Aspirin-related papers, John has already been brewing.

With the addition of fellow physicians, there are now at least a dozen people in the Department of Surgery at Charlotte Hospital, and Professor Wolfler of the Department of Internal Medicine now has a good personal relationship with him, and convincing them to try aspirin is definitely a piece of cake. And with their full cooperation, it only takes a week to allow John to collect enough cases and counts.

All you need to do after that is to fill in the number jù in the paper.

"Of course, you have to pay attention!"

John, who was in a happy mood, blinked his eyes and said with a smile: "Whether it is a physician who sends people directly or a physician who writes to mail samples, it must be emphasized that our product is acetylsalicylic acid, not salicylic acid, and the two are completely different products...... This has to be emphasized, you know? ”

"Uh...... Good. ”

Stunned for a moment, Nicklaus nodded.

Of course, he understood that the two things were different, but he didn't understand why John was putting so much emphasis on them. After all, salicylic acid has also been used by people for hundreds of years, so isn't it good to have a little bit to do with it?

Seeing that Nicklaus and Hoffman were both a little confused, John could only helplessly explain: "Gentlemen, although salicylic acid is very common, don't forget that many doctors believe that it is not harmful to the heart, so we must emphasize this point...... Do you understand? ”

John remembers this very well.

In fact, when acetylsalicylic acid was first manufactured, Bayer's directors were not optimistic about this medicine of the century, and even put it in the cold for a long time. One of the reasons is that because of the damaging effect of salicylic acid on the heart, many doctors are very opposed to using it. Later, after aspirin became available. There are still many doctors who are very opposed to the rapid heartbeat that patients may cause by taking a large amount of drugs in a short period of time, which John naturally tries his best to avoid.

"Understood."

After listening to John's explanation, the two suddenly realized. Nicklaus and Hoffman were not doctors, so they didn't understand a lot of things, but after hearing John's explanation, they naturally knew what was going on.

"If only Ehrlich were here."

Looking at the expressions of the two, John couldn't help but sigh secretly in his heart.

Ehrlich has just completed the onboarding process. It is not possible to participate in such a high-level small meeting for the time being. But John had now made up his mind that he had to bring the bull up as much as he could, at least temporarily as Hoffman's assistant.

But soon, Hoffman asked with a look of understanding: "Mr. Huntelaar, is it for this reason that you named the new drug aspirin?" ”

"Uh...... Of course not! ”

After being slightly stunned, John smiled helplessly.

The name aspirin actually originated from a plant called meadowsweet, which extracts salicylic acid. The reason why John wanted to continue using it was naturally because the name had taken root in John's heart. He doesn't want to adapt to it in the future, and on the other hand, it is naturally for the sake of market competition, as much as possible to block other pharmaceutical companies from wanting to compete in the future.

The concept of aspirin warfare left too much impression on John!

The patent law of this era is not as good as that of later generations, and there are many loopholes that can be exploited, such as the German patent law, which does not recognize the chemical formula patent of a product. Rather, it agrees with the production process patent. In other words, after a drug is invented, other companies just need to find different processes and production methods. Even if the same product is produced, it will still be recognized. Coupled with the huge economic value of aspirin and the struggle between countries, several large countries have been fighting for decades around aspirin......

Before the Germans amended the patent law, in addition to the strict secrecy of the production process, it was naturally the best solution to give it a unique trade name.

Chemical name. The brand name, which is one of the two most important names for a drug.

For later generations, the main way to distinguish an OTC drug is by brand name. For example, cold medicines, maybe they all have the same ingredients, but the brand name has to rely on advertising to reinforce it.

For most of the 19th century. Pharmacists use the scientific names of drugs when they sell them. These chemical names are often complex and difficult to remember. This practice has also been followed by the medical profession, and physicians have been exposed to this name, whether they speak or write, including in new literature. Therefore, when prescribing, even if the doctors do not understand the meaning of these chemical names at all, they must copy them one by one, because only then can the pharmacists catch the medicine according to the prescription!

But later, the advent of an antipyretic analgesic changed a qiē.

Antipyretic ice!

At the beginning of the market, this new drug with strong adverse reactions was aimed at antipyrine, which also had huge side effects, but the Kahler company considered a problem, that is, the preparation process of the new drug has no secrets, and once it is marketed, other companies can copy it, so they came up with a solution, that is, to give the new drug a name that has nothing to do with the chemical name, and is very straightforward and easy to understand - antipyretic ice.

After taking the lead in the market, the registered name of antipyretic ice became the winning weapon of the Kahler company.

Physicians prescribe medicines to patients by the name antipyretic ice, so even if pharmacists know that there are other drugs that are exactly the same, they must strictly follow the prescription. For them, absolute obedience to the doctor's prescription is an unchangeable rule.

It was because of such a name that the Kahler company made a windfall.

So when choosing acetylsalicylic acid as the first product of a pharmaceutical company, John didn't hesitate to name it aspirin!

After hesitating for a moment, John patiently explained to the two of them.

"This ......"

After listening to his explanation, Hoffman and Nicklaus were both stunned, and at the same time looked at their boss with a very strange gaze, as if they had seen aliens in the 19th century!

"Who says bosses don't understand business?"

After figuring out the twists and turns, Nicklaus couldn't help but grin and bared his teeth.

Hoffman also clicked his lips, nodded and sighed, "Yes, this is indeed a very good way...... However, Mr. Huntelaar, I believe that the preparation of acetylsalicylic acid is not so simple, and without your method, it may not be so easy for other companies to make it! ”

In the field of chemistry, Hoffmann is quite experienced.

However, John did not dare to underestimate the people of the 19th century, he shook his head and smiled: "Who can say for sure this kind of thing? I think you also know that Bayer plans to invest millions of marks to build a new real room, with such a large investment, if you want to imitate it, will it be difficult? ”

"Hmm......"

Hearing John say this, Hoffman was silent.

No one knows better than Hoffmann what the strength of Bayer is, there are more than a dozen chemists of the same level as himself, and if he really wants to go all out to develop aspirin, I am afraid it will not take too long to get it out.

Of course, the dye industry is still the most profitable, and whether Bayer is willing to develop the pharmaceutical industry so early is another matter.

"So, we have to be prepared."

After smiling, John began to close the coffin of today's small meeting: "In order not to be caught off guard by then, we must do a few things in the last three months!" ”

"First of all, we have to find enough physicians who are willing to use aspirin."

After taking a deep breath, John continued: "Secondly, be prepared to advertise on a large scale, and finally, although the new drug has not yet been marketed, it is impossible to judge how it will sell, but you have all seen the effect of aspirin, and it will definitely sell very well, and I have full confidence in that!" So...... Mr. Nicklaus, throw away your traditional management philosophy and let the workers start producing aspirin at full capacity, store it, and in the future they will be shipped ......out quickly." (To be continued......