In winter, most of the northern part of North America is covered in snow and ice. The town had a heavy snowfall a few days ago, and the snow was knee-deep, and it didn't melt for a few days. The snow on the road was pushed aside by the forklift, but it was still quite slippery, and from time to time someone fell to the ground. Today's temperature dropped below freezing, and on this cold morning, the streets of the town were few pedestrians, and most people preferred to spend a few more minutes under the covers.

"Whew, it's cold!" Pulling the scarf around his neck up with one hand to block the cold wind, little Jack stepped his bicycle a few more times. I woke up a little late today, so I can't catch the school bus if I don't hurry up.

Little Jack usually rides more carefully, but today he is in a hurry, so he can't hurry up, so he got used to the road, and Little Jack sped up a bit.

When he reached a house, Jack stopped, picked up the milk in the basket of his bicycle and ran to the door, and rang the doorbell.

He didn't have to wait long for the door to open. An obese middle-aged woman walked out.

"Aunt Sam, your milk."

"Oh, little Jack, I've been waiting for you for a while, and I'm a little late today." Aunt smiled.

Jack didn't have time to talk to his aunt more, so he said goodbye, trotted into the bicycle again, and left quickly.

"Be careful on the road, it's a little slippery."

Without looking back, Jack stretched out his left hand and waved it to show that he understood. I rode to the farm to get today's pay, and then rushed to the side of the road on the corner, and the school bus just came, just in time.

"Hehe......" took out today's remuneration, plus his previous savings, and finally scraped together enough money to buy Transformers.

A few days ago, Gary brought a hideous model of a robot to the school and immediately became the star of the class. All the boys wanted to touch the metal monster, and as soon as the class was over, they immediately surrounded the three outer layers of Garrieri. In particular, Gary fiddled with the machine a few times, and a machine person actually turned into an airplane in his hand, causing a group of boys to exclaim.

Gary, who has become a 'star', is triumphant, holding a Transformer and constantly boasting about his strength, and Batman and the like are not his opponents at all. This made little Jack, who claimed to be a loyal fan, angry, this tin machine could not be a human opponent at all, and people would definitely tear him to pieces when he fought.

Unconvinced, Jack and Gary argue fiercely, each setting up a comparison of their abilities, racking their brains to refute each other into a speechless voice. But when Gary claims that the thing's true size is six stories tall and that a laser cannon can blow an aircraft carrier to pieces (a child's exaggeration). Everybody gradually agreed with Gary's point of view.

Although Jack was indignant after losing the debate, the humanoid machine that was full of power when he looked at it lingered in Jack's mind. When he walked to the toy store on the side of the road, Jack couldn't help but look at the red cape man in the window, but found the Transformers. Unexpectedly, there was more than one Transformers toy, and there were seven or eight similar machines in the store, including cars and airplanes, and Jack also found the airplane in Gary's hand.

According to the owner, this is the leader of the plane Qì people 'Decepticons', called 'Megatron', who is the villain. The other car machine qì people are called 'car people', which are the righteous party. The shopkeeper highly recommended to him a truck machine, which according to him was the leader of the righteous side, called 'Optimus Prime'. Megatron loses to him every time he engages.

After choosing Optimus Prime and asking the shopkeeper to leave one for him, Jack gritted his teeth and walked out of the toy store. Transformers are more expensive than people, and the money that was originally intended to be used to buy people is not enough.

After leaving the toy store, Jack couldn't help but take a look. Jack, who 'betrayed' his idol, felt extremely uncomfortable and guilty. But it's Christmas soon, so Dad should give people to himself as Christmas gifts, right? He knows he likes people.

……

After the school bus drove into the city, little Jack looked out the window at a six-story building, imagined a 'real' size Transformers, and mentally simulated a scene of a man fighting Transformers. Thinking about it, Little Jack also secretly pinched a cold sweat for the people who fought hard, as if the Transformers' laser cannon could be stuffed with several people, right? After all, people are only the size of adults.

Arriving at the door of the toy store, Jack got out of the car early. Fortunately, he said hello in advance, and the shopkeeper helped him reserve Optimus Prime, seeing that the counter where the Transformers were originally placed on the shelf was empty, and the shopkeeper said that the second batch of goods would arrive in two days.

Slipping Optimus Prime into his bag and into the classroom, Jack pulls Optimus Prime out as Gary brags about his Decepticons, and turns into a big truck as the shopkeeper does. This also diverted half of the fans at once.

Then it's time for debate. This time, the topic is: who is more powerful, the leader of justice, Optimus Prime, or the evil leader Megatron. Jack is extremely convinced that justice will prevail, but Gary actually scoffs at it and pulls out a comic (and a comic?). The Autobots rely on unity and stratagem to win each time, and they are no match for the Decepticons in terms of personal strength.

Now it was lively again, and all the friends watched the comics, commenting on the comparison of the strength of the good and evil sides. If you look at the plot of the comics, it is undoubtedly the evil Decepticon who wins, but the villain is not united internally, and the Autobots who are united are always on the inside at critical moments repeatedly turn the tables. But in the duel between the leaders of the two sides, half of the friends sided with Jack, thinking that Optimus Prime was still stronger than Megatron, and the overall dominance was caused by the lack of strength from his teammates.

It's a pity that the plot of this comic can't support the views of both sides, and neither can convince the other. So everyone asked where to buy Gary comics, ready to compete when the next comic came out.

Everyone was noisy until the class, and some of the boys were still unwilling to argue with the disagreeers next to them until the teacher came in, and the classroom stopped for a while. Many boys are secretly determined to buy a Transformer, and if their parents don't want to buy it, they can save up for it, deliver milk, deliver newspapers, and do housework...... I have to say that Lao Mei has a lot of ways to cultivate the independence of her children, and many children's toys are bought by themselves through various ways to make money. The girl, on the other hand, had no feeling for these hideous-looking machines, and wondered why the boys were so blushing for two toys.

In addition to Jack's class, the other classes at the community elementary school are also fascinated by several shape-shifting machine people, and toys and corresponding cartoons have set off a frenzy among the boys at this elementary school. In addition to this school, other elementary and middle schools in North America have encountered similar scenarios.

On the other side of the world, Xiangjiang, Ye Zhiming was overwhelmed by the orders that flew like snowflakes and Xiangjiang, who asked for cooperation as a regional agent, and foreign businessmen who spoke accents from various countries, and finally couldn't bear to pull Li Xuechu, who was watching the excitement, in. Christmas is coming soon, the business has shown explosive growth, and European and American dealers have even chosen their own air freight because they are in a hurry to ask for goods, and they are not willing to wait for more than half a month of shipping. Li Xuechu, who had anticipated this situation, contacted three large-scale local toy factories to deal with a large number of orders that might occur in the future, but unexpectedly underestimated the demand for toys. I had no choice but to contact a few others. And the original three manufacturers watched the order fly to the opponent's hand, and they were extremely unwilling, but who said that they really couldn't eat it? I have to work overtime by myself, and if I do more, my opponent will have fewer orders, and these are all money.

While other manufacturing industries in Hong Kong were in a depression, the toy industry became extremely popular due to the emergence of Transformers. When other factories were idle, several toy factories were busy finding back the workers who had been dismissed due to the recession in the first half of the year, and continued to recruit workers, working overtime, expanding production capacity, and urging material suppliers to supply...... A series of things are so busy that they can't touch the ground, which makes the bosses of other industries who are worried about the lack of business jealous.

The toy industry has also stimulated the exhibition of comics, and the sales of text versions of Transformers in various countries are also in short supply, and Sanlian Books, which has been cooperating with Li Xuechu, has almost stopped the printing business of other books in the past two months, but it still can't meet the demand, and finally took the initiative to find other publishing houses to share the business, and finally breathed a sigh of relief.

I was busy all the way to the beginning of the next year, and as Christmas and New Year passed, customers were no longer in such a hurry. Although some orders could not be delivered according to the customer's requirements, the vast majority of customers still did not choose to give up the order, but took the initiative to delay the delivery date, after all, this is a unique business, and there is no other place to find it. After nearly three months of hectic work, the company and the factories have gradually become more organized. From Oriental DreamWorks to various factories and publishing houses, they have made a lot of money in the past three months, and the profits have even exceeded the sum of previous years.

"I can't imagine that I have earned so much?" When liquidating profits in the New Year, Ye Zhiming gasped.

Over the course of a few months, more than 20 million Transformers toys were sold. The gross cost of toys is estimated to be less than 20 Hong Kong dollars, which is about 3 US dollars at the current exchange rate, while the negotiated price with the toy factory is 4.5 to 5 US dollars, and the sale of oneself is 10 to 12 US dollars, more than double the profit. In this way, in less than half a year, toys alone have earned a net profit of more than 150 million US dollars!

There is also the profit of comic publishing, although it is not as big as a toy, but it is roughly calculated that there are more than 40 million US dollars, and the two add up to 200 million!?

The two glanced at each other, and saw each other's surprise and excitement in their eyes. There are still nearly 20 million toy orders in hand, and the publishing and sales of comics have also shown a sharp growth trend, at least in the next year or two, it is clear that profits will only increase.

"Before I did this project, I never dreamed that I would be able to achieve such results in less than half a year." Ye Zhiming muttered: "The box office of the entire Xiangjiang movie is not as profitable as it has been in the past six months, and now he has become a mainstream business." ”

"There's no need to give up on movies, our movies are getting better and better, and we will make more and more money in the future." Although the movie makes less than one-tenth of the money of Transformers, Li Xuechu has no intention of giving up.

"That's right, the movie is at least stable, and I don't know how many years this comic can be eaten, in case it suddenly doesn't sell well, and it's going to be a big problem." Ye Zhiming is still a little worried about this, he always feels a little unreliable, other Hong Kong comics can't make this profit, how does the comparison between the two feel like different industries.

Will it? No! Li Xuechu, who came from later generations, can know the staying power of this comic. Of course, in fact, in addition to the film industry in later generations, the source of Transformers' profits is mainly toy sales. On the contrary, the main task of manga and animation is to drive sales of toys, and their own profits are secondary. As soon as the sales of toys declined, Hasbro immediately launched new comics and animations, and designed new models to stimulate children's desire to buy.

Transformers are boys' toys, and many of the girls' toys can be preserved to adulthood, boys can keep the toys intact for a year is good, usually either lost or broken, and then borrowed by friends and never returned, and then you have to think about buying newer and better, as long as you can catch the hearts of children, toys do not worry about sales all year round.

And he also has a special move: Combo King Kong. It takes at least six small machines to combine them into one large one, and King Kong will detonate an even bigger buying spree. When the boys discover this secret from the manga, they will try to find the matching machine to make their own big toy, and if they buy the wrong one, they will have to buy it again. Of course, in the future, I will be 'considerate' to make a complete set of toy packages to meet the needs of children. Although the toys that sell ten dollars now seem to be a little darker, (the purchasing power of American knives in the 80s was still very strong, and the average toy usually sold for less than five dollars) But who calls everyone like it? Even if the parents are too expensive and refuse their children's requests, as long as the ** they want is there, there will always be various ways.

Li Xuechu couldn't help but think of his childhood, when his Transformers toys were bought with the money he earned from collecting waste bottles, and he bought Transformers with his first labor income.

(ps: Ask for a recommendation, I've never been embarrassed to ask)

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