However, although there are so many advertising invitations at one time, and each order is at least 50 million yen. But Han Jin was not dazzled by the money, he only chose three advertisements to endorse among the nearly fifty invitations.

One of the three advertisements is a Sakura Bank credit card, one is a Toyota motor, and the other is Itoen tea drink......

Sakura Bank and Han Jin will jointly launch a limited-edition credit card, and Han Jin will personally design the card design, which will also be printed with his full-body portrait.

Sakura Bank wants to take advantage of Han Jin's high popularity in Japan to attract his fans to switch to Sakura Bank credit cards. Because the credit card market in Japan is now almost saturated. Traditional methods such as lowering interest rates, increasing quotas, and relaxing audits alone can no longer attract new users, so the only way to increase sales is to rely on the popularity of celebrities.

Han Jin is one of the most popular stars in Japan now, and he has a good image and does not have many scandals, so he is the most suitable person for them.

Han Jin also knows that the use of credit cards in Japan is very high, and it has become an inseparable part of people's lives. And his full-body portrait is printed on the credit card, which is taken out and used all the time, and appears in front of people all the time, which is even higher than deliberately advertising.

So he also readily agreed to accept this endorsement, not to mention that the endorsement fee is so high, and the banking industry is really not bad for money, which makes Han Jin even more happy.

!Long! Wind! Literature and literature are combined, each takes what it needs, mutual benefit and win-win, and the cooperation is pleasant.

Toyota Motor signed Han Jin as the spokesperson of East Asia at a sky-high price of 200 million yen. Endorse their latest Crown model.

Japanese cars have high sales in East Asia and even the world, and have won the market with their low fuel consumption and high price. In Hong Kong, the wealthy class generally choose British cars, such as Rolls-Royce, Lotus, Bentley, Maybach and so on. Coveting their noble bloodline, like playing with dogs and horses, purebred ones are always more expensive.

The middle class, on the other hand, generally chooses Japanese cars because they are more fuel-efficient. The price is low. Good value for money. Most of Han Jin's fans are below the middle class, so his endorsement of Toyota is more right. It seems that BMW, Mercedes-Benz, Audi and other relatively expensive cars are facing business users with strong capital, so they will not look for Han Jin to be the spokesperson.

Toyota also values Han Jin's high popularity in Southeast Asia. That's why he was chosen as the spokesperson for his products. In order to promote its latest model car to the Southeast Asian market.

After Han Jin served as the spokesperson of Crown Motors. Naturally, his BMW car could no longer be driven. Toyota specially gave Han Jin a royal version as his car, which can be regarded as making up for his loss.

Itoen is the most famous beverage company in Japan, especially known for its green tea drinks. It has a large market share in Japan and is very popular among young people.

However, business in Japan is highly prosperous, and competition in the beverage sector is also extremely fierce. In addition to the hard work of major beverage companies in terms of taste, packaging, price, etc., inviting celebrity endorsements is also one of the most common methods.

They chose Han Jin because of his popularity in Japan, and Itoen also wanted to use Han Jin's influence to sell its products to Hong Kong, Taiwan and Southeast Asia.

Han Jin also chose them because their drinks have a very high share of the Japanese market, and their products will be prominently displayed in almost every convenience store, vending machine, and grade market.

After Han Jin becomes their product spokesperson in the future, his portrait will also be printed on the bottle, and he will appear on the streets of Japan at that time, which can be said to be of great help to his publicity.

Just like the Pepsi stars hired by PepsiCo, the stars not only get a lot of money, but also get very high exposure. And Pepsi has also increased the sales of its own products with the help of the popularity of celebrities, so the two sides are mutually beneficial and win-win.

Based on such characteristics, the endorsement fee charged by Han Jin is not very high, only 100 million yen for two years, which is much less than 300 million yen for two years at Sakura Bank. It is also less than the cost of many other endorsements, but Han Jin is optimistic about his publicity advantages and the good reputation accumulated by the product, so he still gave up those companies that paid more money, but chose this single advertising endorsement.

……

The reason why Han Jin accepted these three advertising endorsements, instead of taking them all in one go, is because he knows that for celebrities, the more advertisements they receive, the better. In addition to considering the high cost of endorsements, consider your own commercial value.

If you receive too many advertising endorsements in one go, and the exposure is too high and causes the people's aesthetic fatigue, it is equivalent to overdrawing your own value. Even if you can make a sum of money in a short period of time, it will do more harm than good to yourself in the long run.

And there are so many endorsements indirectly at one time, and I can't take care of it completely with my own energy. As an advertising spokesperson for a product, it's not like you're okay if you receive money. In addition to shooting promotional advertisements, I also participate in various promotional activities and fulfill my obligations as a spokesperson.

What's even more troublesome is that every time he endorses a product, Han Jin must automatically abandon the products of other competing companies. For example, if he endorses Itoen tea drink, then he can't drink other brands of tea drinks during the endorsement period, and even carbonated drinks are not allowed, otherwise if it causes adverse effects, it will compensate the company for losses.

If Han Jin accepts dozens of endorsements in one go, it will be like shackling dozens of shackles at once, but I am afraid that it will be inconvenient for food, clothing, housing and transportation in the future.

After receiving these four endorsements (as well as Sony Electric), Han Jin received a total of 900 million yen, and in addition to the brokerage company's commission and taxes paid, he himself could leave almost 500 million yen, which is equivalent to more than 34 million Hong Kong dollars. In the eighties, this amount of money was already considerable.

suddenly made such a large amount of money, which made Han Jin very happy. What made him even happier was that Sony Records, after obtaining his consent, was ready to organize a concert tour in Japan for him.

In fact, with Han Jin's popularity and status in Japan, he would have been able to hold a concert a long time ago. And the threshold for concerts in Japan is actually very low. Almost all newcomers who have just debuted with only a few songs are able to hold their own concerts. Of course, the size of the venue and the number of spectators are two things to say.

With Han Jin's current fame and status in Japan, if you want to hold a concert, it is natural to use the best team, choose the best venue, and use the best choreography...... One qiē and one qiē must be the best, so that they can be worthy of his identity.

Han Jin, Sony Records, and Huaxing Records first agreed on the requirements of the concert, including the size of the concert and the cost of production. stage conditions and so on. Then send a message to the outside and ask interested performers to take over the baton.

If it is an ordinary newcomer, or an out-of-fashion artist, if the concert requirements are too high, there will generally be no performer to take over. Because they lack fame. In the unlikely event that the ticket does not sell. The performer is going to lose a lot of money.

And Han Jin has a high popularity in Japan. Singers who have never held a concert are very different for them.

With high popularity, the fan base is strong. There are naturally more people who can afford to buy tickets to watch the concert, so there is no need to worry about ticketing.

And Han Jin has never held a concert in Japan since his debut, and fans have been looking forward to it for a long time, and their appetites are high, so ticketing will not be a problem.

The results of media surveys also show that eighty percent of fans want him to hold concerts as much as possible, which is much higher than other singers in Japan, and the only one who is higher than him is Momoe Yamaguchi, who has already announced his retirement. Many Japanese people are hoping for her to make a comeback, but it doesn't seem very promising at the moment.

Therefore, when the news that Han Jin was going to hold a tour was released, not only the fans were excited, but they rushed to tell each other. Major performers in Japan have also come to Sony to negotiate, hoping to take over this business.

With Han Jin's current popularity and status in Japan, this is his second tour in Japan, needless to say, he will definitely be able to make money, so almost all the major performers are about to break their heads.

Although Han Jin's tour requirements are relatively high, and the appearance fee is also relatively high, these performance companies are still able to make money after accounting, so they all did not back down but grabbed more fiercely.

After layers of screening, Zhengji Club was finally selected as the partner of Han Jin's second tour, and it was also the performer who held the "Retirement Concert" for Yamaguchi Baihui in the 80s.

Han Jin's concerts are scheduled for a total of 22 concerts, four in Osaka, Nagoya, Fukuoka, and Sapporo, and six in Tokyo, which is expected to mobilize more than 400,000 fans.

And the specifications of the concert are also the highest in the history of Japan, just building the stage costs 500 million yen, and Han Jin's appearance fee is as high as 50 million yen, plus the sale of peripheral products, as well as the sponsorship brought by the performer, he can harvest at least one billion yen this time, accounting for more than 60 million Hong Kong dollars, and it is also after-tax income.

……

After the announcement of Han Jin's upcoming concert tour, Japanese fans were all excited, and they rushed to tell each other, waiting for the itinerary of the concert and the sale of tickets.

Before Jeongyoshi Society promoted Han Jin's concert tour, he had already seen a series of reports in the newspapers. This made them all overjoyed, so that they could save a lot of money on publicity.

Cooperating with first-line superstars is refreshing, and you can save a lot of effort in publicity. If it is a concert for a newcomer or a singer who is not well-known, the performer also has to pay for media promotion. Now it's a great feeling that the media is rushing to cover and report without having to spend a penny yourself.

And when he heard that Han Jin was going to hold a concert, the sponsor didn't wait to find him, so he sent it to the door himself. The sponsorship fee alone made the performers make a lot of money, and the naming rights of a single tour were sold for a whopping 50 million yen.

Han Jin also made a lot of sponsorship money, but this sponsorship is different from the spokesperson. The sponsorship period is only valid for this tour. At the end of the tour, the contractual relationship will be cancelled and the parties will no longer have any relationship.

Because I received Sony Electric, Toyota Motor, Itoen Tea Drink, and Sakura Bank credit card, these four types of products must be excluded when selecting concert sponsors, otherwise there will be a breach of contract.

Just when Zhengji Club helped Han Jin pull sponsorship and was busy designing the stage and other matters, Han Jin returned to the recording studio and continued to record his new album.

Previously, he was delayed due to the award ceremony, and now he has to work overtime to release the album as soon as possible. It's best to launch a week before the tour.

In this way, fans who have listened to the songs on the album will resonate more at the concert. And his tour can also have the effect of promoting the new album. In fact, after many Japanese artists release their albums, they will plan to hold concerts, both to make money and to promote the album.

At the end of January and the beginning of February, Han Jin's new album was newly released, and the title song was the English song "Earetheor1D".

The album also said in the announcement that he prayed for the hungry people in Ethiopia, and at the same time told the media that 10% of Han Jin's income would be donated to African refugees free of charge.

Therefore, the album caused an instant sensation as soon as it was released. (To be continued......)

ps: Ask for a reward, ask for a collection~

The protagonist in the book is making a lot of money, but Lao Bai in reality is so hard.

Alas, how good it would be when I would become the main character in the book!

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