"This model community looks good and is very forward-looking. But if we do it according to the requirements, according to the current price of 2,900 yuan / square meter in Jiangzhou, we are likely to lose money. ”

As the general manager of the company, Zhou Zhidong felt the responsibility to put forward his own views.

"Yes. According to the current market situation in Jiangzhou, there is not much demand for people to buy new houses. It is very likely that we will have a backlog of properties in hand and have difficulties in capital turnover. ”

Finance manager Gong Huiyun also agrees with Zhou Zhidong based on her years of industry experience.

Chen Hao and Li Desheng were silent, and their lack of opening their mouths showed their disapproval. They didn't want to go against Qin Ran head-on.

At the internal management meeting held by the company, Qin Ran distributed the information of the "National Well-off Demonstration Community". He had expected the reaction of the crowd.

"I'm glad that you have the courage to put forward your opinions, because I said that our company should operate in a standardized, transparent and equal atmosphere. Let me talk about why I should apply for the pilot. The first is the cost calculation recovery issue that everyone is most concerned about. One thing I noticed is that everyone is using the current situation to estimate the market in a year's time. Since everyone thinks that we may lose money at 2900 yuan/square, why can't we sell the house for 3200 or 3500? The second is that we need to understand who the target audience is? Who has money, and who has the easiest money to make? Ordinary families may hesitate for a long time about the price difference of 100 yuan, but wealthy families are more concerned about the living environment than the difference of several hundred yuan. We want to build houses that are worth it for the wealthy. The 'National Moderately Prosperous Demonstration Community' can provide such a model. ”

When Qin Ran said this, he paused for a moment and swept his gaze over the faces of the four of them one by one.

"Third, since we have proposed to become the best real estate company in Jiangzhou within three years, what should we rely on to achieve the goal? Whether it is the local leaders - Jiangcheng and Real Estate, or the Jianglong - Wanjian and Zhongyang, we do not have the capital to fight against them. I propose that the three-year goal is not just a matter of words, but must be achieved. Because our company's eyes will not only be on one city in Jiangzhou, but on the vast 9.6 million square kilometers of land. Since we can't make it big immediately, then we will find another way, we will do it well first, make a model first, and strive to be a blockbuster. If Jiangzhou people think of our company when they mention buying a house, it means that our brand is good. Fourth, we are a new company and we have a lot to learn. Now there is an advanced standard of 'National Well-off Demonstration Community', so we will build our company's standard according to this standard. Learn and use, summarize while learning, and use this pilot to train our team and build our management system. What is most important in the 21st century? Talent! The future competition is the competition of talents. ”

Picking up the water cup and taking a sip, Qin Ran gave everyone a little time to breathe and think.

"The fifth is the intangible assets of the project. There are only 20 pilot projects in the whole country, and there will only be one in Jiangzhou. Everyone must not only calculate economic accounts, but also be able to calculate political accounts. If the national key project falls on our company, what will the municipal government think? How much less unnecessary trouble will our work be in then? What's more, our newly established company is unknown, once it is put on the title of the national prefix, then the reputation will be established invisibly. Brothers, these are things that money can't buy! Doing business has a long-term perspective, this project is not profitable, so what about the next project, the next project? ”

Qin Ran's impassioned words made the positions of the four gradually change.

"This young man is amazing, he can always convince you to follow his steps, he is born with the temperament of a leader." Zhou Zhidong had an unusual understanding of Qin Ran in his heart.

Under the leadership of Qin Ran, the company has declared the current goal of "National Well-off Demonstration Community". Everything revolves around it right away.

Under Huang Weiguo's direct inquiry, the "State-owned Land Use Certificate" was finally approved. The city has also set up a "national well-off demonstration community" coordination group, specifically to cooperate with the declaration of Hongxin company.

Jiangzhou is the first city to declare in the local area, and the Ministry of Construction and the Ministry of Science and Technology organized staff to come to visit. The Jiangzhou Municipal Government fully cooperated with the declaration work, and the experts who came to review were very satisfied. They went to see the on-site environment and learned that Hongxin Company is a foreign-invested company with strong strength, and they unanimously agreed on the feasibility score.

Now the key is the distribution of investment returns.

In order to cooperate with the "National Well-off Demonstration Community", the subordinate units of the Ministry of Construction and the Ministry of Science and Technology jointly established a company called "Jianke China" to be responsible for the overall implementation of the project. If you want to apply for the pilot, you must cooperate with "Jianke China" to develop. To this end, the two companies sat down to discuss concrete cooperation.

Hongxin Company has spent more than 100 million yuan on land investment alone, not to mention the tens of millions of investment in the early stage. In fact, the capital of "Jianke China" is only 50 million, and the 50 million will be invested in 20 cities across the country, which is equivalent to only 2.5 million shares in each city.

If the shares are determined according to the actual amount of capital contribution, they will hardly have a 5% share in the new company. In fact, Qin Ran knows very well that this "Jianke China" is a cover for the Ministry of Construction and the Ministry of Science and Technology to generate income, after all, the government's business tide has not faded. It was not until mid-1998 that the central government issued regulations prohibiting government departments from doing business.

For this reason, Qin Ran set conditions that "Jianke China" could not refuse. "Jianke China" cooperated in the form of technical consultants, and Hongxin Company paid 5 million yuan as a technology transfer fee, and bore a qiē consulting fee incurred during the project. You don't need to invest a penny, as long as you provide technical support, you can get 5 million. To put it bluntly, Qin Ran took 5 million to exchange for the national pilot brand.

"Jianke China" has calculated internally, according to the estimate, this project is a small profit in the ideal state of Jiangzhou. Now that Qin Ran generously took out 5 million, and there was no need to invest real gold and silver, how could they not agree immediately.

"Why don't you let them work together in the form of equity and share the risk?" Zhou Zhidong asked Qin Ran puzzled.

"I don't want to lure wolves in, it's easy to get in and hard to get out. And how do you know that if they take 5 million now, they will definitely earn more than after completion? Maybe they'll regret it. Qin Ran responded with a confident attitude.

After the first 3 million technology transfer fee arrived, Jiangzhou became the first pilot city in the country to be a "national well-off demonstration community". Under the guidance of experts from the Ministry of Construction and the Ministry of Science and Technology, Hongxin Company will develop the only national-level well-off demonstration community in Jiangzhou City.

Under Qin Ran's designation, "Jiangnan-Xiziwan" became the official name of this community.

There was also a series of competition between banks for the Xiziwan project, and finally Jiangzhou Industrial and Commercial Bank of China won the project with a comprehensive cooperation agreement. The parties agreed that the first phase of the loan would be mortgaged by the State-owned Land Use Certificate and disbursed in the name of the land mortgage. After the project starts, the above-ground building will be built to the first floor, and the second phase of the loan will be issued in the name of the real estate development loan with the building as collateral. The interest rate of the loan is implemented according to the national standard interest rate, and has not been raised, and it will last for 18 months.

Although the land transfer price in Xiziwan is 500,000 yuan/mu, ICBC still evaluates it at the market price of 800,000 yuan/mu, and 225 mu is worth 180 million yuan. According to the 75% conversion amount of land price, the first phase of 135 million loans was quickly hit on the account of Hongxin Company. Qin Ran did not break his word, and immediately asked the finance department to pay 80% of the land transfer fee of 90 million to the account of the Municipal Finance Bureau, and notified Mayor Huang Weiguo.

After solving the land use certificate, obtaining the national community pilot, and approving the loan, the next key is the planning and design of the community.

Qin Ran invited several well-known design institutes in China to come to discuss cooperation, but after the exchange, Qin Ran found that the ideas of domestic design institutes had not kept up with the international trend at this time and could not meet his requirements.

At this time, a Hong Kong design company came to the door, and they were led by the design director, and a team of five people came to Jiangzhou. Hong Kong's real estate market is 20 years ahead of the mainland, and this year, when Hong Kong returned to the motherland, some companies with a keen sense of smell began to go north, targeting the vast mainland market.

The Hong Kong company, Bain International, has been in the mainland market for almost half a year, but has not received a single business order. The reason is that their quotations are twice as high as those of their domestic counterparts, and they are latecomers in the market, coupled with the fact that domestic real estate developers do not pay enough attention to the design and are reluctant to spend money. For this reason, their boss changed two mainland leaders in a row.

The mainland market is a large area of uncultivated virgin land, but "Bain International" found that it had good things but could not sell them. It's like going back to ancient times, holding an electronic watch and shouting "punctual time" on the street, but people who come and go care about the sound of the watch. It's not that your stuff is bad, it's that the buyer doesn't even know what your stuff really is!

To paraphrase a fashionable explanation, product marketing is not in place.

Tong Guò Guan knows that there is a developer in Jiangzhou who has just applied for a national demonstration community and is now bidding for a design unit. The person in charge of the mainland of "Bain International" immediately took the initiative and sent a strong design lineup. This time, even if you don't make money, you must strive to win the project and start the brand in the mainland.

Therefore, as soon as "Bain International" arrived in Jiangzhou and visited Hongxin Company, it went to Xiziwan to step on the spot. Five designers, including the director, worked all night to make a design sketch in 24 hours.

Next to the Xiziwan plot, there is a mountain pond reservoir covering an area of more than 200 acres, which is called Dazhai Reservoir by the locals, which is the product of the national study of Dazhai in the 60s.

The "Bain International" design excavates the two hills blocking the lake, bringing the invincible lake view into the community. Then, combined with the landform, the number of floors of the buildings along the lake side is low, gradually increasing from east to west, and the buildings are staggered, forming a community style built by the mountains and living by the water. Then the traditional straight line slab buildings are innovated to form an arc style, and the three and four slab buildings are enclosed together to form several scattered independent courtyard gardens in the community. At the same time, some of the original mountain and stone greening is retained, with artificial landscape, and the green area reaches 30%.

As soon as Qin Ran looked at the sketch, he knew in his heart that this was the effect he wanted. However, he didn't show any emotion on his face, and after reading it, he handed the drawings to Zhou Zhidong and the others.

"The idea of moving mountains is not new, and it has been mentioned by several design companies before. However, the mention of the plate enclosure is really refreshing. However, do you think the location of the clubhouse here is not convenient enough? I estimated that the owners of the furthest property would have to walk for at least twenty minutes if they went. There is also the treatment of the lakeside landscape, whether it is too sloppy, and whether the light guardrail bench is too abrupt. And the combination of the community landscape is not appropriate, in my opinion, the green area is still too little. Hong Kong is at a premium, so I can understand your original design. But we still hope that the owners will live more comfortably, such as opening the window to see the green and smell the flowers. ”

Qin Ran picked out a few sloppiness in the design drawing very old-fashionedly.

"It must have been rough when it came out in 24 hours. But we can change it until you're satisfied. However, I believe that we are still better than mainland companies in terms of grasping the main charm of design. Sometimes, a penny is a penny. Design director Guo Zhixian replied in stiff Mandarin with a Hong Kong tune.

"As far as I know, you haven't opened it in the mainland yet, right? Moreover, the design fee of 100 yuan/square meter is indeed too expensive, exceeding the affordable standard in the mainland. Zhou Zhidong interjected at this time, and he learned about the situation of "Bain International" through the resources in the industry.

Guo Zhixian turned his head and said with a smile: "Gold has a price, but creativity is priceless. Creativity is unique, and we have been able to make a name for ourselves in the fierce Hong Kong market, and we are confident that we will be able to gain a firm foothold in the Mainland in the future. ”

"Hong Kong people like to talk about lottery heads, and a 20% discount should be considered a good opening, right?" Zhou Zhidong deliberately smashed the price with a hammer.

Quickly shaking his head, Guo Zhixian said: "No, no, no, we will definitely lose money." Ninety-eight fold, auspicious number, is to be sent. ”

After some bargaining, the two still did not negotiate. Zhou Zhidong clenched the eighty-eight folds, while Guo Zhixian stubbornly adhered to the bottom line of ninety-five folds.

"In this way, take a step back, the transaction is not just done once, and there will be opportunities for cooperation in the future. This time, let's make a friend first, let's suffer a loss, ninety-two off. However, after the design drawings are out, you have to leave one of the designers in Jiangzhou until the community is completed. In addition, our company's designers should be allowed to observe and learn from the sidelines, and the design drawings should fully comply with the national well-off demonstration standards. Okay, or no, I'll just listen to the one-word answer! Qin Ran saw that the conversation was almost complete, so he was ready to make a final decision.

"I'm going to give you a call." Guo Zhixian pretended to ask for instructions before he could decide, but in fact, the bottom price in his heart was 88% off, and the boss set the bottom line before the project started.

After going out for a while and coming back, Guo Zhixian said with a sad face: "I begged hard after entering, and the boss agreed to this price." Alas, you've picked up a big bargain. ”

"If my guess is correct, you just went out to call like the boss to report the good news, right? And your bottom line is actually 88% off, right? ”

Qin Ran's words made Guo Zhixian stunned, and it was indeed not bad at all. Through Guò's subtle observation of expressions and grasp of his psychological state, Qin Ran accurately guessed the opponent's hole cards.

"Haha, work with us, Win-win! Those four points should be our sincerity, and we look forward to seeing your works of international standards. ”

Doing business too hard is not conducive to cooperation, and sometimes deliberately setting aside reasonable profits can mobilize the enthusiasm of partners.

"Qin Sheng, you are really young and promising, and you are happy to cooperate."

Guo Zhixian did not answer this question directly, but everyone present could feel that Qin Ran should have guessed correctly, and it was a big mistake to judge people by their appearance and put them on this young man.