Toyota City, Aichi Prefecture, island country, Toyota Headquarters Building, Chairman's Office

"Darang, what's the news on the Incheon front? Daewoo Group's Kim Woo-jung still insists on the price of $500 million? Toyota's chairman Toyoda Ichiro knocked on the armrest of the leather sofa, obviously with a hint of anxiety, two years ago Zhang Ichiro ceded the position of president of Toyota Motor to his younger brother Toyota Tatsuro, and he only retained the title of director and president, but anyone with a discerning eye knows that Tatsuro as a younger brother is just a transitional figure, and Zhang Ichiro is more optimistic about Okuda Shuo, who is the CEO of Toyota, that is, the guy who is now leading the team to Incheon to negotiate with Daewoo Group.

"President, things are indeed a bit difficult to do, you know that Daewoo Group has developed very fast in recent years, of course Daewoo Automobile is not worth mentioning, but the entire Daewoo Group has now acquired more than 200 enterprises and factories, and the total assets are almost twice as much as our Toyota Motors, President Kim's temper is all self-respecting and none-respectful, I think Osang may not be effective in negotiations with Incheon this time, if it was placed 5 years ago, Daewoo Group's asking price of 500 million US dollars is really not expensive, but at this time and that time, Now the North American auto market environment is sluggish, in addition to us and Honda barely maintain profits, Nissan, Mazda and American manufacturers are losing money continuously, at this time cash is king, if there is 500 million US dollars, we might as well build a new factory ourselves, the cost is at most 350 million! ”

Toyota Tatsuro is the second son of Kiichiro Toyota, and the eldest son Zhang Ichiro is obviously much better than this younger brother, the entire 80s is almost the big era when Toyota Ichiro led Toyota Ichiro, but although Zhang Ichiro's health has been good, after all, he is also a 68-year-old man, so last year he began to let his younger brother take over as the president of Toyota, and he retired as the president of the board of directors, in fact, Toyota is still in charge, it is still Zhang Ichiro, although his younger brother Dalang studied MBA at New York University in the United States, However, all aspects of ability are relatively modest, and Toyota does not dare to hand it over to Dalang like this.

"Okuda-kun has set a policy before departure, the offer of more than 350 million is absolutely unacceptable, we have no shortage of production capacity in North America, this time Toyota wants to acquire Daewoo North America, the purpose is to plan for the future, and the main thing is not to let the Daewoo North American factory fall into the hands of Honda or the three major North American automakers, speaking of which, General Motors originally had a joint venture with Daewoo Group to build an automobile factory, that Shinhan Automobile is not? This time, maybe GM will be the big boss again? $500 million? Joke, $300 million is an offer for the sake of everyone being a yellow-skinned Asian manufacturer! ”

The gray-haired Zhang Ichiro tapped his fingers on the armrest of the sofa, and his words were not so much talking to himself, but rather mentioning his younger brother, Tatsuro's temperament is too soft, and he can't have the upper hand in front of the strong CEO Okuda Shuo, and it may be reluctant to defend the Toyota family, let alone control the unruly foreign elites of Okuda and Uchiyama!

"President, Honda and Nissan will not desperately want to take down the North American Daewoo plant, to say that Jin Nantian that kid, General Motors background - background, in the construction of the Alabama plant is a bloody investment, the proportion of automated industrial machine configuration is the highest among all automobile manufacturers, although the investment in fixed assets is large, but in the future human capital can save a lot of costs, and labor cost is the most critical and largest cost expenditure in the automobile manufacturing industry, if the labor cost of the three major North American automakers is the same as oursWe can't win the wars of the future! ”

Toyota Tatsuro is self-aware, his brother Toyoda Zhang Ichiro is not as good as his uncle Eiji, who has been in charge of Toyota for 15 years, but he also led Toyota to continue to drive in the fast lane during the ten years from 82 to 92, not to mention that he is too far worse than his uncle Eiji, but he is also far worse than his brother Zhang Ichiro, and now he is the president of Toyota Motor, but it is just a posture used by the Toyota family to suppress and control foreign directors, such as CEO Okuda Shuo and Vice President Uchiyamada Takeshi.

"General Motors did not bid for Daewoo Motors this time, Ford and Chrysler intervened, and the newly listed Saturn Motors under General Motors, the net worth of 1 yuan actually fried the stock price above 4 US dollars, I want to see how long the soap bubbles of Saturn cars can blow......" The head of the Toyota family changed his thinking quickly, and the younger brother of Toyota Dalang was a little unable to keep up with the posture in front of his brother, and after hesitating for a while, Toyota Dalang said in a whisper, "President, In fact, this Saturn car seems to be our most powerful competitor in the North American market, although he has an annual output of only 150,000 cars, but the ex-factory price of a single car is more than 28,000 US dollars. ”

"What you said is true on the surface, but the Saturn Motors guys are mixed up with the unwilling people in General Motors, it took 7 years to build a new factory and put it into production, and the production capacity is also ridiculously weak, I think General Motors took the opportunity of the Saturn Motors IPO to withdraw, that Merrill Lynch Securities is not the largest brokerage in the United States, and there is a way to get the issue price per share to 3 US dollars, I thought Merrill Lynch Securities would plant a big heel on this Saturn Automobile, now look, At least in the short term, the stock price and market value of Saturn Motors will not collapse, aren't they clamoring to increase production capacity? I'd like Saturn to buy the Daewoo factory in North America at a high price......"

Toyota's words made his younger brother a little confused, and he couldn't help asking, "Saturn Motors is subject to insufficient production capacity, and the threat to us in the North American market is small. ”

"You don't understand, Saturn Motors is now a small nouveau riche, what to say that the production capacity of the year will be doubled, even we Toyota in North America can not do it, not to mention their small young brand under General Motors, if the production and sales of Saturn Motors this year are still 150,000 units, at least this company because of its better positioning, it is certain that it will continue to maintain profitability by the end of the year like last year, but once it is burdened with the North American Daewoo, the depreciation of assets alone can eat up the original annual profits of Saturn Motors, It is estimated that it will be the end of the year for the newly taken over South Korean production lines and workers, whether they are dismissed and reorganized, and so on, to officially produce the Saturn series of cars......

Doubling production and sales is estimated to be believed only by the hot-headed nouveau riche on Wall Street...... I'm not afraid that Saturn will increase its production capacity and expand its scale, but I'm afraid that it will move forward steadily to maintain profitability, and once there is a loss, there will be a collapse from market value to dividends, and then it will ...... I'll have my own plans then! Toyoda Zhang Ichiro glanced at his younger brother and did not tell what he was thinking.

"President, do you mean that you want to buy Saturn Motors? The company's stock price completely exceeds the fundamentals, the stock prices of the three major North American automakers have fallen below net assets, and the stock price of Saturn Motors is four times its net assets. "Since Tatsuro Toyoda became the president of Toyota, he has actually worked very hard, at least he doesn't want to live under the aura of his uncle and eldest brother all the time.

"I'd like to buy the big three car manufacturers in North America, but can the Americans say yes? Don't look at people who have lost money for three years, but there are Wall Street and American consortiums to provide financing and loans, as long as the market share is still in the hands of others, it is a matter of minutes for the salted fish to turn over, and everyone is doing things to dig corners, but General Motors, Ford Motor and Chrysler are far from being acquired in at least three to five years, and the listing of Saturn Motors is an attempt by General Motors to transform. Maybe GM's other brands will also be spun off and listed, and then we will have a chance to eat them in the future! ”

Toyota Zhang Ichiro's appetite is obviously not small, listening to Toyota Tatsuro blinked his eyes and felt a little stunned, at the end, he finally held back a sentence and said, "President, even the Saturn car has not been done at this time, what to say about the acquisition of other brands of General Motors is not a castle in the air, I think Okuda-kun is a bit of an inevitable posture this time, if Daewoo Group gives in, will the 350 million to 380 million US dollars be reached?" Are we really going to buy Daewoo?! ”

"Actually, you don't know, Dalang, the authorization I gave Okuda is no more than 480 million to win...... Even if the North American Daewoo factory is under air control, it will be of great help to our performance in the North American market, Daewoo Motor's market share of 100,000 units, you say that in the price of 15,000 US dollars per car, who else can compete with our Toyota? The words of the head of the Toyota family surprised Tatsuro again, and he asked anxiously,

"At the preparation meeting before departure, didn't you say that the reserve price did not exceed 380 million? Why did you add another 100 million all of a sudden, big brother, I'm also the president of Toyota, you can't keep me in the dark every time, right?! Tatsuro Toyoda was obviously a little dissatisfied with his eldest brother's elbow, and his trust in Okuda and Uchiyama seemed to be above him.

"I don't get tired of cheating, if I can win the best for 300 million US dollars, but I think Daewoo Group is likely to be in the second round of public bidding, in that case, if you bite 300 million US dollars, how can you win people, I acquired Daewoo North America not for his production capacity, but Daewoo Motors in the market at a price of 15,000 US dollars The share of 100,000 vehicles, compact and economical family cars is our strength, don't underestimate the market share of these 100,000 vehicles, get it is 2 billion sales revenue and at least 200 million net profit, It's not a big or small piece of fat, just take it first and then sell it in a package, why not?! ”

Toyota's Emperor Taishang obviously taught his second brother a good lesson!