As of New Year's Day 2001, a total of more than 8.5 million "Credit Treasure" users have successfully registered. Pen, fun, pavilion www. biquge。 infoOn New Year's Day, at 10 o'clock in the morning, under the gaze of CCTV reporters, Ma Yun officially sounded the gong to announce the start of the auction. Although the guaranteed reserve price is 884.8 million, the starting price still starts from 0 yuan, because he needs netizens to participate and enjoy the happiness of the Internet interactive economy, or to use another sentence to seduce newcomers who have just entered the Internet field to taste the sweetness.

Soon the numbers in the background kept changing, and when it reached 100 million, the web page was paralyzed and the server was stuck. I worked overtime to purchase a new server and did a stress test, but I still couldn't withstand so many clicks on the offer. Ma Yun smiled slightly embarrassed, and hurriedly asked his engineers to repair and recover.

Temporarily changed the rules to allow only one bid per IP within 10 minutes, so that the overwhelming command link request was resisted.

Originally, there was no cap on the auction, but with the "enthusiastic" participation of many netizens, the price quickly exceeded 884.8 million and reached the 900 million mark. Because only 1 yuan deposit was paid, overreporting or underreporting is a number, anyway, 1 yuan is a big deal.

At this time, Sesame Door Company revised the rules again, requiring users who added a deposit of 10,000 yuan in "Credit Treasure" to allow bidding.

10,000 yuan is not a small amount, and many "enthusiastic" netizen buyers finally stopped their hands, but the background showed that there were still 8 accounts that called a deposit of 10,000 yuan to participate in the auction.

908 million

Qin Ran entered this number, and he was the official trust.

Soon, other accounts also began to quote upwards, and soon reached a high price of 1 billion.

What's the situation, even my trust doesn't believe that anyone will pay such a high price to buy a luxury house, it's really bad to have so much money to do something.

Ma Yun knew the account given to Qin Ran on the screen in the background, but he didn't expect to kill another uninvited guest.

No, you have to add a margin, Ma Yun didn't want to capsize in the gutter, and soon the margin was added to 100,000.

This time, 4 more accounts have withdrawn, and 4 more have been shortlisted, including Qin Ran.

The quotation rose all the way and soon reached 1.1 billion, which made many netizens who watched the excitement addicted, and they couldn't imagine that the domestic rich Crouching Tiger, Hidden Dragon really had more than a billion dollars to buy a house and live in it.

"Boss, it's time to add margin again, are we still shooting?"

"Shoot, one or two hundred thousand deposit will be used as advertising expenses, as for the billions of house money, whoever believes it is a big fool!"

The above conversation took place at a company that specializes in health supplements.

Sesame Open Door Company has made such a big battle, some bosses with ulterior motives want to take advantage of the east wind, and it is a big deal to spend one or two hundred thousand advertising expenses to attract attention, anyway, if they don't pay and finally fight a lawsuit, they can continue to hype their own company.

Qin Ran began to wonder if Ma Yun had found other trusts, and now they all have a deposit of 500,000 yuan, and there are still 2 people who are fighting with him to the end.

At this time, he felt that money was really just a series of numbers.

The quotation reached 1.3 billion, and the margin began to ask for 1 million, and finally only himself was left at this time.

1.314 billion!

Qin Ran thought about it and decided to report a number with connotation.

"Which fool throws 1 million to make a show, see which company is hype?"

500,000 gritted teeth is still cost-effective, 1 million is forgotten, the boss of the health care product company ordered a little angrily.

After Ma Yun's investigation afterwards, Qin Ran was indeed bidding with all kinds of ghostly people all the way, and none of them really intended to buy.

In short, the auction process of China's most expensive luxury property is a chicken feather.

After the auction of the luxury house, the next step was the much-anticipated lucky draw, which turned out to be a car award won by an account from Hudong City, which was completely fair and open, with no trust or designated insider.

Every holiday is a good time for developers to promote new real estate, and Jiangnan Group must also take action.

The first Jiangnan Plaza in Jiangzhou held a vigorous investment signing conference, multinational giants Carrefour, IKEA, McDonald's, Decathlon, domestic business representatives Hudong First Department Store, Xinhua Bookstore, Jiangzhou Food, Sunan Electric, Gold Jewelry City and other nearly 200 enterprises signed formal contracts to settle in. They all have long-term contracts of 10-15 years, and they get a lot of discounts on rent.

Many commercial developments like to sell shops, treat them like residential buildings, and sell them all to individual investors, and then leave them to the point of attraction without a master plan. In this way, it is easy for investors to spend a lot of money to buy shops, but because there is no planning and support, they are fighting separately, and it is easy to form a cold market, and there are no popular shops to close their doors.

Even if the most common method is called sale and leaseback, the developer promises to offer an annual rate of return that is higher than the bank's income, and the investor will then lease the shop back to the developer, which will operate it in a unified manner. However, due to the change of property rights, it is easy to form a situation of contradictions among developers, investors and tenants in terms of merchant selection, unified planning, lease term, lease renewal rent, etc. Once the business is not going well, large-scale group disputes often occur. As a result, investors began to demand refunds and compensation from developers, and the money went into the developer's pocket and then tried to spit it out.

In the case of Jiangnan Plaza, Qin Ran's positioning is to hold it for a long time, and the shop locations of all the main stores are all owned by themselves to rent. In the area close to the main store, a certain area of shops is set aside for sale and provided to individual investors. This ratio is generally controlled at 8:2, i.e. only 20% of the area is available for sale. As for the outdoor shops on the pedestrian street, these places were originally positioned to sell cash cows to withdraw funds, and they will also be sold in a unified manner.

At that time, Area A had already attracted investors from all walks of life, and the price of Area B in Area B had risen by 30% compared to Area A, and it still couldn't resist the rush of people from all walks of life.

At the same time, a 40,000-square-meter 25-storey Grade A office building was launched, and the price also increased by 20% compared with the original expectation. Compared with the popularity of shops, the sales of office buildings are a little sluggish, but Qin Ran is not in a hurry, when Jiangnan Plaza officially opens, the sales will go to a higher level.

As for the 30-storey apartment with a height of 45-60 square meters, a total of 608 business apartments, it is not yet the time to go on sale, and it will be launched on the market when Wuyi Square opens.

It is preliminarily expected that half a month after the first sale on New Year's Day, the shops and office buildings of the first Jiangnan Plaza can bring nearly 500 million sales revenue to Jiangnan Group.

Also unveiled is another blockbuster project in Jiangzhou New Town, namely the D7 plot near the new government address, "Jiangnan-Youth City".

Youth City is an exploration of Qin Ran, focusing on two-bedroom, two-bedroom and three-bedroom two-living rooms, and is a more fashionable and high-tech residential work from the perspective of young people. In layman's terms, it is an entry-level avant-garde work, which is a grade lower than the Xiziwan community, and is the first choice for young families to buy a home.

80 to 110 square meters of 2 bedrooms and 3 bedrooms exquisite apartment type, all finely decorated, can be moved in with a bag, suitable for young people do not like to toss habits.

The price of first-hand houses in Jiangzhou is rising slowly, and the average price is currently maintained at 4,250 yuan / square meter, and the increase rate is decreasing year-on-year, indicating that the housing prices in Jiangzhou have gradually stabilized.

Youth City is located in Jiangzhou New Town, which is a traditional suburban area of Jiangzhou, and although it is located near the new government building, it is still a little remote in the eyes of ordinary people.

The disadvantages of the location, under the detailed investigation of Guo Zirui, the manager of the new Jinjiangzhou branch, decided to offset this part of the disadvantages with a price advantage.

The price of 4198 yuan / square meter starts, including the fine decoration of the whole suite, and the standard of fine decoration is announced to the public as 600 yuan / square, which highlights the great cost-effective advantage.

In the market with an average price of 4,250 yuan/square, the price of the blank converted to 3,598 yuan/square has attracted the attention of many people who are extremely sensitive to the price as soon as it was announced.

Compared with the concept of the older generation of Jiangzhou people, some new Jiangzhou people who have just arrived in Jiangzhou to work are not so particular, and they urgently need a place to settle down.

Youth City, a home for young people to buy a home for the first time!

This is the slogan set by Guo Zirui for the promotion of Youth City, which is easy to understand and close to the target group.

On New Year's Day, the two buildings with a total of 96 residences in the first phase are planned to be launched, after all, as the first pilot of Jiangzhou New Town, the sales target is not too high.

The land plot won at 595 million yuan was converted to a floor price of 2,700 yuan per square meter, and the cost was sold to 3,900 yuan per square meter to break even.

The D7 plot where Youth City is located can actually be sold early in the morning, but the housing price in Jiangzhou has not reached the ideal price in Qin Ran's heart, so the real estate is only sold after the completion and decoration. To paraphrase the jargon in the industry, Youth City was hoarded for a year before it was introduced to the market.

As for the D1 plot next to the new government building, Qin Ran plans to continue hoarding, and he already has an idea in his heart, that is, after the opening of the first Jiangnan Plaza, let the Jiangzhou Municipal Government see the advantages of the commercial center and try to change the land use to rebuild the second Jiangnan Plaza in Jiangzhou on the D1 plot.

The D1 plot covers a total area of 138,000 square meters, and as long as half of it is converted into commercial use to build Gangnam Plaza, the remaining land will undoubtedly have a huge appreciation space for residential use.

If these plans are implemented, the value of Youth City will definitely continue to rise.

Real estate development needs cash flow, especially large developers need to continuously develop projects to recoup funds uninterruptedly, and then invest funds in the next project, so as to achieve a positive cycle.

Of course, Qin Ran knew that Youth City would continue to appreciate, and if he hoarded it again, the profits would be doubled, but in order to maintain the company's cash flow, it was necessary to bring the project to the market and return development funds.

Compared with the windfall profits in Xiziwan, the first phase of Youth City only earns 300 yuan per square meter, and the preliminary estimate of the profit of the entire project is only 75 million, which is the least profitable project developed by Jiangnan Group so far.

In this regard, Qin Ran has long been mentally prepared, in his prediction that housing prices are a stepwise rise process, after each wave of high increases, it will be flat and stable, and then move towards the next stage of the cycle with the adjustment of national policies and changes in economic forms.

The sale of Youth City has not done too much publicity, due to the expected limited profits, Guo Zirui wants to stretch the front longer, use the first phase to test the market, and if the response is good, the second phase will be pushed during the New Year, and try to strive for more profits.

The power of just need cannot be ignored, and the sales department of Youth City is still crowded on New Year's Day, and the main force is a young family of two.

There is no need for the salesman to waste saliva, the younger generation has already done a good job of the strategy and has an advanced understanding of the future location of Youth City.

My parents used to live in the suburbs, but now it is the center of the city, so I am very sure that this area of Youth City will become the new center of Jiangzhou in the future.

The words of a young mother holding a newborn baby caused the crowd around her to nod.

At 3 p.m., the 96 residences in the two buildings were sold out, and Guo Zirui refused despite the requests of the citizens present to promote more listings. The hot reaction of the market shows that there is still room for the project to raise the price, which means more profits, and he is already planning whether the price of the second phase launched a year ago should be increased by 200 yuan or 300 yuan.

Ningdu is now helmed by Xiong Xindong, who is facing his first big test since taking office. At the beginning, the N2 plot in Ningdu, as the first work of Jiangnan Real Estate to enter southern Jiangsu Province, that is, "Jiangnan-Jinling County", has been recognized by local citizens for its excellent quality performance and has gained a firm foothold in Ningdu. The project for sale on New Year's Day is an 81,000-square-meter plot of land bought from others, with a construction area of 143,000 square meters, named "Jiangnan-Jianye County".

Compared with the development of Jiangzhou, which is also the provincial capital, Ningdu seems to be a beat slower pace, and now it has only entered the rising period, not only the rapid rise in housing prices, but also the time for a frenzy of buying houses. A year ago, when "Jiangnan-Jinling County" was put on sale on New Year's Day, the average price of the whole city was only 3,000 yuan per square meter, and now it has risen to 3,600 yuan per square meter, an increase of 20% in just one year.

Therefore, Xiong Xindong's strategy is to push and quickly seize the market share of Ningdu.

Because there are cash rewards for old owners to recommend newcomers, and new customers can also get discounts, many old owners of "Jiangnan-Jinling County" have brought many new customers, after all, the effect of advertising is often much worse than that of acquaintances. In China, whether it is going to school, getting married, buying a house, or buying a car, the opinions of acquaintances sometimes play a decisive role. The parties often look around and finally find that the initiative is not in their own hands, they are scattered among their parents, relatives, and good friends, and in the end they all choose the so-called good people and good things in the eyes of others.

"Jiangnan-Jianye County" is a mid-to-high-end residential project in the Ningdu market, and compared with the works of many small developers, it seems more atmospheric and fashionable, especially the follow-up property service is first-class, the most important thing is the sale of existing houses, so the price is not cheap. The lowest announced price is 3,788 yuan per square meter, and the actual price has reached 3,900 yuan per square meter, which is still in short supply, forming a unique branch in the real estate market in Ningdu.

Xiong Xindong has long been eyeing Suwu City, which is located adjacent to Hudong City, and Suwu City, as the back garden of Hudong City, has undertaken a large number of foreign factories to settle in, and Hudong City belongs to the relationship between the front store and the back factory. Foreign businessmen often set up their headquarters in Hudong City and then set up their factories in Suwu City, which is just a strip away. Driven by foreign enterprises, many large and small bosses in Suwu City have provided them with supporting services, coupled with the large influx of foreign population, which has caused the city's economy to take off.

Taking advantage of the fire burning in Ningdu, Xiong Xindong wanted to take the opportunity to enter Suwu City and seize the opportunity of the second-tier cities. Although Qin Ran set the policy of not expanding aggressively, he also left an opening, and there were cost-effective plots to take. Although first-tier cities such as Hudong and Tianjing have begun to require land transfer, auction and listing, in second-tier cities such as Suwu City, more land sales are still dominated by the government's allocation, after all, there is still a period of time before the state mandates the implementation of bidding, auction and listing. I don't know how it went, but in short, Xiong Xindong got on the line with the investment promotion personnel of Suwu City, and got a large vacant land in Suwu City in the name of attracting investment and investors. It is said that the goal of Suwu City's investment promotion plan in 2000 was set a little high, and the task should be completed by surprise at the end of the year, so Xiong Xindong entered their field of vision, and Jiangnan Real Estate became a big investor who completed the task of attracting investment.

Xiong Xindong remembered that Qin Ran had given instructions to help find the construction of the next Jiangnan Plaza, and it happened that Jiangnan Real Estate had a lot of money in Hudong and Tianjin, especially Xiong Xindong also led the investment officials of Suwu City to personally go to Hudong, Jiangzhou, and Ningbo to inspect the construction of Jiangnan Plaza.

There are many industrial parks in Suwu City, but the construction of the urban area cannot keep up, in Xiong Xindong's mouth, Jiangnan Real Estate will invest heavily to assist Suwu City to build the landmark in the city center, thus obtaining nearly 300,000 square meters of commercial and residential land. The commercial and residential land here refers to 1/3 of the land used for the construction of Jiangnan Plaza, and 2/3 of the land for the development of supporting ordinary residential projects. The land allocated by the government is only a symbolic fee, and more is required to resettle the residents who have been demolished in place.

Such a land was reported to Qin Ran, of course, it was a very cost-effective land, and he had to nod and agree to Xiong Xindong's request to enter Suwu City.

In Tianjing, because the cost of acquiring the land was relatively high, "Jiangnan-Tianjing No. 1", as Jiangnan Real Estate's first ordinary residential project in Tianjing, although it has been built to meet the pre-sale standard, Li Desheng asked Qin and then still held the market and was not in a hurry to sell. On New Year's Day, the only thing launched by Tianjing Branch is the villa mansion of the second phase of Lake Villa in North America, under the premise of a 30% increase in price, it still continues the hot situation of the first phase, and many people have already entrusted people to order internally, and 135 villas have been digested by the market at once. Compared with ordinary second-tier cities, the consumption power of first-tier cities such as Tianjing is unfathomable.

Hudong City only got 7 pieces of land from the bidding, auction and listing market in October, although the "Jiangnan-Huangpu Bay" project has stirred up the real estate market in Hudong, but it is too late to launch the market in just 2 months. Wei Dong, who has the prestige of "Ghost Talent East" on the rivers and lakes, has set his sights on the May Day holiday, and there will be a new real estate debut.

Ningbo City, because all its resources are invested in the renovation of the old city centered on the second Jiangnan Square, so there is no new real estate launched on New Year's Day.

As for Wenzhou City, another cash cow city, under the leadership of Xue Daojun, the current branch manager who used to be Wei Dong's assistant, it has continuously developed a large amount of land based on the previous hoard, bringing rolling cash flow to the group. According to the principle of hoarding land while developing, not counting the 340,000 square meters of land that has been developed, Wenzhou now has a staggering 1.37 million square meters of land bank. Of course, most of it was wasteland located in the suburbs, and Qin Ran took half of the profits of the Wenzhou branch, and the remaining half was handed over to Xue Daojun to break the territory in the local area.

Overall, Jiangnan Group had a good end in 2000 and a good start in 2001. (To be continued.) )