Chapter 20 Joint Marketing
Qin Ran's proposal to acquire the partner's IT company was rejected after a night of closed-door discussions between its founders and partners. Pen × fun × Pavilion www. biquge。 infoAlthough it cannot be compared with Jiangnan Group in terms of volume, the partners of IT companies with a profit of 10 or 20 million per year have been very happy, and they have no intention of sending people under the fence.
Although Qin Ran's offer was very attractive, money was not everything, and most of the partners of the IT company unanimously decided to refuse to sell for the sake of ideals.
In this regard, Qin Ran had already prepared, after all, he would make the same choice if he changed the position of the other party.
The only good news is that when the contract was signed with the IT outsourcing company, it was agreed that all the data content, database, code, and architecture of the project belonged to the company's secrets, and the ownership belonged to Jiangnan Group. In order to win the bid for Jiangnan Group, the IT company gave up the office system 1.0 intellectual property rights, which is also a price.
With the Office 1.0 system, the difficulty of forward development on its basis will be greatly reduced, which is also where Qin Ran did not worry too much about the rejection of the acquisition.
The information department of Jiangnan Group began to recruit people, and Qin Ran did not use high salaries to poach the partner's IT company to settle in the company's project team, although such a move is likely to be successful. The way of a businessman, doing something and not doing something, Qin Ran began to gradually fade away from the reckless nature of the rivers and lakes. What's more, the team that changes jobs with high salaries will also pat their butts and leave again for the high bids of others, and the team is still reliable to form by themselves.
However, after learning that the information department of Jiangnan Group was recruiting, several technical backbones of the project team of the partner's IT company settled in Jiangnan Group still jumped ship, and the biggest reason was that I felt that the company had a good atmosphere and high salary when I worked here before. Even if there is no targeted high-salary poaching, the treatment they skip is still much higher than that of the original IT company, after all, the part-time workers do not have a share share like the partners, and the support of the family mainly depends on wages and bonuses.
In addition, Liu Xufeng's targeted recruitment of IT talents, the introduction of a large number of IT graduates from the campus, and the recruitment of people at a high price in Jiangzhou's limited code farmer market, attracted the starting salary of IT programmers in the city's talent market at least 30% at the end of the year, so that the basic structure of the young information department team of Jiangnan Group has been formed.
Of course, the generosity of Jiangnan Group also attracted Ma Yun's attention, and two employees of Sesame Open Door Company also submitted their resignations and jumped to the information department.
As an investor, Qin Ran has never interfered with the specific operation of Sesame Open Door, but Ma Yun still took the initiative to find him because he proposed that the two sides have the opportunity to cooperate.
Qin Ran met with Ma Yun and ****** in the Jiangzhou office, and could see that Mr. Ma Yun had a unique personality charm, and ****** wholeheartedly assisted him.
The central government's transfer of Li Zhiguo to Jiangsu and Zhejiang Province as governor was originally intended to allow him to take over the post of secretary in a few years, but he was unexpectedly transferred to the post of mayor of Hudong City, so the central government selected a new person to replace him as governor. As soon as it affected the overall situation, Li Zhiguo's departure accelerated the end of the career of the former Jiangsu, Zhejiang ********, and he promoted the vice chairman of the National Committee of the Chinese People's Political Consultative Conference to make way for the new governor to succeed the secretary in advance.
Figures in the political arena are not fuel-efficient lamps.
The new governor Li Baiyuan, who succeeded Li Zhiguo, clearly came to succeed ********, and he had served as the governor of two provinces in a row, and his qualifications were already sufficient, so he took up the new ******** official post less than a week before he became governor of the province.
Huang Weiguo, member of the Standing Committee of the Provincial Party Committee and executive vice governor, became the acting governor by virtue of his outstanding achievements in Jiangzhou.
Now ****** can already be called the son of the provincial governor, but he still stands behind Ma Yun convincingly.
Ma Yun first complained that Qin Ran's wanton high-priced recruitment caused the entire Jiangzhou IT company employees to fluctuate, according to his estimates, the labor cost of Sesame Open Door Company will rise by at least two percent next year, which is due to the company's major shareholder Qin Ran's generous efforts, or simply Jiangnan Group will buy Sesame Open Door Company.
Of course, Qin Ran knew that this was just a joke, and behind the complaint was the main topic.
At this time, Ma Yun signaled ****** began to explain some knowledge about network architecture and future Internet trends, Qin Ran listened to it half-understood, and finally summed it up that the team of Sesame Open Door Company now has very strong R&D capabilities.
After that, Ma Yun said that one of their real goals today is to hope to cooperate with the information department of Jiangnan Group in the development of the office system 2.0 project.
Since they are not outsiders, Ma Yun said frankly that now Sesame Open Door Company is groping in a dark Internet land, and the company has not found a profit point, and it still loses money and can't make money. Although the valuation was close to 1 billion yuan at one time, with the bursting of the NASDAQ bubble and the recession of the U.S. capital market, the company's originally scheduled new round of financing ran aground indefinitely, and the valuation of Sesame Doors has been cut in half.
He firmly believes that Internet companies have a lot to offer, but they are still in the dark stage before dawn, and tomorrow must be bright, but most companies will die before they see the first rays of sunlight during the day. Therefore, he had to seek a blood transfusion for the company, just to consume until the moment he saw Yangguan. If you can participate in the Jiangnan Group Office 2.0 project, you would rather not make money than pull the team to survive.
After talking for a long time, it turned out that Sesame Open Door Company was eyeing the fat meat developed by the Jiangnan Group system, and Ma Yun planned to come to earn extra money to feed the team.
As a shareholder of Sesame Open Door, Qin Ran knows that it does have strong R&D capabilities. Now the Internet has just begun to spread, but e-commerce is still a desert, and Chinese people do not have the awareness and confidence to accept online shopping and trading.
After all considerations, the newly established information team of Jiangnan Group is young and inexperienced, and it is indeed the best of both worlds to cooperate with Ma Yun's R&D team.
40 million, Ma Yun's team will assist the Information Department of Jiangnan Group to complete the development and transformation of the entire office system 2.0 before May Day next year, and provide a 5-year after-sales extension service.
Having achieved the main purpose of today, Ma Yun and ****** obviously had a lot more smiles on their faces, after all, the NASDAQ bubble burst during this time, and many IT companies closed down and closed their doors, which put them under a lot of psychological pressure. According to their internal calculations, getting a large order of 40 million is enough for the company to survive the cold winter for half a year, of course, this is under the premise of shrinking the front.
In addition, Ma Yun put forward another cooperation plan, that is, he hopes that Jiangnan Group can sell houses on the Sesame Open Website website, and the two sides will jointly carry out a New Year's Day event marketing.
Online buying and selling houses, the first in China, and Ma Yun also asked Jiangnan Group to take out the most expensive house on the shelves, not the best must be the most expensive, once the transaction is completed, you said how the domestic media and public opinion are not crazy about this topic.
Ma Yun is a marketing genius, and the Internet home purchase marketing plan he proposed is a good opportunity for both parties to increase their popularity, Qin Ran nodded in agreement after listening to it.
The most expensive mansion, Qin Ran filtered it in his mind, only Jiangzhou Golf Villa and Tianjing North American Lakeside Villa project are eligible for selection among the projects currently under construction, but it may be difficult to convince the public to claim the most expensive in China.
With a flash of inspiration in his mind, Qin Ran thought of a suitable target, and right now there was a top mansion lying quietly in Jiangzhou.
That is the "Jiangnan-Impression" community next to Qin Ran's luxury private territory specially prepared for himself, covering an area of 1,500 square meters alone, independent gates, fences, private driveways, as well as gardens, green spaces, swimming pools, basketball courts, and specially equipped with a helipad, not to mention the construction area of 6,000 square meters of above-ground luxury decoration buildings.
Whether it is the location or the decoration design standards, this mansion has reached the international first-class level, after all, this is from the hands of Master Pei.
Although it is a reserved private territory, Qin Ran has never moved in, because it has just been renovated, and in a sense, it is still a new house, but it has already become famous.
When Qin Ran briefly introduced this mansion, Ma Yun immediately said that what he wanted was such an effect, if even the most expensive mansion in China could be sold online, then what else could not be sold. When he learned that this was Qin Ran's private house, he felt that it was more suitable, anyway, it was a gimmick to turn his left hand down and his right hand to do it.
884.8 million!
is still the starting price, this is the valuation of the luxury house given by Ma Yun, and it is also the digital representative of the sesame open 8848.COM.
As long as everyone pays 1 yuan, they can get the bidding right of 884.8 million mansions, and all 1 yuan will be refunded free of charge if the auction is unsuccessful.
Even if you can't buy the tallest mansion in China for 1 yuan, you can be eligible to buy a sesame open car worth 200,000 yuan, a brand-new Volkswagen Passat seaward sedan for 1 yuan.
After listening to the plan, Qin Ran understood that a character like Ma Yun, no matter what environment he put in, success was inevitable.
When the company personnel in charge of advertising and publicity entered Qin Ran's mansion to take pictures and videos, their mouths were never closed, because with their knowledge, they really couldn't imagine how the characters who could live in such a private courtyard lived. Only the country's most wealthy can deserve such an outstanding private courtyard, except for the nouveau riche, of course, because of the rich cultural heritage contained in it.
China's most expensive luxury house will be put on sale online, with a starting price of 884.8 million, which has really set a raging fire in the media circle.
Whether it is television, newspapers, radio, or major forums and chat rooms on the Internet, it is full of news of Ma Yun's interview. On the contrary, Jiangnan Group, the owner of the most expensive luxury house, has repeatedly kept a low profile, and only issued a public statement to prove that the mansion is indeed owned by the company, and will cooperate with Sesame Open Door Company to sell it.
"Some people say that you are illegally raising funds! Because there have been countless people who have dreamed of such an example, if each countryman gives me 1 yuan, then I will become a billionaire. ”
In the face of the reporter's pressing question, Ma Yun gave the following answer.
"First of all, my home is in China, and my company is in China, so if something happens, I won't be able to run away. Secondly, in order to successfully hold this event, our company has specially launched a payment guarantee tool called "credit treasure", all 1 yuan will be credited to this credit treasure account, and at the end of the event, 1 yuan will be returned to each payment account by the original way. In addition, we have a full insurance policy with the insurance company, and they guarantee the safety of all funds and pay all the compensation. As for billionaires, I never thought of such a good method, it seems that I belong to the category of people below the average IQ in China. People like me can't deceive people, they can only be deceived people. ”
The humorous self-deprecation perfectly answered the reporter's questions, and did not forget to show his personality.
"You can buy a billionaire mansion for 1 yuan, so don't act quickly!"
"I'm so nervous that I'm going to book a house with more than 100 million yuan in a few days, what should I pay attention to?"
"Jiangnan Group is afraid of bankruptcy, and the 1 yuan fire sale of hundreds of millions of mansions"
……
Looking at the various headline parties, the media and netizens were heartbroken for this planned event.
In order to compensate for the interest expenses incurred by 1 yuan per person, Sesame Doors decided to provide customers who paid 1 yuan to book a luxury house for a lucky draw, and the prize was a Passat car worth 200,000 yuan.
As the first wave of luxury house discussion frenzy faded, Ma Yun launched a second wave of shockwaves, as long as 1 yuan is transferred, you can drive back a 200,000 car.
If the previous topic was still on the lips, then now it is down to the hands, the new "credit treasure" users launched by Sesame Open Door Company have grown explosively from scratch, and the server has been paralyzed every day in the first two days, and a large number of accounts that have come to register have crowded the web page.
"This is a wonderful spring thunder, and from that moment on, I knew that the spring of China's Internet was coming."
Many years later, Mr. Ma Yun recalled the original words of this incident in an interview with foreign media.
When he returned to the dormitory, he saw Dong Jiaqi and Tian Mingyuan pulling computer master Yu Tao to register on the 8848.COM, and Qin Ran also knew that domestic Internet companies were about to usher in new giants.
"Wow, it's so beautiful and dreamy!"
Compared with the boys' focus on affordability, girls care more about illusory fairy tale images, and when they see the mansion of the protagonist depicted in the novel appear in reality, they are more willing to appreciate the pictures and videos of the mansion that are put on the Internet as advertising.
As soon as Wang Yaxuan came back, she heard her roommates sighing around the computer.
The mansion that has been hyped up during this time, when she first came into contact with it, she thought that her mansion had been auctioned, but later found out that it was the neighbor who had been closed.
She clearly knows how much money her house actually spent, and now the next-door neighbor claims to be 884.8 million, and Wang Yaxuan knows that it is speculation at a glance.
"Yaxuan, come and see, does this gate look like the princess's castle in a fairy tale?"
"Hey, why do I think the key on your chest matches the lock of this gate, it should be a pair!"
The startled words of the two roommates led Wang Yaxuan to the computer.
After taking a look, I found that the keyhole was somewhat similar, but Wang Yaxuan knew the origin of the key on her chest very clearly.
"Think about it too much, I'm here for a stall, a friend gave it to me." (To be continued.) )