Chapter 28 Luxury Property Promotion Plan

The news of the No. 1 chief's inspection in Jiangzhou was broadcast on the headline of "News Network", and although there were few scenes of the visit to the Jiangnan Group, it was still noticed by people with good intentions. During the inspection, the chief took the initiative to talk about the news of the rose garden, which was quickly confirmed from private channels.

"Actively cooperate with the reconstruction of the rose garden to eliminate its adverse impact on the investment environment of Tianjing City."

The main leaders of Tianjing City commented in the text.

The application for an additional uplink and downlink junction on the Jingping Expressway was quickly approved, and the Tianjing Municipal Department took the initiative to come to the door and asked to start a branch line connecting the Jingping Expressway from the main entrance of the Rose Garden. In this way, the long-criticized traffic problem of the rose garden will be solved quickly, and the owners can easily drive from the community all the way to the center of Tianjing. What used to take 1 and a half hours by car now takes only 35 minutes, which is very good news. In terms of funds, the Tianjing government invested 10 million yuan and Jiangnan Group invested 25 million yuan to jointly build a municipal first-class road.

Banks have also revived their interest in lending to the rose garden and offered to offer loans for real estate development. After the bankruptcy auction of the court, the legal ownership of 500,000 square meters of land in the rose garden has been clarified, and the property rights have also been unified under Jiangnan Real Estate, so the bank's valuation of this land has reached nearly 200 million. From now on, the Rose Garden is a high-quality project for the bank, after all, the 100 million loan with land collateral seems to be very risky. The bank sent 100 million yuan to the door, of course Qin Ran wanted it, and the interest rate of less than 9% was not worth mentioning for the huge profits of real estate development.

A word from someone in a high position is enough to change the fate of ordinary people for a lifetime. Qin Ran now realized the reality of this sentence.

"Blow them all up?"

I heard that Pei Jianzhong's new planning and design wanted to blow up all 57 of the 178 villas that had been built in the rose garden to make room for the construction of a central square. As a result, the entire villa area was re-arranged, and even Zhou Zhidong couldn't sit still. 57 villas that have completed the main project, worth at least 15 million, he can't make up his mind if he doesn't want to.

"Yes, the original planning was too messy, and the distance between the villas was too close, and the overall density was too great. The level of the whole cell is lowered. It is no exaggeration to say that the dish is a good dish, but the previous chef came with a nonsense. Later, no matter how good the chef was, he had to start a new stove on this basis. ”

Bei Jianzhong said with some regret that Qin Ran promised to let him design a top-level villa community, and if he repaired it on the original basis, he would not be able to meet the minimum business standards in his mind.

"Fry it!"

Qin Ran said lightly.

"600 million have been spent, is there still 15 million less? Since re-do. We'll make it the best we can be. ”

The boss of the company agreed. There is nothing for others to say, after all, everyone now knows that the Rose Garden Project Company must not fail. No one can afford to fail in a project that has already been registered with the No. 1 chief. In fact, re-planning and slowly transforming, Qin Ran also has a purpose to wait for the recovery of the Tianjing villa market. Soon, China will start negotiations on joining the WTO, and a large number of foreign-funded enterprises will enter China to drive the sales of high-end villas.

The rose garden will be reintroduced to the market during May Day 2000. So there is still a year to slowly polish this boutique project.

Tianjing lost 15 million, and it was quickly earned back in Jiangzhou.

With the first person to eat crabs. It's easy to attract the next one.

Although the media has expressed concern about "Gangnam? The report of "Impression" was deliberately suppressed and silenced, but the impression of the most expensive luxury house in the mainland has been fixed in the hearts of the public.

Don't ask for the best but ask for the most expensive, this point of view originally Qin Ran thought that there was no market, but he didn't expect that as soon as the most expensive label came out, it attracted many potential home buyers.

Ordinary people's seemingly sky-high mansions may be equivalent to buying a family car for those rich people with a lot of money, not to mention a symbol of status and satisfaction.

Taking advantage of the fact that many wealthy businessmen gathered in Jiangzhou on May Day, especially the media, they helped to publicize, "Jiangnan? "Impression" held five pitch sessions in a row to sell to potential interested customers.

"I'm sorry, but I wanted to ask if what you just said is true? What does your company mean that you promise to preserve the value of the house? ”

A middle-aged man who attended the promotion meeting asked.

"Within 30 days after one year (i.e. 365 days) from the date of delivery, if Party B is not satisfied, Party B can request to move out unconditionally, and Party A shall refund the purchase price in full, and on this basis, pay an additional 5% bank interest on the purchase price."

The well-trained explainer once again answered the company's special recommendation policy.

Why did the first person buy "Gangnam? Impression" of the wealthy businessman specifically mentioned appreciation, that is, when he was wavering, Qin Ran happened to appear on the scene, and after hearing his worries about the depreciation of the house, he promised to buy "Jiangnan? Impression "The luxury homes in the community maintain and appreciate in value. On May 2, many media outlets responded to the question "Gangnam? Impression" was questioned by the high pricing, and Qin Ran urgently needed a beautiful transaction result to respond and stabilize the morale of the army.

The promise to maintain the value of the house and the opportunity to check out unconditionally after a year prompted the wealthy businessman to immediately sign the contract, and Qin Ran also gave him a ninety-five discount. The requirement is to send someone to give a brief interview to the media and tell the question of "Jiangnan? impression of "confidence."

This trick really worked wonders, and the original one-sided verbal criticism appeared to be divided into camps, and the first transaction showed that the market recognized such pricing behavior.

Jiangnan Group's VAM agreement is a bet on "Jiangnan? Impression" of the house price increase is definitely more than the interest income from the purchase price placed in the bank fixed deposit.

Spending money to buy a house does not have to worry about the danger of depreciation, and Jiangnan Group also promises that the house will appreciate in value, and if you are not satisfied with the one-year period, you promise to refund and penalty interest, such a sales move makes these rich businessmen who are used to seeing the big scene feel novel.

"Forgive me for taking the liberty of raising funds, your company must be suspected of raising funds? Could it be that your capital chain is tight? ”

The sky will not take the initiative to drop pies, and the first reaction of wealthy businessmen who have been in business for a long time is that there is a trap in it.

"This gentleman. Your doubts are actually quite normal. Our company doesn't have to make any of the above commitments, and if you pay 30% of the pre-purchase price, these amounts are really nothing to our company! I've already said that. Our company has just entered the list of 11 key support enterprises in Jiangsu and Zhejiang provinces, and there are 20 billion loans in the bank, so there is no need to worry about the company's strength. What's more, we have already visited the construction site just now, 'Jiangnan? The main building of Impression has been fully completed, and the next step is the renovation phase, and the budget amount will not exceed 150 million. If you were the owner of our company, would you still be able to do something that is considered for the customer? ”

Facing the wealthy businessmen sitting below. The female docent on the stage talked eloquently, and this question had already been asked in the previous two promotion meetings.

"Promise to check out unconditionally after one year and pay the bank interest. In fact, our company has confidence in China's economy and firmly believes that China's huge market is enough to support the foundation of economic take-off. For all of you who have chosen 'Gangnam? Impression's owners, our company is here to reassure you about the above commitments. The contract in black and white, our company will definitely not be able to repay the debt! What's more, I believe that all of you here are successful people with a strong business vision. Presumably to 'Gangnam? The value of 'impression' will have its own unique understanding, right? ”

As long as Jiangnan Group does not fall. So choosing to buy a house is really a zero-risk thing, and after on-site inspection, "Jiangnan? Impression "It really can afford to be the most expensive mansion in Chinese mainland at present." As long as Jiangzhou's economy continues to maintain the current growth rate, the house does not have to worry about the danger of depreciation, not to mention "Jiangnan? Impression: "With its unique advantages, it is worth holding and investing for a long time, even if it is rotten in your hands, it is also a very good choice to use it for your own retirement in the future."

Such a move made the wealthy businessmen who had already intended to strengthen their confidence and decided to sign a contract in the "Jiangnan? Impression "to buy a luxury house." Buy now to enjoy a 98% discount, Jiangnan Group promises to officially deliver the house at 11 o'clock this year.

"The guy in your company who came up with such an idea is a genius. Or a madman! ”

A wealthy businessman who had decided to buy spoke.

"When the CEO of our company hears this, he will definitely thank you for your compliment."

People who dare to propose a hedging agreement for gambling like this. There is no second one except Qin Ran. The golden decade of the real estate industry is soon to begin, so he is not worried that the 5% increase in a year will not be achieved, and he expects at least 15% appreciation. Even if there is really an owner who chooses to check out, it will be profitable for Qin Ran. Because he remembers very well that ten years later, the last time and space "Jiangnan? Impression "The house price of this land is 150,000 yuan per square meter, and there are very few second-hand houses that are transferred, and the owners choose to use this place as their own residence.

It's only 3 days, but it's actually all concentrated on the 3rd day, "Gangnam? "Impression" pre-sold 48 of the 199 units, including a 20 million single-family villa, and received a 30% advance payment of 120 million yuan. It's a pity that this news can't be released in the near future, otherwise the hot sale of the most expensive luxury house in China will become a big news highlight. Making a fortune with a muffled voice, counting money and having cramps, in fact, this is not bad for Qin Ran.

Tao Xin, the boss of Zheguang Construction, won the B18 plot with 360 million yuan during the May Day period, and because he obeyed Qin Ran's construction to take the route of small and medium-sized houses, it catered to the requirements of "just need", and the sales situation was OK. For this reason, he also made a special call to express his gratitude to Qin Ran, although the income was not as high as expected, but he finally succeeded in the transformation from Party B to Party A. Xiziwan was sold to 4,300 yuan/square, and the "mountains, forests and waters" developed by Tao Xin could only be sold to 3,850 yuan/square, which was lower than the average price of first-hand houses in the city, because his real estate location was cheaper, the transportation was inconvenient, and the quality of the community was average.

Mu Pinghua got one of the three agent places of Shanghai Volkswagen in Jiangsu and Zhejiang provinces, and with the successful experience of Audi, the first Shanghai Volkswagen 4S store also opened in Jiangzhou in Wuyi. In addition to the Santana, Shanghai Volkswagen has launched a new mid-level car Passat B5, which has been warmly sought after as soon as it is launched, suitable for official and business use, and the price is much cheaper than the Audi A6L.

Fang Jun and Xiao Yun, the newcomers, were satisfied with returning from Diga, and after not seeing each other for a few days, their skin was already tanned.

"It's so fun, and we want to play it again next year when we have the chance."

Hearing their comments, Qin Ran felt that his travel plan seemed to have started well, and the response was good for these two newcomers to try and experience. (To be continued......)

PS: Thank you for the monthly ticket voted by "菦渁溇珆" and "Follow me".