With a complete publicity plan, an excellent distribution strategy, the appeal of the director and the actors themselves, and the quality of the film itself, "Inception" undoubtedly has the vast majority of the potential of a blockbuster movie. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In fact, after the North American premiere and the advance screening of nearly 3,000 theaters at the same time, it did make many people feel good.

In this era, smart terminal devices have been widely popularized in North America, and even Apple's iPhone 4 will be released next month, and the number of mobile phone users on some social networks has already exceeded that of PG.

Like Duke vs. Jamie? Johnson said, portable smart terminal devices, further accelerate the speed of information exchange, almost at the end of the film screening, after being acquired by Google to become the world's largest online social platform for instant sharing, and another major social software Twitter, there are many voices of people who are happy.

"When the Inception shows are over and the lights come on, you sit in your seat and stare at the screen, remembering what just happened. There is no comparison table to evaluate the fashion of the complex world led by Duke, which is the most brilliant intellectual carnival in history. ”

Norman? Shearer's instant sharing as he walked out of the theater was retweeted tens of thousands of times in less than half an hour, and there were a number of other messages about Inception that were heavily retweeted.

"Inception has surpassed many classic sci-fi films, it is not like 99% other movies, the less you know before watching Inception, the better, Duke quite cleverly blurs the line between dream and reality, and "Inception" will become a masterpiece as a blockbuster in the summer file."

"Inception is by no means a weird art movie, if you're looking for wit and pop entertainment, you've come to the right place. Dreams are one of life's great adventures - whether happy or fearful, they are provided to us by dreams, and this unique dream experience is something that no one else can experience. ”

However, the huge publicity campaign and the super high expectations before the release. also made some audiences who don't like this type enter the theater, which is destined to make them quite unhappy, and these people also make their voices heard.

"I'd love to tell you how bad Inception is, but it's so messy. It's too hard to fully describe how bad it is. ”

Why is there always a big gap between independent films and big-selling commercial films reflected in the score, the breadth of publicity and audience range is undoubtedly an important reason, and those who can watch independent films are often audiences who like this genre, and commercial films that are promoted and distributed by big standards will undoubtedly make many audiences who don't like this type enter the theater. The likelihood that these people will be able to give a high score to a commercial film is infinitely low.

Go to some movie classification websites to take a look, in fact, it is not difficult to find that there is often a huge gap between the number of independent films and commercial films.

In the case of similar film quality, the smaller the number of people who score, the higher the score of the film, it is inevitable.

Some viewers who really want to watch an excellent suspense film and watch "Inception" with the expectation of a super high IQ film are undoubtedly disappointed after watching it, "Inception" is definitely not a movie that tests IQ.

"Everything Duke does in Inception is obsessive-compulsive and hyperchoreic, and Far from being his ticket to the Pantheon, Inception is a clumsy film whose so-called complexity could not be more complex - emotionally and intellectually - and a piece added to it is 'doubling down' boredom."

"Looks like Duke? Rosenberg either doesn't understand or doesn't believe that there is a difference between reality and dreams – and his empty film doesn't capture either either. ”

"It's not depth. It's the ubiquitous morbidity and chaos on screen. "Inception" should be called 'self-deception', it is a two-and-a-half-hour broken car that has already been ridden by countless people. ”

Although there are a lot of negative voices, in the Internet environment, only a very small number of people's opinions, "Inception" still aroused a strong response from most fans, especially Duke and Warner Bros. have long formulated a complete word-of-mouth publicity strategy, as long as the audience reputation caused by the film is good enough, public opinion on the Internet will develop in the direction they want to see under the guidance of some people.

On Thursday's early show and Friday's midnight show, "Inception" relied on Duke's good reputation accumulated over the years and the appeal of many big-name stars. It easily got $8.6 million at the box office.

For an original genre sci-fi movie like Inception, that's pretty good.

In the space of Friday, "Inception" fetched $32.55 million, giving Duke and Warner Bros. hope that the film would grossing over 100 million in its first week.

Since the formation of the North American film market. No non-sequel or non-adaptation original film has grossed more than $100 million in its first week, and if Saturday and Sunday box office is strong, "Inception" is likely to break that pattern.

After getting the statistics for the first day in North America, Duke went to Warner Bros. to meet with Doug? Walter and Jamie? Johnson consulted for a full hour. Subsequently, Warner Bros. stepped up its efforts in promoting the film.

Just when the media and fans unanimously applauded "Inception", and almost everyone agreed that it would be the most unmissable masterpiece of the year, there were some strange voices - "New York" magazine and several other media issued a number of fierce "articles" condemning "Inception" on their official websites, calling on the public to "daydream less, from Duke? Rosenberg's "Inception" awakens in the dull truth. ”

At the beginning of an article, the author, David? Edersteen directly pointed out that "Inception should not be praised as a great movie, everyone should wake up!" Don't get addicted to it anymore! ”

And pointed out in the text that this film is just a metaphor for the great performance of delusionism, a metaphor for the self.

"It lacks Steven? Spielberg's "Minority Report" is sensitive, and there is no Joseph? The momentum of Reuben's "Demon Evil" is not as strong as the crisp dialogue and stylishly dressed villains in black in "The Matrix", and it is not even as strong as the independent film "Chasing the Murderer in the White Night" in terms of disrupting the balance. ”

Other media outlets have also published articles calling "Inception" a "noisy and messy sadistic movie".

These remarks aroused the crazy reaction of fans, and in just half a day, the message board behind these comments was blown up by hundreds of thousands of netizens.

"The word-of-mouth marketing in the early stage is indeed a bit excessive, "Inception" has definitely not reached the level of a masterpiece, but it is still the best film in recent years, Duke's unique narrative skills, visual style and image language have been perfectly implemented, and its character modeling, lines, shooting techniques and special effects production are all unique."

This is a polite word, some of them are directly exploding, and even those who do not explode foul language are indignant.

"If Inception isn't a good movie, I don't know what a good movie looks like in your eyes. Rosenberg's 'one line, there is no need to doubt the quality at all. ”

"Inception is the best movie of the year, okay! Not one of them! Duke? Rosenberg, you're a dreamer! You're a disruptor! When watching the movie, the whole movie theater follows your design, laughing and screaming, worrying and fearing! And everybody came out with one reaction: 'I'm not dreaming right now, am I?' ’”

Fans are frantically defending the movie "Inception", and the fierce debate has attracted more people to participate in it, even if they are not involved, people who are not too interested in the film have also turned their attention to the controversy.

In fact, this controversy has moved away from the Internet at lightning speed and into television media and traditional print media, attracting more people's attention.

There is no doubt that this is a publicity and marketing strategy manipulated by Duke and Warner Bros., a commercial blockbuster that is being screened first caused huge discussions on the Internet and in the industry, and then there is also a debate in the traditional print media - there can even be a harsh criticism of the film - there is controversy and topics to pay attention and popularity, as long as the degree is well controlled, and the public opinion is skillfully guided, no matter what the process is, the final winner is the film itself.

Based on these negative reviews, the original 100% praise rate for Inception on the Rotten Tomatoes website no longer exists, and it has dropped directly to 96%.

But there are a few Hollywood directors and studios who really care about the freshness of Rotten Tomatoes.

And in the midst of heated debate, the good word of mouth of "Inception" quickly spread around the world faster than the spread of the plague.

On Twitter, some related comments also became popular retweet entries.

"The movie is a dream that makes people indulge in light and shadow, and for "Inception" this is an excellent dream within a dream, it is a very successful attempt by Duke to get involved in the field of dreams, the plot of the movie is interlocking, the logic is rigorous and the tension is not lost, the movie duration of more than 130 minutes does not give people even a trace of mediocrity, as the leading actor Leonardo also presented the most wonderful acting skills in the movie, the best director, the best actors, the best story, so that I have this best dream!"

"A movie like "Inception", it's good to see that even if you understand that it's playing tricks, it's a five-star without hesitation."

The explosive word-of-mouth is a good thing for the film, but there are always two sides to the matter, and high word-of-mouth must bring high expectations, if the expectations are too high, it may not be a good thing for films like "Inception". (To be continued.) )

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