10 marketing personnel sat upright in the conference room, 4 men and 6 women, who had just gone through a lot of selection and were finally able to stay in Jiangnan Real Estate Company.

When you do sales, you attend in formal wear from the first day of work until the day you change careers.

Although the gray suits don't seem to fit well on their bodies, the 10 new salespeople are trying to make themselves look more mature, even if the childishness and lack of confidence on their faces will show off from time to time.

Looking at the energetic face below, Qin Ran pushed the frame of his glasses and asked, "What is sales?" Who's going to answer that? ”

The person in front of him is the big boss, and the 10 salesmen are all full of energy, and they don't miss the opportunity to show themselves.

"To sell is to sell something, to sell what you have to people who need it."

A saleswoman with a ponytail stood up and said.

"Sales is to discover the hot spots in the market, and then turn the hot spots into products and sell them to consumers."

Another tall male salesman with glasses replied.

"Sales is a kind of identity, what you need to sell is yourself, and what you sell is the concept. Tong guò itself imperceptibly transferred the concept to the consumer, so as to achieve the purpose of identity and purchase. ”

Another saleswoman with short hair stood up and replied.

Nodding, Qin Ran said slowly.

"Third-rate enterprises sell products, second-rate enterprises sell technology, and first-class enterprises sell standards. What about the corresponding sales? Third-rate sales sell products, second-rate sales sell services, and first-class sales sell concepts. These words, right or wrong, have a certain amount of truth, and the students who spoke just now basically hit the target. ”

Halfway through his words, Qin Ran deliberately paused.

"But in my opinion, sales is really just one part of the company's operation, it is a part of the overall operation. As the saying goes, the aroma of wine is also afraid of deep alleys, and it is said that sales are important. But you have to make good wine before you have a chance to sell it. Therefore, the first lesson today is to correctly understand the status of sales. Many people believe that sales can bring immediate benefits to the company, and Tianda Dada has the largest sales. This kind of concept does not work in our company, because you are just the last link in the company's product process, and you are only the light of time. Therefore, I need you to reach such a consensus, sales is only a part of teamwork, you should consider the problem from the company as a whole, the formation of teamwork win-win concept! ”

Concept determines action, and action is related to success or failure.

For these blank sheets of paper, Qin Ran must first shape the overall concept of unity and cooperation, and focus on the overall situation when considering problems, because what he needs is a professional team rather than a lonely hero like Rambo.

"Do you know why you can get a fixed monthly salary like other staff in the company, instead of a basic salary that is only enough to make ends meet, and then go through a big elimination to give a bonus? More work, more rewards, winners take all, this is the rule that many real estate companies implement, why not in our company? Can anyone answer? ”

Seeing the boss ask another question, the short-haired female saleswoman just now stood up and answered again.

"It's because Mr. Qin, you want us to have no worries and do our best to form a team to fight."

"Because sales is only one link, the same treatment shows that the company treats us and other departments equally, and strengthens the concept of implementing the team from the treatment."

Another male salesman, who had not spoken, replied.

Sure enough, it is not a loss of talents who have gone through four rounds of selection, and their brains are flexible and they know what the boss wants to hear.

"The relationship between the company and you is like a man and a woman in love, you must first meet the three views, and then you can continue to talk. Otherwise, even if you barely get by, your life won't last long. So whether you agree with the concept I just put forward or not, the company will follow this strategy. Therefore, I don't really care whether your words come from the heart or deal with things, because they will see people's hearts over time. If you are willing to take the initiative to integrate into the company, I promise that you will definitely provide you with a bigger stage to perform. If you don't think it's appropriate, you can get together and disperse at any time, and I wish you all a smooth journey in the future. ”

In fact, in the first class, Qin Ran sold his own concept to these novices, and took the lead in drawing a strong stroke on their blank resumes. If they are in order, they will be Qin Ran's apostles in the future, passing on the ideas they inculcate to the newcomers who will join the company in the future.

Subsequently, Zhou Zhidong was responsible for explaining some common marketing methods in real estate, such as publicity, accumulating customers, covering the market, signing contracts and other means. Then Song Pengcheng went out to train them in the knowledge of receiving people and things and etiquette, how to make phone calls, dress, conversation skills, etc.

In the future, the company will definitely set up a training school, not only new employees should receive training, but old employees should also continue to further their studies.

Qin Ran knew that human resource management needed to be put on the agenda. He needed a senior talent to help coordinate the company's internal human resources, not only to recruit talent, but also to organize training and allocate the manpower needed for the company's expansion. At this time, Qin Ran needed to call a senior headhunting company, and he offered a high price to recruit an experienced human resource management executive.

The headhunter replied that it could not find suitable talents for the time being, because high-end talents were indeed in short supply, and many multinational companies that had just entered China in 1998 were also competing for such limited resources.

However, Qin Ran has always been lucky, and two days later, the headhunter called to inform him that a customer wanted to develop in Hudong City, and the conditions basically met Qin Ran's requirements. However, he will be on a business trip for a while in the near future, but tomorrow he will transfer to Tianjing via Hudong Airport.

"Help me contact him to meet him in the airport lounge."

Qin Ran decided to go to Hudong Airport, which was more than 100 kilometers away, to see if this person was worthy of his invitation.

Driving the Audi A6, Qin Ran drove all the way to Hudong Airport, which is located on the outskirts of Hudong City. Through Guò's mobile phone, Qin Ran met the 35-year-old high-end talent in a coffee house at the airport.

Wearing rimless glasses, his hair combed back, and Liu Xufeng, dressed in a suit and leather shoes, was checking his IBM laptop while holding a coffee. In 1998, portable laptops began to gain momentum and gradually became popular among high-end business people.

Seeing Qin Ran take the initiative to introduce, Liu Xufeng found that the 28-year-old company CEO in front of him really looked young.

Liu Xufeng, a native of Taiwan, is 35 years old and graduated from Yale University with an MBA. He was posted to China by two large multinational companies, and later joined McKinsey, a world-class consulting firm, where he became an expert in human resource management. Graduated from a world-renowned university, he has grassroots work experience, and is now one of the partners of McKinsey & Company in China. The king of white-collar workers, the super gold-collar, is talking about characters like them.

"Windows 98 has just been on the market, and I didn't expect you to start using it."

Qin Ran looked at the somewhat familiar notebook operating system screen, and remembered the win98 desktop when he was queuing up all night in the computer room to practice typing when he first entered college.

"You like computers too? At present, there are not many people in the mainland who are familiar with operating computers. ”

Liu Xufeng asked with some surprise.

"The wave of informatization is coming soon, and if you don't know how to use a computer in the future, it's like you can't walk, and it's hard to walk an inch."

Thinking that more than ten years later, computers and smartphones will be popular, and people can access the Internet anytime and anywhere, Qin Ran sighed.

"yes, with it, I've found myself more than twice as productive. However, it's a bit unpleasant not to be able to connect to the internet right now. ”

At this time, where is there WIFI at the airport, there is no computer interface, and if you want to access the Internet, you have to dial through the guò telephone line. So Liu Xufeng was a little depressed, and asked Qin Ran to look at the blank link in his email.

"Leave an email address, maybe it's convenient to find you when I have something."

In the future, many people will ask for QQ numbers when they first meet, and it is also very fashionable to leave each other's email addresses at this time.

Taking the note handed over by Liu Xufeng, Qin Ran spread out his hand and responded: "I'll send an email to your mailbox when I arrive, I forgot my address for a while." ”

In fact, Qin Ran is not equipped with a computer yet, nor does he have an email address. Because he remembered that computers would not be widespread in China until the year 2000, he had not paid attention to this information, but he had to make up for this homework as soon as he returned this time.

“OK！”

With a common topic, Liu Xufeng and Qin Ran felt a lot stranger, and the two chatted like friends. From celebrity gossip to national events, the two exchanged views respectively, and they really had a lot in common.

"Mr. Qin, the time for my plane is almost up. It's been a long time since I've had such a good chat with someone, and it's a shame to leave. ”

Liu Xufeng looked at his watch and said.

"There's no hurry, because we'll be able to talk on the plane later."

Qin Ran smiled and took out his ticket from his pocket in response, he had booked a ticket to Tianjing on the same class as Liu Xufeng when he came. If there is anything to talk about, he gets on the plane; If not, the ticket will be refunded back to Jiangzhou.

"Haha, Mr. Qin is really outstanding, otherwise Jiangnan Real Estate would not have become famous all over the country in a short period of time."

After Liu Xufeng received a headhunter call, he investigated Jiangnan Real Estate and learned about relevant information.

"Now a high-end talent like you is like a beautiful girl to be married, too many people are staring, of course I have to seize the time to understand, and if it is appropriate, I will come to the door to pick up people."

Since the other party took the initiative to raise the topic, Qin Ran continued to talk about it.

"Let's go, board the plane first, so as not to miss the time."

After thinking about it for a while, Liu Xufeng closed the notebook, it seemed that Qin Ran was really going to sacrifice his life to accompany the gentleman to fly to Tianjing.

On a business trip, Liu Xufeng is of course first class, Qin Ran asked the conductor about him when he bought a ticket, and booked a seat next to him when he checked in for a boarding pass.

Sitting on the wide first-class seat, Qin Ran said with a smile: "I was supposed to kidnap you, but now it's you who kidnap me." ”

"Actually, I already made a decision before I packed up my computer! However, it is too boring to think of the flight journey, and it is good to chat with multiple people, so I didn't tell you directly. So when we get to Tianjing, I'll ask you to eat and pay for it later, and then I'll tell you the answer. ”

Liu Xufeng's words made Qin Ran cry and laugh, and he couldn't imagine that his shrewd self was secretly soaked.

(Thanks to book friends such as 媪剣、521ASD、The Hedgehog that does not grow hair.) ）

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