As soon as Pearl Harbor hit the box office in its first week, Duke and Warner Bros. were given detailed numbers, and the Lord of the Rings held a special meeting to discuss countermeasures.

"Even though Pearl Harbor was a weekend away from our film, the competition remained."

In the conference room, Duke stood in front of his seat and walked back and forth a few steps, "'Shrek' that we released the previous weekend was a work of DreamWorks Animation, and under normal circumstances, it is difficult for the number of theaters to drop in the second weekend of a large-scale Zuò film......"

"That's right." Charles? Rowan nodded, "As long as the film is not too bad, there will be no significant decline in the number of theaters in the first two weekends of the big production Zuò." ”

"It's a cartoon that is distinctly different from our audience."

Holding his chest with one hand and holding his chin with the other, Duke frowned and said, "The North American Cinema Alliance promises that the number of cinemas will not whisper 3,600, but I want more!" ”

"Duke, it's difficult." Doug? Walter rubbed his forehead and reminded, "Don't forget, it's summer." ”

So many big productions are grabbing the fragrant meat of the theater, even Warner Bros. can't grab a piece too big.

"The Fellowship of the Ring is 165 minutes long."

Pulling out the chair, Duke sat on it, "With the same number of theaters and the same scheduling rate, we will definitely have fewer screenings......"

For a two-hour film and a two-and-a-half-hour film, the number of screenings in the same theater in one day is definitely different, and the difference in the number of screenings brings about a difference in the box office.

Doug? Of course, Walter knows this, and the success of "The Fellowship of the Ring" and "Harry Potter and the Philosopher's Stone" in Thanksgiving is directly related to whether he can compete for the next CEO of Warner Bros. next year!

"Duke, what do you think?" He asked.

"Have you noticed the audience reputation for 'Pearl Harbor'?" Duke's gaze turned to Doug? Walter's side. "In the first three days of the weekend, the audience praise rate of this war film was only 69 percent, and the IMDB score was 6.7 points, needless to say in the media, there was basically a lot of scolding......"

Actually, due to the staggered release time of several films. Neither Warner Bros. nor Walt Disney did much action.

However, since it is a summer file, how can the competition not exist, not to mention that they don't need to do too much.

Charles? Rowan took Duke's words, "If "Pearl Harbor" dives too much at the box office in the next week or so, the theater chain will definitely reduce its screening." ”

"How many theaters are available...... "Doug? Walter's eyes twinkled, "We can get most of it into our hands." ”

Duke stood up again. Holding the conference table with both hands, he emphasized, "Doug, our publicity is still focused on "The Fellowship of the Ring", and the audience reputation of "Pearl Harbor" is bad enough, we don't need to do too much, just push a ...... on the Internet."

"I see." Doug? Wall nodded his head, but turned his gaze to Pani? Kelis. "Looks like we're going to work together again."

The Internet trolls are not very clever and mysterious, and the major Hollywood companies have been able to develop to this day. Sitting in a high position will not be a fool, and "The Matrix" and "Blair the Witch" are so loud that with a little analysis, it is not difficult to find some characteristics of online marketing.

Duke never thought that such a thing as an Internet troll could be kept secret, and that would be too underestimating the IQ of Hollywood and even companies across the United States.

The publicity and distribution departments of major Hollywood companies have almost all established special network marketing departments.

As the birthplace of the Internet. The network in North America is already very well developed, and it is penetrating into every corner of the country where work and life, and with it, a huge influence.

Whether it's Pani? Neither Kelis, nor Warner Bros., will focus on attacking Pearl Harbor. will only use the current public opinion to make the water army move on the Internet.

The first-week box office results of "Pearl Harbor" made Michael? Ovitz breathed a sigh of relief, and the nearly $60 million opening weekend box office was also his best weekend box office since the introduction of the all-in-one service.

Although the weekday box office is showing a downward trend, the decline is still within a controllable range, with $10.56 million and $9.1 million recorded on Monday and Tuesday, which has already touched the threshold of $100 million at the North American box office of "Pearl Harbor", and if nothing else, by the time the film is released for a full week, the North American box office can completely break through the $100 million mark!

What kind of results is this? The Matrix is no different! And "Pearl Harbor" also has the advantage of grading, and the follow-up box office trend should be even stronger.

The office door was suddenly pushed open, Martin? Bob broke in directly, and without waiting for Ovitz to ask, he hurriedly said, "Michael, the situation is not good, the negative news about Pearl Harbor on the Internet is increasing, and it is currently ......"

"Is it Rotten Tomatoes?" Michael? Ovitz waved his hand absently, "That so-called freshness refers to the film critics' film reviews, don't worry about them." ”

He is not a fool, from the early nineties to the present, it is enough to see very clearly that film critics still have some influence on the box office of summer films, but they tend to zero infinitely, and people born in the eighties are forming the main body of moviegoers, these people will care about the voices of film critics?

"Not ......" Martin? Bob was visibly anxious, "You'd better see for yourself." ”

On his prompt, Michael? Ovitz has opened several influential film and television websites one after another.

The IMDB rating went from 6.7 to 5.9 for failing......

The CinemaScore network score is only 5.8......

Compared to these ratings, the negative reviews that flood the Internet are more eye-catching, and it reminds the Internet audience all the time how bad "Pearl Harbor" really is!

"I actually made a war movie into a love scene, love you X love, a boring bloody love triangle!"

"Michael? As soon as Bei plays a love scene, God will laugh and the film will rot! ”

"Strongly choose a seat next to the aisle when you enter, because you definitely have to go to the toilet at least three times!"

After reading the comment sections of several large movie websites in a row, "Pearl Harbor" is not without praise, but it is completely drowned in the surging bad reviews like a tsunami.

"The film is lackluster. You're going to be screaming 'bore, bore, booy' while watching! ”

"All three lead actors lack highlights, Ben? Affleck is used to playing bullish roles, which is probably not far from his own temperament; Josh? Hartnett is a bit like Richard when he was younger? Geir, who has a star appearance but can't see how high his acting skills are; British actress Kate? Beckinsale seems to be imitating Nicole? Kidman. Relying on this movie is at most a familiar face. ”

"It's a hard-pulled three-hour film about how the Japanese sneak attack on December 7, 1941 served as a foil to an American love triangle, and it's a very disappointing film, Michael? Is Bey Michael? Bey, he'll never be Duke? Rosenberg, let's continue to look forward to "The Lord of the Rings: The Fellowship of the Ring"! ”

See here, Michael? The corners of Ovitz's mouth were already shaking, and it was clear that this was a post about "Pearl Harbor." Why did the crooked building end up in "The Lord of the Rings: The Fellowship of the Ring"?

"I'm still waiting to heal Pearl Harbor damage with The Lord of the Rings: Fellowship of the Ring!"

"What was Pearl Harbor filming, Michael? Bei thinks that by pulling and dragging a bloody love triangle, he can compare to Duke? Let's go watch "The Lord of the Rings: The Fellowship of the Ring" and learn how to make a movie! ”

"I don't go to see Pearl Harbor anymore, but I still keep my pocket money for tickets to The Lord of the Rings: The Fellowship of the Ring."

"Ditch Pearl Harbor and wait for The Lord of the Rings: The Fellowship of the Ring!"

"Wait +1!"

"Waiting for the Lord of the Rings: Fellowship of the Ring ......"

Michael? Ovitz took a deep breath, controlled his feelings, and turned off the computer. To Martin? Bob said, "Let's have our PR department contact Disney right away." Start crisis PR now! ”

His tone is very strict, showing that he takes this matter seriously, and from the huge success of "Blair the Witch", Ovitz also sees the horror of the Internet, which can successfully make a film popular and suppress a film.

However. He has fallen behind, because "Pearl Harbor" is really bad enough, and the promotion of the water army is completely catering to the audience's perception, and it is much more difficult to suppress against the wind than to go against the wind.

What's more, in Duke's hands. It is a water army that has been established for many years and has countless network marketing experience!

Of course, all of the premise is based on the fact that the quality of "Pearl Harbor" is indeed not up to par.

Perhaps the pre-publicity and super-large-scale investment of "Pearl Harbor" can attract audiences into the theater, but when the negative word-of-mouth begins to ferment and spread, its box office will suddenly dive like all the big blockbuster blockbusters that start high and go low.

What Duke is doing is speeding up the process.

As a result, the single-day box office of "Pearl Harbor" shrank to $4.63 million on Wednesday and continued to decline on Thursday, earning only $4.05 million......

While Thursday isn't over yet, Michael? Ovitz's dream of making the film exceed 100 million at the box office in seven days has completely become a luxury!

This is just the beginning, in the second weekend, DreamWorks Animation Studio's masterpiece "Shrek" was released, although the audience of the two is different, "Pearl Harbor" still suffered, coupled with the bad reviews all over the Internet, and the bad word of mouth, the film's box office plummeted by 60% the next weekend, only $23.62 million.

"Shrek" stepped on "Pearl Harbor" with $42.34 million without suspense, and easily won the weekly box office championship.

Although "Pearl Harbor" exceeded $100 million at the box office, the trend of Yan's dive, the director and various forecasting agencies lowered their final box office expectations all the way, and even most institutions believed that the film's North American box office could not reach the $250 million expected by Artist Management and Touchstone Pictures, and even more than $200 million was very, very difficult.

"Two hundred million dollars?"

Sitting in his office, Ino? Martin turned a formal invitation, to Tom? Hanks said, "Pearl Harbor North America gets $150 million, Michael? It's time for Ovitz to celebrate! ”

His tone slowly increased, "What they will face next is not a cartoon with a different audience, but Duke?" Rosenberg's film! (To be continued......)

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