Chapter 315: National Cars
Wang Zixuan nodded and said, "Well, an outdoor parent-child show, "Where Are You Going, Dad". ”
Liu Lin said with a little regret: "Can it only be Dad?" ”
Wang Zixuan explained: "Mothers with children will have a lot less to see. One of the highlights of the show is to watch these celebrity fathers clumsily take care of their children. ”
When Wang Zihao heard this, he immediately shook his head and said, "Without your sister-in-law and servant, I really can't take it." ”
Wang Zixuan said with a smile: "This show is to let the father take the child out to play alone for 72 hours, which can enhance the relationship between you and Coco, and also let you experience the hard work of your sister-in-law." ”
Liu Lin also wanted Wang Zihao to experience the hard work of raising children, but he said a little uneasy: "Your eldest brother hasn't taken Coco alone for a day, and he doesn't know what happened in three days!" ”
Wang Zixuan said with a smile: "Sister-in-law, don't worry, the program team will be followed by experts and medical teams, and there will be no accidents, and what we are playing is some small games." The program is mainly a program that makes people pay attention to the lack of father's love in this era, focuses on family warmth, and is very positive. ”
Wang Zihao smiled unconfidently: "The show sounds pretty good, but three days is a bit long." ”
Wang Zixuan said with a smile: "Sister-in-law has been brought for three years, and you can't do it for three days!" ”
After Liu Lin heard Wang Zixuan say that there would be no accidents, she was also moved, and said with a smile: "That's it, I also want to see what you will do with your child for three days." ”
Wang Zixuan moved Liu Lin, and said to Wang Ke in his arms: "Do you want your father to take you to play for three days?" ”
Wang Ke immediately nodded and said, "Yes." But shouldn't Dad go to work? ”
Wang Zixuan touched Wang Ke and smiled at Wang Zihao: "If you are busy, Coco will have to protest." ”
Wang Zihao said a little embarrassed: "I can leave the company for a few days." But do you think I'm the right fit for the show? ”
Wang Zixuan said with a smile: "Yes, this show is different from "Let's Run", it is mainly to play the warm card, and you don't need to be funny." If the eldest brother is good, he will definitely make you a national father. The brand image of Buick cars will also be fuller, and an important use of cars is to serve families. Maybe after the show is over, the children will ask their parents to buy Buick cars. ”
Wang Zihao was also moved. Laughing: "Then I'll try?" ”
Wang Zixuan smiled: "That's it." Big brother and Coco starred, and it must be no problem to broadcast ratings over 2o%. ”
"Is there an appearance fee?" Wang Zihao did not doubt Wang Zixuan's ability to design the show. agreed to the performance, and his mind was much more relaxed, and he made jokes.
Wang Zixuan said with a smile: "Let your Buick car sponsor for free, this appearance fee is high enough." ”
Wang Zihao shook his head helplessly. smiled: "I still took advantage of you when I went out of the car and out of the car." Your Evolution Media is too profitable, and if you make a few more programs, you will make more profits in a year than SAIC. ”
Wang Zixuan shook his head and said: "When the quality of the programs produced by various TV stations has improved, it will not be so easy to make money." How much will Buick sell this year? ”
Speaking of Buick cars, Wang Zihao was also a little complacent, and said with a smile: "The global sales of about one million vehicles, if it is not for the production to keep up, it is no problem to sell one million vehicles in China alone." Half of the cars sold in China are now produced in the United States. ”
Wang Zixuan said with a smile: "Then the sales revenue is over 100 billion, and you can earn more than 10 billion?" ”
Wang Zihao shook his head and said, "Four or five billion." This year's expenses are relatively large. ”
Wang Zixuan said with a smile: "Big brother can play a little bigger and build several vehicle production bases at the same time." The domestic auto market is so large that Buick can't match Hyundai's market share in South Korea. Twenty or thirty percent shouldn't be too difficult. Buick is now our own brand, and the quality is guaranteed. ”
Wang Zixuan didn't know what Hyundai's market share was in South Korea, but when he was playing in South Korea, he saw that most of the people on the road were Hyundai, and he knew that the market share was very high without checking.
Wang Zixuan didn't know, but Wang Zihao knew about these automotive industries.
Hyundai's market share in South Korea is 5o%.
Toyota also has a 48% market share in Japan.
Domestic car brands are competing with each other. Volkswagen has the highest market share, which is about 18%.
Last year, domestic car sales were close to 140,000 units, and this year it has increased by more than 3o%. It is likely to be close to 180,000 units, and if the market share is 2o%, it will be about 3.6 million units.
Last year, Buick's domestic sales were 4o units, with a market share of less than 3%, and sales have doubled in recent months, and there are still many people who book, if it is not for the production to keep up, Wang Zihao feels that the market share can reach seven or eight percent.
His goal is to reach 1o% of the market share next year, and strive to break through 12%, but he didn't expect Wang Zixuan to directly say that twenty or thirty percent is not difficult.
Wang Zihao said with a smile: "After all, cars and mobile phones are different, and now the sales volume is already a leap." ”
Wang Zixuan shook his head disappreciably and said, "Actually, cars are easier to sell than mobile phones." The majority of mobile phone users are not using their phones for the first time, and they have a certain loyalty to the brand. Most car users should be buying a car for the first time, and they don't know much about the brand. Buick has no shortage of history, the quality is also very good, as long as the trend is formed, it can easily become the first choice of first-time car buyers. ”
Wang Zihao nodded and said: "The proportion of consumers who buy cars for the first time is more than 5o, and most of them choose the middle and low-end, and the consumers who buy cars again are more likely to buy mid-to-high-end cars." However, the competition in the middle and low-end cars is also the most fierce, Volkswagen, Toyota, Honda, Hyundai, Chevrolet, Ford, and more low-end domestic brands. ”
Wang Zixuan said with a smile: "You sponsor me a few more Buicks, and I will only take Buicks in and out in the future." ”
Hearing that Wang Zixuan was willing to sit on Buick, Wang Zihao was immediately moved.
With the influence of Wang Zixuan, if Wang Zixuan sits on Buick, it will definitely form a trend.
Liu Lin couldn't wait to say: "If Zixuan wants to use it, let alone a few, hundreds of cars are fine." ”
Wang Zixuan looked at his sister-in-law Liu Lin and smiled: "How can a few hundred cars be enough?" At the end of the year, reward employees with at least a few thousand vehicles! ”
Thousands?
That's hundreds of millions.
All right.
Evolution Media used 50 million red envelopes to draw a lottery for a celebration party, and the red envelopes for directors and celebrities also exceeded 100 million, and the benefits of hundreds of millions at the end of the year were really not much.
Wang Zihao has already seen the day when Buick has become a national car brand, and said with a smile: "Okay, then I'll go back and let the experts help you order an extended car." I dare not say that it is better than a Rolls-Royce, but it is certainly a top-of-the-line car. ”
Wang Zixuan smiled: "As long as the security is high." We also get a national car brand to come out, see which brand has problems in the future, and dare not recall the cars in the Huaxia market. (To be continued)
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