Chapter 302: Box Office and Peripherals
"How many times have you seen it? I watched two of them yesterday and I'm going to watch another one today. β
On the TV screen, a young man in front of the theater is being interviewed by reporters, "See? This is what I bought specifically, cool, right? β
The May sun didn't seem to have any effect on him, the young man was wearing the same black trench coat as Neo, wearing the same Ray-Ban sunglasses, thick black leather boots on his feet, and holding a Nokia mobile phone in his hand, as if Neo had jumped out of a movie screen.
"How much do you like The Matrix?"
"Very, very much!"
He looked at the reporter asking the question, like a fool, maybe for show, or for imitation, he picked up the Nokia phone and pressed it, the phone cover immediately popped up, and then followed Neo's example and dialed a number......
After taking the remote control, Spielberg turned off the TV and sat back on the couch, his eyes once again falling on the North American box office statistics in his hand.
This is yesterday, that is, Friday's single-day box office statistics, and there is no suspense in the first place, but the numbers are higher than Warner Bros. and the outside world expected.
"The Matrix", 3,122 theaters, $18.67 million in a single day on Friday, and a total of $17.67 million in North America.
"Heaven and Earth Collide", 2014 theaters, $4.52 million in a single day on Friday, and a total of $41.11 million in North America.
"Angel Amorous", 1,522 theaters, $3.22 million in a single day on Friday, and a total of $45.87 million in North America.
"Titanic", 757 theaters, $2.41 million in a single day on Friday, and a total of $611.14 million in North America.
No matter what period the films were released, they were obviously impacted by "The Matrix", especially "Heaven and Earth". Spielberg speculated that the North American box office of DreamWorks' blockbuster this weekend would have plunged by at least 50 percent compared to the first weekend, which was not a good first week, and the situation is getting worse in the second week.
Fortunately, there are more unlucky ones on this list, and Spielberg can find some psychological comfort.
Distributed by Lionsgate, the French film "Taxi Express", which has done well in Europe, was released at the same time as "The Matrix". 455 theaters in North America only got a pitiful $82,156 at the box office......
Spielberg shook his head, that bit of psychological comfort was thrown out of his mind, Lionsgate put "Taxi Express" in this time slot, obviously not holding out much hope, and there were very few blockbusters in North America for continental European films.
If nothing else, "Taxi Express" is destined to be a three-day tour of North American theaters.
Returning to "The Matrix" and "Heaven and Earth", Spielberg is well aware that at this stage. DreamWorks simply has no power to change the box office trend of the two films, and he only hopes that "Heaven and Earth Collide" will pay for itself......
As for "The Matrix", he doesn't know where the final box office will go, but judging from the news he got from last night to this morning, the popularity of this film's peripheral products is even better than that of "Titanic", close to the "Jurassic Park" series.
If this development continues, Warner Bros. and Duke's studio will only rely on the peripheral income from cooperation with various manufacturers, and I am afraid that they will be able to recoup their costs!
Why do Duke Studios always make films? And DreamWorks is so hard to take every step forward?
He frowned and sighed. Spielberg naturally knew why, but he didn't want to give up. But for some, it's time to give up.
Picking up the phone, he dialed David? Geffen's phone.
"David, I'm building yΓ¬," his voice was extremely stern, "DreamWorks won't work with Martin anymore?" Bob Collaborate! β
There are many reasons why "Heaven and Earth Collide" is far from expectations, but the most direct person in charge of the project is him and CAA's Martin? Bob.
Spielberg didn't want to let the project make him a little less vocal at DreamWorks. And Martin? Bob is the best candidate to carry the black pot, and it is not only him who needs to replace the dead ghost, but also David? Geffen and Jerryvor? Katzenberg, they have to find someone or a reason to explain to shareholders and investors.
With Saturday coming. After a day of screening and word-of-mouth fermentation of "The Matrix", the attendance rate of a single show has further increased, especially in the later publicity, the Internet has become an important position for Warner Bros. and Duke's studios, and news and posts discussing the film can be seen everywhere on major websites and forums.
In today's era when the trolls are far from overflowing, the effect of such propaganda is amazing, especially Pani? The sailors of the Kelis Network Public Relations Department have almost occupied an important film position on the Internet - IMDB.
Although the voting rules of this website are not as simple as calculating the average score, it is just like the countless vote wars that have occurred on IMDB, and it is not difficult for a huge water army to affect this website, and the score of "The Matrix" has been maintained at about 9.7 points for more than a day since its release, and the audience is applauding in the film review column.
Yes, in the eyes of many people, the film has a lot of philosophical depth, like Kenneth? A few film critics, such as Turan, also praised the ideology of the film, but in the release and promotion of the film, the theme played has nothing to do with it, but the most superficial slogan - cool enough, dazzling and cool!
A film cannot be welcomed by everyone, and there are criticisms, and the rating of "The Matrix" will inevitably affect the choice of some audiences, especially family audiences with minors, who will definitely not choose such an R-rated film, which also affects the box office of the film, making the single-day box office of "The Matrix" simply unable to be as super explosive as "Independence Day".
Fortunately, the sales of the film's peripherals are hot enough.
"The approximate stats I just got jΓΉ."
Robin? Grande almost ran into Duke's office, pulled a chair casually, and sat opposite, "In the past day, the sales of The Matrix around North America were about $7.8 million!" A considerable number of sales outlets have been sold out of stock! β
"What is the commission on sales that we have signed with major manufacturers?
He hadn't slept well last night, and he had been busy with both "The Lord of the Rings" and "The Matrix" at the same time, and Duke's head was a little groggy from exhaustion, "Why can't I remember clearly?" β
"Thirty percent!" Tina? Fei reminded.
Duke nodded and took a sip of his espresso, "Looks like the surrounding income won't be a problem." β
"It's definitely not a problem."
Take Tina? Coffee delivered by Filipino. Robin? Grande thanked him and said, "According to the normal rule, merchandise usually does not reach a sales peak until a week after the film is released. Also, if the film can exceed $500 million at the global box office, the major sponsors will have to add 10% of the sponsorship. β
I don't feel too comfortable in my head. Duke stood up, "I didn't sleep well last night, I'll go home first, if there's something, Robin, you and Tina negotiate to deal with it." β
Out of the Duke's studio, Duke got into his new Bentley and drove onto the crowded streets of Burbank in the direction of Malibu. On the way, I deliberately passed by the doors of two commercial theaters, and there was indeed no queue like "Titanic", but near the theater, saviors frequently appeared, and black trench coats and black sunglasses used the theater as a fulcrum, constantly spreading around.
The Bentley passed in front of a theater in the western suburbs of Burbank, leaving only a cloud of green smoke and a few young people coming out of the theater. I didn't think that the director of the film they were talking about had just passed by. They were just talking about the movie they had just watched.
"Neo's fight is so handsome!"
A man in a black trench coat and black sunglasses said, "Especially the final fight between him and Smith!" β
The other guy, well, also a black trench coat and black sunglasses, said, "Taylor. I think Trinity is cool, her gunfighting skills are light and fast, and her flexibility is incredible. β
The only man in the crowd dressed normally said, "Taylor, James." That's all you noticed? I think the coolest thing is the director Duke? Rosenberg. β
"But he doesn't appear in the film at all, Jerry!" The first to speak retorted.
Jerry pursed his lips disdainfully, "Don't forget, the director and screenwriter are Duke, he created the world, and he can make this movie so cool, do you think he is cool?" β
After thinking about it for a moment, several other people nodded in agreement.
Looking at his companions around him, Jerry said, "Also, this story is not finished, what will happen to Neo and the mother in the end?" β
"And what is Zion......
After a few discussions, several people suddenly stood at the same time, and Taylor said, "I just looked cool, and now I realize that I have overlooked a lot." β
"Me too." James chimed in.
Jerry was the first to turn around, "Then let's go and see it again!" β
Not all people just care about being cool and handsome, as time goes by, there are also many people who have an in-depth interpretation of the plot, especially on the Internet, all kinds of interpretations can make Duke, the director, feel brain-opening, but this is not without benefits, some fans think that they have found the details they have overlooked, and they will often buy tickets to enter the theater again.
Early on Sunday morning, when he got the single-day box office number on Saturday, Duke could only stay at home peacefully, because he was sick, not a serious illness, just an ordinary cold and fever, maybe it was the exhaustion accumulated in the past few years, or maybe it was the system problem of the Caucasians, the symptoms of cold and fever made him dizzy and had to choose to rest.
"Just tell me the number of the three movies with the most recent release dates."
After taking the medicine, he sat crooked on the sofa, and Duke said angrily to Tina? Fei said, "Stay away from me, don't infect you." β
Tina? Philip sat on a couch a full ten feet away, "$19.97 million for 'The Matrix,' $3.85 million for 'Heaven and Earth,' and $62,156 for 'Taxi Express.'" β
She looked at Duke, got up and brought a cup of hot water, and then said, "According to the feedback from the theater, "Taxi Express" will be taken off the stage in North America tomorrow. β
For Luc? Duke was not surprised by the film produced by Besson, after all, he had a faint impression that this film, which was quite successful in other regions, had a box office of less than $300,000 in North America, and it was really difficult for this kind of purely foreign film to sell well in North America.
"The box office of "Heaven and Earth Collision" should not be able to recover its cost." Tina? Fei said again.
Picking up the cup and taking a sip of water, Duke simply lay down on the sofa, "After the box office of this weekend is released, we will be able to see it completely." (To be continued......)
ps: Ask for a monthly pass, ask for a recommended ticket~~R1292