readx;?“ This is a movie that is not afraid of spoilers, this is a movie for people who love to use their brains! ”

"Leonardo and Duke? Rosenberg led the group to steal the dream, and the film is not afraid of spoilers to play the residual IQ? ”

These are the promotional slogans of "Inception" in overseas markets, and with the film's word-of-mouth marketing and viral marketing, they have played a very good role, which can be seen from the film's overseas box office. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo*/

On the first weekend of "Inception" released overseas on a large scale, there was almost no suspense and won the weekly box office champion in most of the release regions, especially when many media mentioned the film, they used "this is a movie to worship" as the opening statement.

"The tight storyline makes it impossible to blink, and the 120-plus minutes are so exciting that by the end of the movie, you feel like time is fleeting." The words of a French movie fan in an interview can be said to reflect the opinion of the majority of people who walk into the theater: "You have to keep an eye on the screen, not miss any details and think about it over and over again." It feels like watching "The Matrix" + "The Dark Knight", which is a headache but very painful. ”

In the face of excellent marketing and explosive word-of-mouth, the overseas box office statistics of "Inception" have been released.

In China, "Inception" earned nearly $20 million in three days over the weekend, which was also the best three-day box office performance in the Chinese film market after "Avatar" and "Transformers."

In other regions, Inception also opened high in the first week, with the United Kingdom receiving more than $16 million, France more than $12 million, Germany reporting nearly $15 million, and Australia cutting more than $9 million......

In its first week of overseas screenings, "Inception" fetched nearly $185 million!

Such box office figures also prove that the marketing strategy developed and adopted by Duke and Warner Bros. is correct, and this word-of-mouth marketing has already achieved initial victories.

And in North America, "Inception" is also as expected. Maintain a strong enough box office trend.

In a mansion in Beverly Hills, Los Angeles, Angelina? Julie had eaten dinner and sat down on the couch with a newspaper in hand. Her face is not very good-looking, and occasionally she looks up and sees Brad? Pete's time. The expression will become more gloomy.

It was clear that she was in a bad mood.

The starring movie did not meet expectations at the box office, and the boyfriend went to the premiere of a competitor again, and no one would be in a good mood.

Under the pressure of "Inception", her masterpiece "Agent Sauter" this year only received more than $19 million at the box office from North America in the first weekend, although Sony Columbia Pictures subsequently increased its publicity efforts, and even many media touted her as "the strongest action star in the universe", but in the face of the controversy and interpretation boom caused by "Inception". "Agent Sauter" simply has no chance of turning over.

Angelina? Julie flipped through the Los Angeles Times in her hand and quickly found last weekend's box office bulletin.

"Duke? Rosenberg's masterpiece has achieved two consecutive championships! ”

This title just makes Angelina? Julie felt uncomfortable, but she watched patiently.

"The box office for Inception the following weekend is finally out. The three-day box office of the second weekend was $25.62 million, $24.21 million and $21.61 million respectively, which is still a very healthy and stable curve on Friday, Saturday and Sunday, plus the average box office results of $10 million from Thursday to Friday, easily crossed the $200 million mark in 10 days, reaching $229.65 million! ”

"One thing is for sure, Inception is set to sell for a long time in this highly competitive summer season, and at the moment, $250 million is no longer a problem. If it reaches $300 million, the box office of this film will surpass Duke? North American box office targets set by Rosenberg Warner Bros. ”

"Before that, a sci-fi/thriller/crime movie that is not a sequel, does not rely on best-selling novels, and does not rely on superhero comics wants to grossing more than 100 million in the first week in North America. In the end, the box office can exceed $300 million, which is tantamount to a dream, and now it looks like "Inception" can easily achieve this result. ”

"And whether "Inception" can finally exceed $300 million at the North American box office is actually not important, the biggest value of this movie is, Duke? Rosenberg ate the first crab, which can also give other followers a confidence - as long as the actors are properly chosen, the director is reliable, and the script is of high quality. The investment is strong enough, and the publicity is in place. This kind of original crime theme with a bit of sci-fi flavor can also be a blockbuster! ”

"I believe that after the success of Inception. There will be more directors who will come up with their own original stories that have been sealed for a long time, so that investors can turn them into a movie, which is also a good thing for fans. ”

"At present, IMDB's 171,248 viewers still score a high score of 9.3, ranking second in the TOP250, can this movie really surpass "The Godfather", second only to "The Dark Knight"? This is actually not important, the important thing is that through this frenzied score, you can see that Duke? Rosenberg's sign is not only golden, but also probably has reached the 'diamond' level. ”

"Duke? Rosenberg's diamond signature is bound to be the first choice of movie fans for a long time to come, and the director is only forty years old! In the next few decades, I believe that Duke, who is making films at a steady pace, will continue to bring you more good movies, which is undoubtedly a blessing. ”

"Let's continue to look forward to Duke? Rosenberg will surprise us for the nth time in the next movie......"

Think about the North American box office of "Inception" exceeding $70 million the following weekend, and then think about the box office of "Agent Sauter" in which she starred has slipped to $10 million in the same period, Angelina? Julie's mood became even more gloomy.

However, her previous ten years were extremely difficult and apprehensive, and her reckless behavior when she was young made her pay a heavy price for it. Julie knew very well what could be done, such as continuing her chaotic private life and no one would care; What can't be done, like provoking the real heavyweights in the circle......

For "Agent Sauter" lost to "Inception", Angelina? Julie is upset, but she only keeps this feeling in her heart and won't tell anyone about it, not even Brad, who lives under the same roof? Peter.

What's more, she never really thought that "Agent Sauter" would surpass "Inception" at the box office.

Is the other party Duke? Rosenberg!

The Los Angeles Times is not unreasonable, but Angelina? Julie will not agree with one thing, the success of "Inception" may allow more directors or screenwriters to come up with original stories that have been sealed for a long time, but the downturn in Hollywood original movies will not change because of this, it will only decline more and more, and adaptation is the mainstream in this circle.

This is also evidenced by the development of the film industry in the last decade.

Not only at the box office, but also around "Inception", such as the small prop used by Leonardo to distinguish between reality and dreams, the spinning top, which is also selling well.

A small number of commemorative spinning tops distributed to theaters by Warner Bros. were sold for $12 each, and were sold out on the film's release day.

Commemorative spinning tops in stores and online range in price from $80 to $130, and hundreds of thousands of pieces were sold in just one week.

In terms of developing the film derivatives market, Warner Bros. has rich experience, and the hot sales of "Inception Top" also benefit from its huge ability to operate the whole industry chain.

In fact, in today's Hollywood, the revenue from big-budget commercial film derivatives can be as high as nearly 80% of the total revenue of the film, which is much higher than the box office itself.

Before the filming of a film directed by a director like Duke begins, Warner Bros. has already made a plan for the production and marketing of derivatives to ensure that the derivatives can be released at the same time or even earlier than the release time of the film, so as to gain enough market space.

Of course, the North American film market is mature and a relatively complete copyright protection system is one of the basic conditions for film derivatives to sell well.

In the Chinese market, the sales of Warner's "Inception Top" are also good, and the starting price is only 12 yuan RMB, but compared with the regular shipment of theaters, imitations can be seen everywhere from the Internet to the small commodity market.

This kind of news was also fed back to Duke, he was not in a hurry, any market is constantly improving, and the original North American market has also experienced the same stage as the Chinese market.

And compared with the treatment of the other party's domestic films, the derivatives of his films are not bad.

Duke remembers very well that he used to live there during the time period, after the release of Zhou Xingxing's "Yangtze River No. 7", Qizai was highly sought after, and Qizai's dolls naturally became a hot commodity......

A good movie will always have some unexpected impact, and "Inception" is no exception.

After Duke returned to Los Angeles from a promotional trip to Europe, he saw an interesting news, "X-Men: First Class" director Matthew? Vaughn immediately tore up his script after watching "Inception......

According to many media reports, Matthew, the director of the early work of "X-Men: First Class"? Vaughn, after taking the time to watch "Inception" recently, praised himself for liking it, but after remembering his script, he inevitably said that "Yali is very big".

"Even if there are some ideas on the big screen, if you keep them, they will look like plagiarism or alteration, so I simply tore out all 12 pages of the script."

These were his words in an interview, only then he changed the subject, "The new X-Men are talking about Charles? Xavier and Eric? Magnus? The story of Lescher before he became Professor X and Magneto. At that time, the two of them were not incompatible opponents, but the closest partners, working together for world peace......"

It's clear that Twentieth Century Fox is capitalizing on the craze sparked by Inception to promote its own films.

Not only Twentieth Century Fox, but Leonardo's team is also using Inception to build momentum for themselves. (To be continued.) )

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