"Three, two, one!"

With the countdown of the host, bursts of firecrackers roared, Huang Weiguo, secretary of the municipal party committee, and the guests cut off the big red ribbon held by the hostess, which marked that Jiangzhou City finally had its own first golf square, and also meant that the 2000 Jiangzhou International Golf Show Open officially kicked off.

A circular building resembling a white golf ball stands on the side of the golf course, and the 28-storey deconstructed building allows the shape of the golf ball to be accurately spotted in any direction, which is a five-star hotel equipped for the golf course.

Not far away, two irregular buildings together resemble a golf club, which are the golf clubhouse and the international conference center. From the perspective of the viewing platform at the entrance of the golf estate, it is like the posture of swinging a ball, and the landscape formed by using visual dislocation is the masterpiece of the famous designer Pei Jianzhong.

Two 18-hole courses and one 26-bay driving range, the masterpiece of Fazio, the world's top course designer, are enough for golf enthusiasts in the Yangtze River Delta to play here.

Inadvertently, the "golf ball" has become one of the landmark buildings in Jiangzhou, and many passengers on the flight know that they are about to arrive in Jiangzhou when they see the white "golf ball" from a distance in the window.

Qin Ran fulfilled the promise he made in front of Huang Weiguo and let the Jiangzhou Golf Course open for business before November 2000, which was displayed in front of the citizens as an important achievement of the city's investment promotion.

According to the grapevine, Huang Weiguo, a member of the Standing Committee of the Provincial Party Committee, is about to take up the post of executive vice governor to prepare for the transition of the governor in the future. Wong's performance is still as usual. It seems that it was not affected by the rumors, but it is an indisputable fact that the Central Organization Department sent people to Jiangzhou.

Jiangnan Group is an investment introduced by Huang Weiguo. Unexpectedly, in just three years, it has developed into a behemoth with deep roots and leaves. Such a situation is probably an unexpected result for everyone at the beginning. All this also shows how good Qin Ran is at the helm of the company. If you put aside their identities, Huang Weiguo and Qin Ran have common views of sympathy for each other in many aspects, and their policies in Jiangzhou today are also promoted by Qin Ran.

A few days ago, his son Huang Haoming, who worked in Sesame Open Door Company, obtained up to 1% of the equity, and he couldn't help but say that Huang Weiguo knew that it was Qin Ran's handiwork, but all this is legal, after all, it is normal for a high-tech network company to take out equity to motivate the backbone of senior executives. According to the valuation of nearly 1 billion yuan of Sesame Open Door, 1% is equivalent to 10 million assets. According to Huang Haoming, this 1% equity can be exchanged for 10 million cash immediately, and it seems to be growing and expanding. I saw my son concentrate on his work. It's rare to go home once, and he is also talking about work at the dinner table, Huang Weiguo feels that it was really right to entrust him to Qin Ran to take a belt at the beginning.

At the beginning, Jiangnan Real Estate was suspected of being a white wolf with empty gloves, and Huang Weiguo specially sent someone to Hong Kong to investigate, but along the way, Jiangnan Group has been a good law-abiding enterprise since it entered Jiangzhou, and it looks like a century-old enterprise in its business activities, so he eliminated the idea of finding the root of the matter.

As for Qin Ran's identity, when he was separated from Qin Ran, he left this sentence that made people wonder.

"Young and promising, I am afraid that in ancient times, I was a champion talent!"

After Huang Weiguo left. Qin Ran thought about it alone for a long time.

On the 11th day, the first residential project in Hudong City was also officially put on sale, and the project covering an area of 200 acres has been very bumpy along the way, and finally opened to the public after several twists and turns.

Replica of the template of Xiziwan in Jiangzhou. As soon as the "Jiangnan-Huangpu Bay" project in Hudong was opened, it was hotly grabbed by many people. Because on the same day, the Gangnam Association was also officially established. And the inauguration ceremony was held in "Jiangnan-Huangpu Bay".

Jiangnan Club is a membership service launched by Jiangnan Group for regular customers, and all customers who have purchased Jiangnan Group's real estate products are automatically eligible to become members of Jiangnan Club. As a member, you can enjoy a certain degree of preferential discounts in the enterprises under the Jiangnan Group. In the future, Jiangnan Group will become a large enterprise covering people's clothing, food, housing and transportation. Of course. At present, the most important function of Jiangnan will be to accumulate customers and promote the company's real estate products.

Due to the recession of real estate in Hudong City in the past few years, the Hudong Municipal Government has introduced a policy of sending household registration for house purchases, so Jiangnan Group's "Jiangnan-Huangpu Bay" project has been publicized in Jiangsu and Zhejiang provinces, attracting many wealthy people with rich investment ability.

The project plan of Hudong South Railway Station has been officially announced, and "Jiangnan-Huangpu Bay" is less than 500 meters away, so it has a strong appreciation ability. Covering an area of 200 acres of nearly 140,000 square meters, the first phase launched 1,000 units, all of which are more than 100 square meters.

At this time, the average house price in Hudong City also broke through the 4,000 yuan / flat mark, and the momentum is approaching 4,200 yuan, and the price of "Jiangnan-Huangpu Bay" starts at 4,500 yuan / square meter, which is a very expensive real estate in Hudong City.

Expensive also expensive reason, first-class design style, excellent construction quality, and thoughtful property services, this is the conclusion reached by Hudong Branch after the comparison of the whole city. So far, the "Jiangnan-Huangpu Bay" project in Hudong City is a leader in the city in terms of location and quality.

Wei Dong, the newly appointed manager of the Hudong branch in the whole market before the pricing of the whole market to do a full research, he strives to create a high-end premium image of Jiangnan real estate, others sell 4200 yuan / flat, he just dare to sell 4500 yuan / flat.

"Even if no one in Hudong City buys it, I can sell all the houses!"

This is the military order he made in front of Qin Ran, and his confidence is the work before the establishment of the Jiangnan Association, and the old customers in Jiangsu and Zhejiang Province alone are enough for him to digest.

Hudong City's hukou is still very valuable, especially for people around the Yangtze River Delta. Although such a policy has not been out for a short time, there are many people who do not know about the target group. Even if I knew, I had no interest in buying it.

If a member of Jiangnan Club brings in a new customer, he can deduct 0.1% off for buying a house by himself, with a maximum of 0.5% off. If you don't buy a house yourself. Each new customer will be rewarded with 1,000 yuan, up to 10,000 yuan back cover.

"Sister Fang. Buy a house and send Hudong City account, I am ready to buy a set. Would you like to join us too? ”

"Xiaoli, isn't your son going to study, I heard my sister say, now there is a good opportunity to ......"

……

The female members of the Jiangnan Club are the most enthusiastic participants in this event, and they don't need to do too much publicity in Jiangnan Real Estate, as long as the news of this house purchase and settlement is released, many housewives in Jiangsu and Zhejiang provinces are already ready to start.

Of course, although Wei Dong boasted of Haikou, Jiangnan Real Estate will be deeply cultivated in Hudong City in the future. It is still necessary to open up the awareness in the local area.

A week before the National Day, an advertisement stirred up the silence in Hudong City.

"Probably the most expensive residence in Hudong City!"

This propaganda slogan overnight covered the front page of the large and small media in Hudong City, and the above sentence was in the middle of the entire page, and the remaining blank was left, leaving only the address and contact number the size of a fly's head at the bottom. Such advertisements give people a strong impact and curiosity, which makes people unforgettable.

The real estate market is becoming increasingly competitive, and with the first movers making money, the latecomers will break in like carp crossing the river. In front of many competitors, precise positioning is the breakthrough of marketing. Same product. Whether it is packaged or not can often be sold several times the difference.

Dare to call himself the most expensive residence, but did not leave a name, although there is an address and phone number, but more people are curious after reading which real estate is it talking about.

"The most expensive residence in Hudong City is (___)!"

The next day. All the front-page pages changed the content again, and it became this sentence. It's just different from before, there is a text mark below: Anyone who fills in the blanks with the original newspaper and answers the question correctly. There is a chance to get a 120-square-meter house worth 500,000 yuan.

As long as you fill in the blank of the newspaper with the advertisement "The most expensive residence in Hudong City is (___)", and submit it to the designated place of "Jiangnan-Huangpu Bay" to register your ID number. You will have the opportunity to participate in the lucky draw during the National Day, when the lucky winner will receive a 120-square-meter house worth 500,000 yuan.

All of a sudden. Luoyang paper is expensive, and all the newspapers printed with "Jiangnan-Huangpu Bay" were immediately snapped up, and merchants had to print more to cope with the surging rush of panic buying.

At the same time, in just one night, under the word of mouth of viral marketing, "Jiangnan-Huangpu Bay" is well known to the entire Hudong City, and everyone knows that there is a real estate called "Huangpu Bay" that will give away a house worth 500,000 yuan for free to the lucky winner.

The newspaper, which was originally 5 cents, was hyped up to 20 yuan a copy, and the price was out of stock.

The registration lasted six days and six nights, nearly 200,000 newspaper registrations were received, and nearly 200,000 pieces of paper with ID numbers were thrown into a huge glass room.

The activity of giving away 500,000 houses worth free of charge has set off a boom of national participation in Hudong City, and everyone is looking forward to who will spend it.

On the 11th day, Wei Dong personally selected the ID card slip of a lucky person with a long stick clip under the watchful eyes of many cameras.

A male junior high school English teacher who has just turned 30 years old has been given the luck of being smashed by God, and he was given a new three-bedroom and two-hall house worth 500,000 yuan by Jiangnan Real Estate.

When he saw his ID number appear on the screen on the TV news, the junior high school English boy almost fainted, and the whole family of three did not sleep well all night and was in extreme high spirits.

In order to ensure fairness and authenticity, he must cooperate with Jiangnan Real Estate to be interviewed by the media in order to receive this gift.

Of course, such a big move has also attracted the attention of the relevant departments of the Hudong Municipal Government, and Jiangnan Real Estate was identified as the bottom line of the lottery with a bonus of more than 5,000 yuan and was fined 100,000 yuan.

Moreover, this matter was also discussed as a case by the central media, and finally the publicity methods of real estate companies to give away awards in the form of lottery were all banned, and Jiangnan Real Estate in Hudong City also became the swan song of the rivers and lakes.

When planning this event, Wei Dong was ready to pay a fine, after all, the company's legal counsel is not a vegetarian, but 100,000 yuan is not worth a dime compared to the sensational Hudong City.

Originally, it was planned to only push the first phase of 1,000 units, but under the surging crowd, it was quickly sold out, and the second phase of more than 1,200 units had to be sold in advance. Anyway, Wei Dong didn't plan to increase the price much in the second phase, so he sold out the entire project on the National Day at once.

In the final statistics, it was found that old customers from Jiangsu and Zhejiang provinces brought nearly 60% of sales, while Hudong only accounted for 35%, and 5% were individual customers from other regions.

The "Jiangnan-Huangpu Bay" project also made Wei Dong famous in the industry, and his bold and unexpected marketing methods have become a classic case in the real estate industry.

The final report card also satisfied Qin Ran, "Jiangnan-Huangpu Bay" returned nearly 1.2 billion yuan in the 7 days of the National Day, and made at least 620 million profits after removing costs.

Of course, these profits will be allocated by the group and invested in the construction of the Hudong metro hub, after all, the Hudong municipal government has repeatedly urged the construction to start. (To be continued......)