Chapter 314: Charity Star
In December '84, British musicians took the lead in singing for the victims of the disaster in Ethiopia and released the single "DO-THEY-KNO-IT'S-CH day stmas", which sold 3.2 million copies in the United Kingdom and the United States alone, and had a great impact on the world.
Musicians from all over the world have responded in droves, but the Japanese music scene has been cold. Japanese musicians did not respond to this incident, and collectively lost their voices in this incident.
The reason why this is so is that Japanese society itself is relatively conservative, and although it has begun to completely Westernize since a hundred years ago, the idea of a small country and a widow still lingers in its bones.
Although Japanese music is among the best in Asia, they are not very interested in opening up foreign markets. The artists of Genesys are popular in Japan, but they have hardly been to the mainland of China, completely ignoring the market of more than one billion people.
And even if a musician wants to go out, because he is completely controlled by the agency, he is like a puppet and has no freedom, so he can only have the heart but not the power.
In contrast, although the Korean music scene started late, the exhibition is very fast, especially for the expansion of the market, not only in Asia but also in the world to set off a Korean wave.
Japanese brokerage companies have a narrow vision, only caring about their own domestic one-third of an acre, and have no ambition to expand outward. It is no wonder that they will not be able to stand firm by the impact of the Hallyu group, and they can only squeeze out the Hallyu group by hyping up the nationality issue.
They are only obsessed with immediate interests, even the Chinese market is close at hand, let alone distant Ethiopia, so they naturally don't care about the lives of the victims there, and they don't have compassion at all, let alone call on their singers to raise funds for the victims.
In comparison, now that Han Jin has announced that he will donate 10% of the proceeds of his record to the victims of the Ethiopian disaster for free, he really grabbed the jackpot, took up all the limelight at once, and covered all the Japanese musicians.
The Japanese people have very high requirements for the image of artists, and once there is a scandal, the popularity will immediately fall, and it is impossible to restore the previous popularity.
The agency is also merciless to the artists who have scandals, and generally apologizes sincerely and then hides immediately, and whether they can break the ice and make a comeback in the future depends on the reaction of public opinion.
It seems that several idol artists of Genesys Office have been ruthlessly hidden by the company because of small things such as drinking and smoking, and there is still no sign of thawing.
The Japanese people have high requirements for the image of artists and do not like those artists who are riddled with scandals. On the other hand, they naturally like those high-quality artists with good images.
Han Jin announced this time that he would donate 10% of his income to the victims of the disaster in Ethiopia, and this charity move moved the Japanese people very much, and his goodwill towards him was also rising.
Celebrities doing charity and public welfare are originally one of the best means to create a good image of themselves and brush up on the people's favorability.
It's not much, but it's just a catwalk. The money is not much, hundreds of thousands, millions are trivialities for celebrities. Even sometimes celebrities just announce that they donate, and in the end, whether they donated or not, and how much they donated, the public doesn't know anyway.
(It's like the Wenchuan earthquake that year, Zhang Ziyi tossed out the fraudulent donation door.) If it weren't revealed by someone who knew the inside story, ordinary people would never know about something like this for the rest of their lives. )
And the media like to promote these news, especially the domestic media, because of the needs of the government, there are many news reports full of positive energy. Especially when it comes to natural disasters, "when one side is in trouble, all sides support" often occupy the front page headlines.
Fans also like to see these news about their idols, and they will feel that the person they like is a good person, kind-hearted, helpful, and healthy.
There is not much effort, not much money, but a lot of gains, celebrities are naturally willing to do charity, as if what Yanran Fund, One Fund or something has popped up like spring (gou) spring (niao) bamboo shoots (tai) after the rain.
In fact, Japanese artists don't do charity, such as donations, charity sales, and charity performances, which are also often done, but they are only limited to Japan.
Because people have seen a lot of things like this, there is usually nothing new anymore, but Han Jin's announcement that he will donate to Ethiopia this time is suddenly linked to the hottest event in the world right now, which can't help but make people feel fresh and shocked.
It's like celebrities donating money to children, there's nothing new about it. But if it is connected with last year's popular "ice bucket relay", this influence and attention will immediately go up a notch. It's the same charity, but the effect is very different.
Han Jin's announcement of donating to the hungry people in Ethiopia this time made people feel that this grade was much higher than donating to nursing homes, and it attracted many Japanese media reports for a while.
The Japanese people who heard the news also greatly agreed with his good deeds. Not to mention the fans who already admired him, and they rushed to buy the album as soon as it came out.
And Han Jin's album is all the songs that rank top in the annual singles sales list, and the IQ is high, all of which are above seven points. Every song is eligible to be the title song of the album, and even the B side of the record doesn't have a single garbage song.
The quality of the album is already so high, coupled with the publicity of Sony Records, the aftermath of Han Jin winning the "Grand Slam", and the hype of the charity donation event, the album sold half a million copies on the first day, reaching double platinum sales in one fell swoop.
The high sales volume is really eye-popping, and even Sony Records, which has always had confidence in Han Jin, is not a small surprise. They had prepared 800,000 copies and kept them for a week, but they didn't expect them to be so popular, and more than half of them were sold on the first day.
Sony Records hurriedly notified the factory to work overtime to produce at least another 500,000 copies, so as not to run out of stock at that time.
Han Jin was not intimidated by the shocking sales of the album, he hurriedly asked the Japanese Red Cross Society to send someone to track the sales, and allowed them to transfer the donation directly to the Red Cross account without going through his own level.
The reason why this is so is because if something like a donation is done well, it is a good thing to add glory to yourself and shape your image. But if you break it, you may be ruined.
During the Wenchuan earthquake, there were endless incidents of fraudulent donations, and many celebrities were questioned by the public. Zhang Ziyi was easily mixed into the "International Chapter", but as a result, a fraudulent donation came down, and he immediately broke his muscles and bones, and he still has not recovered his vitality.
Han Jin's "donation" now is even grander than Zhang Ziyi's back then, if there are really some problems at that time, then how high he is standing now, how bad he will fall in the future.
So in order not to get contaminated with these bad things and not to leave people with a handle, Han Jin directly withdrew from the matter and handed it over to a special person to be responsible for this matter. In this way, his reputation is gone, and even if something happens, he can't blame himself.
……
Affected by Han Jin's donation incident, Japanese musicians seemed to wake up from a dream, and immediately began to prepare for charity performances, charity sales, and charity singles to raise funds for refugees in Ethiopia.
It's not too late to make amends.
Although it was a step late now, let Han Jin steal the limelight first, but it was not too late, it was better to be early than late, and it was better to be late than not at all.
So many Japanese brokerage companies and musicians tossed together, and the momentum was huge, and it really occupied a lot of media pages for a while, which made Han Jin's attention immediately decrease a lot.
However, Han Jin has already drunk the head soup, and now there is only a little residue left, so let them grab it if they like it.
The people are also a little dissatisfied with the practice of these musicians, why did you go earlier, now that Han Jin has benefited from doing charity, they have followed suit.
In addition, so many artists are carrying out charity performances, charity sales, charity singles and other banner activities at the same time, so that the people are also a little overwhelmed for a while, so both popularity and influence are far inferior to Han Jin, who was the first to announce donations.
It's called the early bird getting the worm.
The entertainment industry is originally a winner-takes-all ecosystem, and Han Jin can benefit a little earlier than them if he is one step ahead of them.
While Japanese musicians were busy collecting donations for the victims of the disaster in Ethiopia, Han Jin flew back to Hong Kong to attend the upcoming Top Ten Chinese Golden Melody Awards Ceremony, the Top Ten Golden Melody Awards Ceremony, and the Hong Kong Film Awards.
He released a number of albums in Hong Kong last year, starred in a number of films, and released a movie, so all three awards offered him invitations.
The Top Ten Chinese Golden Melody Awards Ceremony and the Top Ten Golden Melody Awards Ceremony have long been determined that Han Jin is the winner, and the Top Ten Chinese Golden Melody Awards Ceremony, he himself won three trophies. The songs written and composed by him won a total of seven, and almost the entire award ceremony was given to Bao Yuaner.
The Top Ten Golden Melody Awards Ceremony was even more exaggerated, with nine songs composed by him. He himself won four trophies, others who sang his songs won five, and only one was not composed by him.
To be honest, when the judges selected this result, they were all surprised, and felt that Han Jin's ability to win the award was too titanium, and he would almost have to win the award if he continued like this.
Everyone had no choice but to re-elect again, but no matter how they chose, Han Jin's songs were always stronger than other musicians. If the award is not given to the same person just because he is the winner, then the principle of fairness and justice of the award ceremony will be lost.
Therefore, although the final result is very shocking, in order to adhere to the principle of fairness and justice, the judges still unanimously agreed to award Han Jin.
Han Jin left Hong Kong in early January to go to Japan to promote movies and make records, and it has been almost a month now.
Quietly out of the airport, Han Jin sat in the car that picked up the airport.
Because he is now the spokesperson of Toyota, Han Jin is very careful in his every move. He used to ride in a Rolls-Royce, and now he has changed to a Toyota car.
"Ah Jin, you are so amazing, you have won so many awards in one go, Grand Slam! You must have blackened the faces of those popular Japanese musicians, right? Agent Li Jin said with a smile.
"How can you say that you are exaggerating?" Han Jin smiled and said, "By the way, these days when I'm not in Hong Kong, nothing happened here, right?" ”
"What else can I do, by the way, Hong Jingbao's "Lucky Star Gaozhao" is about to be released, and I am using you for promotion." Li Jin said with a smile, "Also, a few days ago, everyone was upset about you being bullied in Japan. ”
"Thank you to them." Han Jin smiled, "Is Brother Hong's movie about to be released, just in time for the Spring Festival, presumably the box office must be very good." ”
"Well, this year's new art city launched "Gong Xi Cai", starring Shi Tian, Tan Yilin and a female newcomer Bai Anni, is not the highest-grossing "Best Partner", I don't know if it can still hold the first place at the box office." Li Jin laughed again.
The "Best Partner" trilogy has won the annual box office champion for three consecutive years, but this year, New Arts City did not make this blockbuster movie again. I don't know if the Spring Festival stalls can hold on to the first place at the box office in the face of the onslaught of Golden Harvest's fierce films. r1152
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