Text-only online reading, the domain name of this site, mobile phone synchronous reading, please visit

The reason why Han Jin took the "Hong Kong Times" is because it is an out-and-out far-right newspaper, very close to the Taiwanese side, and receives millions of Hong Kong dollars in sponsorship from Taiwan's Ministry of Culture every year.

In addition to this reason, the Hong Kong Times is also the weakest of the three far-right media outlets, with a circulation of less than 20,000 copies and only 20 employees at the top and bottom of the newspaper.

Han Jin wants to make an example of the monkey, and the Hong Kong Times is the best choice.

If "Overseas Chinese Business Daily", "New Daily", as well as "Sing Tao Daily" and "Oriental Daily" still don't know how to converge when they see this, Han Jin will tell them why the flowers are so red.

"Jin Shao, you said yesterday that you want to run our own newspaper." Yu Zheng said, "After digging them up, let them start preparing?" ”

"Yes." Han Jin nodded and smiled, "Of course, otherwise what am I going to do with a bunch of idlers?" ”

"So what is the style of the newspaper? Is it entertaining like Oriental Daily, or rigorous and objective like Ming Pao, or politically distinct like Ta Kung Pao? Yu Zheng asked curiously.

Hong Kong's media industry is very developed, and at most there are 30 newspapers a day in such a city, and even now there are as many as 20 newspapers.

Because the competition is fierce, over time, each newspaper has developed its own unique characteristics. For example, "Ming Pao" is characterized by serialization of novels and editorials; The Oriental Daily is characterized by its outstanding entertainment, especially the entertainment edition, which usually has salty and wet jokes and beautiful swimsuit beauties; Ta Kung Pao is characterized by its distinctly political overtones......

"The style should still highlight entertainment and practicality." Han Jin said.

"I understand entertainment, but what do you mean by practicality?" Yu Zheng asked suspiciously.

Han Jin smiled, "Newspapers provide information to people, but have you noticed that there is a lot of news in newspapers, but in fact, it may not be what people like to read." In particular, Hong Kong people are more practical and prefer to care about things that are close at hand, and they don't really care about whether there is a famine in Africa or whether a volcanic eruption in South America has not erupted. That's why I want to launch a newspaper that is closely related to people's lives, so that everyone can find useful information in the newspaper. ”

"Uh......" Yu Zheng shook his head, feeling still a little confused, "Jin Shao, what kind of newspaper are yours?" ”

"It's a classified newspaper." Han Jin said.

Yu Zheng was stunned, "A newspaper that only advertises?!" Will anyone buy it? ”

Han Jin smiled, "We can distribute it for free." ”

"If it's free, then we're too much of a loss, right?" Yu Zheng said in surprise.

At this stage, newspapers such as Oriental Daily and Sing Tao Daily, which have a circulation of more than 100,000 copies, may reduce the cost of a single newspaper to about eight cents.

Newspapers such as the Hong Kong Times and The New Newspaper that sell less than 20,000 copies may cost as much as two to five per piece. Now the price of a newspaper is 5 a piece, so the "Hong Kong Times" is really dismal now, no wonder it will take Taiwan's aid so seriously.

And if Han Jin wants to distribute the newspaper for free, even if the circulation of each issue exceeds 100,000 copies, the cost will be as high as 80,000 Hong Kong dollars. If it is issued three times a week, it will be 240,000 Hong Kong dollars per week, and 1 million Hong Kong dollars a month. That's a loss of 12 million Hong Kong dollars a year.

"No, we still have advertising revenue." Han Jin said with a smile, "An ordinary job advertisement only costs ten yuan per issue, so that everyone can afford to advertise." ”

"You can post an ad for ten yuan?!" Yu Zheng's eyes almost came out.

If you pay 10 yuan for an advertisement, even if the layout is densely arranged, if there are 200 pieces of information on one page, it will only be 2,000 Hong Kong dollars, and the 16th page is only 30,000 yuan, which is still a long way from the cost of 80,000 Hong Kong dollars.

"There is little strength, even so, we are still losing." Yu Zheng calculated an account for Han Jin, "It's 50,000 yuan." ”

"Well, don't worry, I'm talking about ten yuan an advertisement, which is the cheapest kind, just one sentence, just like this kind of 'this hotel is looking for employees, including food and accommodation, phone xxxxxxx', the more words you need to add more money, and if you want to recruit workers quickly, so that people can see the advertisement at a glance, when you need to use red prominent fonts, you need to add another part of the money......" Han Jin gushed endlessly.

In the past life, classified information newspapers were a must for everyone who came to the big city to find a job for the first time. And there are often second-hand items transfer, Jiwu rental and other sections, Han Jin was looking for a house to move, relying on this classified information newspaper, I feel more reliable than those real estate agents.

However, although Hong Kong has a well-developed newspaper industry, there are no special classified information newspapers, only sandwich advertisements that are sandwiched into the newspaper and sold together. The kind of sandwich advertising is not very extensive, and the advertising price is relatively expensive, not many people are willing to spend money on advertising. That's why Han Jin wanted to fill this gap and publish Hong Kong's first dedicated classified information newspaper.

Yu Zheng couldn't help but be a little stunned when he heard him talk so endlessly. Han Jin's idea is simply too detailed, how many sections a classified information newspaper should be divided into, how to typeset, and how to charge, he has a clear idea. Obviously, he has really been thinking about this for a long time.

"Well, in this way, is it possible to guarantee that you will not lose money?" Han Jin asked with a smile.

Yu Zheng nodded, if it was according to Han Jin's idea, it seemed that it could indeed be satisfied without losing money. But publishing a newspaper is not the goal of not losing money, and even for the current Han Jin and Yongsheng, making money is not the main purpose.

Now I get involved in the media, the purpose is to let myself have the right to speak. How can a simple classified information newspaper bring the right to speak?!

The reason why a newspaper can bring the right to speak is that a news report is biased, and sometimes the angle of the report can lead to completely opposite conclusions. If any readers agree with this report, it means that the newspaper has its own right to speak; Second, newspapers generally have columns with professional writers commenting on current events. This comment is as much the opinion of the writer as it is of the newspaper. If the column review is recognized, it brings the newspaper its own right to speak.

But now Han Jin wants to issue a classified information newspaper, which is simply an advertisement, how can he ensure his right to speak? ! r1152

The fastest update, no pop-up window to read please.