Chapter 474: Difficult
"According to Nielsen statistics, the prime-time programs of major TV networks must have at least more than 10 million viewers, otherwise they will be cut in half. Yansheng, our Chinese program, basically has no possibility of breaking this number. If you can't break 10 million viewers, the advertising cost will ......"
The tone was still very slow, and there was still a little pessimism, without Xu Xiaoming's excitement at all, Xiao Sheng's face was heavy.
Yan Qingyu was not frightened, he turned his head with a smile, and Fang Nan and Huang Wenfeng, who were in the lower position of his right hand, said, "What do you think?" ”
Fang Nan dragged it and said, "Anyway, you're not bad for money, it's a shame." ”
That's definitely two hundred and five!
After making a definition in his heart, Xiao Sheng added: "The annual advertising revenue of the American TV industry is around 70 billion US dollars, which is definitely a big cake. ”
Fang Nan pursed his lips when he heard this, and didn't say anything more.
In this field, he has never paid attention to it, and in the past twenty or thirty years, all he has pursued is martial arts.
Although he was now detained by Yan Qingyu as a subordinate, and he was also learning the way of the world every day, he was arrogant in his heart, and he still didn't want to discuss these coppery things with strangers.
Yan Qingyu glanced at him mockingly, and then set his eyes on Huang Wenfeng.
Huang Wenfeng thought for a while, and then said: "Actually, it's not difficult to solve, the content we broadcast, the theme must be Chinese thought, but the language does not necessarily have to be in Chinese, and the effect is better if English is not accurate." ”
Huang Wenfeng's words made the comrades in Hong Kong look nervous, and their eyes invariably looked at Yan Qingyu's face carefully.
Yan Qingyu left an impression in Hong Kong, in addition to being handsome, making money, and talented, there is also a great feature, which is often talked about, is his old-fashionedness.
Before his debut. Leslie Cheung's name is obviously Leslie, how foreign and good-sounding.
But since the two became friends, Leslie Cheung can only be called Rongshao.
Look at Anita Mui, before she and Yan Qingyu became good friends, they all called her Anita. But now, it can only be called Amei......
What an old-fashioned person, he doesn't even want to shout his English name, let alone use English in his TV career?
Yan Qingyu looked at Xu Xiaoming and them angrily and funny, and said, "It's a fact that I don't want to speak English on the land of my own country. But where are we now? Am I so pedantic in your hearts? ”
Li Zhuanglie, who had been silent, suddenly laughed: "Now in the Hong Kong entertainment industry, no one uses English names anymore. ”
Everyone was silent, and Fang Nan couldn't help but laugh at the side.
The others looked at Yan Qingyu and saw that he also secretly shook his head and smiled bitterly, and then burst into laughter.
Xu Xiaoming finally had a chance to express his feelings: "Yan Sheng, even if it is dubbed in English, the gap between Eastern and Western cultures ...... I'm not very optimistic. ”
Being able to have the courage to say this kind of thing in front of the big boss shows that Xu Xiaoming has recovered to the level and state he should have.
Yan Qingyu smiled and said, "That's why we're brainstorming here." ”
Xu Xiaoming stopped talking, but looked at the white and black ......
You don't keep it a secret. then he lost his minister. If the minister is not secret, he will lose. Body!
Huang Wenfeng was so shrewd, seeing this, he smiled and said, "Don't worry, I can bring it here." Character can still be guaranteed. America isn't all bad guys and spies, either. ”
Yan Qingyu also smiled: "We do things, pay attention to an uprightness, don't play conspiracy and conspiracy!" Even if others sound like it, how can they still compete with us for the Chinese market? ”
Li Zhuanglie added a reminder: "Yan Sheng." There are still a few Chinese TV stations in the United States. ”
Fang Nan seemed to be in charge of investigating these things, sneered, and said, "Inside a rented dilapidated building. got a little tattered equipment, where is the program still a Chinese program, learn from the Americans' exaggeration, and want to retain their own characteristics, not three, nondescript. ”
Li Zhuanglie couldn't figure out Fang Nan's background, and was ridiculed by him like this, but his face still didn't change, and he nodded heavily, and said, "What Mr. Fang said makes sense, we must avoid this situation." ”
Fang Nan saw that he didn't accept the offer and was bored, so he refused to say more.
Although he is arrogant, he still has the basic principles of etiquette.
Yan Qingyu glanced at Fang Nan mockingly, Fang Nan was also a bachelor when he saw this, and after a provocative counterattack, he smiled at Li Zhuanglie and said, "I didn't target you just now, I'm sorry." ”
Those who dare to play eye war with the ultimate boss, is that simple?
Li Zhuanglie, who is familiar with workplace culture, said a few polite words again and again, but Fang Nan nodded without being salty, and it passed.
Yan Qingyu continued: "Avoid, it must not be avoided, let's not put ourselves on the trap first." We want to control the Chinese and please the West, so our road is bound to be very, very difficult. ”
Xu Xiaoming frowned and said: "First of all, we must avoid many allusions and history in Chinese culture, which are simply fantasy for the West. The same is true of mythological stories, myths that do not even have gods and angels, which Americans will not like and are not interested in.
Secondly, the kind of righteousness in the rivers and lakes should not appear, it is completely two concepts. In Hong Kong films, they kill their brothers casually, sometimes even whether they are good or bad. Not the United States, not even Superman.
Finally, and most difficultly, American culture simply cannot accept our martial arts world. In our martial arts world, there is a drizzle of mountains and rivers with light skills, but in the world of Western culture, even in the magic novel "The Lord of the Rings", you have to climb the mountain step by step.
Kung fu? Hehe. Don't look at Jackie Chan shouting international kung fu superstars all day long, which insider doesn't understand? What he played in the United States is also called kung fu? It's just a matter of amusing Americans like monkey clowns. And it's just fun for a while, and as soon as the novelty is gone, there is no gimmick.
Yan Sheng, in our circle, whether it is a movie or a TV series, there are few people who can get rid of the above factors. is a big hit, and none of them can leave these factors.
Only now do I really understand the true meaning of what you said, Yan Sheng, that it has not yet begun. Our road is more difficult than we imagined.
At least, in the short term, if we want to make a profit, it's really hard, it's hard. ”
The faces of all the people were very solemn, except for the black man, because no one else could tell whether he was solemn or not.
Fang Nan said with a smile: "Ah Feng, can you brothers understand Chinese?" ”
Without waiting for Huang Wenfeng to explain, a black man grinned at Fang Nan and said, "Nihao, oh can support Dong Zongwen." ”
Looking at a swarthy face, the whites of his eyes and teeth shining brightly, Fang Nan only felt interesting, and responded in a strange voice, "Nihao!" ”
As a result, he was despised by the blacks: "Ni's Zongwen is really not a!" ”
…… (To be continued......)