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“mars-make-belive!”

This is the new slogan of Mars Entertainment that appeared on the big screen, the first row is a larger word, which is also the name of Mars Entertainment, and under this word, there are two words with a slightly smaller font, which have a very simple meaning, creating faith.

The moment this slogan appeared, the audience was silent at first, and then erupted in unprecedented cheers, just like Jester said before, Mars Entertainment creates faith.

This promotional word is in the original history, Sony in 09, in Berlin, Germany 09, Sony announced their new corporate slogan, that is, make-belive, of course, when Sony advertises externally, it naturally does not mean that this is the intention of creating faith.

Sony's statement is more formulaic and more emotional.

At that time, Howard Brown, then chairman, CEO and president of Sony Group. Sir Stringer's speech in Berlin was titled Make-Belive, and he said this.

"One day in 1946, with a shared belief in turning ideas into reality, two predecessors, Daii Ibuka and Akio Morita, along with a hundred like-minded companions, founded Sony, and that initial spark led to many innovations that changed the way people around the world lived."

"Today, Sony Toni Guò movies, music, games, mobile products and electronics continue to change the way consumers around the world experience the world."

"Whether it's a song in a musician's head, an idea in a director's head, or just a fleeting image you want to capture, Sony has the means to make people's dreams come true."

"So. What Makes Sony Different? ”

"That's because Sony is a technology company with a deep understanding of content creativity, and Sony is a content company with accurate perception and ability of technology. No other company has both. ”

"Through our unique blend of technology and entertainment, Sony is committed to igniting passion for people around the world with a spirit of innovation and pleasure, and we invite you to join us in the spirit of make-belive to turn your dreams into reality!"

In Howard. After Sir Stringer's speech, the audience stood and applauded for a long time.

Jester was very impressed with this speech, which is why he was able to do so many years later. I think of this classic slogan that can represent the company, but this sentence has a completely different meaning among many Sony fan groups.

That is, Sony makes faith.

Jester thinks that this is the original meaning of this slogan.

Modeled after Howard. Sir Stringer's speech in Berlin was a similar speech, of course. The content must have been changed to something related to Mars Entertainment, the same, whether it was the players present or the fans. It was also a very enthusiastic cheer.

Jester's guess is very good, this press conference is indeed very eye-catching, and he also said that the live broadcast rights of the press conference were sold to ABC. ABC also live-streamed the event on the same day, and on the second day, many media, almost all game-related media. The content of this press conference was reported as a headline.

In addition, a little information about Jester's new game was revealed at the press conference, which became the focus of players' hype.

"The new game of the boss is historical, and the way of playing is very novel and interesting......

"What? Isn't that a genre duplication of Civilization, you say? No, no, no, you're mistaken, it's a game that doesn't bear any resemblance to Civilization in any way, except that they both use history. ”

"Did you say Civilization was fun? It's hard to say, after all, "Civilization" was also developed by us, and the development of the new game has only been more than a month, and there is no specific procedural content, and the two games are very different in terms of gameplay and player experience, so they can't be equated. ”

Players from the press or TV shows, watching this random leak of information from this interview with the developer, is also high-tide, although these things have little to do with some nonsense.

And the most depressed is Kazuo Hirai, their PS will be released tomorrow, but now the entire industry, both the media and players are hyping the small press conference of Mars Entertainment, and they don't pay the slightest attention to the fact that they are going to release a new console, such a heavy thing.

Why do you say that, because today, that is, the release day of the PS home game console, will be officially released tomorrow, and there will be an official press conference today, announcing this console.

But it's a pity that at the press conference, in addition to a few media with Sony who have a good relationship, there are not many media in the game industry to participate, compared with yesterday's small press conference of Mars Entertainment, the gap between the two, simply can't be calculated.

Kazuo Hirai knew that Jester must have done it on purpose, but he had no choice but to increase sales as much as possible, and then slap his face in the future.

However, Kazuo Hirai discussed it with Kutaragi Ken a few times, and it is not very accurate to say that it was a discussion, basically in the form of you asking me and answering, and the concepts of the two are surprisingly the same, and they both believe that the PS series of consoles may not have much success in the first generation, after all, the player base is there.

Needless to say, they are much inferior to Mars Entertainment, a company that has almost formed a monopoly on content, even if it is better than Sega, and it is much worse than Nintendo, and now they can only hope to continue to produce excellent games, and acquire some excellent first-party game developers as much as possible, so as to greatly enhance their reputation.

In fact, as long as there is no problem with the hardware and the quality of the game is guaranteed, it depends on publicity.

However, the effect of publicity depends on the quality of the game, but as long as the quality of the game is not too bad, it can be more than half, basically in this era, this era of game scarcity, it is not difficult to make money.

Of course, if the influence is big enough, even if the game is outrageous, it can still make money.

In fact, Kazuo Hirai also knows that the reason why Ken Kutaraki's main focus for this era is to build a reputation, and the most important thing is that he has now devoted all his energy to the development of game consoles for the next era.

And the next era, that is, PS2, is the beginning of Ken Kutaragi's establishment and Sony's counteroffensive in the game market.

PS2 console development work started very early, if you are an outsider, you may not have thought that in the official breakdown of the relationship between Sony and Nintendo, the day when Norio Ohga agreed to Ken Kutaragi to establish Sony Computer Entertainment, Ken Kutaragi asked people to form a PS2 development team, and the PS2 completion team was more than a week later than the PS2 development team.

For PS2, Ken Kutaragi is very confident, according to him, it will be a product that will change the entire game environment, and players will be crazy when they see that they can play in such a realistic 3D world.

Kazuo Hirai also went to the research institute to see Sony's research on 3D phasing, which really shocked him, and he also thought that this strategy of Ken Kutaragi was no problem.

However, is it really that easy to make a stable and mature player base on the PS1 console?

At the end of the press conference, Kazuo Hirai looked at the reporters who were constantly taking a stand on the rostrum, there were only a few gamers, and the number of people who came did not exceed 50, and the vast majority of them were just Sony fans, and for themselves, it was almost equivalent to creating a huge market from scratch.

With this kind of difficulty, Kazuo Hirai felt endless pressure.

"Take one step at a time, that's all we can do." In the end, Kazuo Hirai could only comfort himself like this.

In Mars Entertainment, Mark. Saini was also discussing Sony's new console with Jester. Saini didn't seem to be very optimistic about Sony, and he said seriously: "Jace, I don't think your World Video Game Association's plan, there is no need to contact Sony, they won't have any achievements in this industry." ”

"Why?"

Jester smiled, and instead of retorting directly, he asked Mark rhetorically. Saini said.

"Two o'clock!"

Mark. Seni had obviously thought about this question before, and after he finished Jester's question, he didn't hesitate or pause at all, immediately stretched out two fingers, gestured in front of Jester, and then began to speak his point in detail.

"First of all, in terms of hardware, they don't have any decisive advantages, as we all know, Sony's biggest advantage is their research and development capabilities, in the current ability to compete with us in several companies, their development capabilities should be the strongest, followed by us and Sega, and Nintendo is the weakest, but, on the new sixteen-bit console, they are jointly developed with Nintendo, as for Nintendo's technical capabilities are well known, they can't show their advantages in this regard, is their biggest disadvantage. ”

After saying the first point, Mark. Saini paused slightly, he glanced at Jester, but Jester remained silent, the smile on his face did not change in the slightest as before, and even he saw that Mark. Saini stopped talking abruptly, and asked with some curiosity.

"What about the second point?" (My novel "Game Development Giant" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued......)