The box office is by no means the only criterion for judging the quality of a movie, there is no doubt about it, even a typical commercial director like Duke cannot deny it, but for the studio, for Duke, and for "Star Wars: The Force Awakens", the box office is the only criterion for judging, especially in the Chinese market, where the box office accounts for more than 90% of Star Wars' revenue. Pen, fun, pavilion www. biquge。 info

Indeed, Star Wars' peripheral products have penetrated into all corners of the world, but the Chinese market is definitely an exception, perhaps large and medium-sized cities here can also see Star Wars toys and cultural T-shirts, most of which are copycat products.

Duke is very clear that at this stage, he wants BB-8 and Jedi lightsabers and other peripheral products that sell well in North America and other mature film markets to be dumped in the Chinese market, which is simply impossible, although the peripheral industries of the Chinese film market have a certain scale, but for films like "Star Wars: The Force Awakens", its sales can only be said to be better than nothing.

In Lucasfilm and Duke's plan, the "Star Wars: The Force Awakens" project does not expect to profit from the Chinese film peripheral market, but to cultivate Chinese consumers' interest in Star Wars peripheral products, which will pave the way for future box office and peripheral sales.

The market needs to be cultivated, and there will not be any extremely mature market in this world that has just started.

If you want to do a good job of paving, then consumers in the Chinese market should at least be able to watch "Star Wars: The Force Awakens", and Duke chose Daniel? A series of plans developed by Wu, along with Lucasfilm and Warner Bros., are all extensions of this established strategy.

Therefore, the box office is the only criterion for testing the success of "Star Wars: The Force Awakens" in the Chinese market.

In the past "Star Wars: The Force Awakens", there was neither Daniel? Walt Disney's publicity and marketing strategy focuses too much on first-tier cities, which directly causes the film to perform well at the box office in first-tier cities, supporting nearly 70% of the film's box office in China, while in the market of non-first-tier cities, it is tepid and even a rout at the box office and audience reputation.

To avoid these. Duke has long had Lucasfilm and Catherine? Kennedy did enough to go so far as to license the first six Star Wars for free to the TV stations and online video outlets here.

According to Duke's expectations and the feedback from Warner Greater China's preliminary survey in China, Lucasfilm's China box office target for "Star Wars: The Force Awakens" is > two billion

Maybe it's Lucasfilm and Warner Bros. who do enough work; Or perhaps Duke's appeal is unique among global film directors; It is also possible that the previous month's "On the Peace Wheel" and "One Step Away" led a whole month of bad film season, causing the market's hunger and thirst to reach a peak. All of a sudden, all the potential exploded......

As a result, on the first day of the release of "Star Wars: The Force Awakens" in China, it gave Duke, Warner Bros. and Lucasfilm a big surprise.

In the release of the Chinese mainland market, "Star Wars: The Force Awakens", like in most parts of the world, took the lead in setting a new box office record at midnight zero; In the daytime, it shows the tendency to destroy the ancient era. The crazy volume of 300 million, coupled with the zero point field and statistical errors, the exact statistics of the box office on the first day reached 400 million, far exceeding the box office record of 200 million on the first day of the Chinese market set by "The Avengers" in May and June two years ago.

In fact, the so-called "zero point screening" is not just a zero point screening, because there are too many audiences at midnight, Wanda Cinema and many other large chain theater companies also arranged a screening at 2:45 in the morning of the same day, and all of them were full; Many viewers have already watched the film at more than 5 o'clock, and they can basically greet the sunrise directly after grinding.

Wait until the sun rises. "Star Wars: The Force Awakens" further opened the crazy mode, and theaters across the country were crowded, and it was hard to find a ticket; If you want to get a good seat, you have to buy a ticket for the next few days in advance.

In the end, "Star Wars: The Force Awakens" swept away a box office of more than 400 million RMB in a single day, setting the highest in Chinese film history; The previous historical record was also set by "The Avengers" directed by Duke.

"Last time, Duke? Rosenberg's "The Avengers" has given us the most optimistic forecast for the Chinese film market,"

A person in charge of a cinema company interviewed did not hesitate to praise himself, "His "Star Wars: The Force Awakens" directed this time has doubled everyone's imagination of the Chinese market. ”

"Star Wars: The Force Awakens is making money every day!"

On the second day of the film's release. Such headlines appear in almost all major websites and mainstream media in quite eye-catching positions, and the knock-on effect brought by the super high box office has also been maximized.

At present, the total number of screens in the Chinese film market has exceeded 25,000, and the total number of screenings per day is about 150,000. Under normal circumstances, when the proportion of films scheduled reaches about 50%, it can be called a "phenomenal film". "On the Peace Wheel" had a first-day screening ratio of 54.2 percent, and Jiang Xiaojun's "One Step Away" was 58 percent when it was released last month, both setting the highest film schedule record at that time.

These are all treatments that can only be enjoyed by domestic films here, but one thing can never be forgotten, that is, capital will not be against profit no matter what.

Originally, the premiere day of "Star Wars: The Force Awakens" was only 51%, but the 400 million RMB box office it won stimulated the nerves of the distributor China Film Group and all theater companies like a shot in the arm. They don't care that Star Wars: The Force Awakens is a Hollywood movie, and they can't wait to increase the number of screens on which it is screened.

By the second day of the release of "Star Wars: The Force Awakens" in China, the film scheduling rate soared directly to 71 percent, and the Chinese film market in Nuoda has almost become the world of "Star Wars: The Force Awakens" - although other films add up to nearly 30 percent of the film schedules, among the 300 million box office output by theaters across the country on this day, "Star Wars: The Force Awakens" contributed 300 million per film, accounting for nearly 90 percent, which is too crazy.

In just two days of release, the box office of "Star Wars: The Force Awakens" in Chinese mainland has exceeded 700 million RMB, and the media have reported that the Internet is boiling, and there are voices discussing this film everywhere, forming a social trend in the shortest time, creating a feeling that not watching "Star Wars: The Force Awakens" is outdated and unable to talk to other people.

Although this feeling can cause a small number of people to resent it, it can arouse the interest of the mainstream population, and in this world, not only the North American audience, but also the majority of the Chinese market.

Therefore, after earning 400 million RMB and 300 million respectively in the first two days, the box office on the last day of the first Chinese weekend of "Star Wars: The Force Awakens" is still strong, easily breaking the 300 million mark and gaining 300 million.

The box office amount of the Chinese film market for seven days a week determines the weekly box office champion, but "Star Wars: The Force Awakens" was released for three days and won 1 billion RMB, undoubtedly unable to find any opponents, and easily won the top of the Chinese box office list.

At the same time, Warner Greater China has not relaxed its promotion and marketing of "Star Wars: The Force Awakens".

"Star Wars: The Force Awakens earned a billion in three days, breaking several Chinese box office records."

In China's fast-growing film market, such publicity is undoubtedly more likely to attract the attention of potential audiences, especially passers-by, and thus draw them into the theater.

After the first three days of screening of "Star Wars: The Force Awakens", the focus of the publicity was very direct, which was to set a new box office record in Chinese film history.

"1. The highest zero point field record is 51.3 million yuan; 2. The highest single-day single-day record of 410 million yuan; 3. The highest single-day market record is 430 million yuan 4, and the fastest record to break 100 million yuan (8 hours); 5. The fastest to break the record of 200 million (1 3 hours); 6. The fastest to break the record of 300 million (17 hours); 7. The fastest to break the record of 400 million (23 hours); 8. The fastest to break the record of 500 million (28 hours); 9. The fastest to break the record of 1 billion (three days) ......"

Almost all the media mentioned another thing under such news.

"The original holders of these records were Duke? Rosenberg's "The Avengers"! ”

There is no doubt that Duke's appeal in this land and market is far from being comparable to that of other Hollywood directors or even all Hollywood superstars, and he has spent 20 years through videotapes, DVDs, Internet downloads and theatrical screenings and other forms, with the most mainstream and popular production style, creating tens of millions of Chinese versions of "Duke Blowing", as well as hundreds of millions of potential audiences who know or have heard of his name.

These are the most precious and scarce film resources, and it is precisely because of their existence that they have created the incomparable trend driven by "Star Wars: The Force Awakens" in China.

The three-day box office of "Star Wars: The Force Awakens" has killed all Chinese films except for two films in seconds, and has completed the surpassing of these two domestic films, that is, in the next two to three days.

Just as Hollywood filmmakers do not want to see foreign films occupy the North American cinema market, Chinese filmmakers do not want their country's film market to be completely dominated by a foreign invader in North America in the short term. (To be continued.) )