(Thanks to the book friend "Xie MZ" and "Hard to Let Go of Feelings" 588 tips, "灬火吙", "me touch ry1ee" 1oo tips.)

O o'clock will be on the shelves tonight, and then the five watches will explode first, asking for subscriptions and guaranteed monthly passes. You can go to the ticket folder first to see if you can get a guaranteed monthly pass in February)

When Wang Zixuan was chatting with Deng and the others, a staff member walked in with Wang Zihao.

Wang Zixuan stood up and asked a little surprised, "Brother, why are you here?" ”

Deng and the others also stood up and welcomed Wang Zihao.

Wang Zihao said with a smile: "You have personally hosted the show, I naturally want to come to cheer and win the naming rights of "Run" by the way." ”

At the time of Wang Zixuan's shopping, Wang Zihao also completed the acquisition of Buick and bought a vehicle production base from Shanghai General Motors.

Wang Zixuan pointed at Deng and the others, and said with a smile: "Our lineup is very strong, how much money are you prepared to buy our naming rights?" ”

Wang Zihao smiled: "No matter how much money I have, I will take it." ”

Wang Zixuan pretended to be greedy for money, and said with a smile: "I hope there will be many people competing with you, come, let me introduce you to my host group and the guests of the first issue." ”

Wang Zixuan introduced Deng and others to Wang Zihao.

Wang Zihao shook hands with Deng and the others.

After chatting for a while, the staff came to invite them to attend the bidding meeting.

Wang Zihao separated from everyone and walked to the other side to enter.

Wang Zixuan took the stars directly from the door of the Unicom bidding conference to the rostrum, and there were hundreds of financiers from all walks of life sitting below.

If it weren't for the fact that Evolution Media requires that the bidding companies must have annual sales of more than one billion yuan, and companies such as tobacco and alcohol cannot participate in the bidding, companies that want to win a game will squeeze through the Huaxia Hotel.

The surrounding reporters were also on the third floor inside and three layers outside, and when they saw Wang Zixuan and his party coming in, they pressed the shutter one after another.

After Wang Zixuan and others sat down on the side of the rostrum, Hua Shao briefly said a few opening remarks, and asked Wang Zixuan, the president of the company, to speak.

Wang Zixuan walked to the center of the rostrum and said with a smile: "Thank you for your support, let me first introduce you to the lineup of "Let's Run", in addition to me, the hosts are Deng, Li Chen, Wang Baoqiang, Chen He, Zheng Kai, baby. The first guests, Du Chun and Ma Su. ”

Whenever one person was spoken, the one who was spoken stood up and bowed to these lords.

"With such a lineup, you don't need to worry about the ratings at all. The last time we bet on the ratings agreement, everyone felt cheated, and this time we won't play betting. Or the bet is bigger, no matter what the ratings are, everyone only needs to bid for the price, and everyone is welcome to place heavy bets. I would like to announce the opening of the "Let's Run" advertising bidding conference. ”

"Bang Bang Bang"

The business owners below gave Wang Zixuan a warm applause from the bottom of their hearts.

It's terrible to bet on something.

Although the companies that advertised in "The Voice" all got immediate benefits in the end, and this time they all came to "Run", but the advertising cost of the bet is still chilling.

It's better to have a good time at a time.

Hua Shao said with a smile: "If I had a company, I would have to advertise in "Let's Run" if I went bankrupt, and it would definitely be profitable." Getting back to the point, let's make the first bid, that is, the naming rights of "Let's Run", if it is taken by a car, mobile phone, drink, or clothing company, it will get the corresponding interactive support. The reserve price is 100 million yuan, and the bidding price is not less than 10 million each time, which company wants to bid? ”

Everyone is not surprised by the reserve price of "Let's Run".

100 million yuan is just the starting price.

Many deep-pocketed companies have raised their number plates.

Hua Shao pointed to the man who was the fastest to raise the sign and said, "No. 25, how much does that gentleman bid?" ”

The man holding the sign obviously didn't expect that he would grab the first opportunity to bid, so he was stunned for a moment and shouted: "Mengniu pays 200 million." ”

Although it is okay to increase the price by 10 million each time, he is embarrassed to call 110 million.

In fact, many people shook their heads when they heard the price of 200 million.

The reserve price of the naming fee of "The Voice" is 300 million, although the advertising effect is also very intuitive, but Naaisi almost vomited blood, and Naaisi's operating income in 2oo9 has just exceeded 1oo00 million.

There is no bet this time, and no one may pay a high price of more than one billion, but 200 million is obviously enough to grab the naming rights of "Let's Run".

After Evolution Media released the information of the advertising bidding, various experts did a lot of analysis on the advertising value of "Let's Run".

With Wang Zixuan's current popularity, "Let's Run" will not only be popular in China, but also on Chinese channels in various countries, and even after translation, fans in many countries will watch it.

Even if the copyright is sold to many countries like "The Voice", there are still many people who will watch the original version.

In other words, advertising in "Let's Run" will be a global advertisement, at least Chinese people around the world will watch it.

From the fact that many multinational giants participated in this advertising bidding, we know that this is not nonsense.

Not to mention these, even if Wang Zixuan's appearance fee alone is more than 200 million.

Hua Shao nodded and said: "Mengniu paid 200 million, are there more enterprises?" ”

The four major portals all have live broadcasts, and Hua Shao is also willing to help Mengniu do a free advertisement.

As soon as the words fell, many number plates were raised below.

Hua Shao saw that Wang Zihao had raised his card for the second time, and he didn't avoid suspicion anymore, and clicked: "No. 7, how much did that gentleman bid?" ”

In fact, no one can say who raised it first this time, because many people didn't put down the signs.

Wang Zihao said lightly: "Buick cars, one billion." ”

There was an immediate sound of inhalation, and all the number plates were lowered.

Everyone predicts that this advertising tender will still be an astronomical amount, but without betting, there will definitely be no sky-high advertisements with good voices.

Unexpectedly, just the second time the price was called, there was a sky-high price of one billion.

If the Wang family is not a rich country now, and Wang Zixuan doesn't pay attention to the money at all, and he donates 1o1o billion at once, everyone must wonder if Wang Zihao is a trust for his younger brother.

Hua Shao was also stunned for a moment before he reacted, his voice was obviously a little higher, and said: "Buick cars are one billion, is there anyone still bidding?" ”

Businesses have basically given up, and the number of one billion is staggering.

Even Naaisi, which has received huge benefits, does not dare to spend more than a billion on advertising.

Almost everyone thinks no one is going to bid anymore.

As everyone looked left and right, a number plate was raised.

Hua Shao shouted, "No. 15." ”

"SAIC Volkswagen paid 1.1 billion."

Wang Zihao spent more than 10 billion yuan to acquire Buick automobile and vehicle production base, just like Wang Zixuan entered the mobile phone industry, all his peers exclaimed that the wolf is coming.

SAIC Volkswagen and Buick are almost the same grade, but also the most crisis-oriented enterprises, the board of directors has already set the goal of bidding for the naming rights of "Let's Run" and the support of car interaction, even if it cannot compete for the naming rights of "Run", but also to strive for the support of car interaction.

However, if the naming rights were obtained by Buick, the car interaction support was canceled, so SAIC Volkswagen could only strive for the championship rights.

It seems that it is a competition between the auto giants.

When everyone saw SAIC Volkswagen bidding, they knew that there was a good show.

There is also a lot of advertising investment in the automotive industry, especially SAIC, which likes to spend huge sums of money on advertising, and the annual advertising investment is billions of yuan

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