To say Leonardo? What DiCaprio wants most, those who are familiar with him know that it is definitely not a blonde and long-legged female model, but an Oscar for Best Actor Little Golden Man!

In Inception, Leonardo? DiCaprio's performance was dazzling enough. Pen "Fun" Pavilion www.biquge.info

As a result, Leonardo's team also began to build momentum for next year's Oscars, although it is only May, but the people or films that are ready to rush to the Olympics have already begun to act, and even the last Oscars has just ended, and the films and actors for the next Oscars have appeared in the media and major film festivals, trying to accumulate capital for the Olympics.

Relatively speaking, Leonardo's move was not too early, while Duke's plan was far behind.

However, Duke is also happy to see Leonardo win awards, everyone has their own likes and dislikes, and there is always a Best Actor statuette to be awarded at every Oscar, and if the winner is his friend, of course, it is a good thing.

"In the perfect transformation of "Inception", Leonardo gave full play to the inner struggle of the characters, and created a character with flesh and blood, so that the audience can fully integrate into the film and enhance the overall viewing of the film."

There are many similar articles in the media, and more importantly, Leonardo has become the cover character of the new issue of Time magazine.

This time "Inception" was released, many media in Europe and the United States identified Leonardo as a popular candidate for the Oscar for Best Actor next year.

Under the bust of Leonardo on the cover of Time magazine, there is a direct quote from Duke's comment about him.

"Leonardo's contribution to Inception is huge, and I think he's one of the best actors today, and his performance in our film is fantastic."

Like when I promised Sophia? Coppola, thus bringing Nicholas? Cage pulls out of the quagmire of the nightmare cycle, as long as he can help his friends. Duke doesn't usually sit by and walk around.

It's just that his friends are limited, characters like him, those who don't get his approval. Even if he falls in front of him, Duke will choose to ignore it.

In fact, in Hollywood to this day. His title of 'two-faced man' has long been widely circulated in the circle, and many people know how hard and cold it is hidden under that seemingly peaceful face.

And Duke's success has also made countless people analyze him, including many professional analysis agencies, such as Ed? Mintz is a well-known expert in the analysis of the Hollywood and film markets.

Ed? Mintz's name is a super-unfamiliar name to most fans, and now at the age of 69, he never attends any premieres and never appears on Hollywood's power lists. But he has made a huge contribution to the Hollywood film industry over the past few years – he founded RE Film Market Research, which provides an immeasurable amount of box office information for the entire industry.

Unlike some of the major studios, where the screening is conducted immediately after the audience has finished watching the premiere of the film, the final box office predictions based on these audience word-of-mouth always show surprising accuracy.

In 2008, "Superman for All" received an A-grade market score. Mintz predicted that the film would grossing about $230 million in North America, and the actual box office was $228 million. Last summer's "The Lost Land," according to RE's C-rated rating, predicted $48 million, but actually $49 million; "Type G Master" is also a C-rated rating, with a forecast of $57 million. $60 million in practice; There are also classics such as the C-rated "Shopping Center Super Detective", which predicted $24 million and ended up with $24 million.

Even more convincing. Last year's summer hit "The Hangover", when the film premiered, no one believed even if someone boldly predicted $150 million, but RE thought the film would win about $228 million, and the actual result was an even more staggering $270 million......

Of course, RE's prediction is not 100%, and mistakes are inevitable, such as "Immediate Rescue" predicted $70 million, but in the end it was $145 million; And Ed? Mintz is extremely optimistic about "Fast and Furious 4", which he thinks can reach $200 million. But under the influence of "Mad Max", it is only $150 million.

In general, though. Compared to Rotten Tomatoes, which has little to do with the market, Freshness and IMDB Ratings RE, a box office prediction report based on fan post-premiere scoring reports. The accuracy rate is still very convincing.

The rating of RE is easy to understand. A is success, B is okay and relatively satisfied, and C is bad news, which means that a box office tragedy is about to happen. Audiences on premiere night rarely give a D or E rating, and very few films get an F, and according to Duke, if they do, the film should not have been released at all.

In the eyes of all Hollywood's production and distribution companies, like Ed? Mintz and his RE are much more important than Rotten Tomatoes and IMDB, which are not even a chicken rib for the film market, while the former can quickly derive a film's market prospect and allow studios to adjust accordingly.

After watching Inception, the famous master analyst and his friend David Who, once one of the Big Three of DreamWorks, and his friend David ? When Geffen met, he talked about Duke in particular.

"He's growing up very fast!"

In a mansion in Las Vegas, David? Geffen shook his bald head and said to Ed, who was drinking tea together? "By the time I noticed him, he had become one of the best directors in the industry. ”

"A great director?"

Ed? Mintz stands up for David? Geffen poured another cup of black tea and shook his head as he sat down, "Duke? Rosenberg is more than just a director, in my opinion, he is also a top marketing master. ”

David? Geffen was slightly stunned, "Duke does often give Warner Bros. some groundbreaking marketing advice, but he doesn't have the ability to make a complete plan and implement it......"

"That's not what I meant, David." Ed? Mintz leaned back on the couch, crossed his feet, and said, "That's not what I mean about marketing, it's about him making marketing directly into the film." ”

"Oh?" David? Geffen became interested, "Tell me about it." ”

"The essence of marketing is exchange, the premise of exchange is to move people's hearts, and to move people's hearts requires insight into human nature, so the insight into human nature is naturally a marketing master."

Picked up the teacup and took a sip, Ed? Mintz said unhurriedly, "It's the same whether you're a director or a brand, Duke? Rosenberg's grasp of human nature is quite skillful, and the film's gorgeous visuals will certainly bring shock, but the core of his film has always resonated with mainstream audiences. Duke has done this very successfully. ”

David? Geffen's mind immediately flashed through several of Duke's films, and then nodded, really like Ed? That's what Mintz said.

"Let's take "Inception", which is still in theaters, for example......"

Organize the language a little, Ed? Mintzcai said, "The film is positioned in a dream, which is a good subject in itself, this field is a blue ocean, and the audience is used to watching the straightforward and rough science fiction action movies, which is somewhat numb and can't lift the spirit." However, we know very little about dreams and are interested in them......"

"From the dream of theft, the dream of design, to the dream of implantation, and then to the dream within the dream, Duke has outlined a perfect brand story, formed the entire brand architecture, and enriched the brand connotation. If you throw a dream alone, without digging deep into the support points, then the concept will be empty and will not be able to land. In this way, Duke's 'Inception' invisibly occupies the first position of similar brands. ”

David? Geffen understands Ed? Mintz wanted to express what he meant, saying, "From this point of view, the implantation of dreams is the same as the implantation of brands into the minds of consumers. ”

"It's not just these ......" Ed? Mintz added, "Have you noticed the emotions reflected in the movie Inception? and his past films, which are basically like this, for brands, love, family, friendship, and the realization of self-worth are eternal themes. ”

Hearing this, David? Geffen couldn't help but sigh, Duke? Rosenberg's films always contain these, and these are simply one of the best marketing tools to attract audiences.

To a certain extent, Duke? Rosenberg's success is not that he is really strong, but that he is more market-aware than others and has more respect for the market and the audience.

"There are two things that are hardest in the world." Ed? Mintz suddenly stretched out a finger, "One is how to put other people's money into your own pocket." ”

Waiting for David? When Geffen looked over, he held out a second finger, "The second is how to put your own thoughts into other people's heads. ”

Ed? Mintz accentuated, "He's the best in Hollywood at both!" ”

"Inception" has dominated the film market in North America and even the world for two consecutive weeks, and the controversy caused by it can be said to be a positive impact on Ed? Mintz's words are best corroborated, but on the third weekend of the North American screening, "Inception" ushered in a heavyweight opponent.

Ridley? Directed by Scott, Russell? Chloe and Kate? "Robin Hood," starring Blanchett and distributed by Walt Disney, landed in North American theaters on Friday.

Because of David? Ellison acquired the investment stake and further expanded the investment relationship, with the epic production cost of $200 million and nearly $150 million in marketing expenses!

Whether it is the cast of directors and actors, or the scale of investment and publicity, this is one of the rare super productions in recent years.

From Disney to David? Ellison, too, is full of confidence and believes that "Robin Hood" has all the conditions for a big hit.

However, the development of facts is a big surprise. (To be continued.) )