"There's another thing that's extremely important."

Jester licked his lips.

"If you can't get passion, happiness, and achievement in the development of the game, then don't force yourself, give up on him, believe me, if you can't please the game yourself, don't try to please others."

"Of course, don't take game development too seriously, because for most people, it's just a boring, boring job."

That's what Mike said. Mo Huaimi and the three of them were all a little frightened, but when they said this, Jester's voice suddenly changed, and his tone was much softer, as if their brother was chatting with them on a daily basis: "Do you have any experience in developing games?" Games on Apple are also available. ”

Mike. Mo Huaimi has not, although he had the first Apple computer a long time ago, and his game enlightenment also started with the Apple computer, but so far, he has not touched the Apple computer for a long time, not because the Apple computer is not good, in fact, the Apple II or the Apple Macintosh computer is absolutely enough for daily use now.

But there is a downside, that is, Mars Entertainment has never played games on Apple computers.

In this regard, many Apple players have complained, stating that they have been discriminated against, and it was just that Mars Entertainment didn't make PCs before, but now they have developed PC games, but why can't they release an Apple version at the same time?

Mars Entertainment's reply was very controversial, they openly mocked Apple users, calling them the 1% choice, and explaining that if they want to have the best experience, why should they choose to be the 1%.

This makes those users of Apple extremely dissatisfied, you know, as we all know. Apple is known for its cheapness, and it has made its products cheap through strict performance, and it occupies a lot of low-end markets by relying on cheapness, and Mars Entertainment's provocative behavior towards Apple users is called a kind of discrimination against low-end users and a small number of users by Apple users.

In this regard, there is a grapevine that this reply was said by Jester himself to the external department of Mars Entertainment, and many people believe that it is analyzed. Jester had a stiff relationship with Jobs because of the problems of Lucas's Pixar studio, and although Jobs has now been swept away by Apple, Jester still hates Apple very much.

In this regard, Jobs did not admit it, he thought that Jester's poor character had nothing to do with Pixar's affairs, and Pixar was something he had discussed with Lucas a long time ago, and there was no such thing as Zài interfering in his sideways, if there was really a sideways foot. Then it was Jester who stepped in sideways, and it wasn't him at all.

However, Pixar has not exploded into a second spring in the hands of Steve Jobs, and these studios composed of the best animators in the United States are very fanatical about pure 3D animation. However, developing pure 3D animation is not an easy task, and the biggest difficulty is that it requires a lot of investment.

Jobs was not afraid to invest money, but what he didn't expect was that he would need to invest so much money. What's more, it's a bottomless pit that wants to feed all of America. Even the world's most talented animation talent is a bottomless pit, and in a short period of time, there is no profit at all.

Jobs knew that Pixar would bring him great benefits in the future, but he couldn't see where that day would be.

In fact, he already regretted that he forcibly relied on his personal relationship with Lucas to snatch Pixar from Jester's hands, which was completely a hot potato, it was a pity to throw it away, but it was extremely annoying not to throw it away.

Of the three, only Steve. Stanwich raised his hand.

Jester nodded, motioning for him to introduce his development experience, while Steve. Stanwich didn't give in, and after getting Jester's permission, he talked about his game development experience, in fact, like many Americans who had a strong interest in programming during this period, Stanwich had a strong interest in this thing when he first came into contact with computers when he was in middle school.

Before, Steve. Stanvich is an expert in oral arithmetic at school, and he prides himself on being able to calculate the addition and subtraction of seven three-digit numbers in six seconds, even faster and more accurate than anyone else can press with a calculator.

But later, the school bought a few Apple computers, and Steve Brown. During a computer class, Stanwich suddenly realized that this thing was much faster than him.

Moreover, he can only quickly calculate addition and subtraction verbally, and the computer in front of him called Apple can even calculate multiplication and division easily, and he doesn't know how many times it is beyond him, which makes him full of curiosity about the computer.

Later, on his birthday, he got his first computer, an Apple that was the cheapest at the time.

Immediately afterward, he fell into a craze for programming - like most boys at the beginning, their greatest interest in programming was to write a game they wanted to play, the most popular at that time was the DND type of game, using punched cards as a storage medium, and each time they played, they needed to carry a large stack of cards with different holes.

Steve. Stanwich was no exception, and he only made many of these games that ran on Mac, which were well received in school.

When he arrived at university, after he studied programming more deeply, he realized that what he had done before was just an introduction to programming, and in his eyes, the games he had worked so hard to produce were like the difference between a baby and an adult man in front of those game companies, games that could really be taken out for sale.

He also got a real love for game development through Mars Entertainment, especially in the previous episode of Quake, where Steve Murray. In Stanwich's eyes, the game is like a textbook for all programmers, or programmers, and it's no exaggeration to call it the Bible.

And for John. Carmack, who is not very famous now, also became his idol.

Jester listened quietly to Steve. Stanvich recounted, nodding his head from time to time, hearing that his idol was John. Carmack, he couldn't help but laugh: "Steve, do you know how old he is this year?" ”

Steve. Stanvich was stunned by Jester's question, he didn't understand why Jester asked him this question, he replied with some hesitation: "Thirty years old?" ”

When Jester heard his answer, he just smiled and whispered, "Carmack is not yet twenty years old. ”

And after hearing Jester say this twenty-year-old, Steve . Stanvich's eyes widened instantly, his mouth open, as if he couldn't believe it.

But Jester's voice soon rang out: "However, John is really a genius, I rarely use this word to call others, but really, John is such a person, his understanding of programming is simply different from ordinary people - in Mars Entertainment, it is not that there are no masters in programming, but John, there is only one." ”

While Jester was interviewing his interns, a meeting was going on at Sega's headquarters in North America.

Although Hisao Koguchi is only the head of the marketing department of Sega North America, and this meeting, the president and vice president of Sega North America are also present, but the person presiding over the meeting is still Hisao Koguchi, in the internal rumors of Sega in North America, the Japanese headquarters is about to make a decision, before the financial report of the second quarter of this year, Hizuo Koguchi can become the president of Sega North America, and truly control the power of Sega in North America.

Although he is no different from mastering Sega North America now.

"Our strategy proved to be the right one."

At the beginning of the meeting, Hisao Koguchi opened with such a sentence, what he said correctly and roughly, it was his strategy of directly reducing the price of MD by 50 US dollars and forcing the palace of Mars Entertainment's Dreambox2, not because his price reduction made MD's sales increase by leaps and bounds, but greatly reduced the sales of Dreambox2 from the side.

This weakening is geometric, at least thirty percent.

Before Hisao Koguchi said in the show that MD would reduce the price by $50 for sale, market research showed that more than 70% of players were willing to buy the Dreambox2 console at the first time, that is, the sales of Dreambox2 within three days of its launch were very likely to exceed 1.5 million units.

But in fact, now Dreambox2 has been on sale for three days, although today's sales Mars Entertainment has not yet been announced, but according to the estimation of other statistical agencies, so far, in the North American market, Dreambox2 has the most sales, and it will not exceed 1.1 million units.

Not only that, with the release of Dreambox2, the sales of Sega's MD console have also increased at the same time, although the increase is not very large, but it is clear that there are still many people, because of the price factor, these players have switched to them from leaning towards Mars Entertainment.

"But it has to be said that Jester's trade-in is a very successful countermeasure."

Hisao Koguchi suddenly talked about Mars Entertainment's recent method: "In my previous imagination, Jester would definitely succumb to our price reduction strategy, but that was after he paid a painful price and a large number of markets were occupied by us, but I didn't expect them to use the means of trade-in to easily fully envelop those old players who originally belonged to them." ”

When talking about this, the admiration in Hisao Koguchi's tone was obvious. (To be continued......) R1292