 3D point of view, "Transformers" can do now, we can still learn from Chinese films. ”

In the face of the interviewed reporters, another director, Lu Chuan, believes that "Transformers" is a complete failure of Chinese films.

"When I watched this movie, I felt as if I had gone back to my childhood and become a child full of fantasies. Duke? Rosenberg let me know that we are not short of technology, technology can be used; "Transformers" suddenly made me realize how far away the feelings of our movies are from the simple beauty; how far away we are from the audience who want to see it; How far we are from the scorching dreams; We who have been running and carnivaling in the twisted, dark and ridiculous tangled vulgarity, how far away from sincerity! In the face of the huge success of "Transformers", we should be ashamed, this is a complete defeat that our Chinese filmmakers want to collectively witness and convince. ”

The words of the famous screenwriter Ning Caishen on the second day after watching the movie were like the TV series he wrote, with some exaggeration.

"I was dumbfounded, I watched "Transformers" with a few directors and producers in the middle of the night last night, and after the show, the atmosphere was weird, silent, and depressed, and almost no one talked about the movie. Rosenberg was dumbfounded. ”

On the third day of its release, "Transformers" continued to gain popularity in China, easily breaking the previous day's record and closing with a figure of nearly 39 million RMB.

In just three days, the Chinese box office of this film exceeded 100 million RMB, which also set a new record for the fastest breaking of 100 million yuan in the Chinese film market.

Not only in China, but also in North America, "Transformers" is also popular. (To be continued.) )