Chapter 408: A Glimpse of Malchin's Future

Hearing his own teacher suddenly say this, Jamie. Dimon didn't think it would come true, but he gasped because what his teacher had said was too scary.

Don't say it's a hundred, even if it's ninety, in one day, the Dow Jones Industrial Average fell by more than ninety points, then it was an irreparable disaster for the entire United States, for the entire financial community, and even when thinking about it, Jamie. Dimon had a feeling of suffocation.

He could even foresee that if that really happened, then the scene of Wall Street jumping off a building like rain, just thinking about it made him shudder.

His voice was dry, and he stammered a little and asked, "Jester...... He said that the Dow Jones Industrial Average would fall like this? ”

"Nope."

Sandy. Will smiled, "He didn't say that, I just guessed that a-good-you-small-say-more-new-most-fast-www-next, but - who knows?" ”

When Jester returned to Los Angeles, he felt really exhausted, and he not only did nearly twenty hours of flying in the past few days, but also slept for more than four hours, but although he was tired, he finally convinced Sandy. Will, it's a pretty good result.

It was only after he had slept for twenty-four hours a whole day that he was somewhat relieved.

@δ»Žε±žδΈ‹ι‚£ι‡ŒεΎ—ηŸ₯, it's called Malchin. Ivansky's little boy had already left, and as Jester had instructed, he gave the boy a copy of the game software for "Mjolnir" when he left, Jester smiled, but he didn't really take it seriously.

It was just a whim.

The reason why he was so impressed with the other party, and the reason why he would agree to let the other party visit Mars Entertainment was only because of what he did after he became famous in the future, and it was very much to Jester, who was just a player at the time. Ivansky with his game company. There is no one of the best gaming companies for players.

Why?

In fact, there is a reason, this is related to the history of CD-project, there is no need to say the specific details, just need to know one thing, that is, this game company, like all Internet software companies in Poland in the future, started from piracy.

It is also for this reason that after the fame of cd-project. Before the release of their "The Witcher 3", the entire industry was pushing the DRM anti-piracy mechanism, although the mechanism can effectively curb piracy, but it will cause sacrifices to the convenience of genuine users, and at this time, they announced that they will never use the DRM anti-piracy mechanism, and, in other game companies, are crazy to cheat money from players through GuΓ²DLC. Instead, they announced that all of their DLC content is being given away to players for free.

This is a game company that truly respects its customers, not like other companies. Trust players who like them as cash cows they can scam money at any time.

When someone asks about Malchin. Why would Ivansky live with money when Malchin. Ivansky's answer was very moving.

And Jester can still clearly recall the article he had read about Malchin. Interview with Evensky.

Because. That interview with Marchin. Ivansky's answer was too profound and memorable.

"Do you know how we started?"

Faced with questions from reporters. Marchin. Ivinsky did not answer immediately, but first asked the reporter such a rhetorical question, and after seeing the reporter shake his head blankly, indicating that he did not know, Malchin. Ivansky laughed.

yes, who would know the past of a small Polish workshop-like game company?

"You know, in Poland, all the opportunities were pirates." Marchin. Ivanski finally talked about his past and the CD-Project in front of the reporter who asked the question, "If you are familiar with the history of the collapse of the Soviet Union, you will know that the Warsaw National Stadium was the largest flea market in Eastern Europe, and it was also the largest exporter of counterfeit products, games, music, and video products in Poland. ”

Saying, Malchin. Evensky smiled again, this time with a somewhat humorous smile.

"If you want, where you want, you can easily buy a grenade launcher, and in this flea market, you can buy a pirated game for about three pounds, and the original version can be bought two days after the release! The competition there is really fierce. ”

As he spoke, Malchin. Ivansky shrugged his shoulders at the interviewer, signaling his helplessness. "In such an environment, how should we convince people to buy genuine software? I had an idea. "Malchin. There was a hint of smugness on Ivansky's smile, "We made the biggest bet of the time - we signed the rights to Baldur's Gate!" You know, what a great game it is! ”

"And I'm pretty sure that the Poles will love Baldur's Gate, it's a very high quality game, and there will be localized versions of that quality, no one has ever done such a large-scale localization of a masterpiece in a piracy-ridden market, and the Poles at that time were learning Russian instead of English, and there has never been a Russian version of a big text like Baldur's Gate on the market, which is an unprecedented thing, and for players throughout Poland, they will definitely be a sensation for it!"

Speaking of which, Malchin. Once again, Ivansky's face showed smugness, and he smiled and said, "Do you know what the best thing is? It's not these, but "Baldur's Gate" has a total of five CDs, even if it is a pirated copy for three pounds, it will cost fifteen pounds to buy, and for players, it is better to buy the original! ”

"Moreover, the license to Baldur's Gate that we got from Interplay is very cheap, 3,000 copies of the original game, only 30,000 pounds! Of course, we spent almost Β£30,000 on the localization work, in addition to the publicity costs, production costs, and even hired a few well-known actors to voice the main characters of the game, which can also greatly increase the anticipation of the game among Polish players......"

At the time of this interview, Marcin. Ivinsky was even a little scared when he talked about it, and he didn't even know why he had taken such a big risk: "Anyway, at the time, we spent a lot of money, and we put the whole company on him. ”

"And then you were very successful?" The reporter who interviewed him involuntarily asked.

And Marchin. Ivinsky didn't answer right away, he still had that smile on his face, and he said: "You know, if we had to sell it at the previous price of fifteen pounds, we would have lost our pants, so we set the price of the game at thirty pounds - this was a very incredible price in Poland at the time, but this cross-era game is definitely worth its price, and we have also packed a lot of features in the box, which are of interest to players, such as, A wax-sealed parchment map, a Dungeons & Dragons rulebook, and a music CD all give pirates a reason to buy the original, and even a pirated version costs fifteen pounds, and we don't have the content we sent! ”

"Yes, we were a great success!" Marchin. Ivansky's expression instantly became excited.

"Our marketing strategy was precise and successful, and after three months, the first orders for the game were well out of the mood, we got a total of 5,000 orders for the game, and the number is still rising, 6 sets, 7,000 sets, 8,000 sets!" Marchin. The smile on Ivinski's face was very bright, "At that time, there was not even a chain store in Poland that sold games, so orders came from wholesalers, small stores and computer bazaars all over the country, and we had to rent a warehouse to process orders, because our own warehouse, which is our office, could only hold 5,000 games at most. ”

"You can't imagine how successful we were at the time, the Polish version of Baldur's Gate shipped 180,000 units on the first day, making it the best-selling game in Polish history, and that's what we took off www.biquge.info Pen Fun Pavilion!"

"But does this have anything to do with why you rejected the DRM anti-piracy system?" Although the reporter is also very interested in this story of the rise of CD-Project, he is more interested in why Marchin. Ivansky would publicly reject DRM's anti-piracy system.

It doesn't seem like a decision that a great, game development company should make.

"It's simple."

This time Marchin. Ivansky's tone became a little stern, "I have only one purpose in talking about our successful experience, and that is to make it clear that we want to use our awesome content to make players pay, not anything else, if players really like our game, then they will buy our game, and our anti-piracy theory is so simple - make players pay willingly!" ”

Hear Marchin. When Ivansky said this, the reporter who interviewed him was instantly moved. (To be continued......) R1292