If a film with quality assurance wants to be a big hit, it must have complementary publicity, and if the publicity wants to achieve or even exceed the expected effect, it must be targeted, in the simplest terms, it is necessary to figure out the main audience groups that the film is facing, and come up with a publicity strategy that can affect them.

Therefore, in the early stage of the release of a film, various survey feedback will not be interrupted.

Ignoring the IMDB score of "The Matrix", which was almost blown up by the water army, the audience praise rate announced by the relevant investigation agencies after the first three days also maintained at about 90%, so there is no need to worry about this.

And the survey of the audience segmentation shows that the mainstream audience of "The Matrix" has praised the film because it is very cool.

Similarly, there is a group of people who like to study the details of the film, and can even draw conclusions that the screenwriter and director have not thought of, and there are also a considerable number of this group, which is often the main force of speeches in major film and television forums.

So, on Sundays, when he was off, Duke was in tune with Warner Bros. head of publicity, Jamie Bush? Johnson spoke on the phone, and then some interpretations of "The Matrix" began to appear on the Internet and in traditional media.

Articles such as "The Details of "The Matrix You Didn't See", "Director Duke's Deep Setting of "The Matrix", "The Relationship between "The Matrix" and Christianity", "The Interpretation of Eastern Buddhism in "The Matrix", "The Opposition and Complementarity between "The Matrix" and the World Rules, etc., can often be seen on the Internet and traditional media.

Some of them were gunmen hired by Warner and Duke, and they were specially written based on movies, but more of them were done by some fans after being guided by them.

These articles are hardly going to reach potential viewers who haven't seen The Matrix yet, but they're a great way to get those who have already watched The Matrix to re-enter the theater and find new details and answers.

There is no shortage of fan interpretations in excellent films. But many of the seemingly sincere interpretations during the screening period are not clear to even Duke, a relatively senior director in Hollywood.

Perhaps one sentence is best to describe the interpretation of films, including "The Matrix" - propaganda is everywhere!

"The Matrix" has stepped up its promotional offensive, and the upcoming "Godzilla" is no exception.

At Sony's Columbia Pictures headquarters on West Washington Avenue in Kalv City, Michael? Ovitz walked directly into Shinobu Oga's office as if he had entered a no-man's land, and nodded to the other party. sat down in the chair across from him.

Whether it is Ovitz or Oga Shinobi, their faces are not very good.

"Let? Renault's troubles solved? Shinobu Ohga asked.

"It's settled." Michael? Ovitz took the water from the secretary, took a sip, calmed his slightly rapid breathing, and said, "After we paid some money, the other party revoked the concession?" Renault's complaint. ”

His brow furrowed, "The media on the Warner side has been holding on." ”

Shinobu Oga is an American expert. Otherwise, we wouldn't be sitting in a high position at Columbia Pictures, "'The Matrix' and 'Godzilla' are about to collide over the weekend, and Warner Bros. will certainly not miss the opportunity to hit us." ”

Speaking of which, Shinobu Oga and Michael? Ovitz's face tightened slightly.

"Duke? Is Rosenberg's film really unstoppable? Ogashi couldn't help but say, "With so much pressure and negative impact on us and DreamWorks, "The Matrix" is still going all the way up!" ”

"I think if it weren't for our suppression and crackdown, the box office of The Matrix would have been even higher in its first week!"

Fingers lightly tap the armrest of the chair, Michael? Ovitz said as he reminisced. "$18.67 million on Friday and $19.97 million on Saturday. $15.44 million on Sunday and $54.08 million for the first three days! This first-week box office performance can rank second among R-rated films! ”

He tapped on the armrest of his chair with increasing force, "What if we don't make a move?" "The Matrix" is sure to break his own record of $59.24 million for the first week of an R-rated film with "Saving Private Ryan"! ”

Oga Shinobu was silent, they did so many tricks and feet, almost bringing the competition into a white heat, but the effect was still not obvious enough.

Especially when I think of the other films that were released on the same weekend. Oga Shinobu will have a sense of powerlessness.

"Heaven and Earth Collision" plunged more than 50 percent at the box office the next weekend, only getting $11.2 million, and only $48.59 million in the two weeks of its release, which is not a success at all compared to the huge investment in the film.

"Taxi Express" only grossed $220,000 in three days. At the end of the weekend, it was cut directly by the North American Theater Alliance......

In the same period, the film list was not strong, and the direct director of "The Matrix" surged to 3,312 theaters in North America from this Monday, and the film scheduling rate exceeded 60% in one fell swoop!

If it was just a simple popcorn movie, Oga Shinobu would not be worried, but the audience reputation of the film remained high, and even led to a boom in North America, since yesterday, walking on the street, you can see people wearing black trench coats and black sunglasses almost everywhere, these people are obviously supporters of "The Matrix".

Sony Columbia Pictures is also worried about the peripherals of "The Matrix", which sold $24 million in just three days of the weekend, which is second only to the results of two "Jurassic Park" in recent years.

The box office can promote the peripherals, and the peripheral sales can in turn feed back the box office, the most typical, when people who don't know "The Matrix" see the strange outfit, they will definitely wonder what it is, and then ask about it, and some of them will inevitably become potential audiences because of curiosity.

Despite his confidence in "Godzilla", Shinobu Oga also understands that if "Godzilla" wants to succeed, it must be able to withstand the impact of the box office of "The Matrix" the next weekend.

Shinobu Oga is silent, Michael? Ovitz was also silent.

"The Matrix" far exceeded the outside world's $35 million first-week box office estimate, and he really felt the pressure, he studied Duke's film trends, and there were no works that took a big jump in the box office the next week, from "Death Island" to "Chicago", the box office trend in the first few weeks of release was not only stable, but often particularly strong......

Something must be done to suppress the hot momentum of "The Matrix".

Is this Michael? Ovitz was thinking about it on the way over.

Michael? When Ovitz and Oga Shinobu got together and discussed countermeasures in a low voice, almost all the staff involved in the promotion of "The Matrix" in the Warner Building in Burbank City were smiling, and the box office hit in the first week almost indicated that the film was bound to be a success, and what awaited them would be a huge bonus.

"$54.08 million, exceeding our expectations by nearly $20 million!"

In the office of the CEO of Warner Bros., the head of the publishing department, Doug ? Walter smiled brighter than the California sun, "Duke is Duke, the king of the summer file is really extraordinary, we have Duke, we will definitely be able to grab more market share." ”

Jeff? Robinoff opened a bottle of red wine, poured some into each of the two glasses, and waited for Doug? After Walter picked up a glass, he raised his glass to him, "I salute our summer king who has succeeded again!" ”

"To Duke!" Doug? Walter drained the wine and said, "Duke is sick and can't participate in the publicity." ”

"The hot momentum of the film has risen, and the impact of Duke Shen not participating is not great."

Put down your glass, Jeff? Robinov thought for a moment and then said, "In the evening we will go to Malibu and see Duke." ”

"That's as it should be!" Doug? Walter said as a matter of course, "I think all the top executives of Warner Bros. should go to the Duke of Malibu's estate." ”

Jeff? Robinoff laughed, "Duke loves to make explosions on the screen, but he doesn't like too chaotic environments in his life. ”

Doug? Walter nodded knowingly, "Then the two of us will go." ”

Deliver wine and bottles to the office behind the bar, Jeff? Robinoff added, "You know, my most regretful and fortunate thing has to do with Duke. ”

As a good subordinate, listening carefully to your boss is a necessary element, Doug? Walter immediately made a gesture of curiosity.

"Duke approached me with a project called "Speed of Life and Death", but I vetoed it, which is my biggest regret." Jeff? Robinoff seemed to be reminiscing about the past, and his words were full of emotion, "Later, I eliminated the opposition within the company and supported Warner Bros. to cooperate with Duke in "Death Island", which was my greatest luck. ”

Actually, it's not a secret thing, Doug? Walter was well aware that after the departure of the previous CEO, Jeff? Robinoff's ability to sit on the CEO throne and his efforts to promote the success of "Death Island" and "Independence Day" with Duke is an important asset.

Even, in his opinion, if not with Duke? Rosenberg's cooperation, sitting in the position of CEO of Warner Bros. today, must not be Jeff? Robinov.

When it's time to get off work, Doug? Walter and Jeff? Robinov left Burbank by car and rushed to the ducal estate by the sea in Malibu.

Over there in Kalf City, Michael? As soon as Ovitz's RV drove up West Washington Boulevard, the assistant in the passenger seat turned around and handed it to Michael? A newspaper in Ovitz.

"It's a local newspaper in San Francisco." The assistant simply explained, "It's just circulating in California, and there is a news about The Matrix on the second page of the entertainment edition, which I think you should be interested in." ”

Michael? Ovitz flipped through the newspaper and found the news report that the assistant was talking about, and after only two lines, his eyes immediately lit up.

"Find someone to verify this matter immediately, I want to confirm the authenticity. Also, help me connect with the editor-in-chief of a close media! (To be continued......)

ps: Jinan's weather is boring to death, but it doesn't rain ~~Asking for rain~~Asking for a monthly pass~~Asking for a recommended ticket~R1292