Chapter 316 Website Operation

Long Dan said: "Brother Qi Jiang's vision is really good, it is not easy to stand out in the fierce competition in this capital, it seems that your customer positioning is good, and the accurate positioning is in the Beipiao family." At this time, Qi Jiang said proudly: "To be precise, it is the high-end customers who make the knight fast food, not the low-end customers with good quality and low price", Long Dan heard it, and asked in surprise: "Aren't you taking the low-end route?" ”。 Qi Jiang said: "The low-end route is a signboard, although the profit is not small, but it drives high-end consumption, because the quality of our meals is very exquisite, there are a large number of high-end customers", Long Dan said: "I don't understand very well, you tell me in detail."

Qi Jiang said: "Take foreign fast food KFC and McDonald's as examples, in fact, it is a high-end route, you will know if you go to eat, a cup of Coke plus a chicken leg, plus two slices of bread will be sold for dozens of yuan, or even more than 90 yuan, for a worker, there is not enough to eat at all, but there are too many white-collar workers in Beijing, what they need is not to eat enough, but to eat well; For them, eating is a kind of flaunting, a kind of identity, they disdain to eat cheap fast food on the side of the road, they are not afraid of not paying attention to hygiene, but afraid of losing their identity, so they have to go to foreign fast food restaurants to eat, a meal costs more than 100 yuan, for them, it is nothing at all. Therefore, we knight fast food is aimed at this level, and our slogan is both the best and the most expensive, which caters to their tastes".

Long Dan thought about it, what is really going on, although Long Dan rarely goes to foreign fast food to eat, but he has also been there, foreign fast food embodies a "expensive" word, of course, their service is also the best. Long Dan listened to Qi Jiang's words, and he was really impressed by Qi Jiang, it seems that Qi Jiang's vision is right, and Qi Meng's vision is also right. So, Long Dan said to Qi Meng: "Mengzi, Miss Meizi wants to make a resume website, do you think it's feasible?" ”。 Qi Meng asked Meizi: "Miss Meizi, what kind of concept is this resume website you made based on?" Mei Zi was about to talk to Qi Meng, who was in charge of the investment company, and when he saw Qi Meng's question, he said: "Mr. Qi, my assumption is this: although there are many domestic recruitment websites now, they are all mixed together, recruiters go to the website to find candidates, and applicants go to the website to submit resumes, there is no organic combination of the two, and the website only plays a role in the middle, and does not let the person who submits the resume see the substantive service." Applicants who submit resumes put their resumes on the website are like putting themselves in the vegetable market for recruiters to choose, and they do not really achieve the effect of interaction; The purpose of my website is to break this status quo, so that every employer can see real convenience, and candidates can see the job they want."

Qi Meng said: "Your idea is good, now some recruitment websites are also evolving in this direction, such as Zhilian recruitment, worry-free future, etc., as for 58.com and Ganji.com to take a comprehensive route, I don't think you should learn from them, such a website investment is too big, and it is difficult to achieve the ultimate in later services, now, several of their websites want to be listed, but the approval is not allowed, and there is no real profit point; If you want to make such a website, first of all, your connections are relatively accessible, so that you can stand firm, otherwise it will be difficult to have a foothold; However, your website is not developing much, it is better to accept it when it is good, and it will not develop much."

Meizi asked Qi Meng: "What concept do you say there is no big development?" Qi Meng looked at Long Dan, and when he saw that Long Dan encouraged him to continue, he said: "It's a little smaller, a website like you can only be a subsistence type, and if it's a little bigger, even if you have a relatively good connection, it's good to earn millions a year." Meizi was happy when she heard it, and said to Long Dan: "If you can earn millions a year, is it considered a success?" Long Dan said: "It depends on the bottom line in your heart, if you think you succeed, you will succeed, and 1 million is not a small amount for us." But Long Dan has already heard it, and Qi Meng means that such a website does not have a big development prospect, and it will not be invested. But if Long Dan has the intention of investing, that's another matter.

Qi Jiang listened to it for a long time, and couldn't help it, so he said: "We are all fellow countrymen, I will tell you a few words of truth, the current recruitment website is really not like words, especially 58 city and Ganji.com, there are too many scammers on it, take me as an example, when I just graduated, I applied for a few companies, and when I was interviewed, I was asked to pay 120 yuan for the license fee, and then I was asked to pay a deposit of 500 yuan, and in the end I was sold as a piglet, and I went to a security company, the security company is a unified board and lodging, and let me pay 500 yuan for luggage, 600 yuan for food, and finally a month to a delicious salary of 400 yuan to the company to do a commission, can really get a little more than 1,000, you say pit people do not pit people. Otherwise, I wouldn't have started my own business, which was forced out by the scammers in the capital. Miss Meizi, if you sit on the resume website, you have to find a way to prevent this from happening, so that people who come to Beijing to work can really feel that your website is for applicants, and I think the website can do it."

Meizi said: "What the boss said about it, it is impossible to happen on my resume website, our employer wants to recruit on the resume website, it is strictly reviewed, and will never give scammers a chance, unlike most websites now, as long as the employer uploads a business license, the website does not even look at the authenticity of the business license." Moreover, my resume website started to take the high-end route, first cooperate with large institutions and large units, and establish a brand before we can talk about profits." Qi Meng said: "Miss Meizi, what is your profit model?" Meizi said: "There are two profit models, one is the fee of the use unit, I think there are two ways, one is the annual fee system, and the other is to collect the employer's money according to the number of resumes; Another source of profit is to collect money from resume posters, and now the recruitment website is free to deliver resumes, but we do the opposite, without submitting a resume to a dollar or 10 yuan, it will eliminate the phenomenon of resume posters sending resumes indiscriminately, and it can also be conducive to better service on our website, so that we have the best of both worlds."

Long Dan listened to it and felt that this method may not work, if the employer charges in the past, after all, it is possible to pass through guò connections, or a good service fee, but if it is the money of the person who submitted the resume, it is not easy to say. Nowadays, Chinese people use too many free Internet things, and they have formed a habit. Let's take the novel I published, for example, I just published a VIP chapter on the 24K network, and I can't see it without paying the fee, but I found my VIP chapter on many small websites dozens of minutes later, which is a headache, since there is a free one, who still comes to see the chapters that cost money? The same is true for submitting resumes, and it is not impossible to spend money on delivery, unless it is a job seeker who is really applying for a targeted job, but in this way, the number of resumes submitted is greatly discounted. However, Long Dan didn't say his concerns, Long Dan meant that he wanted Meizi to go her own way, only after going through ups and downs, and then guiding him to what she wanted her to do, it was the most ideal, and now, there is no need to say it too clearly.

Long Dan said: "It's not impossible for this website to operate like this, anyway, Meizi's goal is not very big, as long as you can make the first pot of gold, isn't that so, Meizi?" ”。 Meizi said: "Yes, Brother Long is right, this is the first step for me to start a business, even if I mess up, it doesn't matter, I can be regarded as learning experience, but if I can succeed, I also have a successful experience." After all, Qi Meng is the head of an investment company, not a charity, and all investments must be rewarded. Sometimes the lack of return is due to the wrong project, but if you have already seen the problem, you will not be stupid to invest.

Qi Meng said: "Miss Meizi, your project is not attractive to investment companies, but since you are a friend of Brother Long, I am willing to help if you encounter financial difficulties, but the amount will not be too large, even if it is an angel investment." However, if you have a better project, or are willing to do a career, I have some projects for you to choose from, if Miss Meizi is interested, you can come to our company to talk and study together." Qi Meng's words were actually said to Long Dan, this project Qi Meng is not optimistic about and is unwilling to invest, but as long as Long Dan speaks, of course he will obey the arrangement.

As soon as Long Dan was about to speak, Meizi said: "Mr. Qi, thank you for your kindness, at present, we have started this resume website project, the website is about to be launched, no matter whether it succeeds or fails, I have to try, the current website investment is not large, and I don't need the help of the investment company, if I really need it in the future, it's not too late to find you, and then you don't know me." Qi Meng smiled and said: "Hehe, Miss Meizi is outside, you are a friend of Brother Long, and you are our fellow countryman, even if our company can't set up your project, I can help with my own salary, saying that if we don't know each other in the future, it will definitely not be, don't look at the face of the monk and see the face of the Buddha, and Brother Long is here."

Long Dan saw that Qi Meng had taken all aspects into account, and knew that he was currying favor with himself in disguise, so he smiled and said: "Mengzi, then I want to thank you, it seems that my face is still not small, come on, let's not just talk, the dishes are cold, if you don't kill the wine and food, I'm sorry for Brother Qi Jiang's heart." Qi Jiang also said: "Brother Long is right, let's eat and drink first, as for talking about business, it's not too late to find time", Qi Meng saw that Meizi could also drink liquor, so he raised his wine glass to Meizi and said: "Anyway, I am fortunate to meet a beautiful lady like Meizi today, and it is also fate, I salute you and wish you a successful career." Qi Jiang also picked up his wine glass and said to Long Dan: "Brother Long, I also know you by fate, if Brother Long feels that the job is not suitable and resigns, how about coming to me?" ”