Chapter 662: Free Newspaper
Yu Zheng told Han Jin about his concerns, "Jin Shao, if it is really free to publish, it is better to publish a newspaper with distinctive personalities like "Ming Pao" and "Ta Kung Pao". +◆ Top + ◆ Point + ◆ Small + ◆ Say, free distribution can guarantee its sales, and a distinctive report can guarantee our right to speak. ”
Han Jin smiled, "Your opinion is indeed very reasonable, but if we publish comprehensive newspapers for free, it will be equivalent to subverting the rules of the entire Hong Kong newspaper industry, and it is equivalent to going against the entire Hong Kong media. ”
With Han Jin's current financial resources, he can completely engage in free distribution, even if he loses more than 10 million a year, there is no problem. But other newspapers in Hong Kong do not have the confidence he has, and if they really play free distribution like him, many newspapers may collapse.
The so-called smashing people's jobs is like killing their parents, which is an enmity that does not share the sky. If Han Jin is to publish newspapers for free, these media in Hong Kong will definitely hate Han Jin to death, and they are afraid that they will all fire at him when the time comes. It is estimated that even the old man Jin Yong, who has always been upright and upright, will not support him.
Just like 360, the advocate of free antivirus software in later generations, announced that its antivirus software would be free forever, which made the antivirus software vendors at that time miserable. Of course, several major antivirus software vendors have joined forces to fight back, which has also made 360 really suffer a lot, and now there are negative news that has been broken out every three or five times.
Han Jin wants to have his own voice, but he doesn't want to become the enemy of the whole Hong Kong press.
Yu Zheng heard him say this, and also figured out this truth, and couldn't help but be a little embarrassed, "Jin Shao, I'm sorry, I was negligent." ”
"No need to apologize. I know you're doing it for the good of the company. Han Jin smiled and said, "What you said is actually not bad, relying on classified newspapers alone can't get the right to speak we want, so I just said that it is an entertaining and practical newspaper." ”
"Our company is a film and television company, and the last thing we lack is the news of celebrities. And what is most lacking is the exposure of celebrities. Our newspaper is just the right place to help us solve this problem. Han Jin said again.
"Ah, I see, Jin Shao, you want to create a free newspaper with both advertising and entertainment news." Yu Zheng clapped his hands and said.
Han Jin smiled, "That's right, in the future, we will be responsible for reporting our stars, and we don't need to report in large texts, we try to use pictures and beautiful pictures." In this way, people can take it out and read it when they take the bus or subway, and they don't have to worry about the words being too small and they will be dazzled. ”
"But if our celebrities are lined up with a bunch of small advertisements for venereal diseases, it seems to be very detrimental to the image of our stars." Yu Zheng thought about it and said again.
Advertising is the best embodiment of a star's current status, you can blow it to the top, what "superstar", "Asian superstar", "popular movie star", just look at the advertisement endorsed by this star to know the roots.
If most of the endorsements are unknown small brands produced by the urban-rural interface, then even if this star is popular, it will be limited. And if the endorsers are Louie. Vuitton, Chanel, Burberry and other big brands. Even if people have not had a low low-key exposure rate in recent years, the topic is not enough. But that status is still there.
If celebrity news and STD advertisements are lined together, even if the celebrity does not endorse this kind of medical advertisement, it is still tired of panic when the reader sees it, which is also an invisible harm to the celebrity.
"Of course, it can't be so typeset, entertainment news is a section, and classified information advertising is a copyright." Han Jin said with a smile. "Entertainment news is the main thing, and classified ads are just to make a little bit of money."
When Yu Zheng heard this, he smiled and nodded, "If that's the case, it's no problem, there is less energy." ”
"Then go and poach the people from the Hong Kong Times and tell them to double their salaries. Whoever can pull in one person will be rewarded with 10,000 yuan. Han Jin said.
Yu Zheng smiled and nodded, if this is the case, I am afraid that those editors will rush to lead the team over. If you bring in one person and reward 10,000 yuan, won't you bring in ten people and reward 100,000 yuan? This amount of money is also quite a lot of money for the newspaper editor.
"Okay, Jin Shao, wait for my good news." Yu Zheng said with a smile, and then walked out.
As soon as Yu Zheng left with his front foot, Wang Jing came in with his back foot, "Ah Jin, are you looking for me?" ”
"Yes, sit, sit." Han Jin smiled and nodded, "How about it, have you set a date, when will "Royal Senior Sister" be released?" ”
"It's the end of the week." Wang Jing said with a smile, "By the way, the midnight premiere, you can also attend." ”
"Me?! Okay, but I'm riddled with negative scandals right now, and you're not afraid of being implicated by me then. Han Jin said with a smile.
"Alas, those media are really tasteless, and they are ruthless when they turn their faces. Our Yongsheng is also good to them, send money every month, give gifts every time at the press conference, and please eat and drink, but I didn't expect it to be all fucking white-eyed wolves! The more Wang Jing spoke, the more angry he became, and he couldn't help but scold, "Ah Jin, don't pay attention to those news, reporters are like this, the more you care about them, the happier they are, and their hearts are dark." ”
"Yes, you're right." Han Jin smiled and said, "By the way, what are you going to shoot in the next drama, do you have an idea?" ”
"I want to make a romantic comedy in the next play, telling the story of three men with love problems and picking up girls, and I have already drawn up the outline." Wang Jing said, "This is a small-budget movie, with an investment of only three or four million, if it is shot quickly, it can be completed in a month, and it will be released in time for the summer vacation." You also know that this kind of film is the most popular in the summer file. ”
Han Jin smiled, "Let's put your romantic comedy on the go first, there is a new drama I want you to direct." ”
Wang Jing blinked, "If you have any good ideas, let's hear about them." ”
He knows that Han Jin is also a very good screenwriter, "Color is Empty", "Royal Senior Sister", "Stealing the Sky Project", "Why Have Me", etc., were all conceived by him.
"Well, you must like the genre of this film, it's a gambling movie." Han Jin said with a smile.
"Gambling films?!" Wang Jing was stunned for a moment, and couldn't help but smile, he really likes to make gambling movies. wrote the TV series "King of a Thousand Kings" in the TVB era, and the first drama he filmed when he entered the film industry was "A Thousand Kings Fighting a Thousand Tyrants", which is always inseparable from gambling.
"That's right, it's a gambling movie." Han Jin nodded, "This story is like this......" (To be continued......)
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