Chapter 409: A Different Propaganda Slogan

Jester was also watching this interview, and when he saw this, he couldn't believe that in the game environment at that time, when piracy was rampant, there were such simple game developers.

And, Marchin. Ivansky's statement was not finished.

He took a breath and continued.

"That's how we are, and genuine products give the game a higher value, such as providing technical support, excellent customer service, and giving away attractive bonuses and other items in a bundle."

"Our core value, or our belief, is to never engage in DRM, we will not sacrifice this, people will always do stupid things, piracy is successful because of this, in fact, everyone is willing to pay for the game, the success of Steam proves this, and we want to prove it. The real secret of success is to listen to the demands of the players and provide them with what they need|excellent|excellent|small|say|new|most|fast|www.|. ”

"Instead of imposing on them what you think is good."

The last sentence made Jester even more inexplicably moved, he felt that if he was in the Marchin. In Evensky's position, he would never have made the same choice as him, just like now, if there was a similar anti-piracy technology like DRM, he would definitely use it.

It's not that I don't have confidence in my company's games, but because I don't have confidence in those pirate players=.

After all, who doesn't want to sell an extra copy of their game?

Although he couldn't do it himself, Jester still worked for Marchin. Evensky felt admiration, he didn't know what the final result of The Witcher 3, which was still in development at the time, after all, he was reborn before it was released, but he felt that there was such an effort to fully consider the game developer from the player's absolute side. How can you not make a top-notch game?

A month went on very fast, and Jester also kept getting from Sandy. Will got the news that the commercial credit companies were shrinking their funds one after another during this period, and he gradually put his mind at ease, and he was constantly paying attention to the rise of Dow Jones industrial stocks during this period of time, and this kind of increase was simply more and more scary.

It was also at this time that Sony's game console was ready to come out.

At this time, more than a month has passed since the release of the dreambox2, Sony's R&D capabilities are much stronger than Nintendo's, and with the efforts of Sony's hardware engineers, they finally transformed the product that they developed with Heaven that was close to completion into a console that was not a professional, and it would never be obvious that this was a console with Nintendo. A product of a mother sibling.

PS publicity is very large, almost in any corner, whether it is TV, radio, newspapers or subway car carriages, you can see PS game console sales advertisements.

Moreover, under the threat of Sega's low-price strategy of two hundred dollars, it is impossible for Sony to set a high price for the game console, and. They are not like Jester's Mars Entertainment, which can temporarily withstand the impact of this wave, so their promotional price. That is, their pre-sale price is only two hundred dollars.

In the gaming space, Sony is an out-and-out rookie, even though they are giants of home appliances. Sales channels are spread all over the planet.

But fortunately, Namco, Hudson, and third-party developers like the New Japan Project, Sony managed to attract from various camps. There are also quite a few fans of their own, especially Namco and Hudson, whose games have a lot of fans in North America.

And this time, Namco even came up with a sequel to their housekeeping game "Teppanyaki" for the PS console, while Hudson came up with a sequel to "Maplestory".

Although it is not as good as the porting of a large number of arcade games that North American players love when Sega was released, the good thing is that these two games are very appealing, and the order can be seen from the number of pre-sales by Sony a few days ago.

Moreover, Sony has a lot of fans.

Jester was also very busy at the same time, taking care of the development of two game development groups at the same time, and also found time to deal with other things in the company's division of labor, and he also wanted to hold a press conference recently, because the company's slogan has not changed in five years since its creation was discussed in the previous internal discussion meeting.

And now that Mars Entertainment has become a leader in the industry, it seems that it is more appropriate to change to a better slogan.

After someone introduced this point, it was immediately embraced by everyone.

Jester felt that the company's slogan was good at the beginning, and making the best games could be said to be the biggest belief of a game company, but his subordinates all said that although this was good, it was not atmospheric enough, and it did not fit the current position of their company.

Seeing everyone's insistence, Jester did not hesitate and agreed to the proposal.

But agreeing is agreeing, but always come up with a new slogan, which can also be considered an advertising slogan, but unfortunately, in several meetings in a row, all the slogans put forward did not satisfy Jester, and not even one, can be better than the previous slogan.

Just when everyone wanted to give up, Jester suddenly remembered one.

It wasn't his own original, but he remembered a propaganda slogan he had seen before he was reborn, and this slogan seemed to him to be extremely appropriate, so Jester didn't hesitate, just said it, and then after everyone was stunned for a moment.

With the approval of all, the slogan of this propaganda was agreed.

Now that the new promotional slogan has been determined, then as a company like Mars Entertainment that has a pivotal position in the industry, it is natural to hold a press conference to promote the news, of course, the more important reason is that when Mars Entertainment made this decision, it happened to be not far from the time when Sony released PS in North America.

In this way, it can also attract the attention of players on a certain course.

Kazuo Hirai was very angry when he learned about this, but this is a private matter of Mars Entertainment, and their relationship with Mars Entertainment is not very good, although Mr. Kutaragi Ken has agreed to meet with Jester, but because Hayato Nakayama is difficult to come to the United States because of something recently, this matter has to be delayed for a month.

Kazuo Hirai didn't call Jester for not being very moral, because he knew that it was useless, and what he did was to adjust the publicity and logistics as much as possible, and never go wrong on the day of the release.

Just three days before Sony's PS console officially landed in North America, at the Anaheim Convention Center, where Mars Entertainment often holds large-scale events, the announcement of the new promotional slogan about Mars Entertainment was also being staged - of course, such a thing alone could not attract many people's attention, Jester also assured that after this press conference, he would let the members of the game development team accept an interview with the media, Permission to name some of the things about the game they are working on.

Everyone knows that Jester is working on two games at the same time, one is an SPRPG that he has announced called "Dream Sim", and the other is just a mysterious work that Jester calls an RTS game, and no one knows.

Almost all gamers are interested in these two games, because they are Jester's work, and if these journalists can dig up a little bit of the content of these games from Jester or Jester's subordinates, readers will be eager to buy their newspapers or magazines or watch their shows.

This press conference, in addition to inviting some media, also invited about 200 of Mars Entertainment's most loyal players, because Mars Entertainment has several new games to come out, and it needs to find some people to test.

Under the rostrum, in addition to reporters with various cameras and cameras, there are also many players with excited faces.

Jester stepped onto the podium.

The scene erupted in cheers like thunder, and these players really didn't expect that it would be Jester himself on the rostrum to introduce them.

Behind him, there was a big screen, the top of the screen was blocked by a large screen, no one could see behind the curtain, on the screen, what was being displayed, Jester was standing in front of this blocked big screen.

"When I stepped up to the podium, I was almost pushed down by your voice."

First of all, Jester first made a few humorous jokes, and immediately there was a burst of laughter in the room, and Jester waited for the laughter to subside slightly, and then he continued: "And when I felt this unrestrained, almost unstoppable enthusiasm of yours, and the pious gaze on your face, I suddenly found that the propaganda we discussed at several meetings was so consistent with your behavior at this time. ”

This time, the voices of the players in the room fell silent, all wanting to know what Jester would say next.

But unfortunately, Jester did not get their wish, Jester's voice suddenly changed: "Actually, I think that no matter how much nonsense you say, it is too much hypocrisy, and I personally have never been hypocritical - so there is nothing to hide......"

As he spoke, Jester jerked on a rope beside him.

The curtain on the big screen behind him fell in the next instant.

Reveal yourself on the screen. (To be continued......) R1292