The hot sale of the "Jiangnan-Huangpu Bay" project has made Qin Ran more eager for land in Hudong City, and now the group has two major projects in Hudong, but both are commercial real estate, and the residential real estate that acts as a cash cow has no land reserve.

The mayor is in charge of money, the secretary is in charge of people, and whether the mayor's waist is hard or not depends on whether the money bag in his hand is bulging or not. After Li Zhiguo was transferred to Hudong City, although the city's financial revenue was not bad, officials of all sizes who asked for money every day still crowded the office, and the surplus money in his hand was not enough for him to display his ambitions.

Build an elevated highway and ask for money; To build a subway, it costs money; Expansion of the airport, asking for money; To build a high-tech zone, it costs money...... What is the fastest way to get money now, sell land! The low cost of land revenue and quick results are the first choice for every mayor to consider.

At the beginning of his tenure, he set the rules, and all land transfers required bidding, bidding, and auctions, and now after nearly half a year of combing, Li Zhiguo has basically completed the integration of the land in Hudong City, and it is time to put it on the market in batches with control.

After the National Day, Hudong City held the first land auction, inviting many real estate predators to participate, of course, Jiangnan Group was impressively listed.

Hudong City is a metropolis with a history of 100 years, and the city center has not been developed, so Li Zhiguo has taken the renovation of the old city and the relocation of heavy industrial enterprises as targeted development hotspots. For example, the living conditions in the old alleys in the city center are very poor, and many families with several members of the family are crammed into old houses of less than 10 square meters, and improving their living environment is the focus of this government. There are also heavy industrial enterprises located in the city center, such as bicycle factories and pharmaceutical factories that are close to bankruptcy. It has a large number of factory land, but the factory is not well managed, and the city often asks for workers' wages. Li Zhiguo plans to relocate the plant as a whole. In exchange for the land on its original site, it will be properly resettled.

Li Zhiguo plans to unify the suburban villages into urban planning, and through the merger of administrative districts, let farmers wash their feet and go to the fields, and transform them into urban citizens. To this end, the counties and towns under the jurisdiction of Hudong City will be uniformly changed to districts and streets. The city's land will be unified into the municipal government's transfer platform. Only a hard-line mayor like Li Zhiguo dares to push for such a big move, after all, changes in administrative planning are related to the official hats on many people's heads. Not to mention the original vested interests. In fact, the zoning adjustment has been proposed for a long time in Hudong City, but it has not been implemented due to too much resistance. Now that Li Zhiguo is here, he dares to gnaw such hard bones.

Why did Li Zhiguo go to office a year ago? It was not until October that the land auction was launched. It is because during this period that he has been busy integrating the administrative planning area of Hudong, and returning all the large and small lands in the city to the municipal government after clearing them.

Hudong City has put a total of 28 pieces of residential land into the market, nearly half of which are related to the renovation of the old city, and the familiar land is basically located on the outskirts of the city.

The real estate market is booming, and Hudong City, as China's largest metropolis, has naturally become the favorite place of many predator companies. Therefore, at the beginning of this auction, it was full of swords and swords and bloody rain. Everyone is buying cabbage and raising the price.

Some small and medium-sized real estate enterprises almost did not even have the opportunity to raise their cards, so they automatically gave up participating in the auction competition. Because the price is far beyond their psychological price point.

The average price of commercial housing in Hudong market is only 4,000 yuan / square meter, and the current floor price of the land is close to 3,800 yuan / square meter.

Flour is more expensive than bread and is once again staged in Hudong City.

The reason why this situation has been repeated is of course inseparable from the government, which is the sole supplier of land. The government needs fiscal revenue to improve the investment environment, so as to attract investment and build political performance, and land is the fastest and most convenient source of income.

As the only supplier of land transfers, the government naturally wants land prices to keep rising, so they will deliberately control the number and steps of land sales to create a sense of hunger in the market.

The house price is used as a reference for land price, and when the house price is high, the land transfer price will rise accordingly, and soon the two will become the relationship between the chicken and the egg, and the land price and the house price affect each other step by step. In the foreseeable circumstances, the government will unconsciously act as a trustee of housing prices, because this is the original driver of its own interests.

A country's desire for rapid industrialization is nothing more than exploitation and plunder, either internally or externally. As far away as the bloody sheep cannibalism campaign before the rise of the British Empire, as close as our neighbor Japan, in modern times, after obtaining a large amount of land compensation through aggression against China and its neighbors, announced its secession from Asia and its entry into Europe.

The government has raised the threshold, coupled with the help of industry predators, the real estate industry in Hudong City is about to enter the feast of capital, and there is no certain financial resources to enter the door to get a piece of the pie.

If the company with the most limelight in the industry in the past year, of course, Jiangnan Group is the first to be recommended, and its generous gesture makes peers really respect and hate. From the residential market to the commercial real estate market at once, the two lines of battle, like a chicken blood on the cliff tightrope all the way to the wild, if you are not careful, you will fall into the abyss.

Of course, on the day of the auction, Jiangnan Group did not disappoint others, and they frequently raised signs to push the land price to a high level, so that many peers privately had the idea that it was the Hudong Municipal Government.

Of the 28 pieces of land, Jiangnan Group won 7 of them, 4 of which were renovated from old factories in the old city, and 3 were cooked land located in the suburbs, paying a total of 2.92 billion yuan and obtaining about 830,000 square meters of residential land reserves. Of course, the Hudong municipal government is also well aware of the rules of the industry, requiring a down payment of 30%, and the remaining 70% to be paid in installments within three years.

Thanks to the frequent raising of cards by predators like Jiangnan Group, the turnover originally estimated at about 8 billion yuan was magnified to 13 billion, which was completely unexpected by Hudong City. The booming land market led the Hudong municipal government to soon announce that it would start a second public land auction in early December.

The land payment is required to be paid within three years, and according to the 18-month development period of Jiangnan Group, it can easily pry up the capital flow of rolling development, so it will swallow a large amount of land. Of course, all of this is based on the fact that house prices continue to rise steadily and the market is booming, otherwise the real estate empire could collapse overnight in the event of a cold winter.

The Strategic Development Department, which is directly managed by Qin Ran, led the auction. After all, he needs to control the rhythm of land acquisition and development.

As soon as you open your computer and log in to the intranet, you will be presented with a map of the whole of China, with the light points of each city where the project is located. All projects are visible at a glance on a visual map. Then click on the project to enter, down to any progress process, Qin Ran can grasp the internal situation of the company through the network. The Internet digital management system, which has invested a lot of money, has begun to show its power at this time.

Now that the whole company is running smoothly and employees are accustomed to using the Internet to work, Qin Ran no longer focuses on the details of management. His current focus is on planning the company's strategy, and he estimates that the real estate market will see its first wave of regulation in four years. So before he could do that, he had to lay a solid foundation for the company.

In the commercial real estate part, the first project next year, Jiangzhou Jiangnan Plaza, will be unveiled. Follow his steps, by 2004. Jiangnan Commercial Land will be landed in the top ten key cities in the country, at least 8 Jiangnan squares are open for business, and 8 Jiangnan squares are to be built or under construction, forming a national layout.

Residential part. In 2004, Jiangnan Real Estate will settle in one-third of the provincial capitals in the country. The annual sales should reach 20 billion yuan, and the land reserve should reach more than 18 million square meters. At the same time, the listing plan will be launched from next year, and in 2004, Jiangnan Real Estate will be successfully listed on the Hong Kong Stock Exchange.

If Jiangnan Real Estate is successfully listed in 2004, then Jiangnan Commercial Land will be listed in Hong Kong in the next three years, and strive to have two major listed real estate companies before 2008. The next step is to spin off and list the property management company's properties such as property, entertainment, hotels, etc., which will be 10 years later.

With a clear strategy. Then the operation of the whole group has a purpose, and it can grow and expand with ease. Of course. Qin Ran did not rule out the possibility of listing in China, but due to historical reasons, the government's control over the listing of real estate companies is extremely strict, and some opportunities are hard to come by, and they have to be flexible.

As soon as the land was auctioned, Wei Dong couldn't wait to let the workers enter the site the next day, after all, Jiangnan Real Estate had no projects under construction in Hudong, and "Jiangnan-Huangpu Bay" had already been swept away. The newly developed land is located on the outskirts of the city, less than three kilometers away from the "Jiangnan-Huangpu Bay", and Wei Dong chose it as the first development with the intention of taking advantage of the situation.

Of course, a total of 7 pieces of land in hand, it is impossible to develop one piece after another, according to the plan in Hudong City within half a year will have 4 pieces of land construction, forming a virtuous circle of rapid development and rapid return on investment. There are 2 pieces of land located in the center of the city for redevelopment, and Qin Ran has notified Wei Dong to leave them untouched and hoard reserves for future luxury development.

According to such a development plan, at the Hudong auction in early December, Jiangnan Real Estate will also make a sale and strive to win more land reserves.

There is also good news in Tianjing, after the selection of the municipal government, Jiangnan Group has won one of the four major old city renovation projects in Tianjing, which is the "2000-B-4" project located near the headquarters CBD, and has obtained a land reserve of 1.05 million square meters.

The second phase of "Jiangnan-North America Lake Villas" has begun construction, and due to the hot sales and good reputation of the first phase, many people who intend to settle down want to book the 135 villas in the second phase in advance. Qin Ran did not let go of this requirement, although the scheduled deposit can alleviate the financial pressure, but now the project is not short of money to such a point, and he is full of confidence in the market outlook, the price of the second phase will definitely be 15% higher than the first phase.

As a luxury residential project, the North American Lake Villa started, of course, there are also ordinary residential projects, the previously auctioned land covering an area of 110,000 square meters "2000-A-3", now the construction party has entered the site, "Jiangnan-Tianjing No. 1" is the name of this project. As the first ordinary residential project in Tianjing City, Li Desheng, as a part-time branch manager, knew that Qin Ran had very high requirements for him, so he was under a lot of pressure. Without Qin Ran's instructions, he kept soaking on the construction site, striving to make the project an instant hit like Hudong.

The "2000-A-2" plot is also in the early stage of design, and construction will start around New Year's Day, forming a good situation of going hand in hand. (To be continued.) )