The opening of Xiziwan is a metaphor for the first pillar of Qin Ran's real estate empire, which is no longer a broken ship built with sampans in the past, but a ship that is initially wrapped in a steel plate shell.

During the National Day holiday, Qin Ran didn't go anywhere, staying alone in the dormitory and quietly thinking about how to implement the next strategy. The golden age of the real estate industry is about to begin, and with Jiangnan Real Estate, which has gained a firm foothold, Qin Ran finally has the opportunity to show his strength.

The first question is, should you start stepping into commercial real estate right away?

The residential market has begun to rejuvenate, but commercial real estate is still not booming, except for a few large city office buildings and single department stores, domestic commercial real estate has not yet found a suitable development path. Qin Ran already has a plan for his commercial real estate company in his heart, that is, to build a large-scale shoppingmall, that is, a super shopping mall. He has also decided on the name - Jiangnan Square! It is necessary to build Jiangnan Square into a shopping, entertainment, consumption and leisure center, and become a commercial landmark of the city. At that time, Jiangnan Square will cover the first-tier and second-tier cities in China and major cities across the country. However, judging from the second half of 1998, the consumption power of the domestic population is still limited, and there is not much money in their pockets.

And as the first commercial project, Qin Ran hopes to be an instant hit and become the first to be imitated by other cities in China. But now, there is still no suitable place to build Jiangnan Square, and if it is built, it may not keep up with the consumption power of the citizens, and it is easy to fail. Wait, he said to himself, in 2000 he should be able to test his skills.

The second question is, when will you enter Hudong City?

As the largest metropolis in China, Hudong City has a strong residential consumption capacity there, and in Qin Ran's view, it is a big piece of fat, enough to gnaw on himself for more than ten years. If you go in now, how will you get the land you are developing? Hudong City has not yet started the land auction system, and now developers are mainly selling land by agreement. As an outsider, Jiangnan Real Estate has no relationship with the local government, and there will be a lot of resistance to entering Hudong City at this time. It seems that we still have to wait, first, wait for Hudong City to introduce land auction measures, and take land for development in a dignified manner; The second is to lay a good foundation for the three cities in Jiangsu and Zhejiang provinces, and then raise enough funds to kill them.

Now that Jiangzhou is off to a good start, it is estimated that by the end of next year, Hudong City should start the first land auction. However, just in case, Qin Ran still decided to find someone to go to Hudong City after the National Day to see if other local companies had suitable land transfers on hand. If the price is acceptable, then Qin Ran will immediately buy it and officially enter the important town of Hudong City.

The third question is, should you prepare to buy a shell listing in China?

Since 1998, many listed companies in China have been in difficulty, especially some sunset industries such as textile, retail, agricultural processing and other companies have fallen into difficulties and faced losses year after year. The domestic stock market has a limited number of listings every year, and priority will be given to state-owned enterprises, and it is almost impossible for Jiangnan Real Estate to apply for an IPO within a few years. If you can buy the right shell, you can achieve the purpose of going to market in the curve. Backdoor listing refers to the purchase of a certain percentage of the equity of a listed company by a non-listed company to obtain a listed status, and then inject its own relevant business and assets to achieve an indirect listing. However, since 98, many powerful companies have thought of this trick, and a clean shell resource has been fried from 70 million to 120 million. The problem is that if you spend money to buy an equity stake in this company, there is a good chance that it will fail, and you may not be able to achieve your financing purpose in the end. At that time, the huge amount of money invested in the early stage will not only become a running water, but also may be burdened with heavy burdens.

However, once the shell is successfully listed, the temptation for Qin Ran is still very great. You can raise shares and use the money of shareholders to take land for development, without paying any interest, and you will not be held accountable even if you lose money. After thinking about it, domestic shareholders are really pitiful, and the stock market is completely used as a cash machine by listed companies.

It seems that buying a shell listing also has to be put on the agenda, and it is necessary to find specialized talents to be responsible, and it is necessary to start quickly enough, otherwise the cost will double in the future and there may not be good shell resources. The search for the group's CFO is also urgent, and he is required to be specifically responsible for the listing matters. Such talents need to be found in major international investment banks.

The fourth question is, should you set up a travel company?

Qin Ran's envisioned travel company is not only a travel agency, but also a hotel business. Diga Golden Turtle Island is already being developed, and now that it has been decided to use Chinese as the main source of tourists, it is urgent to set up its own travel agency. Not only do we need to cooperate with other travel agencies in China to find customers, but we also need to establish a base in Diga to receive Chinese tourists from afar. At that time, the Jiangnan Plaza of commercial real estate will definitely include hotels, and the hotel business will be fully classified into tourism companies in the future. Since it is a real estate empire, of course Qin Ran will intervene in the chain of express hotels that will be popular in the future. In every county and city in China, you can see the hotel logo of Jiangnan Group, which is one of Qin Ran's ideals.

In this case, the establishment of a travel company is also something that needs to be done next year. If nothing else, Golden Turtle Island will be officially open to the public next summer.

After figuring out the above four strategic issues, Qin Ran will face tactical problems again.

What is the focus of Jiangzhou's next development? As the nest of Jiangnan Real Estate, Jiangzhou's next operation is also crucial. Qin Ran has already determined one of the goals in his heart, that is, the third phase of Xiziwan on the B2 plot will be put on sale on New Year's Day. Of course, it will certainly not be an existing house at the time of sale, but the main body of the property should have been completed. The third phase of 2,328 sets of commercial housing, with an average price of 4,000 yuan per square meter, will bring huge profits to the company. The second goal is to prepare for the development of the A1 plot to create the best luxury homes in the country. The first is to withdraw funds, and the second is to further enhance the status of Jiangnan Real Estate. After the National Day of the A1 plot, the design plan will be tendered, and then the construction will start around New Year's Day, because the area is not large, and it can be completed and unveiled during the May Day holiday in 1999 to be recommended to the world.

As for the first real estate projects in Wenzhou and Ningbo, because the start time was about the same, Qin Ran decided to set them to open during the Lunar New Year in 1999. During the Chinese New Year, people who go out to do business and politics go home for reunions, and there is a holiday is a very suitable time to open. As the capital, Jiangzhou has a radiation influence on Wenzhou and Ningbo in the province, and the success of the first phase of Xiziwan has established a good image of Jiangnan Real Estate. Wenzhou will start the development of a large-scale community of 250,000 square meters, which will be the focus of branch manager Chen Hao next year.

What worries Qin Ran is the renovation and demolition of the old city of Ningbo, Jiangnan Real Estate has paid 10 million yuan to the local government, and they are responsible for the preliminary demolition work. However, according to local staff, progress has been slow, and many indigenous people are reluctant to relocate and have asked to be resettled. At present, the design plan for the renovation of the old city has not yet come out, so the resettlement plan for the residents has not been finalized for a long time, and Qin Ran has to spare energy to solve this problem after the National Day. Because according to the plan, Ningbo's second project is the renovation of the old city of 320,000 square meters.

In addition, there is the problem of continuing to reserve land, although Jiangnan Real Estate has projects in three cities, but the reserve is obviously insufficient, only enough for one year's development. Therefore, it is necessary to continue to prepare funds to acquire land, roll and cycle development, and continue to cultivate in the local area.

After clarifying the issue of strategy and tactics, and Qin Ran's happy moment, since the second phase of Xiziwan has been sold out, he began to take stock of the income of the second phase of the project.

In terms of cost, the land cost was 278 million, the design fee was 36 million, and the initial investment was 83 million, which is a total of 397 million. Then it entered the construction and sales stage, with the main construction cost of 630 million, the landscape construction cost of 88 million, the company's operation and marketing expenses of 35 million, the financing interest cost of 90 million, and 843 million here. The total cost of the two major items together reached 1.24 billion yuan.

In terms of income, 2,546 units were sold in domestic sales and earned 1.15 billion, and the remaining 1,489 units were sold for 738 million on the official opening day, plus 100 million of the estimated income of 4,200 parking spaces, and then 90 million yuan of 18,000 square meters of commercial real estate area that was not sold, and the overall income reached 2.078 billion.

After deducting the withholding tax of 250 million, Jiangnan Real Estate of Xiziwan Phase II earned about 588 million, and the profit margin reached 28%, which was twice the income of the first phase. The main reasons are: first, the land was obtained at a low price in advance, second, the plot ratio became larger, which could provide more housing, and the third was that it was quickly copied, and the financial pressure was small, and it was sold out at the opening of the market at a good time.

Sure enough, with the first pot of gold, it will be much more convenient to earn the second pot. With capital being king, high investment and high returns, Qin Ran's Xiziwan project can really be called a first-class model of domestic operation in the real estate industry.

Compared with the rich benefits, it is not difficult to understand Qin Ran's generosity to his subordinates. The high salary and high benefits only account for a small part of Qin Ran's high income. Treatment, feelings, and development are his strategies for talents. He remembers very well that in the last time and space, there was a big real estate boss who helped the company earn hundreds of millions because of a certain project, but the annual salary was less than 200,000.

In Qin Ran's strategy, if the group company wants to enter all aspects of related fields, it is definitely not possible to rely on him alone. Therefore, what he needs is a professional team to help take care of it, find the right talents and give them the corresponding treatment, Qin Ran believes that if he does this, it will be easy to unite people's hearts and gather talents.

Since the richest man in China, Li Shoufu, can give his subordinates an annual salary of hundreds of millions of yuan and create a "working emperor", then Qin Ran believes that he will also have such a mind and create a "working emperor" in the mainland!