"Please let us in!"

Standing at the doorway of the Screening Theater, Norman? Shearer and his companions pleaded to stop their crew, "We waited in line for so long just to see the movie in advance, and if we didn't have seats, we could sit in the aisle." ”

This staff member of Warner will not be deceived by his disguise at all, and directly revealed, "This gentleman, if I remember correctly, you are participating in the test screening for the third time, right?" ”

"Uh......" Shearer was dumbfounded and scratched the back of his head, "The film is so good, I just want to ......"

"I'm sorry!"

The staff member picked up the walkie-talkie and said a few words, shaking his head, "I can't let you in!" The theater is full! ”

As he spoke, he pointed to the long line of hundreds of people behind the two, "If we let you in, we won't be able to control you later." ”

Today's preview screening, there were too many people, even though Warner Bros. chose to WWW.UUXS.CC be the largest independent theater in Burbank City, and only the audience and Warner's investigators participated in the test screening, the number of seats was still far from enough, and there were too many young audiences attracted by the advertisements and trailers.

A significant number of them did not qualify for the test screening, but fantasized about being lucky enough to get into the theater, and some were like Norman? Shearer is the same person who participated in the previous preview screening, felt that it was not enjoyable, and came to watch it again.

Just when the long line kept protesting, the cameras of Warner's media had already recorded this scene, which was very good publicity and hype material, and a film caused such a big response just by test screening......

The end result is quite helpless, Norman? Shearer and his companions left the theater, but they were unwilling to go back, and simply entered the Burger King next door. At least here, you can continue to enjoy the cool styling of the film's characters.

Just last week, Burger King launched the Matrix Package, which uses a lot of characters from the Matrix poster in its packaging.

Carrying a tray with a poster of the Matrix on it and a burger with a Matrix wrapper on it, Norman? After Shearer sat down. His companion Huggins took out two new bottles of Coca-Cola, different from the previous red packaging, this is a new type launched by Coca-Cola, the packaging is one black, the black of the Matrix!

The most conspicuous ones on it are still Neo and Trinity!

"I really want to bring Trinity home!" Huggins' hands have been rubbing against Trinity's image, "Long legs, skinny leather jackets and high-heeled leather boots are the most loved." ”

Norman? Shearer almost squirted the Coke out of his mouth, "Who can stand such a strong woman?" ”

"She's just great in the matrix!" Huggins retorted, "Just an ordinary woman in the real world." ”

"What is real?" Huggins simply dragged the lines out of the movie. "What you see and feel must be real?"

Shearer shook his head, "I haven't seen enough of the first part, and I'm already wondering if there will be a sequel later." ”

In the three test screenings, "The Matrix" has earned enough audience reputation, and various statistics have been gathered in the hands of Warner Bros., Duke Studios and the North American Theater Alliance at the fastest speed, and these market survey feedback will be related to the subsequent publicity of the film.

"Give it to me, Tina."

Pani? Kelis from Tina? Fei took the word-of-mouth statistics about the film's test screening in his hand and said to Duke, who was sitting in front of the computer. "Congratulations, the word of mouth for the test screening is very strong. The audience's praise rate rose to 97.5 percent. ”

"What about theaters?"

This result was actually foreshadowed after the first two test screenings, and Duke was not surprised, but asked about another major factor related to the box office of the film, "There is no theater representative participating this time?" ”

"Nope." Pani? Kelis continued, "In the first two test screenings, the film was watched by filmmakers from all of the North American theater chains. 50 out of 58 people gave a rating representing an A-grade commercial film, 6 out of the remaining eight gave an A- rating, and the only two selectors who thought the film was unqualified were because they couldn't read the film. ”

"News from Warner." Tina? Fei said at this time, "The cinema chain has been determined, and it will open a painting in North America with a minimum of no less than 2,800 theaters." Whether there will be an increase in theaters depends on the table of several films at the beginning of the summer season. ”

"In other words, the box office results of "Heaven and Earth", which will inevitably open on a large scale, will directly affect the number of theaters released in "The Matrix"?"

Scarlett, who has been sitting in the corner of the living room as a good baby? Johnson said suddenly.

Looking at the little girl brought by her mother, Duke nodded, "That's true. ”

He doesn't have the time and energy for Scarlett? What did Johnson say more and looked back at Pani? Keliss, "How's your network going?" ”

"I've been posting on major forums to build momentum for The Matrix!"

Although a veteran Hollywood publicist, Pani? Kelis's mind is quite lively, and when she was promoting "Chicago", she saw the advantage of online public opinion a little, and she had a targeted idea, which coincided with Duke, and she set up a network public relations department to serve Duke.

It's no exaggeration to say that Duke and she are already at the forefront of Hollywood in this regard.

In the online propaganda of "The Matrix", under Duke's construction, they used the propaganda tool of the Internet water army on a large scale, but today's network is incomparable with the future, but it has also created a considerable momentum among the groups who often surf the Internet.

"Pani, come and see this site."

Duke beckons to Pani? Kelis shouted, "This is currently the most famous professional film and television website on the Internet, with the largest number of fans gathered, and there is also a special film rating section on it, although there is a certain amount of access, it can also reflect the audience reputation of a film on a certain course." ”

This is a website called the Internet Movie Database, which can be shortened to IMDB.

"I know of this site, which was just acquired by Amazon earlier this year."

Pani? Kelis took one look and said, "Our people will be the first to build momentum on it." Its scoring method is not to calculate the average score, but it can be affected, so rest assured. ”

At this stage, most of the publicity methods and publicity channels that can be used by Duke Studio and Warner Bros. have been used in practice, and the overall effect is not bad, and the publicity for competitors is also in the pipeline. Just wait for the opponent to enter about ten days before the release, launch a surprise attack to achieve the best effect.

And the competitors of "The Matrix" are not idle.

"Good news, Steven."

In the CAA's luxurious office, Martin? Bob said to Spielberg, who had just walked in, "The Matrix rating is out, R-rate!" ”

A smile appeared on the corner of Spielberg's mouth, as the producer of "Heaven and Earth Collision". The success or failure of the film is closely related to him.

Likewise, Martin? Bob is the person in charge of packaging, and success or failure is also closely related to him, "The films released on the same weekend can basically be ignored, the next week's "The Matrix" is R-rated, and "Heaven and Earth Collision" is PG-13 rate, and we have already taken the lead. ”

"Heaven and Earth Collision" is almost impeccable in terms of plot content, even if the big six companies want to be embarrassed. I can't find enough reason either.

Sitting in Martin? Across from Bob, Spielberg's smile quickly faded. "We have taken the lead in the classification, but the theater has been suppressed, Martin, I want you to use the power of CAA with all your might!"

The six major companies have joined forces to put pressure on the North American theater alliance, and the past few DreamWorks films have received a lackluster response, which has affected the number of theaters in which "Heaven and Earth Collide". Originally, Spielberg planned to have about 3,000 theaters, but in fact it has shrunk a lot.

"It's hard for the CAA to do something." Martin? Bob's face wasn't very good-looking, "You should know, Steven, Ino?" Martin's ......"

Hear Eno? Martin's name. Spielberg frowned, compared to Martin? Bob, what does he do with Ino? Martin's friendship is much better, but there are some things that can't be solved by friendship at all, and he used to talk to each other on the phone some time ago, Ino? Martin refused a few of his small requests.

This incident also made Spielberg deeply realize that Ino? Martin and Martin? The contradictions between Bob cannot be reconciled at all, and the two can only end up with one of them leaving CAA in disgrace, and the superficially powerful CAA is not as strong as it seems in the internal friction.

But at the end of the day, for "Heaven and Earth", which had no competitors in the same weekend, "The Matrix" is the most pressing target at the moment.

"The Matrix" has a super high reputation among the audience!" Spielberg said slowly, "And the theater chain has had enough sweetness on Duke's works in recent years, and it is bound to vigorously promote this film, if the other party is really hot at the box office, it will inevitably impact the box office of our second weekend." ”

Just hearing Spielberg mention Duke's name, Martin? Bob's face became quite ugly, he had suffered enough from the other party in the past few years, and this time he was holding back enough energy to get back a city, and the advantage in the rating was sometimes a gap that the quality of the movie could not be solved at all, otherwise how could he be in Spielberg and Michael? Ovitz is silent when he talks about cooperation?

Sometimes there is only a thin line between a partner and a competitor.

"Steven, I've mobilized a fair amount of media, and with DreamWorks and Sony Entertainment going back and forth, we're going to hit them hard, and the first week of 'Heaven and Earth' is expected to be $40 million! I am confident that I will limit the decline to less than 40% the next weekend! ”

Spielberg nodded, if the film goes as expected, it will definitely be a big hit, and he also got the news that Warner Bros. expects $35 million for the opening weekend of "The Matrix", which is obviously affected by the film's rating.

Martin? Bob's words rang out again, "As soon as we enter May, we'll surprise The Matrix!" (To be continued......)

ps: The sky has been gloomy, but it doesn't rain, and I'm depressed~~R1292