Chapter 314: The Current Situation of Variety Shows

Coming out of Tsinghua University, Wang Zixuan took a car to Prince Technology. … ≦.

After the prince mobile phone was deployed, Prince Technology was not idle, but even busier.

Wang Zixuan and Lin Wenwu had lunch in the company cafeteria, and checked in various departments in the afternoon.

Wait until Enron calls before leaving the company.

When Wang Zixuan was playing in South Africa, Evolution Media also completed the acquisition of Wanda Cinemas, and at the same time acquired two small cinema chains, renamed Prince Cinemas and unified management.

The advertisement for "I Am a Singer" on July 13 was auctioned at a sky-high price of 6.1 billion, which is higher than that of "Let's Run".

Buick defeated Camry at a sky-high price of 4o billion to win the naming rights.

If it is competition from Volkswagen, BMW and other manufacturers, Wang Zihao doesn't mind giving up this naming right, after all, the advertisement of "Let's Run" is about to be re-auctioned, although Wang Zixuan will not appear again, but the advertising fee will not drop too much.

He knew Wang Zixuan's dislike of Japan, and when he first got Buick cars, Wang Zixuan said that he would find an opportunity to help him destroy Toyota and Honda in China.

Evolution Media is not good at refusing the bidding of Japanese companies, so he can only destroy Little Japan at any cost.

However, Camry also wanted to be the second Buick car after seeing the rise of Buick cars, and also gritted its teeth and prepared 3.5 billion to bid.

As a result, the naming rights of the first issue of "I Am a Singer" exceeded the price of the naming rights of the first issue of "Let's Run" hosted by Wang Zixuan himself.

The price of other advertisements has dropped a lot compared with the price of the first issue of "Let's Run", but the number of advertisements for "I Am a Singer" is more than that of "Let's Run", so the total price is only 100 million.

The ratings of "I Am a Singer" did not disappoint advertisers either.

The second episode of "I Am a Singer", which aired on July 17, reached 21% of the ratings.

The variety show that aired in prime time on Saturday was once again slaughtered by Evolution Media.

It doesn't grow much, but the ratings have always been good, "Happy Camp" broadcast one episode strongly, and the second episode was directly postponed to 22 o'clock, and I didn't dare to confront "I Am a Singer" at all.

"Everyday Upward" was the first to be slaughtered and moved to prime time on Sunday nights, comparatively. Luck wasn't bad.

"Happy Camp" does not have a suitable time slot, so it can only be postponed.

The worst is "Happy Boy".

Although "Happy Boys" is limited by the time limit of the talent show and can only be broadcast at 22:3o, it does not conflict with the time schedule of "Run" and "I Am a Singer".

But as soon as "I Am a Singer" came out, the singing skills of Han Hong and others made the competition of "Happy Boy" completely amateur, and the gorgeous stage of "I Am a Singer" costing 100 million yuan and the stage of "Happy Boy" are like products of two eras.

In this case, how many people will stay up until 22:3o to watch "Happy Boys".

The first episode of "Happy Boys" was broadcast on July 9, because of the brand of Mango Satellite TV for many years, the ratings of the period are still o.95.

But after the broadcast of "I Am a Singer" on July 1o, there were rave reviews from all walks of life. "Happy Boys" was unlucky to be caught for comparison, and it was criticized for being useless.

On July 16th, the ratings of 12 into 1o did not rise but fell, and fell directly to o.5%.

Mango TV's variety shows have basically been crippled by Evolution Media.

In fact, not only Mango Satellite TV, but also other variety shows have basically been crippled.

Huaxia is different from small countries like South Korea, and the ratings of a good program can easily go up to 1o%, or even 2o%, 3o%. There are more Huaxia TV stations, and the competition is fierce. It is very good for a program to have a rating of 1%, but after Evolution Media was born, Huaxia seems to have become a small country, and the ratings easily exceeded 1o%.

Evolution Media has really improved some of the start-up rates. But on the whole, the start-up rate is still not as high as in the past, and while Evolution Media's programs have achieved high ratings, the ratings of dozens of other satellite TV have all fallen to the bottom.

On the one hand. The program designed by Wang Zixuan is indeed unique, with the foundation of fire, on the other hand. Wang Zixuan's popularity also amplified the ratings.

However, other satellite TV stations will not sit still.

Dragon TV bought "Got Talent" from abroad, Mango Satellite TV is also updating the game of "Happy Camp", and Jiangsu Satellite TV's "If You Are Honest, Do Not Disturb" has been criticized by radio and television several times, reducing a lot of gimmicks, but it still attracts a lot of people.

These programs also have one thing in common, that is, they all chose to avoid the broadcast time of Evolution Media's programs, and broadcast after 21:4o.

"Uncle"

When Wang Zixuan and An Ran returned home, a cute baby ran out.

I didn't see him for a while, and Wang Ke grew a little taller again.

"Po"

Wang Zixuan hugged Wang Ke, kissed him, and said with a smile: "Uncle thinks about Coco." ”

"Po"

Wang Ke also kissed Wang Zixuan on the face and said, "I miss my uncle too." I can see my uncle on TV every day, and my uncle just doesn't come to see Cocoa. ”

Wang Zixuan hugged Wang Ke and walked in, and said with a smile: "I apologize to Coco, and my uncle will definitely go to see Coco often in the future." ”

"You're back."

Wang Zihao and Liu Lin, who were watching TV in the living room, looked at the two who came in with a smile.

"Well, big brother, sister-in-law."

Wang Zixuan and An Ran sat down in the living room and said with a smile: "I haven't gone to your home in the Demon Capital yet." I'll check it out another day. ”

Liu Lin said enthusiastically: "Well, you have time to go and have fun, and there are a lot of fun places in the magic capital." ”

"Yes."

Wang Zixuan agreed, and said to Wang Zihao: "Big brother will go to participate in the advertising bidding of "Run" tomorrow? ”

Wang Zihao nodded and said, "Well, go and have a look." If it's not too high, you can take it, you really can't take it, so it's good to help you raise the price. ”

For the naming rights of the first issue of "Let's Run" and "I Am a Singer" alone, Buick spent 7o billion, which is more than Volkswagen's annual advertising expenses.

Although after seeing the model of Prince Technology, Wang Zihao also had the idea of doing Buick cars at any cost, but this advertising fee was still a bit out of his expectations.

Wang Zixuan said with a smile: "Big brother can not participate in the advertising bidding of "Let's Run", there is a free good advertisement for you." ”

said, looked at Wang Ke and said with a smile: "You can also make our Wang Ke a national little cute baby." ”

When Liu Lin heard this, she immediately asked with great interest: "New show?" ”

She didn't think there was anything wrong with becoming a big celebrity like Wang Zixuan, but she was very envious that Wang Zixuan was the focus of everyone wherever he went, and it was also a free good advertisement, this province was billions, although Wang Zihao had also made a lot of money from his investment in predators, and now he was worth hundreds of billions of Chinese coins, but billions were enough to make her tempted. (To be continued!)

ps: Thank you for the book friend "Bamboo Pick" 588 reward, "Sky Sky" 1oo reward

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!