Sony's explanation can't be said to be strong.

First of all, no one except Sony itself knows what they are doing with the new hardware development team.

It's not necessarily the development of PS3, maybe Sony has some new hardware to develop, for example, handheld is it very likely, Sony has also been before, they will not give up the handheld market, but there are more important things to do, and now is not the time for them to enter the handheld market.

Now that the PS2 has been released, everything has entered into normalcy.

So isn't this the time to enter the handheld? As long as Sony doesn't admit it, no matter how others guess, they can only guess.

Moreover, Sony finally defended itself by Mars Entertainment, as a hardware manufacturer, the price of accessories is actually about the same, after all, they are assembled with accessories provided by third-party manufacturers.

So,When you see the function of Dreambox3,Sony people know,How much does the approximate cost of this machine need,Yes,Jester was right at the press conference,Dreambox3The function is indeed much stronger than PS2,But the problem is also here,The price must be higher,A year late on sale,The price will not be outrageously high,But there is still a price difference of fifty dollars。

Wizard dollars, sometimes deadly.

For example, the competitiveness of $199 is different from that of $249, and the competitiveness of $299 is very different from that of $349.

Sega's Saturn and Sony's PS2 are priced at $299.

This price is actually the highest among the previous game consoles, the previous two consoles, both were $199 to $249 price, this time directly increased to $299.

Of course, there are R&D costs in this, and there is also room for future price reductions.

However, the price of $249 is really not expensive, about three to four years later, with the reduction of production capacity and efficiency and the price of accessories. The price of the console may be reduced from $249 to about $200, and in general, there will be a second or even a third price reduction even in the ink of this console, but the price reduction will not be as large as the first time.

But it was only a few years before it was able to get down to $200.

In the beginning, even game console vendors that don't make money on consoles can't sell consoles at this price.

As soon as the Dreambox3 graphics came out, the executives of Sony and Sega immediately asked their game designers and hardware designers if their consoles could achieve this effect.

The answer is obvious.

But right away, these engineers were in line with the company's top management. It is calculated that the price of Dreambox3 must be higher than their host, almost fifty dollars higher, otherwise, Mars Entertainment can't afford to lose money selling the host.

Moreover, Jester is a staunch person who never sells a hosting strategy at a loss.

This time, the Dreambox3 announcement can be said to be comprehensive, from the appearance of the console, to the controller, and even to the demo of the game.

But there's only one thing. It seems that Mars Entertainment forgot and did not announce it to the public, and this matter is for a host. Pretty much the most important thing, and that's the price.

For players, the performance of the console is excellent, and the games on the console are fun. Of course, these are all big influencing factors that can affect their purchase of hosting, but the price of the host. For the vast majority of players, this is especially important, if not the most important.

Sony just didn't see that back then.

The PS3, which Ken Kutaragi had worked so hard to develop, was so powerful that when they announced the price at the E3 show for more than $500.

THE PEOPLE IN THE BACKGROUND OF THE MICROSOFT XBOX IMMEDIATELY CRIED WITH JOY.

Because the moment they knew that Sony decided this price, they won because their console was two hundred dollars cheaper than Sony's! And does PS3 have a two-hundred-dollar advantage over XBOX360? Of course not.

However, after the PS3 came out with the PS4, there were still many players who said that his potential was not exhausted.

In particular, Sony's first party, and Naughty Dog, the leader of Sony's console's function mining, also recognizes this, but PS3 games are too difficult to develop, although they know that PS3 still has potential to be tapped, but want to tap its potential, and the time and energy spent, it is worth the loss.

Jester knows this.

However, he believes that the price of fifty dollars does not give players the feeling that what we are paying more for is not worth it.

Instead, it will make them generate, we spend more money, and we buy better things.

The reason why PS3 was beaten by XBOX360 at the beginning is because in addition to the fact that the price was too high at the beginning, and Sony itself overestimated the influence of PS2, there are also few companies that can skillfully master how to develop games on this console at the beginning of PS3, and even naughty dogs, you can see the Shenhai 1 he developed at the beginning of PS3 and the Shenhai 3 they developed at the end of PS3, and the end of the United States can be seen.

The early and late stages of this console are almost equivalent to two completely different consoles for a game company.

There is no excellent game press, and the price is so much more expensive.

If you don't lose in the early days of PS3, there will be no reason.

This is purely Sony's own death, and Microsoft's success in XBOX360 strategy is not unrelated, just like in the next generation, PS4 and XBO competition, Sony's first-party camp is indeed stronger than XBO, but the problem is that if Microsoft didn't die in front of the player at the beginning, and then Sony slapped it several times one by one.

Then the sales of XBO at the beginning will not be so bad, in fact, it is also the players' disgust with Microsoft's attitude towards players.

Of course, the success of PS4 is also inseparable from the strength of PS3 in the later period.

Let many players who have never bought a PS3 choose to buy a PS4.

As soon as Sony's explanation was explained, it immediately attracted the attention of players, and they seemed to be immersed in the shock and excitement of Mars Entertainment's change in the game industry again, and forgot the most realistic first thing.

How much does Dreambox3 really cost?

For this question, Mars Entertainment was silent for a few days. Jester. Li took the initiative to answer.

He was interviewed by GAME.

The main body is to talk about some of the things he just said at the Cologne Exhibition about Dreambox3 and the game "Hero", and only "GAME" can get Jester's interview invitation at this time, after all, this magazine was created by Jester back then, and in the industry, "GAME" is also the official media of Mars Entertainment that many people jokingly called.

Actually, the content is about some of the things he talked about in Cologne.

Of course, there are also new things. But not much.

The most concerned is the price of Dreambox3, and since Sony specifically pointed out this problem, players are also very concerned.

Dreambox3 is indeed stronger than Sega's Saturn, Sony's PS2, and the game is even stronger than these two.

But what about the price?

If the price is too high, they are unlikely to buy it.

In the interview with "GAME", Jester did not shy away from talking about this issue.

"Actually. When talking about this, I think it's important to talk about why we're developing a new console. "Jester likes to answer a question before answering it. Let's start with a lot of nonsense, like this.

"Well, the console is a vehicle for the games that we develop. Running on this carrier, I use an example, which is that the host you can think of as a ship. He can load a ton of cargo, the game we developed before, it was within this meal, this ship can be loaded, naturally there is no need to develop a host, and the game we want to develop will have a weight of ten tons, at this time, this ship is obviously not suitable. ”

"And our game is a whole, it is impossible to divide it into ten parts and let ten ships load it, so we can only redevelop a new ship that can carry ten tons of cargo."

"Just like this time, when we develop games that require more powerful hardware to run, we will develop new consoles, not only us, but many other manufacturers have this demand, including players, and there is also this clear demand for new games, and the emergence of new consoles is inevitable."

"So, the console that we want to develop is not imaginary, but based on the game we want to make."

"I think this time "Hero" is a very good example, when I came up with the framework of this game, I went to the hardware development team to consult, we are developing Dreambox3 with the reference game, "Thor's Hammer", at that time we set the standard at the beginning, is a console that can run "Thor's Hammer 2".

"Originally, we were very optimistic about this standard, but with the idea of "Heroes", I discussed it with the hardware team and felt that our initial Dreambox3 standards were a bit low, and there was no way to perfectly run my vision for "Heroes"."

"So, we re-developed the console based on my "Heroes" and used it as a standard."

Jester smiled as he said this.

"Actually, I'm also privileged, I'm afraid that I'm the only one in the world who can let a hardware team that has completed the development of the general one, re-develop the console according to my game, and then develop the console, now that I think about it, it was indeed capricious at the beginning, but if there was another time, I think, I would still make the same choice."

"With that said, it's much easier to talk about the price."

"Our Dreambox3 is much more powerful than our competitors, and that's obvious, and at Cologne we unveiled our specs, which we just need to compare."

"Moreover, we carried out two developments, and although the second development had the basis for the first one, we still wasted a lot of development costs, which is a very big cost pressure for us." Jester didn't directly say the price of the Dreambox 3, but talked about some of the difficult situations they were facing, but judging by his tone, it seemed that the price would not be very friendly.

"Of course, players may be dismissive of this, and they will say, this is a game company's business, it has nothing to do with us, and we ask how much is the Dreambox 3, is it more expensive than the PS2 and the Sega Saturn? If it's expensive, I won't buy it! Jester smiled, and then his voice changed.

"Yes, whether it's online or some game magazines and newspapers, I've also read their discussions, and I'm glad that sane players are still in the majority."

"The price of Dreambox3,It's true that it's more expensive than PS2 and Sega Saturn.,It's not something we can stop.,Because its performance is much higher than these two consoles.,Many people know before.,I've always been a supporter of never selling consoles at a loss.,Many players have scolded me many times because of this.,Call me a vampire.,But I firmly believe that compared to the healthy growth of game companies,It's a very dangerous move to forcibly increase the share of consoles by selling consoles at a loss.,Nintendo's example is here.。

"Many people know that Nintendo's previous console was FC,But I'm afraid many people don't know,Their first TV game console is another one,I can't remember the specific model,It's basically a not-so-successful copycat of the Atari 2600,And then they used the way of selling the console at a loss,Want to seize market share,They don't sell a console to lose thousands of yen."

"And their games, there is no way to fill the hole where they lost money on the console, because of this incident, Nintendo almost went out of business, if they had gone out of business at that time, there might not have been FC, and there would have been no fun games - although I am a rival with Nintendo, but I still have to say a word from my heart, Nintendo's games are really fun, and I was also a fan of "Donkey Kong" at the beginning."

"The issue of price, we have discussed it many times internally, and the final price was determined yesterday, not that I deliberately did not announce it at the Cologne exhibition, but when the Cologne exhibition, the price was also discussed internally."

"Because it must be more expensive than the other two, how much is expensive, we need to discuss very carefully."

"In order to make players feel that it makes sense that we are selling expensive, because it is worth the price!" (To be continued......)