The record of "The Voice" seems to be about to be broken.

Hua Shao was also excited and shouted: "SAIC Volkswagen pays 1.1 billion, is there any higher company?" ”

As soon as the words fell, Wang Zihao raised the number plate.

Hua Shao immediately shouted: "Mr. Wang of Buick Motors." ”

"2o billion."

Wang Zihao smiled and said a number that shocked the audience.

A new naming fee record was born.

Are the people of the Wang family so capricious?

Everyone's eyes couldn't help but move around Wang Zihao and Wang Zixuan.

Wang Zixuan also looked at his brother with some surprise.

Wang Zihao gave Wang Zixuan a smile.

There is a reason for him to advertise Buick cars like this, and there is also an element of cheering for his younger brother, after all, Wang Zixuan personally hosts the show, and the naming fee cannot be too cheap.

Everyone looked at SAIC after being surprised.

The SAIC people hesitated for a while, but still raised the number plate.

The bottom line for the board of directors is to take half of the advertising budget to compete for the naming rights this time, and there is still a fight.

Hua Shao shouted: "SAIC Volkswagen raised its card again. ”

"2.1 billion."

Hua Shao shouted: "SAIC Volkswagen bid 2.1 billion, do other companies still have bids?" ”

Wang Zihao raised the number plate without pressure and said, "Three billion." ”

Wang Zixuan is rich but capricious.

His elder brother doesn't want to fall too far behind, let alone pay for his younger brother.

Wang Zixuan asked him for billions of dollars in commissions, which was really nothing.

He also wanted to tell his peers in the automotive industry that Buick was unstoppable.

Hua Shao didn't feel much anymore, two billion and three billion were numbers that he would look up to all his life, and shouted: "Buick Auto pays three billion, is there still a corporate bid?" ”

SAIC Volkswagen representatives gave up completely.

Three billion is close to their full-year advertising budget, and the board of directors does not agree to throw all the advertising dollars into one advertiser.

Although he thinks that all the advertising money is spent on "Let's Run", which may be more effective than many other advertisements, it is not he who calls the shots.

Hua Shao shouted three times, and no one bid, so he announced: "Congratulations to Buick Motors for the naming rights of "Let's Run" with three billion bids." ”

"Bang Bang Bang"

Wang Zixuan took the lead and applauded.

Although 3 billion is a drop in the bucket for him, it is still very good that the naming rights of "Let's Run" can be auctioned at such a high price.

Hua Shaodao: "Because Buick has obtained the naming rights of "Let's Run", the automobile companies in the interactive support will be automatically canceled, and "Let's Run" will no longer accept bidding from the automotive industry. The following is a joint special broadcast auction, with a reserve price of 50 million, and a price increase of not less than 5 million each time, please bid from interested companies. ”

After Buick smashed three billion, other companies were more active.

With this sky-high advertising fee alone, it can attract countless people to watch the show.

The first bite was called to 100 million.

Under the fierce competition of several local tyrant enterprises, the first joint special broadcast was won by Hisense Electric at a price of 520 million.

No one thinks these companies are crazy, this is the Wang Zixuan effect.

Many companies are superstitious that cooperating with Wang Zixuan can change the industry pattern.

Many critics think this is a once-in-a-lifetime opportunity, and Wang Zixuan may be playing new this time, and you can't expect the world's rich club to play entertainment all the time.

Except for this time, which company can afford to invite Wang Zixuan as a spokesperson?

In various comments, many companies have decided to take a big gamble, and it is the vice president or even the president who comes.

If you miss it, you won't have it.

In this mentality, the second joint special broadcast shot at a higher price, and Naais, who likes huge advertising investment, used 600 million to beat many competitors.

Naais's move has also made the giants of the mobile phone, clothing, and beverage industries who have not made much of a move more excited, and it will undoubtedly be easier to compete with their peers than to fight with many industry giants.

Naais is obviously getting a huge return on advertising, otherwise it would not have bid sky-high again.

"The following is a mobile phone bidding in interactive support, with a reserve price of 30 million, and a price increase of not less than 1 million each time, interested companies please bid."

This time the mobile phone industry is basically here, many people inside and outside the industry believe that this is one of the few opportunities for the mobile phone industry to survive, once the mobile phone of Prince Technology is listed, it is likely to take advantage of Wang Zixuan's huge popularity and the best cost performance to slaughter other companies. Businesses with few users will be eliminated in the first batch.

Although Prince Technology has not launched any products yet, with only Wang Zixuan's 100 billion investment and his popularity, all mobile phone companies feel that a sword is hanging over their heads.

What's more, Wang Zixuan also promises to achieve the best cost performance.

Now some mobile phone companies have lowered their prices in an attempt to reduce the impact of Prince Technology's mobile phones when they go on the market.

After some companies take the lead, other companies can only follow suit.

In the eyes of mobile phone companies, Wang Zixuan is an industry disruptor, and in the eyes of consumers, Wang Zixuan is an industry reformer, so that everyone can buy cheaper mobile phones.

Major manufacturers gathered, and the competition was naturally fierce, but in the end, OPPO, which had a lot of money and liked to smash advertisements, won the mobile phone support of "Let's Run" at a price of 230 million.

"The following is an interactive bidding for the drink, and the reserve price is also 30 million, and the price increase is not less than 1 million each time. Interested businesses are invited to place bids. ”

In addition to the liquor industry, the functional drink, mineral water, and dairy industries have all joined the battle group.

As a fast-moving consumer goods industry, these companies are more willing to invest than mobile phone companies.

When Mengniu shouted out the price of 300 million, Wang Zixuan said to Deng on the side with a little crying and laughing: "When we are sweating profusely, pick up a box of milk and suck it." Don't look too pretty! ”

"Poof"

Deng couldn't help but laugh and asked, "Can I drink water?" ”

Wang Zixuan said helplessly: "As long as they succeed in bidding, we can only drink milk." ”

Deng immediately prayed, "Don't let the milk go." ”

Wang Zixuan also prayed silently, if Mengniu and Yili won the bid, it would definitely be a nightmare!

The picture is too beautiful to bear to look at.

After the price exceeds 300 million, only Red Bull, Mengniu and Yili are left to bid.

The three companies invest billions of yuan in advertising every year, and they all value Wang Zixuan's influence among young people, and the competition is fiercer than the previous joint special broadcast.

Soon the price exceeded 500 million yuan.

In the end, it was Red Bull, which had a better profitability, that won, but it also paid a sky-high price of 830 million.

Red Bull is a Thai Chinese, with good sales in the world, and billions of yuan is invested in advertising every year, a considerable part of which is invested in China.

The boss of Red Bull values Wang Zixuan's influence in the world, and gave a death order to win the drink interactive support of "Let's Run", at any cost.

When Red Bull's bid was successful, Wang Zixuan and Deng glanced at each other, and they both had a feeling of escaping death.

Although there is no image of hosting "Let's Run", it is still too stressful to suck and drink milk like a little girl every day.

The bidding for clothing was also fierce, Nike and Adidas joined the battle group, but they didn't seem to want to pay too high a price, and gave up after 200 million, and finally Li Ning beat many peers at a price of 360 million.

The "Let's Run" advertising bidding conference ended successfully, and the six advertisements sold at a sky-high price of 5.54 billion yuan, which passed "The Voice of China" and everyone's predictions.

Everyone predicted that the advertising fee of "Let's Run" would still be sky-high, but without betting, it would be impossible for "The Voice of China" to set a record of 4.644 billion advertising revenue for a program in Zào.

As a result, the fierce bidding of major manufacturers once again let everyone see the power of the Wang Zixuan effect.

(Thanks to the book friend "9z Lord of the Gods" 1oo reward)

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