The preview screening is extremely important for an upcoming movie, and some producers will also make necessary deletions or even re-editing of the film according to the feedback from the preview screening.

However, Duke and The Fellowship of the Ring are not on this list.

The reason is very simple, the number of feedback that will be fed back from the test screening, whether it is him or Warner Bros., is very satisfied.

On the Warner Bros. office floor, a large number of executives gathered in a conference room, Duke and Charles? Rowan was also invited to attend, and the meeting discussed the Fellowship of the Ring in relation to them.

The person presiding over the meeting was Doug? Walter, with an irrepressible excitement on his face, as if the project he was in charge of had been a super sell.

Just like his mood, his voice was high-pitched and loud, "In the week of last week, we held a total of three test screenings, and the detailed number has been counted!" ”

Although everyone has a copy of the relevant essay in their hands, Doug? Walter still said to himself, "In terms of general viewers, a total of 1,345 people watched "The Fellowship of the Ring", of which the person who gave an A+ rating was ......"

A slight pause, Doug? Walter seemed to want to get everyone's attention, "1215 people! Excluding A-, the film's praise rate of A or above is as high as 98%! ”

Despite the fact that there is a number of relevant information in front of you, but hearing Doug? Walter's words made many Warner Bros. executives widen their eyes as if they couldn't believe it.

Jamie? Johnson is the one with the most calm expression, and as the person in charge of the promotion and distribution of "The Matrix" and "The Fellowship of the Ring", he is no longer surprised!

As early as when the film was still in post-editing, he had watched several dailies and edited clips, and he couldn't find the right adjectives other than shock and admiration.

Now sit here. Hearing such an overwhelming audience word-of-mouth, Jamie? Johnson couldn't help but think of the hype he had devised – if there was anyone in the world who could successfully adapt The Lord of the Rings trilogy, it would be Duke? Rosenberg is none other than that!

He felt so wise, so forward-looking, so early anticipating Duke? Rosenberg will succeed!

The quality of the film is extremely good, and the publicity he is responsible for is extraordinary. The word-of-mouth of the test screening is so explosive, "The Fellowship of the Ring" clearly shows the potential of the summer blockbuster film!

Unlike Warner executives who think differently, Charles? Rowan felt a burst of relief, and also felt that it was natural to have such a reputation, since "Brave Death Island", he has cooperated with Duke, and knows how outstanding the other party's film talent is!

What's more, what is more outstanding than talent is his hard work and diligence. The continuous success, which does not seem to bring him much arrogance and complacency, treats each film consistently.

And only Charles? Rowan learned how hard the crew, including him and Duke, worked hard for this trilogy, and New Zealand almost became their home, and they have been based in Australia since 1997. It took two years to prepare, if you count the time Duke spent preparing the script. The whole pre-production period will be up to four years!

The countless efforts of hundreds of people have made it possible to have today's film and today's achievements, which is not a fluke at all.

Comparatively speaking, Duke is one of the calmest people in the room. Judging from the effect of the test screening, he cut out some shots that were saved to show New Zealand, slightly accelerated the pace of the film, and strengthened the effect of special effects, which was initially reverberate. Enough to satisfy him.

Doug? Walter's words did not stop, and continued, "In terms of theaters, a total of 159 film selections from major commercial chain theater companies in North America participated in the test screening, and finally 143 people played the market expectation of A+, 11 A, and two A- and three B. ”

He slowly raised his head and swept his gaze over everyone, "The comprehensive commercial evaluation of the cinema chain is A+, which means that we can strive for the largest number of cinema chains!" ”

The number of theaters will directly affect the box office of a film in the first week, and the box office in the first week is extremely important for summer films.

Although the profitability of North American theaters is increasingly dependent on peripheral sales such as popcorn, the box office is still the key, no box office means no audience, and where can there be sales without an audience?

A film that can detonate the summer file is often the most anticipated project by the theater line.

At the end of April, the feedback from the theater chain also reached Duke, and the test screening of "The Fellowship of the Ring", which received the best response, will set a record in the history of Zào films.

The film will be officially released in North America in one weekend before Memorial Day with about 3,600 theaters!

"There's no way, Michael......"

Sitting at his desk, Michael? Ovitz looked at Michael across the street? Bei, "I have called the top management of AMG and Emperor Entertainment more than once, and "Pearl Harbor" can only be released in about 3,200 theaters so far. ”

Michael? Bei's long face is a little gloomy, since last year, he has been holding back his strength, and he wants to talk to Duke? Rosenberg competed in the summer to prove that he was not an imitator, and even in order to avoid public opinion from attributing his success to the imitation of someone again, he specially increased the weight of the love scene in the hot battlefield scenes.

It's just that...... It's just that the film hasn't been released yet, and he lost in the www.biquge.info of Biquge!

The gap between the 400 or so theaters may bring a bigger gap in the box office.

The corners of his mouth barely tugged at a smile, Michael? Bei knows very well that this is the most direct reaction to the word-of-mouth of the test screening and the influence of the director himself in the theater market, and he wants to surpass Duke? Rosenberg, apparently, has a longer way to go.

Michael? Ovitz didn't say anything more to Michael? What Bei said, he has already done everything that should be done, but the double A- score of the audience and the theater on the test screening of "Pearl Harbor", and the double A+ score of "The Fellowship of the Ring", is not a gap that can be made up by language and friendship at all.

He has a relationship with Disney and the theatrical alliance, and Warner Bros. is not too reckless.

Warner Bros. has grown significantly in performance and influence in recent years, for example, within the MPAA, it has many supporters, and when "The Fellowship of the Ring" was rated, he once cooperated with Disney to rate the film as R, but in the end it was not realized, and the final rating of "The Fellowship of the Ring" was the same as "Pearl Harbor", which was PG-13.

In this regard, Disney also doesn't want to have a complete stalemate with Warner Bros., after all, there are sensitive scenes in "The Fellowship of the Ring", and there are many in "Pearl Harbor".

If the two companies fight according to his plan, they can only be proud of other companies in the end.

Now Michael? Ovitz's biggest hope is that "Pearl Harbor" will do well at the box office in the first week, after all, the test screening is not good, but the film is a big hit, not only in Hollywood, but also not uncommon.

What's more, the audience score of "Pearl Harbor" A- is not bad.

Summer commercial films ultimately rely on market results, Michael? Ovitz and Walt Disney have done everything they can, and all that's left is to wait for the film to be released.

Every year in May, it is the beginning of the summer season of the North American film market, and every opening weekend is often released by a super blockbuster production.

Today's first weekend of May belongs to Universal Pictures, led by Stephen? "The Mummy Returns", directed by Sommers and produced at a cost of $98 million, was the first to be released in the summer, and although the film's freshness dropped to 65% in three days on Rotten Tomatoes, it won both audience praise and the box office of the first weekend!

"The Mummy Returns" opened in North America with 3,400 theaters, earning $68.13 million in the first three days of the weekend, winning the North American weekly box office list and achieving the best opening weekend box office results of the year.

However, the film faced the onslaught of the $140 million World War II epic "Pearl Harbor" in its second weekend.

Walt Disney and the Artist Management Company created an epic premiere for the film, bringing in Hollywood stars and learning from the premiere of "Saving Private Ryan," bringing in dozens of veterans of Pearl Harbor to help.

It's just that after watching the film, these veterans don't buy the film and Disney's account very much.

They've been through the brutal war and can hang up at any moment, and they don't care about Disney and the artist's management company's PR at all, if the film can really be as real and touching as "Saving Private Ryan...... No, as long as there is half of it, they don't mind singing the praises of the film either.

But what the hell is this shooting? The war doesn't have any realism, it's like a romantic fireworks show, and it uses a lot of main plots to describe a bloody love triangle, instead of a cruel war, and the director obviously has a problem with his head!

In an interview, a veteran said directly, "Is this a war movie?" Why can't I feel it, this is clearly a movie about a love triangle, the war is just a foil, and the film is shot like this, which is disrespectful to that battlefield! ”

Although the veterans are extremely dissatisfied, under Disney's public relations, their statements are difficult to appear in the mainstream media, and in this era, as long as the media uses clever methods, veterans are sometimes the focus of public attention, and sometimes they are the object of spurning.

In the face of Walt Disney, they can't make their voices heard.

"Pearl Harbor" cost a whopping $140 million to make, and the hype was quite in place. Although Bei's is known as a small explosion maniac, it also proves from the side that his works are more popular with the market and mainstream audiences, and the attendance rate of the film in the first three days of the weekend is not bad.

It earned $59.07 million at the first-week box office in North America with 3,214 theaters, and successfully squeezed "The Mummy Returns", which earned $33.74 million in the same period, out of the box office top.

It's just that compared with the brilliant box office results, the audience reputation of the film is almost rotten! (To be continued......)

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