Regarding the promotion of aspirin after it is launched, advertising must be played, after all, for people in this era, the most important way to know a drug is through advertising.

In this day and age, there is no prescription drug that cannot be advertised in the mass media.

In fact, in John's memory, the 19th century pharmaceutical manufacturers were the most unscrupulous businessmen in the world, they would have no scruples about bringing drugs to the market that had never been tested on animals and humans, and then desperately exaggerating the efficacy of the drugs without any scruples, even if it was just a small painkiller, could boast of treating rheumatism, heart disease, meningitis, cancer, and even abnormal vaginal discharge!

The European market is flooded with a variety of drugs that are extremely ineffective or have extremely adverse effects.

This is still relatively standardized Europe, if you go to John's "motherland" to take a look, its chaos is even more jaw-dropping, the so-called "secret medicine" occupies almost all the rural markets and most of the urban markets!

To this day, John remembers an ad in the New York Times:

Lydia Pincaham's herbal mixture

Tried and tested

Cure all gynecological diseases, stubborn diseases and disorders

Relieve the pain, adjust the blood of the manager, take the young woman into the good age, and help the deceased woman of Shaohua to return to the woman's way. Strengthen the function of the lower back organs, and reduce the hard work of standing at home, in the store and in the factory all year round.

Abnormal vaginal discharge, gynecological inflammation, uterine ulcer, uterine malposition, this mixture has an effect. In this regard, there are women everywhere who are willing to come forward to confirm it, and regular doctors often recommend this mixture.

All medicines are available from the outlets for $1 per bottle.

Mrs. Pincam will be mailing the Health Guide. Mail Order Address: ......, Massachusetts

……

Does this sound familiar?

It is difficult to say whether the advertisements that frequently appeared on major TV stations in the lowest rating stage in later generations were learned from Europe and the United States more than 100 years ago. Including the free gift of the "Health Guide", John often received it on the overpass in his previous life, which is basically the materials of major private hospitals in Beijing to promote andrology and obstetrics and gynecology...... (Okay, this is my excerpt, but I really admire the god of translation, the advertising in the United States more than a hundred years ago has translated the taste of my Celestial Empire)

This is this small-town American woman named Lydia Pincam. With only an unknown herbal mixture, he used powerful advertising to raid the American rural market, and soon became one of the first millionaires in the United States! And as she earned more and more money, Ms. Pincam was not content to fool the illiterate and discerning rural women, and set her sights on the big cities, and in the process, the New York Times, one of the most important accomplices.

On those magical little bottles, Ms. Pinckham's radiant face was printed, like that of a young girl.

But the women who were suffering from the disease didn't know it. Ms. Pinkam had died of illness a few years earlier, and her miracle medicine could not save her, while her partners continued to make money in her name and in various newspapers and magazines......

So in any case, it is impossible for John to give up advertising, which is the fastest way to promote.

But......

After smiling, John said seriously, "Mr. Nicklaus, I need you to do something in the next month!" “

"What's the matter?"

Nicklaus was slightly stunned, and his expression quickly became serious.

As the General Manager of Heinz Pharmaceuticals. Nicklaus is now well aware of one thing, although the elder Huntelaar is still looking for more partners. Trying to find more supporters for the company in Germany, but for now, John still owns 90% of the shares and is an out-and-out big boss, so no matter how ignorant the kid in front of him is in business, the other party's orders are still not something he can disobey!

"Gather as much information as you can about hospitals or doctors!"

Raised eyebrows. John said in a deep voice: "I don't care whether you investigate it yourself or ask you to buy it, in short, within a month, I hope you can find the mailing addresses of at least three hundred German doctors...... And these three hundred doctors must cover the major cities of Germany! “

"Three hundred? All of Germany? ”

After listening to John's request, Nicklauston was dumbfounded.

Since he dared to take over the position of manager of a company with obvious pharmaceutical goals. It's certainly impossible for Nicklaus not to understand how much the company needs physician resources. But he still found it difficult to understand John's sudden request.

Heinz Pharmaceuticals, the first product is not on the market yet!

The contact information of 300 doctors in Germany is not very difficult to talk about seriously, but it requires Heinz Pharmaceutical to develop new drugs little by little in the process of promoting new drugs, how can it be obtained within a month? What's more, John asked for coverage of the whole of Germany, which was too difficult for the current transportation and communication conditions!

"That's right, three hundred, all of Germany!"

Facing the stunned gazes of the others, John nodded with great certainty: "In addition, in addition to Germany itself, I hope that you can conduct it at the same time in the four countries of England, France, Italy and Austria at the same time, and find the contact information of at least a hundred doctors...... As I said earlier, no matter what method you use, I can provide enough funds to support it! ”

"Goo-dong!"

Nicklaus' throat throbbed as his throat suddenly became a little dry.

Although the process will be a little difficult, Nicklaus does not think that it will cost much to find the contact information of these hundreds of doctors, after all, to be able to impress old Huntelaar to achieve this position, his network must be quite extensive. For a few thousand marks, you can naturally ask someone to get these materials. But what Nicklaus doesn't understand is, what does John want the contact information of these physicians to do? Can't you let the people in charge of sales go to the door one by one?

How is that possible?!

After swallowing a few mouthfuls of spit, Nicklaus finally decided to ask, "Sir, may I ask what you are going to do after you let us find the contact information of these doctors?" “

"Of course, I'm giving them samples to use!"

With a raised brow, John replied lightly.

Just when Nicklaus's mouth was a little dry, John secretly laughed.

The new profession of medical representative, John has not planned to let him appear in advance, after all, their cost is too high for the current Heinz Pharmaceutical, and to be honest, a large part of the existence of medical representatives is due to the fierce competition in the market, as long as there is John, the "black hand" behind it, there are no competitors of Heinz Pharmaceutical in this era, and they naturally have no need for that at all.

What he wants to do is to follow the trajectory of Bayer's success in history.

In real history, Bayer has mailed aspirin samples to hundreds of physicians for use, free of charge, and with very attentive service. And it is precisely because of this genius that aspirin has developed rapidly in the first year after entering the market, not only receiving countless praises, and sales have increased significantly, but also more than 100 papers about it have popped up at once......

Perhaps compared to the fact that there were tens of thousands of papers on aspirin a year in later generations, more than 100 papers seem very inconspicuous, but John, who has traveled more than ten years ago, knows very well what more than 100 papers in this era mean! You know, how many doctors in this era have the ability and the mind to write papers? The number of more than a hundred articles can fully explain the influence of aspirin.

Such a good pattern, of course, John can't let it go!

So without waiting for Nicklaus to react, John just paused for a moment and continued: "Gentlemen, as I once said, there is no doubt about the performance of our products, so in the next two months, I will rely on the doctors at Charlotte Hospital to collect enough cases and publish at least two papers, and your job is to make sure that our products can be delivered to every doctor who sees the papers, or who you find......" (To be continued......