Chapter 108 Click on Advertising Share
Lin Xingchen, who arrived in the capital, did not make any stops, and drove directly to the contacted soil pox network company. The choice to put a video on the pox was also a decision made by Lin Xingchen after some consideration.
Compared with later generations, there are many domestic video websites. Nowadays, the most well-known network video operator in China is undoubtedly the first to enter the network video operation. This company is also relatively top in the domestic network video industry.
Lin Xingchen, who had contacted the pox company when he came, arrived at the network company headquartered in Beijing. Looking at the scale of this company, it is not as big as expected, and there are not as many staff in the company as expected.
Just think about the pox network, it seems that it has only been established for more than a year, and the scale is naturally not as large as after it was listed in later generations. Walking into the company, Lin Xingchen was quickly led to the company's reception room by the staff.
It didn't take long for two people who looked like they should be the leaders of the pox company to quickly walk in. After listening to the person's self-introduction, Lin Xingchen was really a little surprised, he didn't expect that this time he would alarm this IT boss.
Of course, compared with several other domestic network operation giants, the pox at this moment is undoubtedly still in its infancy. In front of him, he became the boss of an online listed company in later generations, and he is just the general manager of the pox at the moment.
'Mr. Wang, hello! I really didn't expect it to alarm you. It seems that I chose to put my work in your company, and I really chose the right one. So how about we look at my work first and then talk about it? ’
The young man with a smile on his face in front of him is none other than Wang Wei, the founder of the pox network. Although Lin Xingchen didn't know much, he knew that Dirtpox was successfully listed on the NASDAQ and merged with another video website company.
This means that the CEO of a young Internet company in front of him will be the boss of a listed Internet company in the future. can let the other party come forward to negotiate in person, Lin Xingchen naturally feels very face-saving!
Regarding Lin Xingchen's directness, Wang Wei also smiled and said: "Mr. Lin is polite, as the general manager of the company, we still welcome any customer who cooperates with us." And I am confident that this cooperation will benefit both of us. ”
Lin Xingchen, who took out the computer, said with a smile: "Of course, in fact, the reason why I chose your company to put my works is mainly because I think your company is professional. Entering the online video industry is also the first person in the industry.
And I believe that the micro-film I produced is at least the one that has been put on your company's network at present, and has the highest gold and star content. Besides, your company's slogan is very much in line with the taste of today's young people! ”
Pointing to the 'Everyone is the director of life' posted on the wall of the company, Lin Xingchen said these words with a smile. And this self-confidence makes Wang Wei also look forward to it. What kind of work can this young man shoot?
Micro-film is still a new thing in China. After all, even if there are some video enthusiasts, it is impossible to spend hundreds of thousands of dollars to shoot an online work that I don't know if it can recover the cost.
From the moment Lin Xingchen advertised in Haidish, Wang Wei paid attention to Lin Xingchen. Later, I learned that Lin Xingchen was also the screenwriter of Xinbao's new TV series, and he was a top student in the film and television literature department of the play, so he became friends.
The news that the finished video is being screened in the theater has not received much media attention. But Wang Wei still saw that several media that had a cooperative relationship with the drama reported the news.
This kind of collection of outstanding graduating students in the drama uses the means of shooting movies to shoot music micro-films. Presumably better than the current works broadcast on the pox website, it must be a lot better.
If there is a good work, it will attract the attention of video lovers. And most of the people who love videos are young people. With the attention of young people, it is natural that advertisers will be willing to advertise. That is, to make money and earn fame, why not do such a good thing?
For an Internet company like Soil Pox, which relies on advertising to make profits, the quality of the videos directly determines their popularity. Whether it's advertisers or video enthusiasts, they value the quality of their videos.
When Lin Xingchen turned on the computer and looked at the words 'Xingchen Studio Works' typed at the beginning of the video, Wang Wei also looked a little surprised. After all, the studio named after an individual is enough to show that Lin Xingchen's ambition is not small.
With the edited version of the video, it began to play in the eyes of Wang Wei and the manager of the distribution department. The first feeling of the two is that this kind of work is professionally shot and edited, and it is really not comparable to the kind of video shot by DV.
The rhythm is tight, the music is touching, and there is a story, a plot, and feelings. made Wang Wei feel that after really picking up a good work this time, looking at the star VCR that ended the video and played it alone, Wang Wei also understood why Lin Xingchen said that this is a work with high star content.
sighed that this young man, how long has it been since his debut, and he has made friends with so many popular young film, television and singers in China. Wang Wei also knows that it is impossible to get the exclusive broadcast right of this work for free.
On the contrary, the manager of the distribution department who paid attention to the work said with a little surprise: "Mr. Lin, as far as I know, the time of your work on the trial screening seems to be close to an hour, right?" And how is this video less than 30 minutes long? ”
Hearing the other party's inquiry, Lin Xingchen also smiled a little unexpectedly: "It seems that Manager Xu has really paid attention to my work." Yes, what is playing for the two of you now is a reduced version of the finished product.
As for the one I played in the play, it was an extended version. In order to shoot this micro-film, I invested more than 300,000 yuan before and after, and also invited the seniors of many colleges to help. Some of the footage was edited.
Later, when I was editing, the teacher of the directing department felt a little pity. Because of some lenses, the effect is still very good. In this way, we edited a total of two versions of the video work.
For the extended version of the work, if you two are interested, I can play it now. It's just that as far as I know, micro movies are called micro because the time is much shorter than the time of the film.
If you play it with an extended version of the work, it will affect the effect of the song and the work. At least in my personal opinion, the fine-cut version works best, and if someone wants to see the extended version in the future, I don't mind handing over the other version to your company as well. ”
understands that Lin Xingchen personally came to negotiate the video playback, and I don't think I would simply let them watch the video effect in person. This means that Lin Xingchen spent so much money to shoot this work, and he must want to get a certain return.
Thinking of this, Wang Wei said with a smile: "First of all, thank you Mr. Lin for choosing our company as the website for video delivery. I think Mr. Lin specially brought his works to our company, and he must also want to cooperate with us, right?
The work is excellent, there is no doubt about it. It's just that when Mr. Lin came, he should have had a certain understanding of the operation of our pox website! I don't know, what kind of cooperation do you want to take? Or, is your work licensed exclusively? ”
Seeing that Wang Wei had already guessed his intention, Lin Xingchen also said happily: "Indeed, although the original intention of creating this work was to use it as a gift to my father. In five days, it's Father's Day.
However, I really didn't expect that the cost of making this micro-film would be so large. If it is not a college, students are provided with help and photographic equipment is rented for free. I believe that the production cost of this micro-film will far exceed my expectations.
I know that at present, the main profit of Dirtpox comes from the click payment of advertisers. As for exclusive licensing, I guess there's definitely no problem. However, Mr. Wang also knows that piracy is rampant in China at present.
If this video is reposted by other websites after it is uploaded, I can't sue one by one. But I can make a statement and exclusively license the work to Earthpox.com to play. The condition is that I want a click share of the work! ”
At the beginning, Wang Wei also speculated that Lin Xingchen would choose to package and sell his works to the operation of Soil Pox.com. Now that he hears the advertising share, Wang Wei also knows that Lin Xingchen is very confident in his work. After all, click sharing must depend on the number of clicks!
According to the current video run by the pox.com, there are very few works with more than one million hits. So this kind of advertising share must not be much money. Unless the number of hits of this work can reach more than 10 million.
Thinking of this, Wang Wei smiled and said: "It seems that Mr. Lin is really prepared, so what percentage does Mr. Lin think is appropriate?" Also, what is your expectation of clicks on the work? ”
Facing Wang Wei's inquiry, Lin Xingchen thought for a while and said, "This, it depends on the sincerity of your company." I'm sure you two also saw that this is my first work. And I plan to set up a studio by the end of the year or next year.
This means that this will not be my first online work, and I will definitely have more works in the future. And next year, I already have plans to shoot a TV series. As for the right to broadcast online, I can use the pox case as my preferred partner.
Mr. Wang can come in person, which shows that your company is very sincere to me. And I believe that this work, both in terms of quality and effectiveness, far surpasses the videos currently shown on your site. At least Mr. Wang doesn't have to worry about the farce of 'a steamed bun'. Isn't it? ”
Throwing out these cooperation proposals, Wang Wei is also clear. The so-called sincerity is the proportion of advertising he can give. And separating these means that the profits are all in Lin Xingchen's pocket!