Negotiation is a compulsory course for modern companies, and with the company's exhibition, various types of negotiations will come to the door in turn, with partners, with competitors, to acquire companies, to acquire other companies......

In a broad sense, a negotiation, negotiation, consultation, etc., can be regarded as negotiation. In this regard, negotiation is a skill that everyone should try to master. The negotiation of wages between the staff and the boss, the negotiation of the fees and deadlines of the property owner and the renovation contractor, the party with the deviation in negotiation skills may face an unfavorable situation of tens of thousands or even tens of thousands of losses every year or at one time, which is enough for you to regret for a while.

There are all kinds of negotiations on the earth all the time, ranging from small disputes between aunts and shopkeepers over the price of goods, to large acquisition negotiations of large companies, ranging from a few yuan to hundreds of billions.

The aunt and the shopkeeper would sometimes argue for more than half an hour about the price difference of ten yuan, then leave dissatisfied, and then come back again, and then argue for another hour and a half after the last conversation...... Annoying, right? Magnifying this cumbersome process by more than a thousand times is some business negotiation.

Mr. Hasfield, who had flown halfway around the world with a dozen men, did not want to go back empty-handed.

After several requests for acquisition or equity participation were denied, Hasfield began patent negotiations. It's a big deal that the company will launch its own comics with a similar theme and design its own version of Transformers, of course, the name will have to be changed. With his company's top professional comic team and toy design in the United States, he doesn't have to worry about not being able to get a share of this attractive market, and even directly steal most of the market share.

Let those arrogant guys who don't know how to pretend to understand regret it, you have lost the opportunity to become rich in an instant! What else does your company have besides patents? There are no supporting factories, no own publishing houses, even office buildings are rented, empty shelves that can no longer be empty, nothing but patents.

Yes, except for patents.

Patents are a magical thing. There is no shortage of cases in this world where a commoner has become a rich man or even a rich man in a short period of time. In addition to lottery tickets and stocks, patents are also being massively manufactured by billionaires. Patents cover all aspects of the scope, some are high-tech in various industries, and some are just small creations in life, or even the result of a pat on the head.

But a small idea has a chance to be a huge success, and sometimes the wealth of the creation is not even inferior to the top technology. Is it fair? Maybe it's not fair. One may be a small idea that a housewife comes up with when she is packing up her things, and the other may be the result of several years of technical research by a top team in an industry. However, in the market economy, the former also has the possibility of completely overpowering the latter in terms of economic benefits, and the efforts and returns are completely disproportionate.

For example, Hasbro wants to acquire Oriental DreamWorks, on the one hand, it takes a fancy to the other party's comic creation team and movie profitability, and more importantly, it can take advantage of the trend to package a pair of patents, saving a series of patent acquisition and patent licensing negotiations that are more cumbersome and difficult to predict the risk.

Patents are the focus of this visit, and as for comic book creation, Hasbro has an arrogant sense of superiority. We have the world's top comic team, and whether we continue to create the plot or reinvent it, we can only do better. It's a pity that a lot of patents block the road tightly, and if you want to create, you have to move the stones away first, or the road won't work at all.

Hasfield admits that the terms he offered are generous enough, and he also allows the other party to retain no more than half of the shares. But people didn't want to talk about it at all, and directly blocked the road with a lion's big mouth. Now it's just a backup plan, and he's brought a dozen people over, but if he can, he'd rather they play here for a few days with nothing to do and then go back. Now these negotiation teams, which were not intended to be used in the first place, are coming in handy, and the negotiations involving 100 patents are madly cumbersome.

Compared with the anxious Hasfield, Li Xuechu was much more relaxed, and he entrusted the negotiation to a professional firm in Xiangjiang. With the economic growth of Hong Kong, these offices serving various companies have also prospered. Li Xuechu put forward the bottom line of negotiation for them, and let them wave the rest. Don't worry about people not working hard, their commissions are directly linked to the results of the negotiations, and they can't help but care. And Ye Zhiming played the role of Maitreya Buddha at the negotiation site, just smiling and sitting there without speaking, only whispering a few words in front of people's ears when the staff of the firm came to ask for instructions.

The group never knew that there was a white man who knew Xiangjiang language hidden in the foreigner's pile. However, the foreigners who have the secrets of the Xiangjiang language have never come in handy. He can be proficient in Xiangjiang language, but unfortunately he doesn't have ears to the wind, and he is dizzy when he up his ears, but he doesn't listen to anything for a long time.

In the past few days, Li Xuechu has been in a good mood. It can be seen that Hasbro is determined to win this market, which also creates good conditions for his sky-high asking price, and one by one is so greedy that the staff of the firm are a little embarrassed to put forward the conditions, and the other party holds back his anger and patiently presses down little by little, talking about adding a few more 'insignificant' small conditions. Well, business negotiators do have self-cultivation, and I haven't seen anyone slap the table and scold my mother until now.

Li Xuechu still has a bit of the sling mentality of later generations, taking other people's things and collecting money from others, which is really indescribably enjoyable. The pleasure of the wild monkey negotiating with Zong Petroleum is nothing more than that, right? Although what others earn is more than a hundred times that of themselves, but it is from the wild south country, and this is all their own.

During the negotiations, Huang Yilang finally came to the door to beg for relent. I don't know if it's just now that I realize that something is bad or something, Huang Yilang's movements were unexpectedly slow in Li Xuechu, but it was really a good time to come over during this period.

The foreigner translator finally made a small contribution (full of cows), and Hasfield came to the door angrily. Before coming to Xiangjiang, Mr. Hasfield didn't expect to be crushed like this by a turtle company, and now another turtle is coming to smash the field.

patiently explained to Hasfield, after all, it was not his fault, it was nothing more than a patent dispute.

Hasfield's face looked better, as long as he wasn't here to grab the patent. But since it's a patent dispute, it's still a door-to-door request for authorization, right?

"Mr. Li, you can see the sincerity of our company, I don't want some unpleasant things to happen during our negotiations, and it is against the business rules to negotiate the same thing with other companies during patent negotiations. No company can tolerate such a thing. ”

Li Xuechu shrugged: "Mr. Hasfield, don't you believe in my integrity as a businessman?" ”

"If you believe it, there will be ghosts, and this girl is basically a grande, and she can't do anything for money." Hasfield thought to himself, but he couldn't express it on his face.

chatted with Li Xuechu about some unnutritious topics, and it wasn't until Huang Yilang said goodbye and left for a while that Hasfield got up and said goodbye satisfied.

"No, it is better to take down the patent as soon as possible, and only by implementing it in law can we protect our own interests. Otherwise, with the empty promises of these people, who knows what will happen later. Hasfield concluded.

The negotiation process began to speed up significantly in the later stages, and some of the demands were agreed to by Hasbro's personnel. After arguing for more than a week, the two sides finally reached an agreement and signed their respective names on each authorization contract.

The thickness of the contract is beyond Li Xuechu's imagination, and a simple patent authorization always involves all aspects of things, as well as a variety of unexpected situations that ordinary people would not think of in that regard. Reading a contract can be a headache for some people. It's no wonder that these firms can be so well mixed up in the business environment, and it's really not something that ordinary people can do.

However, Li Xuechu didn't plan to take a closer look, anyway, these contract firms were to endorse, and if something went wrong, his reputation would be ruined. The triplicate contract took half an hour to sign, and the negotiations were officially completed.

"Good to work with, Mr. Hassfield." Li Xuechu, who was in a good mood, stretched out his hand to the other party.

"Mr. Li, this exchange is really impressive." The two reached out and shook hands, and Hasfield Peel said with a smile, "Maybe we'll meet again later." ”

"Oh, maybe. Isn't the gentleman going to stay in Xiangjiang for a few more days? You have also seen it, it is still very good here, and I believe it will leave you with pleasant memories. Li Xuechu was so happy that he couldn't close his mouth, and the results were much better than expected.

"No, there are still things to do when I go back, Xiangjiang has already given me a lot of memories. See you later, Mr. Lee. ”

"It's a pity, then I wish you a smooth journey."

took advantage of others, to be honest, Li Xuechu was still a little embarrassed.

The comic book license is bought out by Hasbro for 30 million US dollars at one time and cannot be sold to a third party. But it's not my own, I just agree that people will draw one by themselves according to a similar theme, as long as they don't copy their company's appearance and storyline. These 30 million are equivalent to taking for nothing. Of course, even if you are willing to plagiarize others, you probably won't do it, and foreigners pay attention to this.

If Hasbro wants to produce similar toys that involve the scope of patents, it needs to pay about one-tenth of the price of the royalty, which is a lot of money.

At the same time, the Asian market has become its own reservation, and Hasbro's comics and toys with similar themes are not allowed to set foot in for five years, and if you want to enter for five to ten years, you will have to pay a one-time payment of 10 million US dollars a year. Lao Mei still can't look down on Asia, but it's better to talk about this aspect, but this decade is an era of high development in Asia, which is not as chicken as he thinks now, and it also leaves himself a buffer zone for competition.

In the future, both sides will be considered competitors, but it will be difficult to compete with the party holding the patent. Lao Mei's production cost is already higher than that of Xiangjiang, and it has to share the profits with its opponents, and Hasbro's profit margin is much lower than its own. If you want to lower the price and monopolize the market, this aspect alone will block the road, and the 'luxury tax' that was used as a threat is considered self-defeating, but now people are afraid that they will lower the price themselves.

However, in terms of the plot of the comic and the design of the machine, Li Xuechu did not dare to take it lightly. Europe and the United States have an advantage over the East in science fiction-themed works, whether novels, comics or movies. Li Xuechu doesn't think that if he takes away the initial idea, others won't be able to make good works, and Lao Mei has so many talents in this area that he is bursting.

There will be a fight in the future, so we must work harder, don't be overturned by others with such a big advantage. Although people still have to pay dividends to themselves when they make money, it is difficult to say other things after five or six years, and the patent fee is rising year by year, and there will always be a day when it will be released. And people are backed by the largest market, and the government is the backer, the benefits will not last long, and in the end, they still have to compete fairly with others.

"Forget it, it's so much of a bargain."

You still can't be too greedy.

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!