Incheon, South Korea, Daewoo Group headquarters

"Welcome to the Saturn Motor Company to Incheon, but I like to open the window and say bright words, the friendship of the landlord is to be exhausted, but it has to be ranked after the sale, Daewoo Group has decided to withdraw from the North American auto market, so it wants to sell the new factory in Alabama to recoup the funds, so as to solve the overdue debt, so, any offer less than 500 million US dollars, do not have to submit!"

South Korea's Daewoo Group President Jin Yuzhong's Korean opening remarks are obviously not polite at all, Saturn Motors is the fifth wave of buyers he received, but unfortunately the first four waves of buyers in the automobile manufacturing industry are far larger and more prestigious than the newly listed Saturn Motors, so no matter how capable Jin Yuzhong is, in the eyes of others, he is just a rookie in the automobile manufacturing industry, or a loser who is ready to quit, so whether it is Toyota, Honda or the three major companies in North America, they really don't take this entrepreneur known as the miracle maker of South Korea too seriously.

On the one hand, Shinhan Motors, the predecessor of Daewoo Motors, was a joint venture between Daewoo Group and General Motors, on the other hand, GM was apprehensive about the losses caused by the sale of Shinhan Motors, and the corporate culture of Koreans is obviously not in the same pot as that of North American blue-collar workers……

"Mr. Kim, the offer of $500 million is definitely unrealistic, it is true that you spent nearly $800 million when you invested five years ago, but depreciation alone is a lot of money in five years, and judging from the capacity and scale of Daewoo Automobile's factory in Alabama, even now, it will not take $500 million to rebuild a brand new manufacturing plant of the same size...... I'm Jill Lexton, CEO of Saturn Motors, and I hope my candor doesn't offend your dignity as a miracle maker in Incheon! ”

When he understood the opening words translated by the translator, the red-haired witch's American English was spoken quickly and urgently, like a storm, without leaving any affection for the negotiation opponent on the other side of the conference table, Jiang Yelin, who was sitting in the main seat of the away team, had to smile and start the round, "Mr. Kim, Jill is a mother of two children, you can understand her eagerness to put down her baby and fly thousands of miles away to Incheon, South Korea to talk about this business, if you are offended, I sincerely apologize to you on behalf of Saturn Automobile......"

Although the two sides of the negotiation are equipped with Korean and English translators, it is obvious that Jin Yuzhong's English level is good, whether it is Jill Lexton's words or Jiang Yelin's English that has slowed down the speed The 63-year-old head of Daewoo Group can understand it very clearly, and his previous opening remarks were Korean, and then the translator interpreted it into English at the same time, so Jiang Yelin was worried that the other party could not understand English was actually completely overwhelmed.

"Noproblem, we're here to negotiate, not to quarrel, are we? To be honest, I always feel that my energy is lacking when I get older recently, if only a few years ago, my English is still very good......" Kim Woo-jung's words are also fluent in English, and the Daewoo Group translator on the side doesn't know whether he should translate into Korean so that the executives of the Daewoo Group's negotiation team can understand, or simply don't speak to test the E-text level of the executives of the international group!

"Mr. Kim, although this is the first time for the two parties to meet, you can fully see the sincerity of our acquisition of your company's Alabama manufacturing plant, based on the financial figures you provided and the assessment of the accounting firm we have commissioned, we believe that the North American Daewoo manufacturing plant in Alabama, at present, we can only make an offer of 350 million US dollars, because there are 3,200 workers who need to be severed, and according to the agreement signed between Daewoo Motor North America and the local labor union, we need to provide 6 months' salary as severance expenses, The high wages of blue-collar auto workers in North America are a historical practice, and this severance fee alone is as high as $80 million, so our actual purchase price is $430 million, which should reflect the value of North American Daewoo and protect the interests of both parties. ”

On behalf of Saturn Motors is the newly appointed female CEO Jill Lexton, of course, this time her tirade slowed down the speed and rhythm of speech, on the one hand, it is convenient for the other party to translate in time, on the other hand, it is also a kind of humble low profile, just now Mr. Jin has tactfully reminded that negotiation is not a quarrel, and peace of mind is the basis for a win-win situation.

"Well, Ms. Lexton, the CEO of the contemptible Daewoo Group, Kim Sang-jun, please greet your two little babies for me, throw down the baby and fly over thousands of miles away to negotiate, I appreciate the diligence of your strong women, in our South Korea, men go out to earn money to support their families, and women should take care of their children at home to do a good job in logistics, is it understandable, now it is Wata's father who is taking children at your house? Doesn't Mr. Lexton have to work? ”

This time it was not Kim Woo-jung, the helmsman of Daewoo Group, who spoke this time, but his deputy, Kim Sang-jun, CEO of Daewoo Group, 42-year-old Kim Sang-jun joined Daewoo Company after graduating from Yale Business School, and worked hard all the way to follow Kim Woo-jung through the company's rapid development in the 7 and 80s, and won the trust of Kim Woo-jung, it is rumored that CEO Kim Sang-jun is the child of the chairman's outer room, of course, neither Kim Woo-jung nor Kim Sang-jun has officially admitted that one of Kim Woo-jung's two children became a parliamentarian in politics, One is a senior lawyer, and the family business doesn't look like it has a suitable successor, and maybe, Daewoo Group will really have to hand over to Kim Sang-jun in the future.

"Mr. Kim Sang-kun, thank you for your greetings and concern for my family, but I don't think everyone has flown here all the way back to discuss their family history or private affairs, are you right? We quote $350 million, and single-handedly bear the cost of employee severance and sweeping, hoping to get a positive response from you......" Jill Lexton was serious, with a slight dissatisfaction in her tone, in her opinion, the bunch of Korean men opposite didn't look good, except for the age difference, it was impossible to tell who was who, such as this Kim Sang-jun, who looks at least eight points like Kim Woo-jung's son!

Hearing this, Kim Sang-jun shrugged his shoulders helplessly, turned his head and whispered something in Korean in the ear of the helm of the Daewoo Group sitting in the center, Jin Yujun frowned and pursed his lips, shook his head, and Kim Sang-jun turned around and said, "It's a pity, everyone from Saturn Motors, the offer of 350 million is too far from our bottom line, unless you make concessions, there is no need for negotiations to continue, our chairman doesn't like that kind of negotiation method like cutting sausages." Our bottom line is $500 million, which is below this price, which is unacceptable! ”

"Negotiation is an opportunity for both parties to deepen understanding and communication, similar to less than 500 million US dollars not to talk about, there is no logic, just because Daewoo Group has 500 million US dollars of corporate bonds due to need to pay the principal and interest, this burden can be passed on to the acquirer, right, if you say as much as you want, then do you still need to negotiate? That's an ultimatum, isn't it? The red-haired witch Jill Lexton is sharp-tongued and articulate, and her words are polite and courteous, with a hint of grievance and innocence, and the baby-faced CEO spreads his eyes wide and spreads his hands, as if he occupies the commanding heights of justice.

"Joke, if it weren't for the fact that $500 million in three-year corporate bonds would have been sold for $500 million, the factory we built with an investment of $800 million might have been sold for $500 million? Ms. Lexton, we Koreans have one thing to say, Daewoo Group cherishes the friendship it concluded with American friends, especially General Motors, but this cannot be based on harming the interests of Daewoo Group, 500 million US dollars is the bottom line, below this price, I think it is difficult for us to reach an agreement...... "Kim Sang-jun is obviously also a veteran negotiator, and he will not retreat an inch at all.

The conference room fell into a cold scene for a while, Jiang Yelin sat in the center and did not speak, only looked at his confidant Favorite Female CEO's cousin, and Jin Yuzhong on the opposite side simply muttered a series of Korean, stood up and said that he was out of company, and actually walked away like this, and the other members of the negotiation team of Daewoo Group hurriedly stood up and rushed to chase after their chairman and left the conference room, making everyone on Saturn Motor's side dumbfounded!

"Chairman, I heard the other party say just now that we should sober up in the conference room before continuing to negotiate......" The beautiful translator who was temporarily hired from the business center of the big hotel where she stayed reported in a low voice.

"Joke, hang us for a while? That's rude, isn't it? Chairman, I think let's withdraw first, the other party has no sincerity to negotiate at all......" Jill Lexton's temper suddenly came up, and now I really think about the newly weaned second child in the family, the girl didn't see herself for a day and cried non-stop, it's been two days and I don't know how the nanny is going!

"It's just a big deal, let's go back for lunch first, and come back in the afternoon, if we can't talk about it and provoke me, I'll even buy Daewoo Group for him!" Jiang Yelin snorted in his nose, got up and took his team away, and the negotiations on the first day obviously broke up unhappily.

Daewoo Group Headquarters, Chairman's Office

"Is this Saturn Automobile Company reliable? 350 million is close to our bottom line, why can the other party be so accurate? Jin Xiangjun, who was standing on the side of the sofa, said to himself with a look of hesitation, Jin Yuzhong, who was sitting on the sofa, frowned slightly, and turned his eyes to another member of the negotiation team, Jin Nantian, president and CEO of North American Daewoo Motors, "Nantian, has this Saturn Automobile been in contact with you before?" Don't be our financial figures, people have already found out clearly, right? ”

"Chairman, I only learned today that Saturn Motors has also joined the ranks of acquiring the Daewoo factory in North America, and I have not heard the news at all, let alone dealt with it before...... However, when it comes to the reserve price of 500 million US dollars, Toyota and Honda do not hold us at all, and the two most profitable car companies are only willing to pay 300 million US dollars...... Although they are robbing by fire, the red-haired woman is right, it will not cost $500 million to rebuild a factory with an annual output of 150,000 vehicles...... What's more, our current production capacity has not even reached 100,000 vehicles...... "Jin Nantian has completely wiped himself out.