"I am the king of the world!"

When James? After Cameron shouted this sentence by holding up the best director statuette, it detonated all the media, some commented that he was arrogant, some commented that he was arrogant, but no one thought he was not qualified.

Fourteen Oscar nominations and eleven statuettes are enough to prove that James? Cameron and the greatness of Titanic.

What's more, there are even greater box office figures that are still accumulating!

The 70th Academy Awards is undoubtedly James? When Cameron became a god, the former truck driver and self-taught director had already stood in the highest position in Hollywood, and no matter how much public opinion ridiculed James? Cameron himself, but rarely no longer targets "Titanic", even if there are people in Hollywood who don't deal with the tyrant on the set, they won't say anything to him on the surface, and even the production companies of Hollywood, in a certain way, want to thank James? Cameron and Titanic.

Because the big ship not only brought the box office, but also smashed the door of countless closed markets, it pushed Hollywood's globalization strategy to the peak, Hollywood movies have since completely occupied the mainstream of the world film market, and other countries can only find ways to protect their own film industry, rather than face the competition.

If Spielberg's "Jurassic Park" has driven the world film market, then James? Cameron's "Titanic" completed this time**.

See James in full swing? Cameron, Duke is impossible without ideas, but his mind is clear enough to know that there is actually a considerable gap between the two, after all, he has been cheating.

Even if he cheats, he still can't fight James now? Cameron and Steven? Spielberg - On the cumulative box office, Spielberg completely broke him; On the box office of a single film, James? Cameron's opponent is just himself.

As for the so-called three directors of the 90s hyped by some media, Duke has never taken it seriously, and now he wants to be compared with the other two, and the gap is still obvious.

However, there is a gap to be motivated, the era without competitors is the most terrible, and it is not a kind of luck to have a strong enough competitor.

Duke has never been afraid of competition, has a high goal in front of him, and will always remind him not to be complacent, and to live a long life may not be stronger than the top elite of this world.

This year's Oscars made Duke remember deeply, but now it's just a symbol, except for caring about James? Cameron's 'King of the World' proclamation, and Keanu? Reeves and Charlize? In addition to Theron promoting "The Matrix" on the red carpet and other places, Duke's main focus is still on work, similar to the previous months, he will stay in Los Angeles on weekdays to host the post-production of "The Matrix", and fly to New Zealand on weekends to participate in the preliminary preparations of the "Lord of the Rings" trilogy.

This kind of high-intensity work may drive people crazy, but Duke has always been full of fighting spirit, full of desire for his future career, and has no shortage of hard work and initiative necessary for success.

At the same time, the revenue sharing of "Titanic" has also greatly boosted Duke's spirit, how many people in this world can get rid of the influence of fame and fortune? At least he can't.

From November last year to April now, "Titanic" has been released for nearly half a year, with a total of $587.95 million at the North American box office and $1.57524 at the global box office.

Moreover, the eleven Oscar statuettes have an obvious effect on the promotion of the film, not to mention that the number of theaters in North America has skyrocketed again, and many overseas markets that have been offline have also started their second screenings.

That is, at the beginning of April, Twentieth Century Fox, which is responsible for overseas distribution, made its first overseas box office share with Paramount Pictures and Duke Studios, from which Duke Studios received $35 million in overseas box office shares, thus piling up the income from investing in "Titanic" to nearly $110 million!

The film's various seaside peripherals are also being negotiated, and the first thing that Duke Studios can participate in is the super-popular soundtrack album.

"Titanic" has won 16 North American weekly box office charts so far, and the soundtrack album has also achieved eight consecutive sales on Billboard, with 10.14 million copies sold in North America alone so far.

Overseas is a much wider market, and although the sales of soundtrack albums in non-English-speaking regions are not as exaggerated as in North America, more than 16 million copies have been sold overseas.

Due to the sharing with various overseas distributors, by the middle of April, Duke's studio received a share of the sales of the first part of the overseas soundtrack album, which was as high as $21.2 million!

Although it is only the first share, there will be a large amount of income in the follow-up, but the income obtained by the Duke Studio, compared to the terrifying revenue figures, does seem to be a little less, but the operation of the overseas market is extremely cumbersome, and there are several layers of channels in the middle, which is a commercial activity, and no institution will only contribute without collecting money.

Don't forget, there are also different taxes from country to country.

At the same time, this also means that the overseas income in the hands of the Duke Studio is basically pure profit.

Although Duke's investment team and other institutions want to withdraw 10% of their income from it, investing in "Titanic" is definitely a big profit.

As long as the film generates zào revenue in the future, he has a quarter of the revenue share.

Duke's successful investment in Big Ship has also brought other ripple effects, the most direct of which is the "Harry Potter" series.

"Maybe Duke is a little confused about investing in other industries."

In the conference room, everyone at Warner knew Jeff? Robinoff was talking about Apple, "but he still has a very accurate vision of the movies, and I think we should take the promotion of his Harry Potter series with the utmost importance!" ”

All the people in Warner Bros. are nodding, and the success of "Titanic" is enough to say a lot.

This is a circle of people who chase success.

"How's the progress of The Matrix?" Jeff? Robinov asked.

As the co-lead of the project, Doug? Walter replied, "The post-production work is almost complete, I spoke to Duke on the phone in the morning, and now all I have left is the opening and closing credits." ”

"What about ratings?"

Doug? Walter shook his head, "The samples have been sent to the MPAA's review committee. ”

Warner Bros. representative at the MPAA, Robert? Solomon took the initiative to say, "There is a force against us, and the PG-13 rating of the film is very difficult. ”

Jeff? Robinov thought for a moment and then asked, "What is Duke's opinion?" ”

"He's mentally prepared." Doug? "PG-13 is just a fight, and if it's still R, then continue with the established publicity strategy," Walter said. ”

Jeff? Robinov said, "We will hold a special test screening and publicize it with the greatest efforts, and inform all the partners that from the end of April, some pre-production products can be launched." ”

"And!" He added, "Doug, remember to keep an eye on the dynamics of your competitors, I agree with Duke's Jianyì, CAA's Eno? Martin keeps making overtures to us, Martin? It is in Warner's interest for Bob to step down, and his package service is a DreamWorks-funded production, and "Heaven and Earth" is our primary opponent. ”

It's not just Warner Bros., but several other companies are also making some moves.

Finally, Jeff? Robinov admonished again, "Don't relax on Sony Entertainment!" ”

On the last day of early April, after Duke added the film's end credits and theme song, the post-production of "The Matrix" was completed, and the film, which he underwent quite a few surgeries, could only wait for the test of the market.

Publicity and hype are indispensable means to drive success.

In mid-April, the second trailer of "The Matrix" landed on major TV stations, and like the first one, the trailer basically ignored the slightly magical plot in it, focusing on fights, collisions, and the 'cool' and 'cyberpunk culture' praised by young people in the early publicity.

Posters, newspapers, magazines, outdoor advertisements on the platform, television and radio commercials, etc., these conventional publicity methods Warner Bros. will not let go, and has set a $30 million publicity budget for the film.

In addition to traditional media, on the Internet such as Yahoo and other famous websites, you can easily see the news and comments of "The Matrix", Duke's personal viral propaganda website, after he personally replied to the message and posted a few pictures of his life, the traffic skyrocketed, although the director could not compare with the superstars of the same magnitude, but also drove the average daily number of visitors to the website to more than 50,000.

These are all potential audiences for The Matrix films.

By the end of April, as the summer season approached, the audience, theaters and media preview screenings of "The Matrix" were held twice in succession, and in the audience survey feedback collected by Warner Bros. mainly in the age of 30, the praise rate of the film was as high as 97%!

The publicity is ongoing, and "The Matrix" will also have a third purely audience test screening, and the last test screening before release.

For publicity reasons, Warner Bros. set up an on-site registration office in Los Angeles at the same time, and also set up an online registration point on the websites of Yahoo and Duke.

The night before the registration began, people began to gather near several registration points in Los Angeles, and by the evening, nearly 2,000 people had gathered at the registration point at Warner Studios in Burbank, who had worked hard all night, just to get a chance to participate in the test screening, to see the cool and exciting film that had aroused their curiosity for the first time.

At the same time, the online registration is just as popular, and big sites like Yahoo are fine, but Duke's personal website is completely underprepared because of too many visits! R1152