In this regard, Duke and Warner Bros. have also developed a targeted strategy, and many media outlets and websites have appeared in an article similar to "Inception Viewing Guide". Pen % fun % Pavilion www.biquge.info

"Number one, the movie is really wonderful. Second, there is no imagination to understand, trust yourself. Third, there will always be a shot that will make you remember it for a lifetime. Fourth, lower your expectations. Fifth, please go to the toilet in advance. Sixth, remember to turn off your phone. Seventh, you must go to the theater, because the theater is also a dream machine. Eighth, remember to listen to the ending music after that, as it is responsible for waking you up. Ninth, it's probably the best movie you've ever seen in theaters in recent years. Finally, travel along with the movie! ”

In any case, the film's pre-word-of-mouth marketing was indeed a bit excessive, and Duke and Warner Bros. were well aware of this, so they made timely strategic adjustments.

"If it is not well controlled, it may affect the box office trend in the future."

On Malibu's private beach, Duke sat on the edge of the pier in a small pier, holding a boom in his hand, and said to Scarlett, who was fishing with him, "So, the propaganda strategy is shifting to directing the audience to the plot discussion of 'Inception.'" ”

Scarlett threw the bait in her hand into the water little by little, and said to Duke, "Don't talk about ordinary audiences, after watching this film, I unconsciously want to interpret ......"

She shook her head.

As a pillow person, Scarlett knows very well that the reason why the film has designed so many tricky plots is not for depth and connotation at all, most of it is because of the needs of publicity and marketing.

Dukla picked up the fishing rod, and the hook was empty, so he had to take the bait again, throw it back into the sea, and said, "The more interpretations the film forms, the more heated the debate will be, and the more favorable it will be for the subsequent box office trend." ”

Scarlett? Johnson has been with Duke for several years, and his knowledge is naturally extraordinary. At this time, he kept nodding lightly.

Because of the preparation of a new film soon, Duke and Scarlett do not plan to participate too much in the post-screening promotion of "Inception", but will only participate in some promotional activities appropriately, and the film has a strong cast. Got Leonardo? The star lineup led by DiCaprio is also enough to attract the attention of the media and the public.

Xiao Li is also very cooperative with Duke and the crew's consciousness, and he was originally going to work with Ba'er? Lafali broke up and has only now officially ended the relationship, and the scandal about the two has recently been hyped up by the tabloids. It attracted a lot of attention.

The sound of high heels falling on the pier sounded, Tina? Fei came here unhurriedly with a file bag, she sat under the sun umbrella, poured herself a glass of water first, and then said, "Saturday's box office statistics have come in." ”

Scarlett immediately asked, "Up or down?" ”

Duke also turned his head to look at the past, if the box office on Saturday is lower than on Friday, the box office of "Inception" in the first week will not be able to hit the $100 million mark.

"That's up 13 percent from Friday." Tina? Fei said quickly, "I got $36.78 million on Saturday!" ”

"Not bad." Duke nodded slightly. "It looks like there's hope for more than $100 million."

As long as there is not much decline at the box office today, "Inception" is very likely to achieve a breakthrough.

Of course, the box office in the first week is very important, but the long-term trend of the film is equally important, no matter what means, "Inception" has formed an excellent audience reputation, how to make the film more attractive, so that the box office trend to maintain a high level of operation, is the next publicity must be considered.

Also, "Inception" did not take the form of a global simultaneous screening. It is also a task that cannot be ignored to further spread the influence of the film to overseas markets.

As early as the preparation and filming period, Duke had developed a strategy for audience engagement with the film, and now is the best time to use that strategy. Let the audience actively participate in the interpretation of the film, and let this trend spread to overseas regions, as long as some fans are enthusiastic, it is enough for "Inception" to get beautiful box office data.

Today's network is not a world of contact, but it is no problem to connect the entire Western world and major markets such as Japan and South Korea. Moreover, Warner Bros. has a well-established marketing network in major markets around the world, and it is not too difficult to bring a wave of interpretation of "Inception" to the world.

On the Internet, in life, there are both spontaneous and water army guidance, and the interpretation of "Inception" has gradually formed a craze.

"Inception" continues to be popular, and the film has become an indispensable topic for the North American public, and Duke, who is responsible for "building dreams", has always been reluctant to say much about the public's opinion no matter how the reporter asks, just throwing out a sentence "Even I can't explain the end of the film" is the answer.

Therefore, those "eventful" fans decided to personally shoulder the burden of interpreting dreams for the public, and of course, there are some bold speculations and surprising interpretations of "dreams" in this craze.

In particular, the open-ended ending gives people plenty of room for reverie.

At the end of the film, the "foundation" was successfully laid, the six members of the Dream team woke up on the plane, and Saito also fulfilled his promise to call and dismiss the protagonist's lawsuit in the United States, so that the protagonist could enter the customs smoothly. The protagonist is finally able to return home and see his two children. When the protagonist turns the spinning top that can distinguish between dreams and reality, the film stops, and the director does not explain whether the spinning top on the table turns or stops.

As the most discussable part, does the protagonist Cobb return to reality, or is he living in a dream? Duke is never stupid enough to give people a definite ending, and many fans give full play to their imagination and let the movie go to the ending they want.

Many fans believe that the protagonist Cobb finally returned to reality, and even found out that Cobb's two children were actually played by young actors of different ages, and the two children's bodies and voices changed slightly at the end, which shows that the children grew up during the time when the protagonist left, which shows that the ending is quasi-reality and not a dream.

There are also many people who disdain the above reality. "There's no reality at all, this movie is just a dream." Many people believe this statement in doubt. They believe that the so-called concept of inception and implantation is nothing more than a dream of the protagonist of the movie, Cobb, himself, and all this is just a cycle in a dream.

In order to prove their point, audiences with different interpretations walked into theaters and re-watched "Inception" to find more evidence to support their views.

However, the more you watch, the more the audience interprets the various plot parts of the film, and as the discussion deepens, this craze simply can't stop.

For example, the spinning top is a totem, which is a sign for Cobb to judge whether he is in a dream or in reality, if the spinning top keeps turning and does not fall, it means that it is still in a dream; If it falls down naturally after turning, it means that you are already in the real world.

"What if you could design a dream that would make a spinning top fall?"

The audience obviously doesn't trust this "totem" that much, and every Dream Thief has his own totem, Arthur's "dice" and Adrian's "chess", but they have never been seen to use them.

And some people pointed out that in the movie, only the protagonist Cobb repeatedly uses a spinning top to distinguish between reality and dreams, and this spinning top is obtained from his wife.

As a result, an interpretation that appeared in the IMDB movie review area was recognized by a considerable number of people.

"Cobb would have a ring on his hand in his dreams, but not in reality. This is because the protagonist doesn't want to believe that his wife is dead in a dream, while in reality Cobb has accepted the idea. ”

"On the plane, we clearly saw that the protagonist was not wearing a ring. In all the dreams of the first, second, and third layers, he was wearing a wedding ring all the time. ”

However, some people have also proposed that if the ring only represents a heart knot of Cobb in a dream, then in the fourth layer of dreams, the protagonist Cobb has recognized the reality of his wife's death, and the heart knot will disappear, and the ring will naturally disappear, so it seems that the protagonist and the audience have no standard for distinguishing between dreams and reality.

These controversies have formed their own supporters, who use the Internet as a carrier to constantly cite various evidence to prove their supported views, and this interpretation and controversy have also been manipulated by Duke and Warner Bros. to quickly leave the scope of the Internet and become the focus of major media discussions.

The media is never afraid of controversy, but of no controversy, the more controversial the topic, the more popular it is by the media, and only controversy can bring enough attention.

Many traditional media spontaneously chose the point of view they supported, and then used this point of view as a starting point to start a debate with other media, and only three days after its release, the craze for interpretation triggered by "Inception" has become one of the most concerned public opinion topics in North American media and the public.

Even after "Inception" came out at the box office on Sunday, it became the first non-sequel and non-adaptation film to break the $100 million mark at the North American box office in three days over the weekend, which did not attract much media attention.

The enthusiasm of the media and the public is all focused on the various interpretations and controversies of Inception.

In this respect, the campaign, orchestrated by Duke and Warner Bros., was a great success.

Although "Inception" grossed $100.99 million in North America in its first three days, Duke was not satisfied, and the film was about to be released overseas, and it was necessary to push the North American craze overseas.

As the focus of interpretation and controversy, Duke has undoubtedly been asked various questions about "Inception" by many media outlets, and he has also thrown out some statements at the right time to push this craze even higher. (To be continued.) )

ps: It's the end of the month, ask for a monthly pass and a recommended ticket!!