The film's premiere in China is not much different from that in North America, nothing more than a red carpet, screenings, press conferences, etc., and after the premiere, in order to further promote the film, Duke also led the cast and crew to accept an exclusive interview with a certain online social media company that claims to have the world's largest number of users. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The interview was broadcast live to all Chinese audiences, and after some routine interviews, some hot issues raised by netizens were specially selected.

What Duke didn't expect was that his appeal in China seemed to be still in Leonardo? Above DiCaprio, one of the most mentioned issues by netizens is the actors' views on working with him as a director.

Of course, the crew will only make similar same noises on such occasions.

Charlize who was first asked by the famous host from Mango TV? Theron, on the other hand, made no secret of his admiration and admiration for Duke.

"I'm a big fan of Duke, so I'm excited to be on his team. And the script itself also impressed me so much, I have never had such a reading experience. ”

In the process of answering, she kept looking at Duke, and it was easy to make some associations, "I feel that I have completely integrated into the script, and after reading it, I am sweating." It's a story that's both unique and moving, and the emotional thread of the story feels like it's something you relate to, and it's a great pleasure to work with a creative director like him in a hypothetical world where you've never seen anything you've ever seen before. ”

While Duke himself knew where these so-called ideas came from, in the eyes of others in Hollywood, especially those who worked with him, in a way, Charlize? Theron's words are the best way to describe it.

James? Franco doesn't hide his admiration for Duke, "When Duke called me to join his team, I didn't think twice about saying yes because I'd loved working with him before. Especially after reading the script, I was even more happy with my decision, and I was 100% willing to participate in the filming of this film. ”

"I was really excited to see the script. Duke also introduced me to the other actors who participated, and I knew that this movie could not be wrong, "Is this Cirian? Murphy's words, he's already worked with Duke twice. "I think Duke's work has always been very thoughtful and highly enjoyable, and this one is even more than his usual style." ”

The microphone shifted to Scarlett's side, and she dodged questions about her private life with Duke. Only a few words about his identity as a director, "His heart is so rich, it is one of the necessary conditions for an extraordinary director and screenwriter." A film like this is very imaginative and creative, for actors, the most need is a reliable director, a director who can pull you to share his vision, I trust him 100%, he will continue to inspire you, give me all the keys to the door to the ideal. ”

"Duke is a brilliant filmmaker," said Leonardo? DiCaprio duly added to Scarlett's words. "It's unbelievable that I've had the opportunity to work closely with a talented team and we've had long discussions about roles, the past and relationships of each individual individual. Duke encourages everyone to express their opinions, regardless of the size of the role or the number of scenes, he hopes that everyone can integrate with the role, give their own ideas, and make the character and the actor truly one. ”

The problem inevitably came to Duke's side, but from a different angle. He wants to talk about his views on the main actors.

"It's an indescribable pleasure to see the actors develop into a team that matches the relationship between the characters according to the needs of the characters, and this harmony is very beneficial to the filming of the scene and enriches the performance of the characters."

Duke was not specific to individuals. Instead, he commented on all the actors as a team, "As a director, I especially want to see the chemistry between the characters, but this reaction can't be felt until you see it on the spot." When I see the character's own unique temperament and subtle interpersonal relationships reflected in the plot. For every movie, that's the soul. Especially for Inception, it's crucial. I feel like our actors did it completely, very realistically. ”

He thought for a moment and then said, "This group of characters in the movie is very distinctive, all of them are the same, each of them has a special skill, they are called together to complete a very special task, if any one of them misses, the consequences are unimaginable, this is a close-knit team!" We can experience their feelings because we have been with them along the way. ”

Then some questions were asked for each person, Leonardo? DiCaprio, Charlize? Theron and Scarlett? Johnson and others also gave corresponding answers one by one.

It's just that when the last question came to Duke's side, he frowned slightly.

The Mango supporter asked a question from a critic here, "Some people think that the action scenes and special effects drag down the whole film, and they don't do anything to deepen the theme of the film, but have the opposite effect." ”

If you look at it from the perspective of deepening the theme, this statement is not wrong, and the action scenes and special effects scenes of "Inception" actually do not help to deepen the theme.

It's just that without these, is Inception or Inception?

The other party didn't say who the film critic who asked the question was, and Duke didn't bother to ask, compared to North America, the film review industry here has just started, and it is facing a situation of death, and in the Internet era, the space left for professional film critics to survive is infinitely narrow.

Still, Duke said a few words about it.

"Cinema is first and foremost a visual art. It is said that now is the era of reading pictures, pay attention to visual impact, shock, and enhance memory. ”

These words are very realistic, and the market is indeed like this, "If there were no city roll-up stunts in Inception, no collapsed buildings and fierce shootouts, no chasing car battles......"

He shook his head slightly, "We can't say that this is a commercial blockbuster, so that the number of people entering the theater will be less than half." ”

"Inception is first and foremost a sci-fi action commercial blockbuster, and then everything else. Commercial blockbusters must have impact, and if they lack visual effects, they won't be able to sell so high at the box office. ”

"If you can't sell at the box office, you will lose money, and if you lose money, no one will invest." Duke said that the most normal rule of the film industry, "No one invests, and even the best ideas can only stop in your head." No way, as a brand, especially a film brand......"

He began to open his mouth, "What we want to do is the combination of business and art, commercial art, artistic business, art is a plus for business, business is for art sales, and the two sides can only produce benefits by uniting them." ”

Because there was still a film to prepare, Duke stayed in China for two days and rushed to another country with the crew to promote it.

At the same time, Inception has sparked a strong response around the world.

At the beginning of May this year, there were no big-name sequels in movie theaters around the world, and there were no superheroes flying out of various comic books, coupled with the box office smut of ambitious films such as "Agent Sauter", which made the start of this summer file really seem a little cold.

In the midst of this coldness, "Inception" stands out from the crowd, the film has been attracting the attention of fans since the day of filming, and even the subsequent wave of promotional short films and ubiquitous viral marketing campaigns have stirred the nerves of this audience, and Warner Bros. has invested in the film - $120 million in publicity expenses.

This is quite expensive for a movie that is not intended for a family audience and is not eye-catching with big scenes.

The announcement of Warner Bros. was one reason for the strong response to Inception, and another reason was that it was too controversial.

If we analyze the psychological model of advertising consumption, the film is definitely a success.

At the same time, it also cleverly added one item, that is, controversy! The questions about dreams and reality raised in the film have made many viewers reminisce and indulge in it for a long time.

It also aroused the audience's interest and hot comments after watching the movie, and this residual warmth has a far-reaching impact on the brand.

Let's say a few questions: What is the difference between the real world and the dream? Isn't life a dream? Does the spinning top at the end of the film mean that the male protagonist is still in a dream?

I have to say that the world has become more and more virtual now, the difference between online dating and the real world? How is online gaming different from violence? In a period of rapid development of blogs and virtual social networking, people will interact with each other, which has contributed to the rapid spread of Inception.

"Once you start wanting to understand the meaning of your dream story, you're bound to keep recalling your dream and trying to figure out what happened. At this point, you'll unconsciously put your real-world understanding into your head and ask a barrage of interesting questions that you may never have asked yourself. ”

This sentence thrown out by Duke in an interview in London can be said to be the best interpretation of the film's many avid fans.

These people have seen the various questions raised by the film, not to mention that Duke, the director, finds it incredible, and even they themselves can't understand it in the future.

It is no exaggeration to say that the various controversies caused by the media, the Internet and reality are the main reasons for the low-cost, high-efficiency and rapid dissemination of "Inception".

This film can be said to be a huge success in publicity and marketing, and it is enough to become a classic of Hollywood word-of-mouth marketing. (To be continued.) )

ps: I've had a cold recently, and I'm sick to death, so I'm asking for a refund and a monthly pass to comfort me......