Although the profit has doubled, it is considerable, but if you buy goods like this every day, it will not only waste time, delay other work, but also consume a lot of body, and what is more dangerous is that if the tricycle is confiscated by the traffic police, the business will be troublesome.

In the evening, when I was a little free, I called the owner of the "laugh haha" dealer and asked him to give me special care in terms of bucket deposit.

"Boss, I'm the one who pulled the tricycle to buy today. Here's the thing, I'm short on money right now, and I want you to support me and let me have fifty empty buckets, and after ten days, I'll pay the deposit for fifty buckets. "There was no greeting, I just explained my intentions directly.

"I know you. But I sue you, it's impossible. Our 'laughing haha' is a well-known trademark in China, is a famous brand product, bottled water market share is very high, reaching more than 60%, is the leading ten. Not to mention that you have fifty barrels, it is one, and we have never failed to take a deposit, this is an iron rule, and no one can be an exception. ”

The boss refused, with a posture that was not negotiable. Very awesome! The brand is big, and the bull gas is also big, hehe.

However, I think he's a strong outsider. I remember the second time I went to restock, he happened to be there and he helped me carry the water truck. A boss who is willing to do heavy work for a customer shows how much he attaches to this customer. At the same time, his cousin also reflects that his business is not very good. If the business was good, he would not have the time and energy to help, let alone have such a deep memory of me.

And now that I have said a few words, he remembers me, which shows that I have made a good impression on him. It can also be seen from the other side that he does not have many customers today, and there should be fewer customers like me who have entered 10 buckets of water. The boss who has a dismal business has a relatively good attitude towards customers, and he should not refuse customers' requests lightly. The attitude shown by the dealer boss is superficial, just for the sake of face, and if I hit him in the vital point, he will obediently surrender.

"The boss is right, 'laughing haha' is a brand-name product. If it weren't for a brand-name product, I don't think you would take over the boss, the boss is smart and discerning. However, the name of 'laughing haha' is only in bottled water, and as for bottled water, it is still nobody. 'Xiaohaha' bottled water has only been launched for three months, and it is still in the market development stage. ”

I first praised the boss a few words, and then pointed out his weakness and gave him an analysis of the market.

"As the saying goes, the strong dragon can't overpower the head snake, and the current 'laughing haha' bottled water, the sales volume in Nanning is far from the third and fourth line edge brands in Guangxi, and the words that are not afraid of the boss's blame are that the status of the 'laughing haha' bottled water in Nanning is not as good as the miscellaneous brand: the distribution rate is pitifully low, and the market visibility is negligible."

I told me about the embarrassing situation of "laughing haha" bottled water in Nanning, which made him realize that "laughing haha" bottled water was not as "tall" as he imagined.

"Every new product will encounter such and such problems in the early stage of the market, but we are a big brand and will soon make the market bigger. I don't have to worry about the market at all. ”

I thought the boss would disarm soon, but I didn't expect him to be confident. However, the fact that my boss was able to talk to me so much proves that he has hope in me and does not want to give up on me as a client. And a customer who sells only 10 barrels a day does not want to miss it, which shows that his sales are not very ideal. He said not to worry about the market, but not to worry about the market in the future. He looks confident, but he doesn't know the bottom of his heart. Because, no one can say how long this "after" will be.

Does he have enough perseverance and financial resources to sustain it to the end? I think it's hard! I'm going to use my special move to give him a fatal blow.

"As far as I know, the boss is not in a very optimistic situation right now, and there is a lot of pressure. First, you sell less than 200 barrels a month, but you now have more than 800 barrels in stock. Second, the bottled water was produced on April 29, and the bottled water has a shelf life of only three months. Today is June 25th, which means that the water is only 34 days before it expires. Ordinary bottled water is difficult to sell after a one-month golden sales period. ”

"The more than 800 barrels of water you have in stock now will not be accepted by other consumers if it weren't for a special customer who consumes it very quickly, especially a family customer. I have more than a dozen customers on hand, who are very righteous, trust me very much, and are willing to help. I introduce them to whatever brand they want, and they buy it. Instead of leaving the goods in the warehouse waiting to turn into wastewater, why don't you let me help you digest it? ”

In order to improve my image in the hearts of the dealer boss and make him have confidence in me. I did not hesitate to reverse black and white, and said that I followed the needs of customers, and said that customers were led by my nose. In order to hit the boss, I also unceremoniously told the boss's sales and inventory, exposed his old bottom, and stabbed the sore spot that he didn't want to be exposed, but he had to face this sore spot, and the problem was imminent. I guess he's been having trouble sleeping lately because of this.

The reason why I put so much effort into attacking the dealer's sore spot and talking about his sales and inventory is to shake or even break his confidence in "laughing haha", so that he can recognize his own situation, and then let him relax the regulations on barrel deposits and accept my conditions. Because, his pitifully small sales, huge inventory, and shortening shelf life day by day have made him desperate.

The monthly sales volume of the dealer was inadvertently revealed by the warehouse keeper when I was chatting with the warehouse keeper. When the warehouse keeper used the computer to type a sales order for me, I also saw the sales summary from her computer. This sales summary just confirms the words of the warehouse keeper. The sales software in the computer, when making an order, also sold the dealer's trade secrets, the dealer's purchase price is 14 yuan, plus freight, the cost should be more than 15 yuan. The secret of the cost exposes the dilemma of the dealer, if it is not for poor sales, as for sales at a loss?

"It's just kidding, I can't sell 200 barrels a month. In order to open up the market, I offer you very good prices. If you add to that the cost of home delivery, I'm already unprofitable. Now I offer to give you credit again, which is very risky, and it is difficult for me to accept. In order to maintain the image of "laughing haha", the boss also stiffened his neck, neither admitting his sales nor accepting my conditions.

His losses are already certain, and his only option now is to minimize his losses. As for the source of his sales number, I can't say. While such a source is very convincing and can give him a slap in the face, it is very disadvantageous for me to do so to the warehouse keeper. I can't hurt the warehouse keeper.

Since the boss mentioned the issue of risk, I had to resolve it for him and reduce his worries. I explained to him, "The boss is worried about the risk of the deposit, but I don't think it's a problem at all. First, the bucket of 'laughing haha' is a special bucket and cannot be used by other manufacturers. If I occupy your bucket and don't pay it back, it is indeed a relatively big loss to you, but it is not beneficial to me, and I also occupy my warehouse, and it is not worth a few dollars to sell it as a scrap, and I will not return it to you; Second, the time I requested was very short, only ten days; Thirdly, even if there is a loss, the amount is not large. ”

"Two thousand five hundred yuan, for me, although it is only a small amount, but after all, it is money." Although the boss was still insisting, he could see that he was ready to give up his request.

"Boss, is the loss of more than 800 barrels of water a big loss, or is the loss of 2,500 yuan a big loss? What's more, with 2,500 yuan, the risk is equivalent to zero. I'm a real person, not bragging. As you should be aware, I pulled the goods twice a day, and on the first day, I sold ten buckets of water, and the momentum was very good. My customer base is very stable, and with the expansion of customers in the future, the sales will definitely increase greatly. ”

"I can assure you that I can help you digest six hundred barrels of more than eight hundred barrels of stock in your warehouse! If we cooperate well, maybe I will help you digest these more than 800 buckets of water in half a month! ”

In order to achieve my own goals, I boasted about Haikou and magnified my ability by more than ten or twenty times! After I completely destroyed my boss's confidence, I gave him confidence and courage again.

After listening to my bragging, the boss who was still calm just now couldn't bear it. It was as if I had become his savior, and he saw hope in me. I could already feel his ecstasy on the phone: "I don't care if what you say is true or not, but you have given me a glimmer of hope from despair." I promise your terms, and tomorrow I will send you fifty buckets of water. I hope you don't let me down, be trustworthy, and pay the deposit after ten days. ”

The boss didn't expect me to really help him digest eight hundred buckets of water, and if I could help him sell fifty buckets, he would be satisfied. It can be seen that his mood is very urgent.

"Slow, boss." Thinking that my boss was in a hurry to make a move, I decided to take the opportunity to "blackmail".

This novel is from the book website